Bryan Person posted a terrific question to Twitter on Wednesday asking people how they balance work and life (check out the responses Bryan got). Very soon after that I was reading Larissa Fair's post about the increasing influence of social media. She is right when she writes:

This is more than a cultural phenomenon, I think social media will soon become something that is integrated into our everyday life, as much as browsing the web or writing an email. As professionals, we must recognize this shift and develop our skills to stay relevant and close the gap between younger social media marketers and older PR pros.

The combination of this question and then reading the post made me think more about my current social media state and in general where we are heading in terms of our ability to process all of the different content. I believe that not only, as Larissa states, must we learn how to use all of these tools, but we must also learn how to better balance our input and output within the social media landscape.

Perhaps it is just me, but in the past few weeks I've found myself struggling to keep up with it all. Each day I find another blog to read, someone else to follow on Twitter, another friend on Facebook, one more social media tool to use, five more beta invites, another social media gathering (hey, I'm guilty here too). Yes, I know, you can choose not to follow/friend/subscribe/attend people/blogs/communities/events, and I do, but overall there is just a marked increase in social media content and with this enormous growth comes a needed moment to reflect on how it will be managed.

I have two questions for you before I talk tomorrow about what I've been doing lately to create my social media balance:

1) Have you gotten to your personal social media tipping point?
2) When you do, what do you do?

/kff