Content Marketing: Page 138

  • When Brands Steal Photos Off Instagram

    Social media can seem like a free-for-all. And sometimes brands treat it like it is. Have you ever tagged a product in an Instagram photo? I have. The way that your photos on social networks are treated by brands is evolving. What rights do brands have to your images? And what rights do you have?

    By • Nov. 4, 2015

  • Paid Advertising 101: Understanding Search and Display Advertising

    If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands-big time.

    By • Nov. 4, 2015

  • 5 Social Media Wins from National Companies

    2015 was a big year for brands and social media. Twitter acquired Periscope. Pinterest released buyable pins. Instagram opened up advertising to brands nationwide. And, brands are fighting to come up with creative ideas to become the "next big thing" on social media. While some have failed, some have totally nailed it.

    By • Nov. 4, 2015

  • Social Media for Event Marketing: Are You Ready for the Audience of Audiences?

    Social media is changing the game for events and conferences. In this new podcast, Pam Moore looks at how to increase ROI at events and conferences by integrating social media.

    By • Nov. 4, 2015

  • 10 Social Media Marketing Materials to Prepare NOW for the Holidays

    As of today, there are only 23 days until Thanksgiving, 32 days until Hannukah, and 51 days until Christmas - which means there's not much time left before it's officially the holiday season. Since the holidays have a reputation of being one of the busiest times of the year, we thought it would be a good time to list some of the possible ways that you could start preparing.

    By • Nov. 4, 2015

  • 4 Brand Blogs That Stand Out From The Crowd

    Brand blogs are one of the main ways companies can gain content marketing traction. Virtually every company has a brand blog these, a place where they can post news, comment on industry updates, and tell user stories. But which brand blogs are redefining the medium?

    By • Nov. 4, 2015

  • The Complete Guide to a Successful Landing Page [INFOGRAPHIC]

    Often underutilized, an optimized landing page will grab the attention of site users and improve your conversion rates, Our infographic is designed to help you get the most out of your landing pages.

    By • Nov. 3, 2015

  • 4 Simple Steps to Harness the Power of User Generated Content [SPONSORED]

    In the instantaneous era of Twitter and Instagram, users are doing much of our work for us. Eighty percent of all online content is created by users, and what's more, user-generated content is fifty percent more trusted than any other media on the web.

    By • Nov. 3, 2015

  • The Anatomy of an Awesome Instagram Ad [INFOGRAPHIC]

    No poor images or poor copy of course, but more importantly: Don't mismatch content and copy. Don't be irrelevant.

    By • Nov. 3, 2015

  • 7 Techniques To Increase Instagram Engagement

    Since its inception, Instagram has pioneered the visual appeal of social media. Its visceral platform has resonated with a younger demographic, which still accounts for the majority of its users.

    By • Nov. 3, 2015

  • Facebook Highlights Festive Season Opportunities in the Australian Market [Report]

    With the festive season fast approaching, marketers are busy finalizing their plans and establishing where they need to be to reach their audiences and maximize their messaging. To help with this, Facebook has released new data on the Australian market and how Australians use Facebook over the Christmas period.

    By • Nov. 3, 2015

  • 3 Types of Video That Will Get Your Brand Noticed

    Are you struggling to take video marketing off the back burner? Here are 3 essential types of video to incorporate into your marketing.

    By • Nov. 3, 2015

  • Six Social Media Tools To Help Small Businesses Be More Productive

    Feedly, Crate, Nuzzel and more.

    By • Nov. 2, 2015

  • Consumers Don't Hate Ads, They Just Have Personal Preferences in Advertising [INFOGRAPHIC]

    A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams. But what if it wasn't that people hated advertising, thy were just a bit picky about it?

    By • Nov. 2, 2015

  • Hyperlocal News: When It's Published, It's Just Beginning

    There has been significant discussion about the future of hyperlocal news. Everybody seems to think that technical platforms such as Facebook and Google have disintermediated local news, and that it's game over. We don't think this is true at all, in fact we believe that the opportunities for local news are tremendous!

    By • Nov. 2, 2015

  • 7 Social Campaigns Every B2B Marketer Should Create

    Many brands struggle to come up with creative social media campaigns that spark the interest of their audience. As we all know, when your social media gets dull, outdated, or forgotten, your customers are far less curious about your brand and what you have to offer.

    By • Nov. 1, 2015

  • 10 Fundamentals Of Readable Content [Infographic]

    A big part of online success is making your content easy for audiences to read. Apply the fundamentals noted in this infographic to create more readable, shareable content.

    By • Oct. 31, 2015

  • Stop Stressing Your Clients Out

    Randy Milanovic looks at the importance of crafting messages based more specifically on what readers, and especially prospects, want.

    By • Oct. 31, 2015

  • How To Run Social Giveaway Campaigns In Collaboration With Influencers

    Of all the influencer marketing techniques, giveaway campaigns are the most mutually beneficial for both advertisers and influencers. On the brand side, they can almost guarantee substantial growth in social following and engagement by making social actions such as "follow," "like" and "comment" prerequisites for entering the sweepstakes. This is in addition to the obvious benefits in awareness and affinity brands gain from highly-creative influencer content.

    By • Oct. 30, 2015

  • Free or Inexpensive Stock Photo Sites You Haven't Heard of Yet

    The Internet is a visually rich medium and we all need beautiful images to create our online content. Finding images that are beautiful, evocative and fit the feel of our brand can be difficult. Finding ones that are free or inexpensive can be very difficult.

    By • Oct. 30, 2015

  • Social Media Tactics You Simply Can't Afford in 2016

    Social media marketing for long has been considered as the underdog. Since the early days of social media when marketers were skeptical about the effectiveness of this platform and it faced a lot of criticism, we're now embracing social media as a solid platform that uses advertising options and plenty of free opportunities to make the content public.

    By • Oct. 30, 2015

  • Why Businesses Are Bad At Marketing and How To Fix It

    Why are so many businesses bad at marketing? Seriously, look around you for a second. Look at the cluttered websites, tacky television commercials and spammy banner ads. Businesses can't be wasting money on this, right? It's just a big joke. It has to be.

    By • Oct. 30, 2015

  • The Results of Analyzing Over 100 Influencer Marketing Campaigns [Infographic]

    Influencer marketing is on the rise, but in order to maximize your influencer outreach efforts, it's worth looking at what we can learn from campaigns that have already been run. This infographic outlines learnings from over 100 influencer marketing campaigns, looking at where they were popular, why, and how you can achieve best results.

    By • Oct. 30, 2015

  • How to Write Your Brand Story - 6 Must Have Content Elements [Podcast]

    Do you have a brand story that you share with people who come in contact with your brand? Your brand story should be the thread which connects your value proposition with your customers - in this podcast, Pam Moore discusses some of the crucial elements of a compelling brand story.

    By • Oct. 30, 2015

  • 5 Things Not to Do When Promoting Your Infographics

    So you've finally created an infographic, and you're very proud with how it looks. You've spent hours perfecting it, and now it's finally time to release it onto the world wide web. How can you be sure that people will actually see your infographic and share it?

    By • Oct. 30, 2015