Yesterday I posted how I looked for information on how to create a custom tab for a fan page. If you want to learn how to do that, go here. Let me tell you why I think you should. What I've realized about Facebook is that's becoming the Google of Social networks. More and more people go to it and use it than any other social network. And why not? Facebook has so much information and interactivity and even more with customized tabs.
A customized tab allows you to create a Facebook with an offer from your business or a coupon or some kind of special that will get people interested in what you do. Because there's only so much space on a Facebook, you want to limit the tabs you create to a few, but each of those tabs can help drive people to your website or to an offer for your business.
The other reason to create customized tabs is that it allows you to stand out to the people you are interacting with on Facebook. Someone who sees a customized tab will likely remember your fan page, more than your competitor, especially if that competitor is just using the standard fan page set-up. Customized tabs create more interactivity because they show people what you can offer. Treat your fan page as a mini-website, with lots of interactivity. When you do that, instead of trying to get people to go to your main website, you'll generate more interactivity on Facebook and get people more interested in actually contributing to your fan page presence.
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