Content Marketing: Page 146

  • SMT Expert

    7 Ways to Build an Authentic Brand

    A truly authentic brand isn't born in a day. It takes time, and you will need to be patient and allow yourself the time to create authenticity and trust. The more you understand your consumers and the communities they are a part of, the easier it will become to align your content, messaging and marketing activities to align with their needs in a relevant way. Embracing authenticity is a long term strategy for brands. Whatever time it takes will be worth it, as you build loyal consumers that want to do business with you for years to come.

    By • Aug. 13, 2015

  • Different Species of Millennials [INFOGRAPHIC]

    The largest proportion of Millennials, the mainstream, live in urban or suburban areas. This group is nicknamed "Bros and Brittanys" and they make up 38% of Millennials. They show strong enthusiasm for brands. The "Engaged Idealists" make up 19% of Millennials. They tend to hold progressive values and be ambitious. The "Lone Wolves" also make up 19% of Millennials. They actively disengage from society and reject authority.

    By • Aug. 12, 2015

  • The Calls-to-Action Your Website Needs to Capture and Convert Leads

    To encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-action (CTAs) throughout your site. Each offer should cater to prospects at different stages of the sales cycle, serving as guideposts along the conversion path.

    By • Aug. 12, 2015
  • SMT Expert

    5 Ways to Turn Consumers Into Brand Advocates

    As marketers in industries such as CPG, one of our main goals is often turning casual consumers into repeat buyers. There are a few ways we can do that through methods such as influencer marketing, consumer education, sales...but one of the most important and best ways to grow brand loyalists is to take your consumers on a path from people who simply buy your product, to people who advocate and live with your product.

    By • Aug. 12, 2015

  • How Hillary and the Other Presidential Hopefuls Are Using Snapchat

    In the lead up so far to the 2016 election, social media is more influential than ever. In 2012, Mitt Romney barely had an Instagram, and it was only very recently that Obama joined Twitter.

    By • Aug. 12, 2015

  • Top 7 UX Trends Everyone Should Know in 2015

    When your customers experience your brand online, do they see you as efficient, helpful and smart? Or do they see you as cluttered, difficult to navigate and dated? These questions are quite simple, yet incredibly important as time spent online increases, so do the UX sophistication and expectation levels of your customers.

    By • Aug. 12, 2015

  • B2B Social Media Marketing On Instagram: How To Create A Community For Your Buyers

    With 300 million monthly active users and 70 million photos shared daily, Instagram is one of the best places to demonstrate your company's personality. It's a place where you can nurture storytelling, create compelling visuals and hone your branding, all at the same time.

    By • Aug. 12, 2015

  • How to Make Long Tail Search Marketing Work for You

    Twenty-three years ago, Google changed the way we use the Internet and made it easier for all of us to find the crazy things we're constantly searching for (dog psychologist - seriously). One of the major things Google - and its peers - did was shine a light on the importance of long-tail searches when it comes to finding relevant results. Think of it as the difference between searching for "ice cream shops in St. Louis" and searching for "artisanal ice cream shops selling Jasmine green tea gelato in St. Louis, Missouri."

    By • Aug. 12, 2015

  • Top Facts Brands Need to Know Before They Advertise on Pinterest

    Pinterest introduced promoted pins in 2013, an option for brands who want to put their products front and center in their customers' feeds. Because Pinterest is such an intimate community, though, brands need to be wary of overdoing their advertising -- or, rather, knowing the best way to advertise within this specific community.

    By • Aug. 11, 2015

  • How to Turn a Facebook Group into Fan Central

    In the first article in my series on building raving fans, I wrote about the difference between influencers and advocates. I looked at the basics of Facebook groups and gave you a set of questions to consider before putting an advocate group together. In this post, I'll show you how one of my author clients developed an active Facebook group and now uses it as a base camp for advance reader reviews and social media amplifiers.

    By • Aug. 11, 2015

  • 8 Proven Ways to Help Your Email Subscription List Thrive

    Is your email subscription list in decline? Are you worried about the dwindling effectiveness of your email marketing campaigns? It's time to act!

    By • Aug. 11, 2015

  • Ad-Blocking Software -The Next Major Challenge Digital Marketers Need to be Aware of

    A new report by PageFair and Adobe has found that the use of ad blocking software will cost publishers a massive $22 billion in 2015, and that its use has grown by 41% in the last 12 months alone. That's a major concern for digital marketing, and something all social media and online advertisers need to be aware of.

    By • Aug. 10, 2015

  • 6 New Facebook Features Marketers Need to Know

    Want your followers to see your posts first? Facebook can make that possible now. Want to send money via Facebook free of charge? Also doable. Want to put a Facebook Beacon in your shop so people using their mobile phones nearby can receive messages from you? Facebook will send one to you for free.

    By • Aug. 10, 2015

  • The Most Effective Hyperlocal Marketing Strategy

    There very likely is a place locally where daily engagement occurs and where social relationship tools could make a very big impact on their ability to more deeply engage and provide discovery tools for local businesses - the hyperlocal digital publisher. These sites have a loyal and demographically desirable reader base for local businesses. They also have great local authority with search engines.

    By • Aug. 9, 2015

  • The Importance of Mobile Marketing in 2015 [Infographic]

    For years we've been told that mobile is the next big thing, but how does mobile really stack up to desktop here in 2015? Check out this infographic that details mobile usage statistics for 2015.

    By • Aug. 9, 2015

  • 7 Ways To Generate A Buzz Online

    You are a small business owner who is holding a grand opening in a few weeks. You want to get a buzz about the grand opening online and locally. Do you know how you can create a buzz online about your event? Do you know how to get people talking about the event so on the day of the event, they march into the door?

    By • Aug. 9, 2015

  • 3 PPC Mistakes You're Probably Making

    Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you're not working with an agency or expert, you're probably making a few mistakes that are seriously impacting your campaign performance, and ultimately, your bottom line. Use this post as a guide to making smarter decisions in your Google AdWords campaigns.

    By • Aug. 8, 2015

  • What Can President Obama Teach You About Making Great Facebook Videos?

    A friend recently shared a video on Facebook from the Facebook page "NowThis" about President Obama's plan to help make college education more accessible to prisoners. What struck me even more than the political message was how the video had been perfectly crafted for Facebook.

    By • Aug. 8, 2015

  • The Beginner's Guide to Understanding AdWords PPC

    If you've never utilized paid search as part of your marketing strategy, check out this guide on Google AdWords and how to use PPC for your business.

    By • Aug. 8, 2015

  • 3 SEO Mistakes Killing Results in 2015

    Social is based on serendipity, while Search is based on intent. That means while people find things in social media through recommendations and referrals (that they weren't necessarily looking for), people use search engines to find something specific (which usually results in better sales).

    By • Aug. 7, 2015

  • Marketing Automation for Small Business: 3 Challenges and How to Fix Them

    Marketing automation tools are now being designed with small business's in mind. Local businesses can target the right person, at the right time, and in the right format - all based on their customer visit frequency. Here's why local businesses should be investing in marketing automation.

    By • Aug. 7, 2015

  • An Introduction to Retargeting: What Is It and How Does It Work?

    Retargeting. You've might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work? When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. A general rule of thumb is that only about 2% of users convert on the first visit to a new website

    By • Aug. 7, 2015

  • How To Publish More Consistent Content To Grow A Successful Blog

    While creating and publishing consistent content may seem a bit tough at first, it'll really help you build reader loyalty and grow your audience - and that will ultimately increase your traffic, social media shares, and search engine rankings. So, how can you actually create more consistent content?

    By • Aug. 7, 2015
  • SMT Expert

    Top 10 Qualities of Great Marketing Managers

    If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in accounting, but very rare are marketing managers who possess an actual degree in marketing. And that's ok! Because I believe that if people have these 10 traits, they will be just as good (and usually better) than someone that spent four years or more studying what I have been focused on learning for the past 16.

    By • Aug. 6, 2015

  • How Emotion Influences Buying Behavior [Infographic]

    When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people's rational side.

    By • Aug. 6, 2015