Content Marketing: Page 128

  • 7 Tips for Creating Professional Email Signatures [Infographic]

    Your email signature is a key aspect of your digital identity. It's therefore somewhat surprising that around 48% of professionals have no signature at all, while many more make do with poorly thought-out or badly designed sign-offs. In fact, an effective signature can be one of the simplest way...

    By • Feb. 4, 2016

  • How to Improve Email Open Rates

    Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a report published by Experian, it's 20x more cost-effective than traditional forms of advertising. But email marketing only works if recipients actually open your messages. If recipients click the delete button - or worse, the mark-as-spam button - it could send your campaigns in turmoil. So, how can you improve the open rates of your marketing emails?

    By • Feb. 4, 2016

  • Facebook Releases Report into How People Use Social During Lunar New Year [Infographic]

    Lunar New Year is one of the most celebrated events in the world, with billions of people taking part in festivals to mark the occasion across the globe. And given social media's rise to prominence in our engagement and interactive processes, it's interesting to see the part social platforms are now playing in the wider connectivity of the celebration.

    By • Feb. 3, 2016

  • Staying One Step Ahead of the Game in 2016: Social Ad Targeting

    You've got your social media strategy outlined, aligned and implemented - Check.You've got your target audience defined and identified -Check.But now comes the hard part: forging ahead of your competition, the elusive goal of marketing.

    By • Feb. 3, 2016

  • How To Start A Successful Content Marketing Campaign From Scratch

    Any content marketing campaign requires a solid foundation of knowledge, preparation, and execution in order to succeed. Failure to lay this foundation can lead to misguided efforts, disinterested readership, and a waste of company and human resources. If you are just beginning to develop your content marketing campaign, or you are looking for a fresh start, the process of building from scratch is actually not so complicated. By understanding the aims of content marketing, developing your corporate identity, building your platform, and establishing a process of content creation that's optimized, your team can count themselves among the growing number of marketers who feel confident and effective.

    By • Feb. 2, 2016

  • 5 Ways You Can Use Emotion To Increase Conversions

    For a long time, it was believed that people make decisions rationally, while the importance of emotions was not recognised. Nowadays, we understand that people tend to make decisions based mostly on their emotions and positive and negative affect.

    By • Feb. 2, 2016

  • 4 Brands Using Color For Eye-Popping Facebook Ads

    When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions.

    By • Feb. 2, 2016

  • It's Not About What You Do: It's About Why You Do It

    Think about the brands and products you love, the ones you're fiercely loyal to. Your loyalty doesn't grow because you like the color selection of the products, or because you thought the print ad used a nice font, or they have good shipping costs. You are loyal to the brands and products you love because you identify with their ethos. Because they have an ethos, a belief system. Those organizations have a compelling, emotional, and pervasive answer to the question: why do you do what you do?

    By • Feb. 1, 2016

  • How to Create Bite-Sized Content [INFOGRAPHIC]

    Brands must strive to fully understand their readers when creating and/or sharing content. If not, their readers will quickly seek out - and find - other brands that offer them the content they prefer. Column Five's infographic for Marketo, explains why publishing "bite-sized," or "snackable" content is a popular (and effective) content marketing strategy.

    By • Feb. 1, 2016

  • From Zero to Content Marketing Plan in 6 Weeks

    So, have you done anything since last week? Are you paralyzed by fear? Just don't know where to start? Think it's too late? Fear and paralysis are understandable. But it's not too late. You can still do this. Just like a solid plan will help you refocus when people try to derail your efforts during the year and will keep you headed toward your goals, creating a plan to DO the plan will end the paralysis and help you get moving.

    By • Feb. 1, 2016

  • Top 4 Challenges in Marketing for Startups and How to Overcome Them

    Founding a startup is a lot like jumping off a cliff and building an airplane on the way down. It takes equal parts enthusiasm, balls and whole lot of faith that you'll survive to tell the tale. You've got your idea in place and you've even written out a business plan that you'll never use, but now you're faced with getting this thing in front of people. Enter marketing. Marketing a startup is a whole different animal than marketing a traditional business or corporation.

    By • Feb. 1, 2016

  • Note to Businesses: We're All in eCommerce Now

    One needn't look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape.

    By • Jan. 29, 2016

  • 3 Signs You Should Rethink Your Branding Strategy

    When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience.

    By • Jan. 29, 2016

  • 7 Eye Opening Stats That'll Make you Better at Video Marketing

    When it comes to video marketing, we know that it's the coolest kid on the block. Sure blog posts like this one are super useful, but countless studies show that people prefer to view videos than read text because it's visually engaging, and really easy to consume.

    By • Jan. 28, 2016

  • Follow These 7 Steps to a Great Social Media Marketing Strategy

    With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, "why should our business use social media?", is now being replaced with, "how can our business grow with social media marketing?".

    By • Jan. 27, 2016

  • Top 5 Ways that You Could Hurt the Growth of Your Personal Brand

    In business, people don't establish relationships with companies - they're seeking to work with other people, individuals who share their values and understand their professional needs. As such, taking time to establish your personal brand is an essential part of any successful career.

    By • Jan. 27, 2016

  • Your Logo is NOT Your Brand - Marketing Brand Strategy in a Nutshell

    When many business leaders think of the term "brand" they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part, and only one small (yet very important) component of your brand.

    By • Jan. 27, 2016

  • The 5 Biggest Influencer Marketing Trends For 2016

    Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase. With many brands and advertisers struggling to capture substantial ad viewability due to the rise of ad blocking, many are looking to top social media influencers as the new publishers of tomorrow. Many brands are now dedicating a significant portion of their marketing budget directly for influencer marketing.

    By • Jan. 27, 2016

  • 3 Ways to Help Your Clients Mitigate Click Fraud

    Click fraud - two words that cause immediate heartburn and a churning stomach in every advertiser - and when up to 50% of traffic could potentially be bot traffic, it's not hard to see why.

    By • Jan. 26, 2016

  • How to Run a Successful Lead Generation Campaign

    One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. The purpose of lead generation can vary from driving sales leads to something like increasing webinar registrations, but in the end they have the same goal and that is to get prospects to raise their hands. Before we go into how to build a successful lead generation campaign, we need to understand a few basic terms.

    By • Jan. 26, 2016

  • Marketing Wars: Content Recommendations vs. GoogleAds vs. Affiliates

    Online marketing has birthed a variety of options for those looking to extend their reach - banner ads, affiliate marketing, and content recommendations. But how effective are these strategies in grabbing consumers' attention? Let's take a look at some pros and cons of each

    By • Jan. 26, 2016

  • 10 Steps to Building an Effective Digital Strategy

    We're living in an age of what I call "digital chaos." Organizations are dabbling in new social media platforms, developing emails that hopefully people open, and trying to create content that people view and (by some miracle) share before swiping up or down on their smart phone. The problem is that often there's no method to the madness. This let's-throw-stuff-at-the-wall-and-see-what-sticks approach can yield some positive results, but it's not sustainable, measurable, or necessarily connected to the organization's business objectives. Enter the digital marketing strategy.

    By • Jan. 25, 2016

  • Tips on Crafting Evergreen Content

    Creating timely blog posts on trending topics is essential in establishing a successful blog, but here are some tips on crafting evergreen content as well in order to send traffic and leads for longer periods of time.

    By • Jan. 25, 2016

  • How to Get Started with Email Marketing

    With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities. You don't want that. If you're new to email marketing, struggling to get traction with it, or failing to justify the ROI needed to keep at it, this post is for you.

    By • Jan. 25, 2016

  • You Won't Survive 2016 Without These 3 Must-Have SEO Tools

    We all know that there are a million things you can do to improve your search rankings these days. Some experts will say to do this while others will say to do that. The one thing that most of them will all agree on though is that good, quality backlinks, are still the trump card when it comes to securing high rankings. At the end of the day though, a few questions remain. Where do you go to get quality backlinks? More importantly, how do you know if all your hard work is paying off? For this reason I'm going to share with you 3 tools I use on a regular bases. These are tools that will absolutely help you in your SEO efforts during 2016.

    By • Jan. 22, 2016