Have you blabbed today? If the answer's yes, then consider yourself part of the latest social media platform that is quietly changing the way we communicate.
Since Blab's soft launch in April, users have been raving about this live-streaming application that combines the user experience of Google Hangouts with the video-on-demand features of programs such as Spreecast. Even more importantly, the interface is easy to use-allowing live-streaming conversations to take place with just a push of a button.
Still in the beta stage, you can only access Blab on your Chrome browser via their homepage (blab.im) or by downloading it in the Apple App Store for IOS devices. Unfortunately, it's not yet available for Android users.
Blab provides users the chance to take part in real-time conversations with up to four individuals on a variety of searchable topics. Once you've selected your subject of interest, you'll be given a choice to either to join a live Blab (that you can watch right now), or a scheduled Blab that you can connect with at a later date.
When a new video chatter attempts to join the conversation, the moderator can choose to accept or deny entry. While the discussion is taking place, viewers not on camera are able to freely interact with the participants using a side bar.
Best of all? Once the video chat is completed, the moderator can elect to either delete the broadcast or hit record to save it for later viewing.
As you can imagine, social marketers are thrilled to take advantage of this new technology both for its simplicity as well as its intimate video setting. Because the video participants are limited to just four people-the app really allows brands to fully engage with their fans in fun and relaxed environment.
The site is built around the concept of instant feedback. So viewers can click a hand to show approval for a statement during the chat. And because anyone can start a Blab conversation, brands can connect with influencers to quickly create a rewarding experience for their audience whenever the opportunity arises.
Ready to be the next Blab rock star? All it takes to join is to sign-up using your Twitter credentials. Once you establish your account, you can subscribe to content providers (such as yours truly) that meet your interests.
Looking to create your own Blab? Just click on the large blue button on the top right corner. From there, you choose the topic and category before sending the link to your co-host. Your Blab is ready to go live when there is at least two people conversing on camera.
Combining the user-interface of Google Hangouts with on-demand recording capabilities, Blab is changing the way we utilize live-streaming applications. The program allows anyone to be a broadcaster by connecting up to four individuals in a video environment, and the conversations are able to be recorded for future viewing. The intimate video set-up is perfect for brands who are looking to maximize engagement with customers in a smaller group atmosphere.
This post originally appeared on Bryan Kramer's blog