Content Marketing: Page 118

  • 5 Predictions for the Future of Influencer Marketing

    Influencer marketing is growing, and along with that growth will come changes to the marketing landscape to better facilitate and measure influencer campaigns.

    By • May 20, 2016

  • How to Speak Millennial: A Gen Y Customer Service Guide

    Millennial consumers are taking over the market place, and if you want to reach them, you need to understand where they're coming from, and why that matters.

    By • May 19, 2016

  • How Social Media Marketing Stacks Up Against Traditional Advertising

    So what's the ROI of social media marketing? While the metrics will vary, social media does provide the most cost-effective way to reach your audience with your marketing message.

    By • May 19, 2016

  • How to Connect with Consumers via User-Generated Content [Infographic]

    UGC marketing platform Offerpop has created a new infographic which seeks to help brands better understand how they can use user-generated content to best effect.

    By • May 18, 2016

  • A Reminder: Social Media is About Being "Social"

    While there's plenty of advice on how to boost your follower counts, one of the more important elements to consider is why social media was invented in the first place: to establish real, meaningful connections.

    By • May 18, 2016

  • How to Develop Your Influencer Network

    Conjuring up an army of bloggers and online personalities that want to fill the web with content about your brand for little or no compensation sounds like a great idea, but exactly how, you may ask, do we go about that?

    By • May 18, 2016

  • 8 Extra To-Dos for Better Content Distribution (With Examples)

    Looking for the best ways to promote your new blog post? Here's a listing of eight ways to get your content in front of more readers.

    By • May 18, 2016

  • 14 Tips to Improve Your Twitter Advertising Strategy

    Looking to up your Twitter marketing strategy? This guide from contributor Brand Gains looks at the details of how to maximize your Twitter campaigns.

    By • May 17, 2016

  • The 6 Top B2B Website Metrics to Monitor Using Google Analytics

    While overall traffic is obviously a key indicator of your website's performance, there are several other factors you should look to track via Google Analytics.

    By • May 17, 2016

  • Why You Need to Care About Citation Building

    Citation building is an important part of any local SEO strategy - in this post, contributor Isabella Andersen explains why.

    By • May 17, 2016

  • The 5 Golden Rules of SEO in 2016 [Infographic]

    What does the path to better organic SEO look like? Contributor Jeff Rum explores the search engine landscape in this post.

    By • May 17, 2016

  • 3 Ways to Get Influencers To Share Your Content

    Wouldn't it be great if you could get other bloggers, industry influencers, and relevant companies to share your articles for you?

    By • May 16, 2016

  • European vs US Markets: The Cultural Dilemma in Social Media

    While most US case studies tend to demonstrate a global approach that's then rolled out worldwide, they tend to underperform in European countries.

    By • May 16, 2016

  • Turning Your Most Loyal Customers into Steadfast Brand Advocates

    How can brands capitalize on strong relationships they develop with their audiences and use them to maximum effect? Contributor Martin Jones explores in this post.

    By • May 15, 2016

  • 6 Ways to Improve Your B2B Content Strategy

    A B2B content strategy is the key to your lead generation system. This guide from Referral SaaSquatch outlines the key details you'll need to focus on.

    By • May 14, 2016

  • Practicing Moderation with Your Marketing (and Why It Matters)

    It's true - marketers ruin everything. But it doesn't have to be this way. In fact, it shouldn't. By practicing moderation, you increase your chance of building long term connections with your audience.

    By • May 14, 2016

  • Does Your Company Have the Culture for Content-Driven Marketing?

    How much does company culture matter to a successful content marketing approach? Contributor Mike Sweeney examines the question in this post.

    By • May 13, 2016

  • 10 Effective Lead Magnets to Magnify Your Email List

    The purpose of a lead magnet is to inspire the people who are consuming your content to get on your email list. In this post, Barry Feldman explains the details of an effective lead magnet, and how to construct one.

    By • May 13, 2016

  • 6 Ways to Spark New Ideas for Content

    Here's a list of six ideas that I've found useful when trying to think up new content concepts. Some of them might seem obvious, but I tend to like them for their relative immediacy

    By • May 13, 2016

  • People Buy Emotions Not Things

    More than logic, emotions drive the majority of out purchase decisions. In this post, Bryan Kramer looks at some of the ways in which emotion can influence our buying behavior.

    By • May 13, 2016

  • 9 Easy Places To Find New Ideas For Great Content

    What do you do when your well of ideas content runs dry? In this post, Melonie Dodaro offers some tips on how to find new ideas for content.

    By • May 13, 2016

  • 5 Tips to Make Your App a Huge Success [Infographic]

    Building an app may be pricey, but retaining users and ensuring that they're active and engaged costs brands something, too.

    By • May 12, 2016

  • 8 Foundations to Build an Emotional Brand [Podcast]

    In a new episode of the Social Zoom Factor podcast, Pam Moore looks at the core fundamentals of an emotional brand, and how to better connect with your audiences.

    By • May 12, 2016

  • Is Content Marketing Better than Advertising?

    Is content marketing better than advertising? Contributor Frank Strong addresses the question in this post.

    By • May 12, 2016

  • Emoji Marketing: Are We Speaking the Same Language? [Infographic]

    Emoji have become a huge part of modern communication. This infographic breaks down the data behind the growth of emoji use, why they're so popular, and which are the most commonly used.

    By • May 12, 2016