What are the core, must-do elements of a B2B digital marketing strategy? There’s no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact, that it can be near impossible for brands to keep up.
A great first impression can convert a lead into a sale in a matter of moments. A bad impression… Well you know the story there. Your landing page is your first impression. The best converting landing pages all are built on similar foundations.
We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let’s take a look at the latest trends.
The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends businesses should be aware of? Check out this infographic by Sales for Life for five key opportunities to watch out for.
New year, same problems, similar trends. The problem for business to business (b2b) marketers consistently is demand generation and each year, businesses take the time to build on what they have been previously working with.
Organization is crucial to improving the performance of your B2B content marketing. Every piece of content is an asset, but even the right asset is only useful if it’s available to the right person at the right time. Find out the seven ways to organize your B2B content to improve discoverability.
Many brands struggle to come up with creative social media campaigns that spark the interest of their audience. As we all know, when your social media gets dull, outdated, or forgotten, your customers are far less curious about your brand and what you have to offer.
The latest data on the B2B e-commerce market shows that mobile devices are being used for both research and purchases. This infographic by Usablenet highlights the latest data for 2015, and gives us a look into the future of the B2B e-commerce landscape.
Explore Instagram’s usefulness to B2B marketers as part of their engagement process. So you’re in the cloud. Your marketing is automated, your campaigns coordinated, your customer information connected. You feel your metrics are meaningful and the insights they deliver are solid. So what happens when you throw Instagram into the mix?