Content Marketing: Page 115

  • Why Are Marketers So Obsessed With Millennials?

    The marketing world is obsessed with Millennials and understanding how to reach them. But at the same time, marketers focused solely on any one demographic could be missing out on significant opportunities.

    By • June 10, 2016

  • Your Father's Day Marketing Strategy Needs To Be Personal

    Looking for ideas to boost your Father's Day marketing campaign? In this post, contributor Brad Friedman offers some tips.

    By • June 10, 2016

  • Knowing Your Audience is Key to Content Marketing Success

    Before you can deliver a marketing message effectively, you need to know who you're delivering it to and why.

    By • June 9, 2016

  • 16 Key On-Page SEO Factors That Search Engines & Users Love [Infographic]

    This updated infographic, created by Backlinko, outlines some actionable strategies which can dramatically improve your search engine traffic.

    By • June 9, 2016

  • What Your Small Business Needs to Know About Email Conversion

    Since email subscribers have a higher chance to become returning visitors - and eventually customers - measuring and improving your ECR is an important first step to increasing customer conversions from your email marketing efforts.

    By • June 8, 2016

  • 5 Steps for Leveraging Growth Opportunities on Social Media

    When attuned to the right signals, social media marketers can assess opportunities and gain competitive advantages to grow their brand's audience and influence.

    By • June 8, 2016

  • Influencer Marketing is a Collaboration Not a Transaction

    There's a lot of debate around the merit of paying to access an audience and how effective this is. Until you step back and really understand what influencer marketing is...

    By • June 7, 2016

  • Nike's Pursuit of Luxe Leisure Fashion

    Nike recently launched a new "NikeLab x Football Nouveau" collection, designed by fashion identity Oliver Rousteing. What's been the response on social? LocalSpeak ran the numbers.

    By • June 7, 2016

  • How to Take Advantage of Instagram Advertising

    Looking to add Instagram into your social media marketing mix? Here are some key tips on how to create Instagram ads and maximize their performance.

    By • June 6, 2016

  • 4 'Down and Dirty' Video Creation Tips for Brands

    Video has become an increasingly critical component social media strategy in recent years. If you're considering adding video to your content mix, here are some quick tips to get you started.

    By • June 5, 2016

  • 6 Simple Tools to Create Images for Social Media

    Visuals are an important element of your social media presence and ensuring you stand out and gain traction in our busy social feeds. Here are six tools that you can use to create great, original visual content.

    By • June 4, 2016

  • 3 Big Reasons Why You Should Care About Online Branding

    Up to 80.8% of referrals will check out your company by looking at your website - and 59.9% review your social media profiles. Your online branding is a crucial part of your marketing process.

    By • June 3, 2016

  • The Top 4 Ways to Minimize Mobile App Churn

    It's challenging to develop an app. It's hard designing and releasing an app. It's even harder to get users to download and activate. But the hardest part is keeping them engaged. This is why churn is your nemesis.

    By • June 3, 2016

  • Loving Local Directories Again

    Local business directories have lost some of their importance, in terms of SEO, but they can still serve a valuable purpose, as Randy Milanovic explains in this post.

    By • June 3, 2016

  • 3 Marketing Lessons I Learned From Writing an Entire Book in 72 Hours

    Books can be big business drivers, but not in the ways you might think. Here are 3 ways to quickly create - and leverage - a book that builds your business.

    By • June 2, 2016

  • 31 Must Know Video Marketing Stats [Infographic]

    Hyperfine have created a new infographic which breaks down the most important video marketing statistics into sizable chunks.

    By • June 2, 2016

  • Facebook Releases New Research into How People Plan to Celebrate the Olympics [Infographic]

    Facebook's conducted new research into how people are preparing to celebrate and participate in the 2016 Rio Olympics, with some valuable insights for marketers.

    By • June 1, 2016

  • Influence vs Popularity - Which Should You be Investing In?

    When it comes to influencer marketing, it's important to consider more than just how many followers they have. In this post, contributor Sam Wright explains why.

    By • June 1, 2016

  • What Brands Can Learn from the #ChewbaccaMom Video

    The "Chewbacca Mom" video, which features a woman wearing a Chewbacca mask, has become a viral sensation. So what can marketers learn from the video's success?

    By • June 1, 2016

  • How to Increase Search Engine Ranking with Link Building

    By now, you probably know the basics of local SEO and what to do to make sure your business is found online. But we're going to take it a step further and talk about something you may not know you need to be actively acquiring: inbound links. Let's talk about link building for local businesses. ...

    By • May 31, 2016

  • How to Make Your Multi-Channel Digital Campaign the Perfect Fit

    With a multi-channel strategy, you can be where your targeted customers are - whatever channel, platform, or device they may be using at that particular time.

    By • May 31, 2016

  • New Research Shows How Women Interact with Brands Online [Infographic]

    Product review and discovery platform Influenster recently conducted a study of more than 11,000 female internet users aged 18 and up to get a better understanding of how they interact with brands online.

    By • May 30, 2016

  • For A Better Customer Experience, Evoke Emotion Rather Than Manufacture It

    Emotion isn't a tactic in customer experience; it is an outcome. In this post, contributor Augie Ray explains the difference.

    By • May 30, 2016

  • The ABCs of Visual Ads That Work [Infographic]

    Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don't work because they don't serve a purpose or have a call-to-action.

    By • May 28, 2016

  • Snickers' 'Hungerithm' Uses Real-Time Social Data to Determine Chocolate Prices

    Snickers has created a new 'Hungerithm' which uses social media sentiment to determine whether the price rises or falls for a Snickers bar - the angrier the web is, the lower the price, as people likely need them more.

    By • May 27, 2016