The growth of social media has changed the world as we know it. It enables us to understand more about friends and family, to shout louder, and to accelerate our knowledge faster than ever before. My career is a prime example - four years ago I was selling lighting on building sites. Today I operate one of the fastest growing Influencer platforms in the world. The most challenging part of my day is understanding the influencer landscape, and keeping an eye on the future of where this industry called 'Influencer Marketing' is heading.

There has been a ton of press lately around rules and regulations, celebrity endorsements and the rise of social influencers taking the advertising world by storm - good press, bad press, and everything in between. There's also been a spike in young creators looking for their next big break as a blogger, YouTuber, Instagrammer, and most recently Snapchatter. Turning your social media influence into a career sounds like a glamorous path, but it comes with various challenges just like any other industry. Some celebrities may earn upwards of a million dollars to Snap a branded pic, but there are also clusters of micro-influencers with 10,000/50,000/500,000 followers collaborating with brands to achieve the same (if not better) results as traditional celebrities.