Content Marketing: Page 114
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3 Ways Your Local Business Can Take Advantage of Pokémon GO
If you're a local business owner and haven't kept up with the recent buzz surrounding Pokémon GO, there may be a good reason for you to tune in.
By Karen Yankovich • July 21, 2016 -
Facebook Releases New Data Insights to Help Marketers Prepare for the Upcoming Holiday Season [Infographic]
It's mid-July already, that means it's time to start thinking about the upcoming holiday season. To help, Facebook's released a new set of data insights to help plan your outreach efforts.
By Andrew Hutchinson • July 19, 2016 -
Go for The Gold: Winning Social Ad Strategies For The 2016 Summer Olympics
The 2016 Olympics will begin soon, and marketers should be considering ways in which they can tap into the surrounding online discussion.
By Carolyn Berk • July 19, 2016 -
Online vs Offline Marketing - Where Should Businesses Invest Their Budgets? [Infographic]
Which is better, offline or online marketing? To better outline the benefits of both, Colour Graphics have created this new infographic.
By James Trotter • July 19, 2016 -
8 Ways to Advertise on Snapchat [Infographic]
Snapchat is the trending app of the moment, and marketers everywhere are looking for a way in. This infographic looks at 8 ways to use the platform for advertising purposes.
By Andrew Hutchinson • July 18, 2016 -
Using Pokémon GO for Local Marketing
Pokemon GO has been a phenomenon unlike any we've seen for some time, and brands are looking to get in on the action. Here are some tips on how your business can get involved.
By Stephen Baldwin • July 17, 2016 -
3 Simple Ways to Boost Loyalty Program Engagement With Social Media
A loyalty program is a great way to nurture current customers and increase sales, and social media can be a great companion tool for such an initiative.
By Jessica Mizerak • July 16, 2016 -
11 Key Strategies to Help Boost Shares of Your Content
After you've written your blog post, the real work begins - here's a list of 11 crucial content distribution tips to help boost the reach of your work.
By Andrew Wise • July 15, 2016 -
Facebook Will Be All Video In 5 Years: Here Are 4 Figures to Prove It
Facebook CEO Mark Zuckerberg envisions that Facebook will soon be totally dominated by video content. And the data shows he's right - but what does that mean for your marketing efforts?
By Josh Althuser • July 15, 2016 -
5 Reasons Successful Brands Use Influencers
The new wave of online influencers are not celebrities, but people, like you and I. And that's great news for smaller brands trying to get the word out.
By Amy Oppenheim • July 14, 2016 -
Digital Marketing is About Experiences, Not Numbers
Somewhere along the way, the digital marketing field has lost sight of the true value in marketing.
By Jay Shemenski • July 14, 2016 -
4 Lessons to Take from the Explosion of Pokémon GO
Pokémon GO has become a viral sensation and innovative marketers with a keen eye can take some big lessons from this surprise hit to both gain in the short term and evolve themselves to be better prepared when the next big thing comes along.
By Mark Miller • July 13, 2016 -
The Next Social Shake-Up - May 22-24, 2017
Social Media Today has been designed to help share lessons and experiences of brands, thinkers, innovators and navigators of enterprise social. We believe the key to growing and improving the social media space is by providing a space for interactions and conversations among experts and peers al...
By SMT Staff • July 12, 2016 -
SMT Expert
4 Ways to Capture and Keep Your Target Audience's Attention
Since we're paying less attention to more content on the internet, how can marketers ensure that they are capturing and retaining the attention of their target audience? Here are four tips.
By Nathan Mendenhall • July 10, 2016 -
5 Email Marketing Tips to Maximize Your eCommerce Success
The success of your E-commerce email marketing strategy is going to be based on how well you know your customers' behavior.
By Chris London • July 8, 2016 -
The Ultimate List of Blog Post Ideas [Infographic]
Looking for inspiration for your next blog post? This infographic from Digital Marketer outlines 58 ideas for content that can help boost your online presence.
By Maddie Grant • July 7, 2016 -
5 Key Influencer Marketing Pitfalls (and How to Fix Them)
While influencer marketing is becoming increasingly popular, it does come with a level of risk. Here are some tips on how to choose the right influencers to deliver your marketing message.
By Maria Sipka • July 7, 2016 -
Powering Business with Humor
We all want to be human brands, and being relaxed enough to laugh at ourselves every once in a while adds to that connective, relatable element.
By Bryan Kramer • July 7, 2016 -
5 Questions to Ask Yourself Before Making the Leap into Paid Social Ads
Before jumping into paid social, business owners need to spend some serious time determining their strategy, budget, and ultimate goals for turning clicks into conversions.
By Andrew Raso • July 6, 2016 -
A Zen Approach to Measuring Content Marketing ROI
As part of your content strategy, you need to be able to determine the impact of your efforts in order to allocate time and resources accordingly. Here are some key ways to do just that.
By Laura Schierberl • July 6, 2016 -
How to Make Beautiful and Effective Infographics
Infographics can be a great way to convey information, but there are some key notes you need to keep in mind when looking to create your own.
By Jeff Rum • July 5, 2016 -
4 Tips to Create an Epic Web Form
Many web forms are cluttered, long, and include extraneous questions, complicating what should be a simple interaction.
By Jeff Rum • July 1, 2016 -
Should My Business Advertise on Facebook?
Even with a small budget, marketing on Facebook can drive online sales, increase local sales, promote apps, build brand awareness, and generate new client and customer leads.
By Brian Hughes • July 1, 2016 -
Facebook or SEO: Which is Better? [Infographic]
While there's no definitive 'better' option when comparing SEO and Facebook marketing, this infographic from Boostlikes does provide some interesting comparative measures to consider.
By Brendan Schneider • June 30, 2016 -
5 Tips for Using Video in Your Social Media Marketing Strategy [Infographic]
Here are five tips and an infographic to help you understand the value of video marketing for your brand - and how to make best use of the option.
By Jack Danielson's • June 30, 2016