For more people to see your posts, your B2b Facebook posts need “likes” shares and comments, collectively known as “engagement”. This concept should drive every single post you make for your business’ page. Facebook marketing can be particularly tricky for B2Bs, who do not have the traditional consumer customer base. Luckily, B2B marketing is my expertise. Here are my top tips for B2B small businesses to beat the organic reach problem on Facebook.
Meerkat and Periscope are two brand new mobile apps that allow anyone to publish a feed to a live stream of their device’s camera. Meerkat saw the initial hype, with celebrity investors and a launch at the preeminent interactive and technology conference, SXSWi. Periscope launched later, but was acquired by Twitter back in January (but they just announced this in March). The initial advantage of first-to-market by Meerkat is essentially nullified by the Periscope acquisition; from a media perspective, a Twitter acquisition is big news, and from a technology perspective, the acquisition by a social network means much tighter integration with the network itself, bigger investment in innovation, etc.
The odds are that your organization is spending fist-fulls of dollars on inbound marketing and generating qualified leads, many of which do not close that quarter, or the next. That's because qualified doesn't necessarily mean "ready to buy today"!
Sometimes as marketers we get so caught up in clicks and KPIs that we forget that each one of our campaigns has its own unique personal traits, lifespan and dare I say, personality. And it’s these very characteristics that ultimately define the composition, characteristics, goals and benchmarks of...
Let’s face it: a lot of content out there on the web is dull, boring and humdrum. Such content will never motivate anyone to advance along a conversion funnel or be passed along on social media. Here are some tips for making sure that your BtoB content isn’t “Bland to Boring.”
Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Then you realize you aren’t converting your new contacts into new clients. So where’s the disconnect?
Here are 4 things that can make or break you in the changing marketing landscape. I’ve backed up these points with some data from a joint survey conducted by Forrester and the Business Marketing Association titled B2B CMOs Must Evolve Or Move On.
There are two major types of branding rejuvenation projects we can talk about (and several sub-types). The first major category is where you change the name and everything else. Category two is where you keep the name but change all the messaging. My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course.
The most important type of advocates are your customers. And if you’re running a B2B or SaaS business, revenue is most likely coming from subscriptions. By managing the relationship with your customers to help them achieve success (this process is defined as “Customer Success Management”), you can reduce churn AND create customers who are likely to refer your business to others.