There's a battle being fought between Generals and they're using the internet as the battlefield. I'm using this post to track the Web Strategies (how organizations use the web to reach to others) of the 2008 Presidential Candidates.
The web is faster, cheaper, national, and most importantly, where many votes spend their days and nights.
Here's a summary of what they've deployed
Blog Widget Marketing for Fund Raising
I was one of the first to notice this trend about a year ago. "To raise money, former New York mayor Rudy Giuliani is using one of the newer tech innovations, a "widget." His site offers supporters computer code to paste on their own blogs. Blog readers who click on that widget are sent to Giuliani's JoinRudy2008 site, where officials can collect their e-mail addresses and other information." -USA Today, April 06
YouTube attack against Hillary
"The political world was rocked two weeks ago when a video attacking Clinton spread from video-sharing site YouTube to blogs and then mainstream media. The video, dubbed Hillary 1984, a slick "mash-up" of Clinton speeches and a famous Apple TV commercial with an ominous Big Brother overtone, was produced by a supporter of rival Democratic candidate Sen. Barack Obama of Illinois." -USA Today, April 06
Social Networking on Campaign Site
"Presidential candidates are giving their own sites a social networking spin. At My.BarackObama.com, supporters can create profiles and blogs, and link with friends." -USA Today, April 06
John Edwards was one of the first to have a Twitter profile, which is frequently updated. It is suspected that it is updated by one of his aids.
If you know of any other tactics use, feel free to leave a comment. This is NOT a political website, it's a website focused on the tools used on today's modern web, and is not intended to be a political debate.
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