Content Marketing: Page 127

  • Free Tools for Crafting Better Blog Posts

    Need help crafting blog posts? Here are several free tools available to help you create better blog posts.

    By • Feb. 12, 2016
  • SMT Expert

    11 Keys to Selecting the Right Social Media Tools

    People always want to know which social media management tools are the best, but the truth is, each has its own pros and cons, and the best one for you will come down to your individual needs. Here's a list of 11 key steps in evaluating social media management tools.

    By • Feb. 12, 2016

  • Two Facebook Ads Metrics To Rule Them All

    How do you make sense of the many variables at play in Facebook's ad and ad bidding process? There are two main metrics that allow you to quickly understand a campaign's performance and take the right actions.

    By • Feb. 11, 2016

  • 10 Quick Tips to Leverage Your Content Marketing

    In the Digital Marketing world, Content Marketing has become the hottest trend to maximise your marketing strategy. Done right, it captures the desired audience's attention and makes your brand unforgettable. So what is content marketing?

    By • Feb. 11, 2016

  • Tweet Longer: What Twitter's New 10,000 Character Limit Could Mean for Marketers

    It's been hinted that the limit may potentially increase to 10,000 characters - a huge jump, and one that's set off waves of annoyance and confusion through its user base. Though while the casual user may worry about how it will affect their Twitter feed, if this idea does indeed come to fruition, savvy marketers are already looking at ways to make it work for them.

    By • Feb. 11, 2016

  • Insight into the Growing Impact of Mobile Video Marketing

    As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The prevailing data trend is found in the 2016 edition of Cisco's annual Visual Networking Index: Global Mobile Data Traffic Forecast Update white paper.

    By • Feb. 11, 2016

  • 5 B2B Website Design Trends for 2016

    We know from research that nearly everyone considering doing business with you will first look at your website. And nothing deters a prospect faster than a website that looks outdated. Thankfully, even small tweaks to your design can help you to keep pace with design trends can make a big difference. Let's take a look at the latest trends.

    By • Feb. 10, 2016

  • How to Reach Your Target Customers on Valentine's Day [Infographic]

    Valentine's Day is here. Well not here now, no need to rush off and buy flowers exactly yet, but Valentine's Day is coming, there's less than a week to go before the annual day of love - which also means there's only a few days left for marketers to make a big push and promote their Valentine's Day offers

    By • Feb. 9, 2016

  • Why a Little Humility Could Make Every Company Millions of Dollars

    "If humility is a quality that makes a leader great, what could that mean for a company's potential earning power?" So asks Bryan Kramer in this post.

    By • Feb. 9, 2016

  • 5 Simple Ways To Generate Leads From Twitter

    Twitter is arguably the most ambiguous social media channel on the web. The vast majority of entrepreneurs understand the prominence of Twitter; however, there's a major disparity between those who are using Twitter and those who are leveraging it to build their brand.

    By • Feb. 9, 2016

  • Elements of a Successful Brand 8: Messaging

    Every brand needs a voice. Messaging provides the words that help customers and prospects understand a firm's value (why it's useful) and values (what it believes in). It articulates the brand's promise and stimulates desire for a firm's services. Brand messages tell a story that get people excited about your services and rally them behind your flag. In the war for customers' hearts, messaging leads the charge.

    By • Feb. 9, 2016

  • How to Ensure Your Landing Pages Take Flight

    Your landing pages are one of your most important assets - sending customers to a bad landing page is not only a waste of your money and effort, but it can taint your brand and stop people bothing with your future efforts. Here are some key things to be aware of with your landing page.

    By • Feb. 9, 2016

  • 3 Ultimate Ingredients to Define Your Brand

    On average, people encounter 20,000 brands every day. That's 20,000 brands beginning with the moment a person turns off the iPhone alarm clock and goes to kitchen to grind Starbucks coffee beans in a Capresso grinder. These days, asking people to care about your brand is like asking them to identify a single molecule of air as the most important in their day. We've reached Peak Brand, and in this era of inundation, a single tweet announcing a new product isn't enough. You've got to stand out. But how?

    By • Feb. 8, 2016

  • What Types of Content Should You Create? [Infographic]

    Determining the kinds of branded content your brand should create can be perplexing. This infographic from Feldman Creative aims to provide some guidance to help you make informed decisions when selecting types of branded content to create.

    By • Feb. 8, 2016

  • 33 Free Social Media Marketing Tools for Small Businesses

    Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don't want to waste any of it. Here's a list of free social media tools that will save them both time and money.

    By • Feb. 8, 2016

  • Good Content Marketing Won't Cut It, Make It Great

    Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out but still true slogan: content is king.

    By • Feb. 8, 2016

  • Will Your Content Make a Difference?

    In the first episode of a new podcast series, Barry Feldman and Andy Crestodina discuss actionable marketing ideas to help people understand and develop their own strategies.

    By • Feb. 6, 2016

  • Real-Time Marketing Moments - Making Them Work for Your Brand

    As digital marketing continues to evolve, marketing in the moment is becoming increasingly important for business success. In this post, Brett Relander outlines three steps that brands of all sizes can undertake to improve their real-time marketing response.

    By • Feb. 6, 2016

  • Gender-Busting Super Bowl 50: How Women Engage With the Advertising Event [INFOGRAPHIC]

    If you think the Super Bowl is just for men, you aren't paying attention. Data shows that women, who already engage with brands online more than men, also overwhelmingly watch the Super Bowl for ads. Brands, pay attention.

    By • Feb. 5, 2016

  • 5 Things To Consider Before Making Digital Marketing Strategies in 2016

    During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven't been successful and try new marketing strategies. To help you figure out how to spend your marketing dollars in 2016, the top digital marketing leaders is explaining these hot trends for this year.

    By • Feb. 5, 2016

  • What is Proximity Based Marketing?

    Today's smartphone-toting consumers are relying on new ways to find local businesses, which may include recommendations from social networks, customer reviews social-local apps like Yelp, retargeted ads from business websites previously visited, and increasingly, opt-in push notifications containing mobile coupons and promotions triggered by beacons and geofences from nearby businesses.

    By • Feb. 5, 2016
  • SMT Expert

    Social Media, The Viral Loop and App Marketing

    Most app developers have high hopes for their creations. Independent app developers, in particular, often expect their app to receive thousands of downloads soon after its release. And why wouldn't they? If their idea is good enough, surely people are going to rush to download it?

    By • Feb. 5, 2016

  • Elements of a Successful Brand 7: Color

    Few, if any, other aspects of branding pack the visceral power of color. When chosen and implemented effectively, color can differentiate, motivate, and elevate a business. If you really think about color's role in the marketplace, you will see its potential. To demonstrate what I mean, take a quick quiz:

    By • Feb. 5, 2016

  • Facebook 360: FOMO, No More

    Virtual Reality is set to completely upend the way we connect with content creators on social. Since it first launched in September of last year, Facebook 360, along with a select group of invite-only brands and media companies, has been giving a master class on how it's done. The good news is that now, everyone is invited to play.

    By • Feb. 5, 2016

  • Storytelling vs. Story Starting: A Tale of Five Million Dollars

    Every Super Commercial you watch this Sunday came with a price tag of five million dollars. The same amount that GoPro will grant in cash prizes this year to its fandom of content creators in the GoPro Awards. The former represents the behemoth of traditional advertising, and the latter is arguably the future. Super Bowl Ads tell :30 to :60 stories that make an immediate impression and the GoPro Awards start stories that last a lifetime. One is an expense and the other is an investment.

    By • Feb. 4, 2016