Content Marketing: Page 114

  • Why Engagement Trumps Reach in Influencer Marketing, Every Time

    It's not how big your following is, it's how effectively you're able engage your audience that makes the biggest difference to your bottom line.

    By • June 23, 2016

  • Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

    In order to recognize and seize opportunities in the ever-changing social landscape, you need an agile process in place to identify and maximize such occurrences.

    By • June 23, 2016

  • 5 Ways CRM Can Personalize the Customer Journey

    Here are five ways your company can use CRM to attract new customers, nurture existing ones, and generate passionate brand loyalty through personalization.

    By • June 23, 2016

  • 6 Ways to Tell Your Personal Story

    A great way to engage your social media followers and build better rapport with your audience is by telling your personal story - here are 6 ideas to get you thinking.

    By • June 22, 2016

  • 5 Key Components of an Effective Local Content Marketing Strategy

    Content marketing is one of the best ways for local businesses to connect with their target audience - here are some tips on how to use content for effective local outreach.

    By • June 22, 2016

  • Your 'About' Page is Losing You Money - Here's How to Fix it

    Your About page can play a crucial role in attracting more leads and getting more sales. In this post, contributor Tam Henderson explains why your About page is so crucial - and how to maximize yours.

    By • June 20, 2016

  • Answer These 5 Questions to Ace Your Content Marketing Interview

    What are the key questions you need to ask yourself when assessing your suitability for content marketing?

    By • June 20, 2016

  • Fashion Disruption: Will Menswear Make The Cut?

    Despite the disarray and disruption plaguing fashion that erupted last year, cracks in the erstwhile paved and predictably seasonal catwalk appear to be casting light on new opportunities for menswear.

    By • June 20, 2016

  • Gated vs Ungated Content - Which is the Best Option?

    Should your content be gated, giving you access to more audience data, or ungated, delivering additional SEO and related benefits?

    By • June 19, 2016

  • How to Create Great Written Content

    What are the ingredients of truly great, resonant written content? In this post, contributor Barry Feldman runs through 14 essentials.

    By • June 18, 2016

  • Introducing Google's New Expanded Text Ads

    Google's new expanded text ads include an opportunity for marketers to include more characters for the first time since the Adwords launch.

    By • June 18, 2016

  • How to Incorporate Facebook Live in Your Social Media Marketing

    Are you considering using live-streaming video for your brand? To help get you on your way, here are some tips for using Facebook Live to best effect.

    By • June 17, 2016

  • 3 Ways Nonprofits Can Use Social Media to Best Advantage

    The basic structure of nonprofits - member-based, donation-backed, humanitarian-focused - provides a unique opportunity to put social media to good use.

    By • June 17, 2016

  • 4 Great Ads Promoting User-Generated Content (And Why They Work)

    User-generated content can be a highly effective way to share your brand message through social media. Here are some examples of brands that are using UGC to great effect.

    By • June 16, 2016

  • The Most Important Video Marketing Trends For 2016 [Infographic]

    Based on Forbes video marketing trends of 2016, Hyperfine have produced this infographic which breaks down the 5 most important trends that you must keep in mind when creating video content in 2016.

    By • June 16, 2016

  • What Twitter's Upcoming Changes Mean for Marketers [Infographic]

    Twitter recently announced an upcoming update that will make big changes to the way people (and brands) create content and engage on the social media platform.

    By • June 16, 2016

  • The Hottest Landing Page Trends of 2016 So Far

    What are the hottest landing page trends we've seen in 2016? Contributor Jordan Lore examines in this post.

    By • June 15, 2016

  • Do You Know What Omnichannel Marketing Really Means?

    Omnichannel marketing is important, but do we all know what omnichannel means or what it looks like in practice?

    By • June 15, 2016

  • A Guide to Effective Company Websites [Podcast]

    In a new podcast, Jordgen Sundberg speaks with Keren Lerner of design agency Top Left Design to discuss effective website design.

    By • June 15, 2016

  • Creating the Perfect Headline [Infographic]

    What's the perfect formula, the ideal mix to create the perfect headline? How much time should you spend writing it? What is the ideal length? Quicksprout has put together an infographic to offer some guidance on these questions.

    By • June 14, 2016

  • Effective Calls to Action Require More Science Than Art

    The most successful calls to action encourage user response because they're shaped by leading behavioral science.

    By • June 14, 2016

  • 2 Things To Do Right Now to Increase Sales on Your eCommerce Site

    Maybe you've mastered the functionality of selling stuff online, but if you're not constantly seeking CRO improvements to your website, it's pretty safe to say you're losing sales opportunities.

    By • June 14, 2016

  • How to Use Custom Metrics to Turbo-Charge Your Strategy

    A recent partnership between a national nonprofit and an analytics company speaks volumes about how nonprofits can, and should, use analytics to better inform audience engagement.

    By • June 14, 2016

  • Your eCommerce Store is Leaking Money [Infographic]

    If you're suffering from poor conversion rates or a lack of repeat orders, it may just be that your eCommerce store is losing more money than you imagined.

    By • June 13, 2016

  • The "4-S" Approach: How the Largest Video Publishers Succeed on Facebook

    Some of Facebook's most successful video creators follow the "4-S" approach when creating video content. What is the "4-S" approach and how can you use it? Contributor Justin Kerby explains

    By • June 12, 2016