Content Marketing: Page 115

  • Start Marketing to Millennials Where it Matters

    "It doesn't matter if you have the coolest new smartphone on the market; if you're not making a difference in the community then we aren't going to care about it."

    By • June 29, 2016

  • 4 Ways Fashion And Beauty Brands Are Benefitting From Influencer Advertising

    Influencer marketing is gaining traction, especially among fashion and beauty advertisers. Here's how four fashion and beauty brands have utilized social influencer marketing to great effect.

    By • June 29, 2016

  • 7 Reasons Why Your Facebook Strategy Isn't Working

    Building a winning Facebook presence takes time and effort. Here are seven ways you could be impeding your own progress on this front.

    By • June 29, 2016

  • A Marketer's Guide to Mobile Live Video [Podcast]

    In a new podcast, Jorgen Sunberg speaks with Krishna De about mobile live-streaming best practices and tools.

    By • June 29, 2016

  • How to Re-purpose One Video and Publish It in Twelve Ways

    After you've taken the time and effort to produce a piece of quality video content, you need to make sure you maximize it's potential by re-purposing.

    By • June 28, 2016

  • A Guide to Writing and Optimizing Great SEO Content [Infographic]

    Search Engine Optimization (SEO) content ranking criteria can be volatile. In order to keep your SEO, well, optimized, you too will need to evolve in the way you go about writing content.

    By • June 28, 2016

  • 5 Ways to Find Great Content Topics and Titles

    Maintaining a regular content schedule can be tough, as you need to keep coming up with new and interesting topics all the time. In this post, contributor Samantha Ferguson outlines five ways to help spark new content ideas.

    By • June 26, 2016

  • How to Attract the Right Clients on LinkedIn [Infographic]

    A big part of succeeding on LinkedIn lies in being yourself and showcasing your unique talents. This infographic from CEO of Your Life outlines some tips on how to do just that.

    By • June 26, 2016

  • 47 No-Fail Ways to Come Up with Blog Post Ideas

    To create great content week after week after week, you need a lot of ways to come up with new content topics. Here are 47 ideas on ways to keep the idea train moving.

    By • June 25, 2016

  • 5 Ways You're Destroying Your Marketing Campaign

    One of the most common reasons brands fail at marketing is because their campaigns are being sabotaged from the inside, they're not taking the time to establish the right foundations to maximize their success.

    By • June 24, 2016

  • Why You Need to Optimize for Voice Search Now

    If you aren't optimizing for voice search, you're risking missing out on those potential customers. Here are some notes on how to optimize for voice queries.

    By • June 24, 2016

  • Why Engagement Trumps Reach in Influencer Marketing, Every Time

    It's not how big your following is, it's how effectively you're able engage your audience that makes the biggest difference to your bottom line.

    By • June 23, 2016

  • Why All Social Media Marketing Programs Should Be Agile (and How to Get Started)

    In order to recognize and seize opportunities in the ever-changing social landscape, you need an agile process in place to identify and maximize such occurrences.

    By • June 23, 2016

  • 5 Ways CRM Can Personalize the Customer Journey

    Here are five ways your company can use CRM to attract new customers, nurture existing ones, and generate passionate brand loyalty through personalization.

    By • June 23, 2016

  • 6 Ways to Tell Your Personal Story

    A great way to engage your social media followers and build better rapport with your audience is by telling your personal story - here are 6 ideas to get you thinking.

    By • June 22, 2016

  • 5 Key Components of an Effective Local Content Marketing Strategy

    Content marketing is one of the best ways for local businesses to connect with their target audience - here are some tips on how to use content for effective local outreach.

    By • June 22, 2016

  • Your 'About' Page is Losing You Money - Here's How to Fix it

    Your About page can play a crucial role in attracting more leads and getting more sales. In this post, contributor Tam Henderson explains why your About page is so crucial - and how to maximize yours.

    By • June 20, 2016

  • Answer These 5 Questions to Ace Your Content Marketing Interview

    What are the key questions you need to ask yourself when assessing your suitability for content marketing?

    By • June 20, 2016

  • Fashion Disruption: Will Menswear Make The Cut?

    Despite the disarray and disruption plaguing fashion that erupted last year, cracks in the erstwhile paved and predictably seasonal catwalk appear to be casting light on new opportunities for menswear.

    By • June 20, 2016

  • Gated vs Ungated Content - Which is the Best Option?

    Should your content be gated, giving you access to more audience data, or ungated, delivering additional SEO and related benefits?

    By • June 19, 2016

  • How to Create Great Written Content

    What are the ingredients of truly great, resonant written content? In this post, contributor Barry Feldman runs through 14 essentials.

    By • June 18, 2016

  • Introducing Google's New Expanded Text Ads

    Google's new expanded text ads include an opportunity for marketers to include more characters for the first time since the Adwords launch.

    By • June 18, 2016

  • How to Incorporate Facebook Live in Your Social Media Marketing

    Are you considering using live-streaming video for your brand? To help get you on your way, here are some tips for using Facebook Live to best effect.

    By • June 17, 2016

  • 3 Ways Nonprofits Can Use Social Media to Best Advantage

    The basic structure of nonprofits - member-based, donation-backed, humanitarian-focused - provides a unique opportunity to put social media to good use.

    By • June 17, 2016

  • 4 Great Ads Promoting User-Generated Content (And Why They Work)

    User-generated content can be a highly effective way to share your brand message through social media. Here are some examples of brands that are using UGC to great effect.

    By • June 16, 2016