The sales process has dramatically changed since the arrival of search engines and social media. According to a report by CEB, 57% of buying decisions are already made before there is any interaction between a buyer and a sales rep. Another study by Harvard Business Review reported that 90% of C-level executives never respond to cold calls or email blasts.
With the growth of social media, potentials buyers are making their decisions online and sales teams should be a part of that process. How do sales teams avoid missing out on these opportunities? What are the skills and traits of modern salespeople? What makes a good social seller? Check out Sales for Life's latest infographic examining the anatomy of a social seller.
76% of social sellers spend most of their time on LinkedIn vs Twitter (16%) and Facebook (44%)
According to LinkedIn, 89% of buyers turn away if the professional doesn't have the right insights or knowledge about their business
A study performed by IDC social social buying study showed that Social Selling leaders are 80% more productive