If you haven't already heard, visuals can play a big part in boosting the performance of your marketing messages.
We've seen this most notably with the rise of video, with Cisco predicting that up to 82% of all consumer Internet traffic will be video by 2020. Facebook predicts that the News Feed will be "mostly video" by 2019, content with images sees up to a 94% increase in page views versus content without - all the available data points towards visuals being key.
As technology advances, we gravitate towards the mediums that best enable us to share our experiences. Visuals do that, so it's worth including images and considering the role visuals play in your outreach efforts.