When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest.
Why should Pinterest get more attention? According to analytics shown by Jason Smith of readwrite.com, Pinterest beats Facebook in a number of categories.
- Pinterest traffic spent 60% more than traffic from Facebook.
- Pinterest traffic converted to a sale 22% more often than Facebook
- Facebook traffic bounced 90% of the time, compared to 75% for Pinterest
Should your business use Pinterest? What can you do to engage your Pinterest audience? Here are three simple pointers for getting started.
- Have a plan. Don't just set up a page and start randomly posting. You'll want to lay out exactly what boards you want. A great example of proper Pinterest use is Kohl's, who has a board for clothing, shoes, kitchen products, outdoor products and much more.
- Connect with your followers. Do you have a product that you can show people using? Start pinning pictures of customers with your product, much like Elizabeth Daniel New York did. Or run a contest to engage your audience. In 2012, there were some great uses of online marketing campaigns on Pinterest.
- Keep your content fresh. Be sure to constantly keep your newest and most intriguing content pinned. Once a product or service gets old or replace, make sure you are removing it and replacing it with the next great product you are offering.
As it goes for any social media platform, you have to analyze and attempt to set up a plan before setting up a page and start engagement on Pinterest to see if it is right for your business.
Does your business use Pinterest? Have you seen it hurt or help your business? Let us know in the comments below!