Content Marketing: Page 136

  • Peeple, and Why Small Businesses Hate Reviews

    It's finally dawned on me why so many hyperlocal businesses hate Yelp and are so afraid of review sites in general. There was massive backlash against the new site Peeple, which was originally marketed as a "Yelp for individuals."

    By • Nov. 18, 2015
  • SMT Expert

    We've Lost 17% of Our Social Traffic in the Last 12 Months, but...

    Web publishers are seeing significant declines in their social media referral traffic, highlighting that content marketing may be losing it's effectiveness. But that's not the whole story - in this post, Chad Pollitt looks at some other logical reasons why publishers might be seeing such declines, and what they can do about it.

    By • Nov. 18, 2015

  • Why Influencer Marketing Is More Effective Than Traditional Marketing: An Interview with ReadyPulse CEO Dennis O'Malley

    In an advertising marketplace where ad blockers are common on mobile phones, where Millennials are jaded about advertising and the digital space is overcrowded, what can a brand do that cuts through the noise?People's consumer choices are far more often influenced by word-of-mouth. People listen to other real people about their experiences of products and services.

    By • Nov. 17, 2015

  • 5 Creative Ways Facebook Marketers Are Using Carousel Ads To Drive Revenue

    One of Facebook's newest ad units is also one of its most versatile. With Carousel Ads, direct response advertisers are given extra space to get creative -- and brands are taking full advantage of the opportunity. When marketers invest time in building compelling interactive ads, cost savings follows - according to Facebook, Carousel Link Ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads.

    By • Nov. 17, 2015

  • 4 Reasons Social Ads Beat Traditional Commercials [Infographic]

    Social media sites are where consumers are investing more and more time and energy, which is also the reason that they're one of the most profitable mediums for advertising. SalesForce has put together an infographic which outlines some of the reasons why social media is taking up a leading role in modern marketing tactics.

    By • Nov. 17, 2015

  • Be the Same Online vs Real Life

    So how should small businesses present themselves online? Should their digital persona be different from their real-life one? What should small businesses talk about, blog about, tweet about? Here are some notes on how to create an effective and engaging digital brand.

    By • Nov. 17, 2015

  • Research Shows That Companies with Employee Advocacy Programs Grow Faster

    Hinge Research Institute has teamed with Social Media Today to conduct a comprehensive online survey of 588 professionals who use social media for business purposes to get a handle on the effectiveness of employee advocacy programs. Here are the results.

    By • Nov. 17, 2015

  • When Should You Start Influencer Marketing? [INFOGRAPHIC]

    Working in the world of digital is exciting. Fast paced, competitive and always changing. Every year we get presented with new trends and social networks to keep on our radar and every client on the books wants us to leap out and explore these new trends. It's the nature of our industry. Heck, we even have Facebook support groups to prove it!

    By • Nov. 16, 2015

  • The Downside of Instagram Ads

    Instagram ads are now available to everyone. However, there is one small downside of Instagram ads that not every advertiser may know...yet.

    By • Nov. 16, 2015

  • Five Important Digital Marketing Myths to Remember

    If a company wants to actually get the most out of social media and effectively market over the Internet, here are some important ideas which need to be debunked for any small business's sake.

    By • Nov. 16, 2015

  • 3 PPC Tactics You Should Be Using for Black Friday

    Black Friday shoppers spent $2.4 billion in 2014, so you need to be prepared this season. Learn more about the three PPC tactics you should be using for Black Friday 2015.

    By • Nov. 15, 2015

  • Influencer Marketing: It's the Uberization of Marketing

    Our #SMTLive webinar last week gathered power marketers to talk about the future and the present of Influencer Marketing. Baby, it's come a long way since the early days of SMT - or even what we fondly referred to as "Mommy Blogging."

    By • Nov. 15, 2015

  • The 5-Point Facebook Marketing Guide for a Stellar Black Friday

    In order to make sure that you capitalize on the rush to buy on Black Friday (and even Thursday) through Monday, we've put together a handy five point guide that can do wonders to help you break your own previous sales records.

    By • Nov. 14, 2015

  • Building the Perfect Beast: Social Media Monitoring with Brandwatch

    When it comes to implementing social media monitoring solutions for Fortune 500 brands - businesses with thousands of physical locations and often in regulated industries - the stakes are high and solutions can be costly. In this post, Troy Janisch looks at Brandwatch and it's capacity to meet such demand.

    By • Nov. 14, 2015

  • Digital Advertising Budgets 2016: 4 Trends You Need To Know [Infographic]

    MDG Advertising has created a new infographic which looks at four key trends set to make a big impact on advertising budgets in 2016, including the rise of digital ad spending, Facebook expanding dominance and ongoing video growth.

    By • Nov. 14, 2015

  • The Cure for Post Website Depression (PWD)

    Find out the four pillars of effective digital marketing your company needs to master.

    By • Nov. 13, 2015

  • 8 Mobile Marketing Stats To Help You Plan For 2016

    Up until recently, the desktop experience was the primary focus for marketers, but in 2016, mobile strategy will play a critical role in the success of a growing number of brand campaigns. If you're not convinced, take a look at these 8 mobile marketing statistics.

    By • Nov. 13, 2015

  • Amplify Content, Turn Up Demand [Ebook/Webinar]

    You, like so many other content marketers, especially those joining the content party in the 2000-and-teens years, are learning how hard it is to find an audience, to be heard, to get a response.

    By • Nov. 13, 2015

  • Marketers, If You Want to Reach Everyone, You've Got to Try Everything

    Two new articles in AdWeek that address what the best choices are for marketers when it comes to reaching an audience seem to have the same basic answer: It isn't either-or anymore, it's both.

    By • Nov. 12, 2015
  • SMT Expert

    6 Bold Predictions for Digital Marketing in 2016

    What does next year hold in store for the digital marketing arena? There's no way of knowing for sure, but hare are some predictions of what might be on the horizon from SMT Best Thinker Chad Pollitt.

    By • Nov. 12, 2015

  • Run Like a Girl: How Sally Bergesen Is Using Social Media to Power Oiselle

    After two kids and six years of "just running," Sally Bergesen was ready to run competitively once more. But, a quick trip to the store to gear up ended in disappointment: Everything was either too poofy, too baggy, too high-waisted, or completely wrong in the color department. Frustrated with the lack of quality (and cute) running gear available to women, Sally created Oiselle.

    By • Nov. 12, 2015

  • 7 Holiday Social Media Marketing Strategy Dos and Don'ts

    You probably don't need to tweak your strategy drastically for the holidays, but you should have a plan in place to help you leverage seasonal trends and avoid any end-of-year social media crises. Here are 7 dos and don'ts your social media program should address during the next few weeks.

    By • Nov. 11, 2015

  • 5 Things My Cat Taught Me About Marketing

    Cats get great SEO results. Half the results you get for any search on the web are cats (that might be an exaggeration, but only slightly). Why do we feel such love and fierce loyalty towards towards those furry little weirdos? Because they're masters at marketing themselves. Talk about achieving brand loyalty!

    By • Nov. 11, 2015

  • 10 Reasons Why You Should Use Medium Now [INFOGRAPHIC]

    When you think of the word "paradise," what can you visualize?You can probably think of a holiday in a beach front location, somewhere in a remote island right?Well, that's what I would think.When it comes to content marketing that is exactly what Medium can offer; just content. No clutter, no ads and no distractions - just relaxing content. Don't get me wrong; Medium doesn't just offer text content, you can include images and videos too.

    By • Nov. 10, 2015

  • Is It Okay for Marketers to Pay Influencers for Mentions? [New Research]

    Consumers are skeptical and disengaged when traditional advertisement gets placed in front of them yet everyone is thirsty for sincere product reviews and opinions. At the same time, brands are trying to determine if paying influencers for posts is an ethical and effective way to score brand lift.

    By • Nov. 10, 2015