Content Marketing: Page 139

  • How to Track Audiences across Devices for Improved Targeting

    As consumers, we're inundated with marketing messages. We can learn about new products and services in any number of ways - via social media, television, display ads and more. The time between when we initially learn about a product and when we actually do purchase it is filled with touchpoints with various brands that may influence our final purchase decision. Tracking the path to conversion has become increasingly tricky as the number of possible touch points increases. This post will assist you with tracking audiences across multiple devices.

    By • Oct. 29, 2015

  • Hold 'Em or Fold 'Em? When to Call Copy "Finished"

    The opportunity, or desire, or even perceived need to change things and try things and re-do things is stronger in some creative types than in others. Some people can - and will - just keep noodling things forever if you let them. Maybe until you tell them to stop. Maybe until you insist.

    By • Oct. 29, 2015

  • How to Mind the Content Gap: Strategies and Tools

    Follow these tips to develop a better content strategy and increase your organic search traffic.

    By • Oct. 29, 2015

  • Does Social Media Actually Sell Your Product?

    What can businesses expect from their social media efforts? If the bottom line is what matters, how does social media marketing fit into the equation?

    By • Oct. 28, 2015

  • 6 Content Marketing Do's and Don'ts [Infographic]

    Avoid sharing regurgitated content: make your social media shares unique by following these 6 valuable content marketing tips.

    By • Oct. 28, 2015

  • How to Use Content Marketing to Relieve Stress

    There are countless awesome articles about how to curate, create and distribute content to support your business goals; one of my recent favorites is the Content Marketing Pyramid developed by Curata. In this blog post, however, I want to talk about the use of content marketing in stress management.

    By • Oct. 28, 2015

  • 5 Refreshed Instagram Advertising Examples That Customers Can't Ignore

    Have you created ads that are succeeding on Instagram? Great! Now it's time to change them. Not only is creative testing a best practice for digital advertisers who should constantly be trying out new concepts to see what works; it also steers customers away from ad fatigue. On frequently updated...

    By • Oct. 28, 2015

  • Marketers Worrying If Mobile Ads They Pay For Are Actually Being Seen

    Continuing the marketing industry's growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the news, via Lauren Johnson of AdWeek, that industry standards for charging advertisers for mobile ads have still not been set.

    By • Oct. 27, 2015

  • Star Wars Excitement Hits New Peaks on Social Media

    Even for the more reserved among us, a new Star Wars film is pretty exciting - it awakens the child within and reminds us of playing with toys and waving around sticks (while humming noises) as a kid. Social intelligence company Wayin has compiled some stats looking at the volume of social mentions and key areas of interest - here's what they found.

    By • Oct. 27, 2015

  • Are Brand Newsrooms Overhyped?

    Some of the new hot ideas in advertising may not be as popular as you expect. Brand newsrooms, real-time marketing and native advertising are "overrated," according to a new survey from the PR Council.

    By • Oct. 26, 2015

  • Ad Blocking Software and the Perilous Future of Digital Publishing

    AdWeek recently published an article concerning ad blocking, advertising revenue, and the future risks and opportunities of digital publishing. The article is fascinating because it take the form of a roundtable between some of the major players in the fields. And, interestingly enough, all those involved seem to agree with each other about what the problem is and how they might fix things.

    By • Oct. 26, 2015

  • 5 Ways Brands Partnered With Influencers During NYFW

    While fashion magazines look back on the best design pieces of this month's New York Fashion Week, we thought it's time to reflect on how savvy brands leveraged social influencers for NYFW involvement. Unless you are the hosting brand or a magazine editor, it is fairly difficult to gain access to fashion show events and create live content for your audience.

    By • Oct. 26, 2015

  • Ad Saturation No Longer Works for Brands: Millennials Want Stoytelling and Individual Attention

    Millennials are some sort of weird holy grail/boogeyman to marketers. They are depicted as the great untapped audience that is engaged, intelligent, and (potentially) very loyal to brands. Or they are fickle, easily bored, obtuse, and hostile to any kind of advertising. It all depends on who you ask.

    By • Oct. 23, 2015

  • 5 Grammar and Spelling Content Marketing Lessons

    Warns Shirley Florence, a Professor of English at Dubuque Community College: "Words that sound the same but are spelled differently -- homonyms -- are a real stumbling block for writers in all areas, from student papers to blogs to marketing. It's amazing, and sad, how often you can use the wrong word that sounds right."

    By • Oct. 23, 2015

  • Is Marketing Magical or Simply Sensational?

    For all the ways that digital media has changed the marketing landscape in recent decades, it's done very little to alter the way that designers, agencies, and marketing firms themselves actually work. Maybe it's time we called for an evolution of that model.

    By • Oct. 23, 2015

  • 5 Online Holiday Shopping Trends to Know for 2015 [Infographic]

    We're just a little over a week away from Halloween weekend, which can only mean one thing: it's time to talk about holiday marketing.

    By • Oct. 23, 2015

  • 3 Brands That Know How to Market in the Digital Age

    "You are all dinosaurs unless you realize the untapped potential that social media and digital content can offer to your marketing mix," says Scott Galloway. Here are three brands that are definitely not dinosaurs.

    By • Oct. 22, 2015

  • Authenticity Pays: A Presentation from Nichole Kelly Sponsored by Netbase

    We were very pleased to host a custom webinar from Netbase last week displaying the thinking that SME Digital CEO, Nichole Kelly, has put toward why authenticity in social marketing works. This webinar focused on cases from Nike, Mercedes-Benz, Dyson and Dollar Shave Club.

    By • Oct. 22, 2015

  • Big Brands Turning to Influential Lifestyle Bloggers to Get the Word Out [INFOGRAPHIC]

    Everyone from the biggest brands to newer start-ups just trying to get their names out there are finding bloggers to be a great place for all kinds of advertising from sponsored posts to contests and giveaways.

    By • Oct. 22, 2015

  • Smarketing: A Sales & Marketing Love Story

    Smarketing' is the alignment between your sales and marketing teams, created through frequent and direct communication. Here are four lessons Cisco has learned in their efforts to implement 'smarketing' principles into their workflow.

    By • Oct. 22, 2015

  • Small Business Media Plan: What Else Do You Need Beyond Social Media?

    You have a Facebook business page, a Twitter account, an Instagram account, a LinkedIn account, and a Pinterest account for you business. You feed them regularly. You are mindful about creating posts that are interesting and helpful to your customers. You respond to people who talk about your company online and reach out to people who might need your product or services. What else could you be doing to create buzz about your business?

    By • Oct. 21, 2015

  • Inbound Marketing: What Comes After the Tipping Point?

    Today, buyers - not sellers - are firmly in the driver's seat. In fact, according to a recent DemandGen Buyer Behaviour report, almost half of buyers create a short-list of potential vendors and a third conduct initial research on solution options before the first communication with a sales rep.

    By • Oct. 21, 2015

  • Branding Your Social Media Presence with Color: It Starts with Your Logo [Infographic]

    Is your brand dark and moody, or light and airy? Is there a specific color you could try to feature in your posts? These questions are important to ask, as color can express alot about your business and plays an important part in branding. Here's how some of the world's biggest brands use color in their branding.

    By • Oct. 21, 2015

  • Back to the Future's Perfect Case Study in How to Go Viral

    The false "Future Day" meme, beyond just providing an opportunity to rib your gullible friends, provides a unique and fascinating case study for those of us that care about what gets shared online and why. The meme itself contains a perfect storm of shareable elements that are worth digging into, but well beyond that, it gives us what almost nothing else on the internet can, a very clean baseline on why something goes viral. It's exactly the same thing, posted through the same channels, every single day for several years, but it receives incredibly varying results, some days getting less than ten shares and likes, while gaining thousands on many other days, and topping out at nearly four hundred thousand on its best day. I've crunched the numbers for every day for two years to find out why.

    By • Oct. 20, 2015

  • How to Write a Perfect Blog Post [INFOGRAPHIC]

    Once upon a time, not too long ago, I wanted to write the perfect blog post. I wanted to write the most shareable, clickable, readable, memorable post that I could. But how?

    By • Oct. 20, 2015