Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity? The platform, which has gained over 300 million monthly active users in such a short time, clearly made some correct assumptions about the future of social media usage.
Whether due to the increasingly visual nature of social media or users' growing displeasure with the bombardment of sponsored content, political opinions, and negativity on some other platforms, Instagram is truly in the right place at the right time with its photo and video-focussed offering.
In fact, according to content marketing company TrackMaven, Instagram has a much higher engagement ratio over time relative to all other major social networks. Their findings echo those of Forrester research, which noted that Instagram's ratio of interactions to followers was 140 times greater than Twitter's.
So now that we're aware of the power of Instagram, how can marketers participate in that conversation? Now that it's easy to share the content you post with Pagemodo to Instagram in the Pagemodo app, we thought it would be timely to share a few best practices on what to post (and what not to) on Instagram.
The infographic below from Salesforce offers some great ideas and statistics:
- Host photo contests that center around a hashtag.
- Track your engagement to see what content, filters, and hashtags are best for your audience.
- Interact with your followers. Instagram's not your average broadcast platform. Follow, comment, and repost their images as they're relevant to your brand.
- Help users help you by giving them a clear hashtag to use when they post about your product, service, or location.
View the full infographic below:
This post originally appeared on the Pagemodo blog.