Content Marketing: Page 128

  • 4 Ways That Travel Brands Can Use Instagram to Connect with Millennials

    With Millennials setting aside an estimated $226 billion for travel during 2015, they're becoming an increasingly valuable customer base for airlines, hotels and other travel brands. Marketers clearly need to invest in reaching this younger audience - but they can't rely on traditional channels like TV or radio to forge a connection with them.

    By • Jan. 19, 2016

  • 10 Tips on Writing an FAQ Section That Can Increases Sales for Your Business

    While most online retailers focus on elements like informative product descriptions, HD images and easy navigation when designing their websites, optimization of their 'Frequently Asked Questions' - or FAQ - section is often neglected. But your FAQ can play a significant role in performance - here are ten ways to maximize your FAQ section.

    By • Jan. 19, 2016

  • Love Him or Hate Him: 7 Ways Donald Trump Is a Brilliant Marketer

    Although many people are quick to dismiss him, it's important to give credit where credit is due. The bottom line is Trump is a brilliant marketer.

    By • Jan. 19, 2016

  • UK Digital Agency Usage on Instagram 2015 [INFOGRAPHIC]

    Instagram use is exploding and it's a fertile ground for digital agencies to show off just how creative they are. We searched for the Top 20 Instagram accounts of UK digital agencies to see where they stand in the market and how they were using the platform. ZoomSphere's 'Comparisons Module' allowed us to compare all accounts side-by-side using our Instagram Analytics. In this report we targeted primarily UK brands and excluded global agency brands. Incredibly many big brand UK agencies didn't have accounts or didn't post often and weren't included. See the top 3 posts from 2015 in the report along with easy to read data from across the sector to improve your Instagram posting strategy.

    By • Jan. 19, 2016

  • How to Use Video As Your Ultimate Sales Weapon

    Getting through to your customers is a tough gig. They ignore your calls, they've installed ad blocker across all of their devices, and they use Gmail to filter out your emails that took hours of brain power trying to come up with the perfect subject line. Bleak, isn't it?

    By • Jan. 19, 2016

  • The Importance of Having a Marketing Calendar (and keeping it up to date!)

    When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar. The calendar is a document that maps out the dates (by calendar year) of when your firm's marketing efforts will be carried out. A well-defined marketing calendar will serve as a valuable tool to help your firm stay organized and consistent. It is a living document that you should revise and update as there are changes throughout the year.

    By • Jan. 18, 2016

  • Tips to Write FAQ Section That increases Sales for Your Business

    As per market research firm Forrester, 70 percent of consumers prefer using the company's website for getting answers to their queries rather than depending on customer support agents. This shows the growing importance of elements like FAQ section on an e-commerce website.

    By • Jan. 18, 2016

  • Top Business To Business Demand Generation Trends in 2016

    New year, same problems, similar trends. The problem for business to business (b2b) marketers consistently is demand generation and each year, businesses take the time to build on what they have been previously working with.

    By • Jan. 18, 2016

  • 21 Video Marketing Ideas for Small Business Budgets

    Your customers want to see what you've got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you're a small business marketer, you might think video is out of bounds. It's not. Video is perfectly doable for any size business in any field. And its advantages are huge.

    By • Jan. 16, 2016

  • Top 16 Most Effective Search Engine Optimization Tips [Infographic]

    Marketers are always looking at ways to beef up their SEO plans and boost traffic, while on the other hand, search engines are getting smarter and smarter every day. So where should you focus your time and effort? This infographic breaks down the key elements to consider.

    By • Jan. 15, 2016

  • Ignite Your Brand Movement in 2016: The 3 Keys

    The keys to unlocking the culture-penetrating, conversation-creating power of your movement are "The 3 I's."

    By • Jan. 14, 2016

  • Wait, How Much Does SEO Cost Anyway?

    The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer, will begin their hunt online. If your website isn't coming up when someone types in those keywords, you better believe those customers are going to go somewhere else. However, one of the biggest obstacles to getting involved is understanding what you'll have to pay. How much does SEO cost anyway?

    By • Jan. 13, 2016

  • How To Discover and Claim Unlinked Brand Mentions

    As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one at a time, or manually, is a waste of time is simply not true anymore. There has been a lot of talk recently within the SEO community about this monumental shift and what it means for the future of SEO, but we'll save that discussion for another post.

    By • Jan. 13, 2016

  • 46 Expert Secrets For Creating Addictive Content [INFOGRAPHIC]

    Last year was a big year for content. In 2015, the number of social media and mobile users grew by 541 Million. An overwhelming 2 Million blog posts were written per day. And 90% of organization marketed with content. Odds are that you, the reader, are someone who creates content or markets with content. How was 2015 for your content? And what are you going to do in 2016 to make it better?

    By • Jan. 13, 2016

  • Innovative Ways to Keep Your Mobile Marketing Customers Engaged

    With mobile now becoming an essential consideration for all marketing campaigns, it's also never been more important for brands to think outside the box and devise more innovative ways for reaching their customer base and keeping them engaged.

    By • Jan. 13, 2016

  • David and Goliath - Disruptive Growth Through Effective Online Marketing

    Last month I wrote about how your firm's website is connected to the rest of your marketing initiatives. But what if you're just getting started? What if you're the underdog? You too can walk among the giants with the powerful slingshot of effective online marketing.

    By • Jan. 12, 2016

  • What The Story of Movember Teaches Us About Event Management

    It started with a small group of men in Adelaide. Today, Movember's gone global - just about everyone's heard of it. There's a lesson to be learned there.

    By • Jan. 12, 2016

  • The Ice Cream Sandwich Approach to Content Marketing

    The three-layer framework to enterprise-wide content marketing is like an ice cream sandwich. At the center of the sandwich is the employee population across all departments. The top layer is a story-telling layer.

    By • Jan. 12, 2016

  • SEO Isn't Dead : 4 Secrets to a Winning SEO Campaign in 2016

    SEO isn't what it used to be, there's no denying that. Long gone are the days of keyword stuffing and spam links unfairly boosting your search engine rankings. The fact of the matter is if you don't stay current with Google and their frequent algorithm adjustments, you'll be on the losing end of trying to boost your content to the top of the Search Engine Results.

    By • Jan. 11, 2016

  • 5 Professional Services Marketing Trends to Watch in 2016

    There is a new number on the calendar-2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that. Here is my take on marketing trends in professional services for the coming year.

    By • Jan. 11, 2016

  • Your Users Are Speaking To You. Are You Listening? [Infographic]

    In the age of social media, your users are louder than ever. All you have to do is search a business to see what users are saying about it. Users are telling business through a megaphone what they like, what they don't like, and what they want to see. But the mistake that some businesses make is not listening. Smart businesses, on the other hand, are letting their users guide their content strategies through user generated content.

    By • Jan. 11, 2016

  • How Social Psychology and Social Media Marketing Can Skyrocket Your Business

    If you want to increase your odds of succeeding in your social media campaigns, you need your efforts to be paired with scientific principles and evidence to serve as your backbone.

    By • Jan. 11, 2016

  • Beauty Portals - The Winners and Losers

    In the highly competitive beauty business -- where there is a thirst for great content online about beauty -- there have been numerous efforts to create online communities or beauty portals. From the beauty manufacturers, only the majors have managed to create any traction. However, the manufacturers face intense competition from beauty publishers as well as distributors, not to mention independent vloggers and bloggers. Here is a review of the three major beauty manufacturers' efforts (L'Oreal, P&G, Unilever...).

    By • Jan. 11, 2016

  • 5 Ways You Can Improve Your Content in 2016

    Every digital marketer recognizes the need for high quality content. It's not just about being agile in content delivery or being at their feet when it comes to publishing. Quality content is all about being able to achieve savvy marketing campaigns without sacrificing content.

    By • Jan. 9, 2016

  • A Step-by-Step Guide to Year-Round Marketing

    Now that the holidays are behind us, it's time to take a deep breath and set some goals for the rest of the year.

    By • Jan. 8, 2016