Should your company CEO be active on social media?
It's a question many business has pondered - some CEOs have seen great success in humanizing their presence and connecting with customers, while others have fallen flat. Really, the answer comes down to who your CEO is and whether they're interested and able to create an engaging social media presence, but when done right, the benefits can be significant. According to research from G&S Business Communications and Harris Poll, 64% of Americans say they like it when CEOs engage on social media, while 54% believe that executives who engage on social media are more trustworthy. And given the rising amount of people who are active on social platforms, and the evolving ways in which consumers are communicating and going through the stages of the purchase process, having a presence is likely going to be beneficial in most cases.
To help get more CEOs involved in social, MDG Advertising has published a new infographic which outlines how CEOs can go about actually establishing and building a social media presence. The steps outline some of the basics of your CEO creating a social presence - some of it is relatively common knowledge ("Don't be dull"), but the smaller breakout points and tips may help provide some additional context for how CEOs should approach the medium.