Social marketing makes sense for digital businesses, right? They're online-based, so of course their marketing would be digital.
Well, kind of.
There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts, and there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing.
When it comes down to which avenue you choose (or which combination, more likely), the "type" of business you are has little to do with it.
So, when I hear brick-and-mortar businesses say social marketing hasn't worked for them in the past, or that they're "too late" to the game, I say, 'no way'. Social marketing can and does work for local brick-and-mortar businesses. We've seen it work at BuzzPlant with countless local businesses in Franklin, TN, from restaurants and coffee shops to retail and event spaces.
Why not you?
Today I'm excited to share with you five local social marketing tactics, which are based on 2,139 survey responses and 75,000 data points accumulated by Brandmuscle. Their findings have been summarized into the infographic below, providing some great insights for local brands.
A version of this post first appeared on the BuzzPlant blog.