Content Marketing: Page 138

  • Facebook Highlights Festive Season Opportunities in the Australian Market [Report]

    With the festive season fast approaching, marketers are busy finalizing their plans and establishing where they need to be to reach their audiences and maximize their messaging. To help with this, Facebook has released new data on the Australian market and how Australians use Facebook over the Christmas period.

    By • Nov. 3, 2015

  • 3 Types of Video That Will Get Your Brand Noticed

    Are you struggling to take video marketing off the back burner? Here are 3 essential types of video to incorporate into your marketing.

    By • Nov. 3, 2015

  • Six Social Media Tools To Help Small Businesses Be More Productive

    Feedly, Crate, Nuzzel and more.

    By • Nov. 2, 2015

  • Consumers Don't Hate Ads, They Just Have Personal Preferences in Advertising [INFOGRAPHIC]

    A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams. But what if it wasn't that people hated advertising, thy were just a bit picky about it?

    By • Nov. 2, 2015

  • Hyperlocal News: When It's Published, It's Just Beginning

    There has been significant discussion about the future of hyperlocal news. Everybody seems to think that technical platforms such as Facebook and Google have disintermediated local news, and that it's game over. We don't think this is true at all, in fact we believe that the opportunities for local news are tremendous!

    By • Nov. 2, 2015

  • 7 Social Campaigns Every B2B Marketer Should Create

    Many brands struggle to come up with creative social media campaigns that spark the interest of their audience. As we all know, when your social media gets dull, outdated, or forgotten, your customers are far less curious about your brand and what you have to offer.

    By • Nov. 1, 2015

  • 10 Fundamentals Of Readable Content [Infographic]

    A big part of online success is making your content easy for audiences to read. Apply the fundamentals noted in this infographic to create more readable, shareable content.

    By • Oct. 31, 2015

  • Stop Stressing Your Clients Out

    Randy Milanovic looks at the importance of crafting messages based more specifically on what readers, and especially prospects, want.

    By • Oct. 31, 2015

  • How To Run Social Giveaway Campaigns In Collaboration With Influencers

    Of all the influencer marketing techniques, giveaway campaigns are the most mutually beneficial for both advertisers and influencers. On the brand side, they can almost guarantee substantial growth in social following and engagement by making social actions such as "follow," "like" and "comment" prerequisites for entering the sweepstakes. This is in addition to the obvious benefits in awareness and affinity brands gain from highly-creative influencer content.

    By • Oct. 30, 2015

  • Free or Inexpensive Stock Photo Sites You Haven't Heard of Yet

    The Internet is a visually rich medium and we all need beautiful images to create our online content. Finding images that are beautiful, evocative and fit the feel of our brand can be difficult. Finding ones that are free or inexpensive can be very difficult.

    By • Oct. 30, 2015

  • Social Media Tactics You Simply Can't Afford in 2016

    Social media marketing for long has been considered as the underdog. Since the early days of social media when marketers were skeptical about the effectiveness of this platform and it faced a lot of criticism, we're now embracing social media as a solid platform that uses advertising options and plenty of free opportunities to make the content public.

    By • Oct. 30, 2015

  • Why Businesses Are Bad At Marketing and How To Fix It

    Why are so many businesses bad at marketing? Seriously, look around you for a second. Look at the cluttered websites, tacky television commercials and spammy banner ads. Businesses can't be wasting money on this, right? It's just a big joke. It has to be.

    By • Oct. 30, 2015

  • The Results of Analyzing Over 100 Influencer Marketing Campaigns [Infographic]

    Influencer marketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.

    By • Oct. 30, 2015

  • How to Write Your Brand Story - 6 Must Have Content Elements [Podcast]

    Do you have a brand story that you share with people who come in contact with your brand? Your brand story should be the thread which connects your value proposition with your customers - in this podcast, Pam Moore discusses some of the crucial elements of a compelling brand story.

    By • Oct. 30, 2015

  • 5 Things Not to Do When Promoting Your Infographics

    So you've finally created an infographic, and you're very proud with how it looks. You've spent hours perfecting it, and now it's finally time to release it onto the world wide web. How can you be sure that people will actually see your infographic and share it?

    By • Oct. 30, 2015

  • How to Track Audiences across Devices for Improved Targeting

    As consumers, we're inundated with marketing messages. We can learn about new products and services in any number of ways - via social media, television, display ads and more. The time between when we initially learn about a product and when we actually do purchase it is filled with touchpoints with various brands that may influence our final purchase decision. Tracking the path to conversion has become increasingly tricky as the number of possible touch points increases. This post will assist you with tracking audiences across multiple devices.

    By • Oct. 29, 2015

  • Hold 'Em or Fold 'Em? When to Call Copy "Finished"

    The opportunity, or desire, or even perceived need to change things and try things and re-do things is stronger in some creative types than in others. Some people can - and will - just keep noodling things forever if you let them. Maybe until you tell them to stop. Maybe until you insist.

    By • Oct. 29, 2015

  • How to Mind the Content Gap: Strategies and Tools

    Follow these tips to develop a better content strategy and increase your organic search traffic.

    By • Oct. 29, 2015

  • Does Social Media Actually Sell Your Product?

    What can businesses expect from their social media efforts? If the bottom line is what matters, how does social media marketing fit into the equation?

    By • Oct. 28, 2015

  • 6 Content Marketing Do's and Don'ts [Infographic]

    Avoid sharing regurgitated content: make your social media shares unique by following these 6 valuable content marketing tips.

    By • Oct. 28, 2015

  • How to Use Content Marketing to Relieve Stress

    There are countless awesome articles about how to curate, create and distribute content to support your business goals; one of my recent favorites is the Content Marketing Pyramid developed by Curata. In this blog post, however, I want to talk about the use of content marketing in stress management.

    By • Oct. 28, 2015

  • 5 Refreshed Instagram Advertising Examples That Customers Can't Ignore

    Have you created ads that are succeeding on Instagram? Great! Now it's time to change them. Not only is creative testing a best practice for digital advertisers who should constantly be trying out new concepts to see what works; it also steers customers away from ad fatigue. On frequently updated...

    By • Oct. 28, 2015

  • Marketers Worrying If Mobile Ads They Pay For Are Actually Being Seen

    Continuing the marketing industry's growing concern over the future of digital advertising in the era of ad blocking software and the transition away from desktop computing comes the news, via Lauren Johnson of AdWeek, that industry standards for charging advertisers for mobile ads have still not been set.

    By • Oct. 27, 2015

  • Star Wars Excitement Hits New Peaks on Social Media

    Even for the more reserved among us, a new Star Wars film is pretty exciting - it awakens the child within and reminds us of playing with toys and waving around sticks (while humming noises) as a kid. Social intelligence company Wayin has compiled some stats looking at the volume of social mentions and key areas of interest - here's what they found.

    By • Oct. 27, 2015

  • Are Brand Newsrooms Overhyped?

    Some of the new hot ideas in advertising may not be as popular as you expect. Brand newsrooms, real-time marketing and native advertising are "overrated," according to a new survey from the PR Council.

    By • Oct. 26, 2015