Top Matches
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Interview: Why identity is the nucleus for cyber securitySummarizing why this article is relevant
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Minnesota bank bolsters C-suite with Climate First alumsSummarizing why this article is relevant
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Amazon, LinkedIn help advertisers reach professionals via CTV adsSummarizing why this article is relevant
Results from the Informa TechTarget Network
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NEWS
LinkedIn Shares Key Trends in B2B Marketing
LinkedIn says that more B2B buying activity now stems from creator content.
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SPONSORED
The hidden costs of manual B2B payments—and how to avoid them
Finance leaders across industries are recognizing the potential to optimize payments with automation.
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NEWS
LinkedIn outlines effective B2B marketing strategies
A new report in partnership with Bain & Company suggested that brands need to win over key decision-makers to drive revenue.
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NEWS
Inside FedEx’s reusable shipper rollout
Years in the making, Returnity collaborated with the logistics giant on a specialized design that’s meant to be durable, tamper-resistant, collapsible, automation-friendly, and easy to scan and unpack.
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SPONSORED
Agentic commerce is coming. Most businesses aren’t ready.
As AI changes how software is bought, manual sales processes put margins, forecasting and revenue at risk.
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NEWS
Reddit publishes report on its B2B marketing opportunities
The guide, created in partnership with SurveyMonkey, highlights ways in which brands can gain traction with the platform’s human-curated communities.
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NEWS
LinkedIn offers guidance on B2B product launches
Robert Yanik, the platform’s product marketing and GTM leader, suggested a three-step plan for building buyer confidence and brand presence over time.
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NEWS
How Visa targets B2B payments
The card network is taking aim at verticals to expand in business-to-business payments, including with services for trucking fleet operators.
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NEWS
Hubspot Publishes New Guide to Reddit Marketing for B2B Brands
Some handy pointers for B2B marketers.
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NEWS
How AI is bettering B2B payments
AI is a new tool to help optimize accounts receivable, which has become a “data science challenge” for many large companies, Billtrust’s CEO says.
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NEWS
Snapchat report positions the app as a B2B marketing tool
New data released with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.
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NEWS
LinkedIn revenue rose 12% in the first quarter
The platform’s B2B marketing and artificial intelligence-powered recruiter tools helped drive business, while paid video posts grew nearly 30% year over year.
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BRIEF
FedEx nabs more BMW business as part of B2B push
The carrier highlighted new programs and tools in its efforts to gain volume from shippers in automotive, healthcare and other high-value verticals.
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SPONSORED
The business case for blockchain in B2B payments
Increased regulatory clarity and the rise of stablecoin infrastructure have transformed how digital assets are used.
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BRIEF
Amazon leaps into B2B grocery
The new service, which allows businesses to bundle groceries and office essentials, is the latest move by the company to grow its grocery business.
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NEWS
Report looks at how LinkedIn is dominating B2B queries in AI chatbots
A new report from Meltwater shows that LinkedIn content is highly cited by AI chatbots, especially posts from personal profiles.
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NEWS
AppDirect buys PartnerStack, targets fragmented channel partner ecosystem
AppDirect is betting that consolidating partner management, sales and billing in one place is the channel’s next big shift.
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NEWS
AI spikes enterprise bandwidth demand
Connectivity costs have been falling for years, but they are now leveling off as enterprise demand for gigabit circuits rises.
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BRIEF
Inspired pulls new CFO from ranks
The gaming company appointed former Walgreens Boots alum Craig Wilson as its CFO amid a shift in focus to its digital content business.
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SPONSORED
Unified commerce: Why it’s the next evolution of retail
The future of retail isn’t just AI; it’s AI that executes. Learn why unified commerce is the key.
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SPONSORED
How healthcare organizations can streamline procure-to-pay processes
A roadmap for reducing friction, improving visibility and optimizing healthcare buying.
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NEWS
Why some CFOs are saying no to digital clones, for now: Peer Audit
Big Tech leaders are enthusiastic at the prospect of using AI-created versions of themselves to handle earnings calls, media interviews and more, but finance leaders are taking a more measured stance.
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SPONSORED
Activating the long tail: How retailers are using digital tools to turn SMBs into scalable growth
How retailers can tap digital tools to turn small businesses into big revenue.
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NEWS
LinkedIn adds new ways for brands to tap into creator partnerships
LinkedIn is expanding opportunities for advertisers to align promotions with creator content as more B2B marketers work with influencers.
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BRIEF
Cognitive overload clouds AI efficiency gains
AI technology has reduced menial tasks while increasing the need for oversight, according to BCG.
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NEWS
Zillow for the channel? New platform looks to shake up the TSD market
The Channel Standard is aiming to build one platform to rule them all in a market now teeming with hundreds of suppliers.
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NEWS
Fintech revenues hit record $504B in 2025: study
Revenue in the sector is growing four times as fast as in banks, according to a recent report by Boston Consulting Group and FT Partners.
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NEWS
FedEx narrows e-commerce delivery focus to ‘specialized’ shipments
"If you're shipping T-shirts, FedEx might not be for you," Chief Customer Officer Brie Carere said at the carrier's 2026 Investor Day.
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NEWS
AI poised to aid payments operations
Shopper bots grab headlines but autonomous AI is likely to transform many business functions, a Deloitte report suggests.
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NEWS
Finance and sales teams don’t match up on criteria for deal approvals
Those on the more conservative finance side take a dim view of doing business with late payers.
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BRIEF
Amazon grows grocery reach through 30-minute delivery expansion
Amazon Now, which lets shoppers buy perishable foods, household essentials and electronics in a single order, will reach tens of millions of people in 2026.
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OPINION
The problem for brands isn’t their marketing strategy — it’s their structure
Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.
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BRIEF
FedEx launches life sciences suite as healthcare push lifts earnings
The new organization supporting healthcare and pharmaceutical services fuels efforts to grow high-value customer segments as less-lucrative volume declines.
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OPINION
The contact center knows your customer best. Are you using it that way?
The contact center is a powerful real-time listening system and one of an organization’s most important drivers of innovation and adaptation. Yet only a fraction of brands leverage its strategic value.
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BRIEF
Former Nordstrom execs descend on Rent the Runway
The company’s interim CEO, interim CFO and chief commercial officer all have ties to the department store. Meanwhile, the apparel rental company’s revenue grew over 29% in Q1.
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NEWS
How a Nuvei-Payoneer merger would build business
Nuvei’s hand could be strengthened in processing stablecoin transactions and reaching small and mid-sized merchants if a reported deal happens.
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NEWS
5 takeaways from SEC’s actions in ADM accounting scandal
This week’s legal filings contained clues to where the SEC’s accounting fraud case may lead and to what enforcement actions may look like in the second Trump administration.
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SPONSORED
Fixing the foundation: Why modern retail needs real-time order management
Is broken order management costing you sales? Learn how retail leaders are fixing it.
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NEWS
Lilly warns GLP-1 knockoffs may be ‘dangerous,’ escalating war with compounders
Lilly asked the FDA to step in after claiming that testing it’s done suggests copycat versions of Zepbound may carry “unknown risks.”
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SPONSORED
Celiac disease is entering a new era of therapeutic innovation
For the ~1 in 100 people living with celiac, the burden of disease extends far beyond their plate.
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BRIEF
Alumis soars as TYK2 drug hits mark in psoriasis trials
Shares more than doubled in value after Phase 3 results suggested Alumis’ pill may compare favorably with other emerging oral options for psoriasis, among them drugs from Takeda and Johnson & Johnson.
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BRIEF
BD, Waters set completion date for $17.5B biosciences and diagnostics merger
With Waters stockholders voting to issue shares, the companies are targeting a Feb. 9 close date for the deal.
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BRIEF
CMOs prioritize organizational influence over long-term brand growth
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
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BRIEF
Takeda’s $4B TYK2 drug tops Bristol Myers’ Sotyktu in head-to-head test
The results support Takeda’s long-held belief in zasocitinib’s superiority and could help it gain a commercial advantage over Bristol’s therapy.
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OPINION
What retailers need to know about AI-powered pricing
This type of pricing holds enormous potential for retailers as long as they stay vigilant of regulatory moves and consumer sentiment, writes Peter Andrews of Alvarez & Marsal.
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SPONSORED
Real DeFi use cases that are changing B2B payments
Decentralized Finance, or DeFi, is the next step in a shift toward open financial infrastructure.
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NEWS
LinkedIn partners with Amazon Ads
The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.
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NEWS
Lilly boosts ADC portfolio with CrossBridge Bio deal
Worth up to $300 million, the buyout is Lilly’s latest of an ADC maker and adds technology for making “dual-payload” therapies.
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BRIEF
H-E-B buys land for supply chain facilities in North Texas
The grocer purchased more than 600 acres to support distribution in an area where it is rapidly opening stores.
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SPONSORED
The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it)
You have all the data. So why can't you prove social media works? The four step fix.
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NEWS
UCB to acquire Candid in $2.2B bet on bispecifics for autoimmune diseases
The buyout involves a portfolio of antibody drugs Candid licensed from China-based biotechs and that UCB sees as part of the “next wave” of care for immunological conditions.
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BRIEF
Whole Foods’ Daily Shops expanding to 3 more cities
Over the next two years, the specialty grocer will bring its small-format store concept to Boston, Chicago and Philadelphia.
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NEWS
Eli Lilly, BioAge chase NLRP3 inhibitors with ‘pipeline in a pill’ potential
The promising anti-inflammation target could be the next big thing in cardiovascular and other diseases.
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NEWS
Stablecoins roll on as rules evolve
PayPal, Convera and Nium are among the companies racing to incorporate stablecoins in cross-border plays, even as regulators voice caution.
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NEWS
Why TSDs say they’re insulated from broader channel headwinds
Obstacles facing managed service providers and value added resellers have played into the hands of tech services distributors and advisors.
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NEWS
Punch List: Firms shake up C-suites, Fluor nabs 2 energy jobs
Multiple contractors announced executive moves, an OSHA program expired, Balfour Beatty has picked a new U.S. headquarters and more of this week’s news for builders.
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BRIEF
GSK, Ionis unveil data for hepatitis B drug touted as ‘functional cure’
The findings supporting bepirovirsen were deemed a “historic moment” by physicians and validate a drug that has “clear blockbuster potential,” according to one analyst.
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NEWS
Vycarb inks new deals to scale in 2026: Exclusive
The ocean-based carbon removal startup has expanded its partnerships and funding and is eyeing a path to commercial applications.
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