You just wrote your latest masterpiece and hit "publish." Now your real work begins.
If you want your content to bring in real traffic, you need to put in the effort and make it count. These 19 action steps will help you get the most out of each post you publish.
1. Create tracking links
Before sharing your post, use a tool like Bit.ly or similar to create a tracking link for it. Then you can monitor your clicks from different platforms.
Some social media tools and plugins, like Social Warfare, will do this for you.
2. Email your list
I recommend sending out a notice to your email list every time you publish a new post. Don't include the whole post in the email, though.
Instead, provide a description, and use a call to action to encourage them to click through to your blog.
3. Share to social pages
Share your post on Facebook, Twitter, Pinterest, Google+, and anywhere else you have a social presence. Use relevant hashtags, and make sure your featured image is optimized for each platform.
4. Share to social groups
Dig deeper with your social push by sharing in relevant Facebook Groups, LinkedIn Groups, and Pinterest boards. Engage on these platforms, too, so you aren't just spamming them with your content.
5. Schedule extra shares
Use Buffer, Hootsuite, or another social media automation tool to schedule extra shares. You'll want to tweet out your post several times the first day, but on Facebook and Pinterest, space out your extra shares.
6. Use a sharing network
There are plenty of sites that help you collaborate with other bloggers to promote each other's content. Some require payment, but most allow you to gather credits or "reach" by sharing the content of others.
Look to have others promote your post on a social sharing network like:
7. Deep link from other posts
Go back to your old posts and add links to your new one. This can help bring in traffic from popular posts.
Optimize your anchor text to help Google crawlers understand what your new post is about. Include your target keyword, but make sure you have some anchor text diversity.
8. Respond to comments
Once the traffic starts coming in, be fast to respond to comments. This will help spur even more engagement.
If another industry player likes your post and comments on it, reach out to them to share as well.
9. Manage comment spam
If you see any spammy comments appearing on your post (or any post), stop them at the source.
I say this for two reasons: one, it's bad user experience for your real readers. But if you get too many spam comments, you can also end up with a Google penalty.
10. Ask employees to promote your post
Ask your employees and coworkers to share the post with their social networks. They can also comment and spread the word by emailing people who would be interested in your content.
11. Reach out to people you mentioned
Make a list of people you quoted in your content, or whose blog or brand you mentioned.
Reach out to them by email to tell them about the post and ask them to share. If you mentioned them in a positive light, they'll probably be happy to do so.
12. Reach out to people who share similar content
Use a content tool like Buzzsumo to find influencers who already share a lot of content like yours. Contact them by email or social media and say you think their audience would enjoy your new post.
13. Respond to social engagement
If anyone shares your post, thank them publicly. Respond to social comments to encourage more engagement.
14. Look for link-building opportunities
Find bloggers who post roundup posts who might like your post. To start looking, search for "intitle:roundup" + [target keyword].
You might also look find some high-authority sites who want to syndicate your post and link back to your blog to build links.
15. Engage on QA sites and forums
Hopefully you've already been engaging and building an audience. Now you can look for questions and discussions your blog post is relevant to and share it as a resource.
Only do this when it's relevant, though. Many forums will ban users who are only there to promote their own content.
16. Post to aggregator sites
Post a link to your blog post on aggregator sites where readers can upvote, downvote, and discuss content.
Post your content to the relevant subreddit (or sections) of each site.
17. Track KPIs
Measure key performance indicators (KPIs) for your content marketing efforts, like social shares, comments, page views, etc.
You can usually track social engagement with your social media automation tool or custom links. Track page traffic and other on-page behavior with Google Analytics.
Identify which promotion efforts and platforms have the most impact, so you can amplify those efforts.
18. Track keyword rankings
Use a rank tracking tool to see how your post is performing for your optimized keyword. Here are some popular ones:
Or you can type your keyword into Google and monitor it yourself. See if your promotion and link-building tactics are helping your post gain traction over time.
Monitoring your rank can help you decide if you need to target a different keyword with less competition.
19. Repurpose your content
Once you've done everything you can to promote your content, it's time to repurpose.
Turn your blog post into something else, like an infographic, video, or slide deck. Then you can submit it to infographic sites, YouTube, or Slideshare and start the promotion process over again.