How Can You Optimize Images for Social Media to Garner Maximum Returns?
If you have a business, you have to plan proper marketing policies for it. And while doing that, you just can't leave the internet out these days. It is important to have a proper internet marketing plan for your business. And while doing that, you just can't miss out social media. That's because social media is everywhere these days. No matter what kind of business you have, you can use social media platforms in the best possible manner to ensure that more people know about it. And with millions of people present on social media, it can be one of the best ways to spread the word about your business.
When you are performing social media marketing for your business, it is important that you use images. What's the need of images when I have such amazing text, you might ask.
There are various reasons for that. Firstly, a visitor spends just a few seconds on a web page before moving on to another one. So, you have just that much time to attract the attention of the viewers to make them stay longer.
Secondly, no person will be reading loads of text within such a short time. Instead, if you can use attractive images, they might feel like going through the text.
Moreover, a picture speaks a thousand words. So, you will be able to convey a lot of things within the short time you get, if you are using images to perform the task.
In short, a perfect visual content is what you need for your social media marketing. But for that you will need to optimize the images for different social media platforms.
So, how can you do that?
Here's a quick look at some of the easy ways through which you can optimize the images for social media.
Know the Dimensions for Different Social Media Platforms
If you are planning to use the images on social media, it is important to use them in the perfect size. So, you need to be aware of the different dimensions, at which you can use the images on the social media platforms. For example, a profile picture in Facebook is 160 pixels X 160 pixels in size, while the cover picture is 851 pixels X 315 pixels, and so on. Similarly, there are different social media platforms on the internet, such as Twitter, Google Plus, and others. All of them use images of various sizes.
Customize the Stock Images for Your Business
Where are you getting the images for your social media channels from? There are various websites on the internet, which sell high-quality pictures. You can surely find a lot of interesting images there, which can be relevant to the content that you are sharing. So, you might use those images. However, remember that using just the stock images is never enough. They won't have any serious impact on the readers. For that, you will have to customize the images to some extent.
Customizing the images will require you to use one of the major photo editing software. You can use some of the most popular software, which are easy to use as well.
So, what can you do to customize the images?
- You can add your company's logo on the images.
- You can use some interesting picture.
- You can write the title of a long write up on the image.
In addition, you should also be innovative enough to use the images in ways that are too unusual not to attract the attention of the viewers. If you can use perfect images for your social media marketing, you can expect your job to be half done. The images will play a major role in captivating the audience, who will surely go through the content you provide with the image.
Optimize Images for SEO
You are using the images for marketing your business. So, you will surely want to have more traffic through them. So, it is important that you optimize the images for search engines.
So, what are the best ways to do that?
Here's a quick look.
- Provide proper file names, which contain the major keywords.
- Keep the file size low, so that the website is able to load fast.
- Create the tags of the image properly.
- Give important information in the alt tag.
Optimizing the social media images for search engines will ensure that they will come on image results for different relevant keyword searches. So, you can expect more traffic on your social media post, several through the image search as well. And many of them might end up on your website or come to know about your offerings, thus helping to create brand awareness.
It is extremely important to use images on social media to ensure that your marketing endeavor is successful. However, you need to optimize the images properly to get the best results from these efforts.
Image Courtesy: noxsterseocompany.com
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