In the lead-up to Christmas, Twitter is releasing a new set of research reports looking at how shoppers in different regions use the platform in their buying process.
Their first report looked at the Australian market, and next nation up the list is the UK, with this new infographic outlining some key consumption stats around how British users interact with and use tweets in their holiday shopping process.
Some of the highlights:
- Millennials on Twitter are 24% more into Christmas-themed movies than those not on Twitter
- 82% of 18 to 24 year old Twitter users in the UK start shopping for Christmas before December
- 2 in 5 UK Twitter users say the platform helps them learn about new products and brands
There's some interesting insights to consider - take a look at the full #ChristmasIsAllAround infographic for the UK below.