Content Marketing: Page 127

  • How to Create Bite-Sized Content [INFOGRAPHIC]

    Brands must strive to fully understand their readers when creating and/or sharing content. If not, their readers will quickly seek out - and find - other brands that offer them the content they prefer. Column Five's infographic for Marketo, explains why publishing "bite-sized," or "snackable" content is a popular (and effective) content marketing strategy.

    By • Feb. 1, 2016

  • From Zero to Content Marketing Plan in 6 Weeks

    So, have you done anything since last week? Are you paralyzed by fear? Just don't know where to start? Think it's too late? Fear and paralysis are understandable. But it's not too late. You can still do this. Just like a solid plan will help you refocus when people try to derail your efforts during the year and will keep you headed toward your goals, creating a plan to DO the plan will end the paralysis and help you get moving.

    By • Feb. 1, 2016

  • Top 4 Challenges in Marketing for Startups and How to Overcome Them

    Founding a startup is a lot like jumping off a cliff and building an airplane on the way down. It takes equal parts enthusiasm, balls and whole lot of faith that you'll survive to tell the tale. You've got your idea in place and you've even written out a business plan that you'll never use, but now you're faced with getting this thing in front of people. Enter marketing. Marketing a startup is a whole different animal than marketing a traditional business or corporation.

    By • Feb. 1, 2016

  • Note to Businesses: We're All in eCommerce Now

    One needn't look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape.

    By • Jan. 29, 2016

  • 3 Signs You Should Rethink Your Branding Strategy

    When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience.

    By • Jan. 29, 2016

  • 7 Eye Opening Stats That'll Make you Better at Video Marketing

    When it comes to video marketing, we know that it's the coolest kid on the block. Sure blog posts like this one are super useful, but countless studies show that people prefer to view videos than read text because it's visually engaging, and really easy to consume.

    By • Jan. 28, 2016

  • Follow These 7 Steps to a Great Social Media Marketing Strategy

    With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, "why should our business use social media?", is now being replaced with, "how can our business grow with social media marketing?".

    By • Jan. 27, 2016

  • Top 5 Ways that You Could Hurt the Growth of Your Personal Brand

    In business, people don't establish relationships with companies - they're seeking to work with other people, individuals who share their values and understand their professional needs. As such, taking time to establish your personal brand is an essential part of any successful career.

    By • Jan. 27, 2016

  • Your Logo is NOT Your Brand - Marketing Brand Strategy in a Nutshell

    When many business leaders think of the term "brand" they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part, and only one small (yet very important) component of your brand.

    By • Jan. 27, 2016

  • The 5 Biggest Influencer Marketing Trends For 2016

    Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase. With many brands and advertisers struggling to capture substantial ad viewability due to the rise of ad blocking, many are looking to top social media influencers as the new publishers of tomorrow. Many brands are now dedicating a significant portion of their marketing budget directly for influencer marketing.

    By • Jan. 27, 2016

  • 3 Ways to Help Your Clients Mitigate Click Fraud

    Click fraud - two words that cause immediate heartburn and a churning stomach in every advertiser - and when up to 50% of traffic could potentially be bot traffic, it's not hard to see why.

    By • Jan. 26, 2016

  • How to Run a Successful Lead Generation Campaign

    One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. The purpose of lead generation can vary from driving sales leads to something like increasing webinar registrations, but in the end they have the same goal and that is to get prospects to raise their hands. Before we go into how to build a successful lead generation campaign, we need to understand a few basic terms.

    By • Jan. 26, 2016

  • Marketing Wars: Content Recommendations vs. GoogleAds vs. Affiliates

    Online marketing has birthed a variety of options for those looking to extend their reach - banner ads, affiliate marketing, and content recommendations. But how effective are these strategies in grabbing consumers' attention? Let's take a look at some pros and cons of each

    By • Jan. 26, 2016

  • 10 Steps to Building an Effective Digital Strategy

    We're living in an age of what I call "digital chaos." Organizations are dabbling in new social media platforms, developing emails that hopefully people open, and trying to create content that people view and (by some miracle) share before swiping up or down on their smart phone. The problem is that often there's no method to the madness. This let's-throw-stuff-at-the-wall-and-see-what-sticks approach can yield some positive results, but it's not sustainable, measurable, or necessarily connected to the organization's business objectives. Enter the digital marketing strategy.

    By • Jan. 25, 2016

  • Tips on Crafting Evergreen Content

    Creating timely blog posts on trending topics is essential in establishing a successful blog, but here are some tips on crafting evergreen content as well in order to send traffic and leads for longer periods of time.

    By • Jan. 25, 2016

  • How to Get Started with Email Marketing

    With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities. You don't want that. If you're new to email marketing, struggling to get traction with it, or failing to justify the ROI needed to keep at it, this post is for you.

    By • Jan. 25, 2016

  • You Won't Survive 2016 Without These 3 Must-Have SEO Tools

    We all know that there are a million things you can do to improve your search rankings these days. Some experts will say to do this while others will say to do that. The one thing that most of them will all agree on though is that good, quality backlinks, are still the trump card when it comes to securing high rankings. At the end of the day though, a few questions remain. Where do you go to get quality backlinks? More importantly, how do you know if all your hard work is paying off? For this reason I'm going to share with you 3 tools I use on a regular bases. These are tools that will absolutely help you in your SEO efforts during 2016.

    By • Jan. 22, 2016

  • How Does Social Listening Change the Way You Do Business (and Create ROI)?

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg, Director of Product Management at Falcon Social, Andrew Ashton, Digital Marketing Specialist, Pizza Hut and Greg Gerik, CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!

    By • Jan. 22, 2016

  • Elements of a Successful Brand 5: The Name

    If you could light a Bunsen burner under a great brand and distill it down to its most basic substance, you'd be left with the brand's most valuable asset - its name. Even after other critical elements have evaporated away, a brand's name still packs a punch. If American Express, IBM, or Coca-Cola were to shut down their businesses today (assuming nothing had tainted their reputations), these brands could be revived a few years from now and still be formidable contenders in their categories. Such is the power of the brand name.

    By • Jan. 22, 2016

  • 13 Content Marketing Plans in 12 Months: The Takeaways

    A few years back, I became Right Source Marketing's chief content officer. While that has meant a lot of different things to a lot of different people, for me, one of the key things it has allowed me to do is to put huge focus on planning, both for our company and our clients. I lead lots of content-driven marketing planning engagements - in 2015 I touched 13 different plans and drove implementation for a handful of others, ranging from funded startups to mature technology services businesses.

    By • Jan. 22, 2016

  • How to Market Without a Business Development and Marketing Team

    One of the biggest struggles we've seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don't have a dedicated marketing team. In a lot of cases there may be one or two people that have marketing responsibilities in addition to their other duties and therefore don't have a lot of time or marketing knowledge to help expand their firm's growth strategically. However, there are several things that firms can do in lieu of having a market department that will not require them to abandon their marketing altogether.

    By • Jan. 21, 2016

  • How to Use Snapchat Takeovers to Grow Your Audience

    Looking for a new way to engage and build audience on Snapchat? An account takeover could be a great option, using the reach and skills of influential Snapchat users to expose your brand to a wider audience.

    By • Jan. 20, 2016

  • 8 Top Influencers Share a Little Marketing Magic

    Analytics and big data are certainly making targeting highly personalized. But even purveyors of data and analytics recognize there's more than a little magic beyond the numbers. We asked 8 top influencers-regardless of niche-1 question: What's the 1 tip they'd give businesses looking to improve their online presence? Here's what they said.

    By • Jan. 20, 2016

  • What You Can Learn from the Star Wars Community

    Visit the Star Wars community and you'll find one overriding concept: the fans are what it's all about.

    By • Jan. 20, 2016

  • The Most Discussed Topics on Facebook in December [Infographic]

    What were the most discussed issues on Facebook in December? The Social Network has released it's monthly Hot Topics report, highlighting which topics garnered the most attention from each audience segment - always great food for thought for those looking to maximize their Facebook engagement.

    By • Jan. 19, 2016