How to Maximize Your Brand's Instagram Presence [Infographic]
Instagram - so hot right now.
The image-based social network has seen massive growth in the last 18 months - in January this year, Pew Research released data showing that Instagram is the fastest growing social network. Another study, conducted by Locowise in May, found that Instagram is generating more engagement than Facebook. Amidst user migrations from Facebook as a result of privacy concerns and an increasing amount of ads, Instagram appears to be the main beneficiary - which is win-win either way for Zuckerberg's social giant.
Given this, many marketers are now trying to work out how to capitalize on that audience attention and win at Instagram for business. Some innovative solutions have been born - Adult Swim recently launched an interactive game on Instagram to promote their program "Rick and Morty" - but what many brands are finding is that the real key to Instagram engagement is a focus on quality images and engaging captions. But what elements really matter to Instragam users? What are the factors that will lead to your brand's ultimate success or failure on the platform?
Luckily, the guys at Kissmetrics have put together an infographic looking at "The Science of Brands on Instagram". Taking in the results of various studies and brand experiences, the Kissmetrics team have put together a listing of the best brands on the platform and the benefits it offers, but also, they've included data on the best times of day and best days to post, along with the most engaging filters, colors and tips on how to maximize your image captions.
It's a tight, concise document with a heap of great insights - check it out below:
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