More Shoppers Turning to Pinterest Ahead of Holiday Season Blitz [Infographic]
Last week, Pinterest announced that it now has more than 100 million users worldwide. This number far exceeded expectations - back in February, eMarketer predicted that Pinterest could reach 59 million users by 2019. The visual-themed network continues to rise - recently released Pew data showed that the proportion of Americans who use Pinterest has doubled since they started tracking such data in 2012. And what's more, Pinterest's audience are active shoppers - a study conducted by Millward-Brown found that 93% of Pinners have used the platform to plan for purchases, while 87% have gone on to actually make a purchase because of Pinterest.
Make no mistake, used well, Pinterest can be a powerful vehicle for marketing and selling products, a proposition that's only been strengthened by the introduction of buyable pins.
In order to capitalize on its browsing and shopping potential, Pinterest has released a new infographic looking at how an increasing number of shoppers are using the platform leading into the holiday season.
From the Pinterest blog:
"With 170 million holiday decor Pins (and 3 million ugly sweater Pins), Pinterest is the one-stop shop for holiday ideas big and small-and these numbers just keep growing. From 2013 to 2014, the number of holiday Pins grew by 50%."
While its marketing potential doesn't get as big a focus as the major players, the numbers clearly show there's major potential in pins. Check out the infographic for more info on how Pinterest is utilized ahead of the Christmas shopping blitz.
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