Content Marketing: Page 109
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Discovering Conversational Keywords and Phrases for Hummingbird and Rankbrain
With search engines moving more towards conversation queries, search marketers need to up their game to find relevant keywords and phrases.
By Stephen Baldwin • Oct. 18, 2016 -
How Click Fraud Can Affect the Performance of Your Google Adwords Campaigns [Infographic]
Click fraud is a major problem in online advertising, but there are ways to protects yourself against it.
By Irfan Ahmad • Oct. 17, 2016 -
3 Steps to Intelligent Marketing with AI
AI is quickly finding a place at all levels of business, with the promise to provide new ways to help find and engage new customers.
By Cynthya Peranandam • Oct. 17, 2016 -
3 Marketing Lessons B2B Can Learn From B2C
While B2C marketing may seem more exciting, there are lessons B2B brands can learn from B2C, and utilize them in their own efforts.
By Trish D'Amato • Oct. 17, 2016 -
HTTPS: Will Securing Your Site Boost Your Rankings?
Have you converted your site to HTTPS? Should you? Here's an overview from contributor Sam Warren.
By Sam Warren • Oct. 16, 2016 -
Why You Can't Win at Content Marketing Without Good Design
Adding design to your content marketing strategy gives you a much better chance at success. Here's why you need great design and some tips to get it right.
By Yvonne Lyons • Oct. 15, 2016 -
The Business Value of UX Design [Infographic]
This infographic from PointSource illustrates the long-term implications of ignoring the UX.
By Irfan Ahmad • Oct. 14, 2016 -
5 Technologies Shaping the Future of Marketing
What will be the next evolution of social media and digital communications? Simon Kemp follows the tech threads in this post.
By Simon Kemp • Oct. 13, 2016 -
How to Get More Customers with the Lost Art of Case Studies
Case studies are often dull and boring, but they don't have to be. Here are five tips on how to revitalize your case studies and maximize their revenue-generating potential.
By Tam Henderson • Oct. 13, 2016 -
8 Snapchat Content Ideas That Your Customers and Fans Will Love
Not sure how your brand can utilize Snapchat? Here are eight tips to get you thinking.
By Rick Riddle • Oct. 11, 2016 -
The Top 10 Trends Shaping the Future of Visual Content [Infographic]
This new infographic from Shutterstock illustrates "The Top Ten Trends Shaping the Future of Imagery" based on user trends.
By Irfan Ahmad • Oct. 11, 2016 -
6 Steps to Running Your First Profitable Facebook Ads Campaign
When done right, Facebook ads can deliver amazing results - here's a step-by-step guide on how to get started.
By Andrew Raso • Oct. 10, 2016 -
SMT Expert
6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.
By Larry Kim • Oct. 10, 2016 -
3 Must-Know Steps for a Successful Digital Marketing Campaign
If you haven't yet integrated digital marketing into your marketing mix for your business, it's time to adapt - here are three tips to get you started.
By Vincent Iachetta Jr. • Oct. 10, 2016 -
What Would Happen if Your Brand Didn't Utilize Social Media Marketing?
Social media marketing can be great for creating an online brand presence and keeping in touch with your loyal customers. But how important is social media marketing really?
By Samantha Ferguson • Oct. 8, 2016 -
5 Major Misconceptions About Social Media Managers
In spite of what some may think, the life of a true professional social media manager involves much more than messing around on social platforms all day long.
By Blair Nicole • Oct. 8, 2016 -
Why Millennials Prefer Two-Way Texting with Businesses [Infographic]
OpenMarket recently conducted a survey of more than 500 Millennials to get their perspectives on messaging and how they feel about brands contacted them via text.
By Andrew Hutchinson • Oct. 7, 2016 -
7 Powerful Habits for Marketing Yourself
Marketing yourself can be really valuable and can lead to lots of new, exciting opportunities.
By Bryan Kramer • Oct. 7, 2016 -
4 Tips to Maximize Social Media for B2B Marketing
Many B2B brands are still hesitant to jump into the social media marketing sphere. Here's four tips on how to do so effectively.
By Kat Karvess • Oct. 7, 2016 -
7 Game-Changing Marketing Automation Workflows
Using marketing automation workflows effectively can work wonders for your organization. Here are some tips on how to do it.
By Victoria Hoffman • Oct. 7, 2016 -
10 Do's and Don'ts for Developing Effective Brand Taglines
Creating a new tagline for your business takes consideration and thought. Here are some tips to keep in mind.
By Gabbie Diassi • Oct. 7, 2016 -
SMT Expert
3 Ways Halloween Pop-Up Shops Can Scare Up Social Media Success
How does a Haloween pop-up business utilize social to build community maximize results?
By Deborah Sweeney • Oct. 6, 2016 -
The Importance of Diversity in Marketing
Ensuring your marketing process involves various, diverse perspectives can play a big role in your subsequent performance.
By Katrina Padron • Oct. 5, 2016 -
3 Social Media Tips from NFL Teams
The NFL season has kicked off, and with it comes a new push on NFL social media efforts.
By Amanda DiAntonio • Oct. 4, 2016 -
Amazing Mobile Marketing Strategy & Statistics for Digital Marketers [Infographic]
With more people conducting more online business via mobile, it's vital that all brands develop an understanding of mobile marketing best practices.
By Cent Muruganandam • Oct. 4, 2016