Content Marketing: Page 138

  • How to Run Instagram Ads

    It's a beautiful time for digital marketing - a new and highly popular platform is open season for advertising. Instagram recently began en-masse rollout of their advertising platform, giving marketers access to the social network's 400 million daily active users.

    By • Oct. 19, 2015

  • How Marketers Can Conquer Their Greatest Fear: The Customer

    Get help, set a goal, and keep moving.

    By • Oct. 17, 2015

  • How Hootsuite Utilizes its Brand Ambassador Program to Fuel Growth [Podcast]

    As brands enjoy growing success on social media, many choose to amplify their reach and further their social media success via volunteer brand ambassadors. In a recent podcast recording with Justine Velcich, Manager of Global Community Programs at Hootsuite, we discussed the key factors behind Hootsuite's brand ambassador program, which has grown from 55 ambassadors to 1,400 in only three years.

    By • Oct. 17, 2015

  • How Brands Can Create Shareable, Trustworthy Content [INFOGRAPHIC]

    Brands are in a more powerful seat than ever when it comes to content marketing. The question becomes: how can you take advantage of this? How can you create content that appeals to customers and leads to sales without sounding too pitch-y?

    By • Oct. 16, 2015

  • 10 Ways to Make Your Tweets More Shareable

    Viral tweets boost awareness, sales, and social media campaigns. Every marketer and business owner dreams of creating viral tweets which spread across the internet like wildfire. However, for tweets to go viral, they must be shareable.

    By • Oct. 16, 2015

  • Why Your Firm Should Use Research as a Catalyst for Change

    In the new world of data, audience insights are plentiful, and can form an increasingly valuable part of your business development process. How? Here's some notes on ways to best utilize market analysis.

    By • Oct. 16, 2015

  • Why Quality Content Will Transform Your Business... Eventually

    The truth is content marketing takes time. It takes time to produce content, time to build an audience, time to see meaningful returns. Those returns will come if you commit to the task - but how long should you expect to be posting before you achieving any measurable results?

    By • Oct. 16, 2015

  • Emulating Warby Parker: Why You Should Be Calculating Your Net Promoter Score

    Looking at ecommerce top-performers, you'll notice that their customers are more than just customers. They're fans. Warby Parker, Bevel, and Huckberry customers love their brands, and promote them without even considering it as promotion. That's pure customer loyalty, and it's one of the trickiest pieces of your business strategy to develop.

    By • Oct. 16, 2015

  • How to Generate Meaningful Content Ideas

    Content needs to be a lot of things. It needs to be attention-grabbing. It needs to be relevant to your buyer personas. It needs to generate leads. But in order to achieve all of the above, content really only needs to be one thing: It needs to be meaningful for your audience. So how do you create meaningful content? Here are some tips.

    By • Oct. 16, 2015

  • Mobile Drives Growth in Digital Marketing [INFOGRAPHIC]

    Both paid social and search are growing due to increased use of smartphones and publishers who know how to tailor their advertising to mobile users. Kenshoo's new infographic highlights mobile as a key driver for paid social and search advertising. "Mobile year-over-year spending increased 159% for paid social ads and 66% for paid search; mobile accounted for 68% of paid social ad clicks and 50% of paid search ad clicks," according to Kenshoo's press release.

    By • Oct. 15, 2015

  • Short on Ideas? Try These Interactive Content Ideas for Any Budget

    By now, it's old news that the majority of Internet users are not here for the articles. When Slate asked Josh Schwartz, a data analyst from ChartBeat, to look at how users scrolled through Slate's articles, he found that within a few hundred words, more than 50 percent of readers had bounced (navigated away from the website) and he found that this was true everywhere on the Internet.

    By • Oct. 15, 2015

  • Globally, We Are Now Watching as Much Online Video As We Are Television

    Via Lauren Johnson in AdWeek, people around the world are now watching as much video online as they are through traditional sources such as television, according to a new survey from Millward Brown. The large study surveyed more than 13,000 multiscreen viewers (people who use both a TV and a computer for media) in 42 countries on what they think about digital advertising.

    By • Oct. 15, 2015

  • 5 Facebook Online Marketing Myths Busted

    Online marketing through social media is a science of its own. However, sometimes this science is based on rumors and myths that have originated either by the administrations of social media themselves or by people who claim to be specialists without really being in touch with what they propose. Let's talk about some of the myths about Facebook.

    By • Oct. 14, 2015

  • 7 Ways To Repurpose Your Content Visually [Infographic]

    As brands put more effort into producing original content, it's important to also consider the ways in which your content efforts can be maximized - and one of such process is re-purposing your research into different content formats.

    By • Oct. 14, 2015

  • Sales + Marketing = Success [INFOGRAPHIC]

    Braveen Kumar writes that "the relationship between Sales and Marketing teams can be like oil and water-antagonistic and unlikely to mix." But when Sales and Marketing teams work together symbiotically, both teams have the potential to succeed far beyond what they might do working alone.

    By • Oct. 13, 2015

  • The Customer May Always Be Right, But Are We Targeting the Right Customer?

    ​Knowing your audience has never been a more critical element of business success than it is now in the digital era. Digital age customers are educated about purchases and brands to which they are loyal, and they are vocal about these things on social media.

    By • Oct. 13, 2015

  • The Importance of Visual Content for Telling a Story and Engaging Your Audience [Infographic]

    It's probably not news to you that effective visual content is key to success on social media. What you might not know, however, is just how important it is to expert marketers who are tasked with telling brand stories.

    By • Oct. 13, 2015

  • Know Your Audience: 6 Things You'll Miss if You Don't

    Who are your customers? Who are the people who would be your customers if only they knew you existed?

    By • Oct. 12, 2015

  • A Guide to B2B Lead Generation through Content Marketing [PODCAST]

    Most B2B content marketers strive to generate leads through content marketing. The degree of success is largely influenced by the strategy. In a recent podcast recording with Guillaume Decugis, CEO of Scoop.it! we looked at the three pivotal elements of lead generation through content marketing.

    By • Oct. 12, 2015

  • 7 Tips About Ecommerce Holiday Season You Can't Afford To Miss

    Do you know that the National Retail Association estimates online sales to elevate 7% to 10% this year, and eCommerce companies are hoping they will be able to merchandise on what will be called the big-time growth year for the industry since 2011? Of course, success depends on every single aspect from upgrading your website to optimizing order fulfillment to improving marketing, you have so much to do if you expect to thrive during the holiday season. Let's take a sneak peek at 7 ways to foster you make a fortune this year.

    By Monika Jain • Oct. 12, 2015

  • The Ultimate Cheat Sheet for Email Marketing [Infographic]

    Email marketing continues to be one of the cheapest and most effective ways to market businesses and brands of all sizes, yet marketers are still trying to crack the code and find the best recipe for their email marketing campaigns. Use this infographic as a guide when crafting your next email campaign.

    By • Oct. 11, 2015

  • Local Search Dominates SMBs Marketing Focus

    This survey is particularly interesting because they talk with a significant number of SMBs to generate the results. Their conclusions were crystal clear: local search is where the action is at, and the lowest ROI was from display and Bing ads. Let's review their results:

    By • Oct. 11, 2015

  • Are Infographics Dead?

    Infographics aren't dead yet; here's why they still matter for SEO and how you can improve your infographic game.

    By • Oct. 9, 2015

  • Social Media Campaign Mistakes to Avoid

    Social media is a sensitive little beast, and campaigns are even more sensitive. Once you announce a series of social events and content, you're subject to scrutiny both internal and external. Once any part of the campaign is tied directly to money the campaign becomes even more vulnerable.

    By • Oct. 9, 2015

  • Conquering Cart Abandonment

    Digital retail has brought a level of ease and convenience to shoppers not afforded by traditional shopping experiences. However, one of the biggest issues facing online retailers large and small is getting shoppers to follow through and complete an online purchase.

    By • Oct. 9, 2015