Although social media and a Christmas Party might seem distinctly removed from each other, there is much to learn from this year's festive bash about the personalities and behaviour of people online.
It's that time of year again, and the round of house and office parties are upon us. We know the different characters who roll up at the average Christmas party - and you'll find them on social media platforms and blogs, too.
Here are the main characters to watch out for at your annual Festive celebration - and also, to spot on social media platforms:
* The Entertainer
In the middle of it, always with a funny tale to tell. They may not be always particularly interested in other people at the party, but their mission is to entertain their audience, and they do it well. Witty, sharp, confident, The Entertainer will always gain attention.
* The Armchair Critic
Usually sitting in the background, observing then being critical about the entire party when asked to give input, The Armchair Critic is - unfortunately - always present at festive fun and on social media. They give acidic, dry, negative opinion and little else.
* The Socialite
They are attractive, magnetic folk, and hold court at any Christmas Party. You know them, you like them, you respect them - and so do others, too. They are consistent, giving, generous, sociable, and they take a genuine interest in others. Brilliant, beautiful folk.
* The Broadcaster
The Broadcaster likes to get on the table dangerously, dance badly, and demand attention inappropriately at the party. These shouting folk can be seen on social media, too, of course - but they are easy to ignore. Inevitably, they always fall off their table.
* The Host
This is a tricky act to follow. They organise the Party, they make everything sociable, they simply love people. You'll see excellent social media engagement from these party people, too. They are the ones leading and sparking debate, hot topics, and more.
* The Majority
These are the mass of folk attending the Christmas Party. They come along, they chat, they observe, they have a nice time. You'll see the Masses on social media, too. They aren't changing the world, but they are observing everything. And talking about it. Often.
Which one are you at this year's Christmas Party - and how can your social media benefit from spotting these types online?