Content Marketing: Page 146

  • Millennials on Snapchat Are Not Watching Your Video Ads

    In leaked findings reported to Digiday, an agency found that the majority of 10 second video ads placed on Snapchat are not watched beyond the 3-second mark.

    By • Sept. 8, 2015

  • Exclusive: Adobe's Secret to Creating Truly Social Events [VIDEO]

    Michelle Gautrin, Adobe's Senior Social Media Strategist (APAC), gave us a behind-the-scenes look at how Adobe uses social content to drive subscriptions, measure success during the event, and left a few tips for you to think about when you're planning your next event.

    By • Sept. 8, 2015

  • 7 in 8 Social Messages to Brands Go Unanswered [INFOGRAPHIC]

    Social has brought us marketers a lot of good: it has greatly increased reach and provided a megaphone where there was only a tin can with a string attached to it--you hoped someone was on the other end. But with social has come challenges, including accommodating the always-on mentality of the digital space.

    By • Sept. 8, 2015

  • 6 Psychological Techniques to Include in Your Social Media Campaign

    A common stereotype about marketers labels us all as manipulators. And while this post may enforce that kind of thinking, hopefully it will remove the bad label that follows the word "manipulations" carries. Manipulation takes place in every office around the world, and in almost every client-service provider interaction.

    By • Sept. 8, 2015

  • 4 Social Media Advertising Myths Busted [Infographic]

    Some think you shouldn't bother with advertising on social media. After all, what is social media other than opportunity after opportunity to promote your brand through well-crafted posts and images? According to this infographic: wrong. Targeted advertising, in fact, simply extends your organic marketing campaign. Paid social can lead to 25 percent more conversions than organic social.

    By • Sept. 7, 2015

  • 10 Tips For Repurposing Your Old Content

    We all have a myriad of blogs on our sites that are no longer utilised and tend to just sit there gathering dust. Aside from receiving the odd view or comment, older content often tends to get overlooked - partially because it's out dated and also partially because Google tends to prefer newer indexed material. However, this doesn't mean it should go to waste and there are numerous ways that you can repurpose old content and give it a new lease of life, allowing you to get more from it.

    By • Sept. 5, 2015

  • The Great Bounce Rate Debate [INFOGRAPHIC]

    Bounce Rates are a key performance metric often taken out of context when measuring the effectiveness of websites. Our infographic is designed to address some of the common myths that exist around bounce rates.

    By • Sept. 4, 2015

  • 5 Tips for a Strong Social Media Strategy

    In an era where smart watches exist, connectivity is proving to be crucial for any business to reach and communicate with current and potential customers. One of the most effective ways to connect the brand to consumers is through social media platforms. Here are a few tips for stepping up your social media strategy to improve overall business.

    By • Sept. 4, 2015

  • 5 Reasons We Think Hiring for Attitude Will Grow Our Company

    We decided that finding people with aptitude, passion, and enthusiasm was worth a LOT more to us than finding someone who had written for a niche industry for 10 years, or had 15 years of agency experience. Yep, it means more work for managers, and probably less productivity for those employees up front, but we think it's worth it in the end. Why? Here are five reasons to hire for attitude and aptitude versus experience and a lengthy resume.

    By • Sept. 3, 2015

  • 5 Principles of Psychology You Can Use to Improve Your Infographics

    The Principles of Psychology is a monumental text in the history of psychology, written by American psychologist William James and published in 1890. Use these five principles to create better infographics to also create more traffic, more conversions and more influence.

    By • Sept. 3, 2015

  • 8 Top Social Media Experts Weigh in on Real-Time Marketing

    Despite the challenges, real-time marketing offers up some serious benefits. It has the potential to be a powerful tool in your marketing arsenal. And what better way to learn how to make real-time work for you than from the experts? We talked to 8 social media experts about their thoughts on real-time marketing, and they had lots to share.

    By • Sept. 2, 2015

  • Authentic Advertising: Is There Such a Beast?

    Social Media Today brought its old friend, Frank Eliason, back to talk about how brands can engage authentically in the new world of social and digital communication. Known as "the most famous man in customer service," Frank, as always, was controversial and passionate in his view of the need for truth, justice (for customers) and the (socially connected) way.

    By • Sept. 2, 2015

  • Content Marketing Strategy for the Next Decade - 10 Things to Think About

    Marketing content exists for only one purpose - to get conversions. Content marketers spend hours of time and energy ensuring that their content is creative, compelling, shared, and spread all over the place. Here are 10 things that might help a marketer keep pace.

    By • Sept. 2, 2015

  • Knowing Why People Share Will Boost Your Social Media Marketing [Infographic]

    Locking into the motivations of why people share online can help us produce more engaging social media content - after all, the key to connecting on social media is understanding what our fans want, not what we want to tell them.

    By • Sept. 2, 2015

  • 17 Content Hacks Every Marketer Should Know to Boost Blog Engagement Rates

    There's creating good content, and then there's creating awesome content. The difference I feel lies in the detail. There's so many ways to amplify your content with actually very little effort but huge results. In an age where content is forever evolving and expanding its grip on the digital world, it's imperative that brands consistently innovate and stay on top of trends to ensure their company blog can beat the competition.

    By • Sept. 2, 2015
  • SMT Expert

    How to Increase Conversion Rates Without Touching A Landing Page

    Are your landing page optimization efforts actually killing your conversion rates? If you're stuck in low single digits and celebrating every .5% increase as a big win, I'm inclined to say yes. But what if I told you that you could increase your conversion rates ... without doing landing page optimization?

    By • Sept. 2, 2015

  • Is Your SEO Provider Local? Here's 5 Reasons Why It Should Be

    The art of Search Engine Optimisation (SEO) is a complicated one. As service providers, a reputable SEO firm's task is to make a webpage as applicable and as useful as possible - for both major search engines and real people. It's a service that's specialised, when done properly; but getting through the sea of spam and dodgy online marketing techniques to find the right provider can be a challenge.

    By • Sept. 1, 2015

  • How NASA Does Social Media Marketing for all of Humanity [PODCAST]

    In a new episode of the Social Business Engine podcast, Bernie Borges speaks to NASA's Social Media Manager John Yembrick to discuss the organisation's approach to social - an approach which sees them handling some 500 social media accounts catering to niche communities.

    By • Sept. 1, 2015

  • From Like to Love: 5 Ways to Transform Your Followers Into Customers

    Your social media game is up to snuff - you've got plenty of thumbs ups, your Twitter has proven follow-worthy and your fans are clearly into your posts - sharing, retweeting, commenting, etc. But how do you take the relationship with your social media fans to the next level and turn flirtatious likes to loyal love? Here are five tips to transform your friendly followers into devoted customers.

    By • Aug. 31, 2015

  • Why Is Engagement with Brands Online Down Even Though More Brands Are On Social Than Ever?

    A recent study by Forrester Research suggests that engagement with branded posts on the major social networks is falling across the board - even as social communities are growing and more brands are advertising there.

    By • Aug. 31, 2015
  • SMT Expert

    Questioning the Conventional Wisdom of Storytelling and User Experience

    Ask almost any SEO, or digital marketer in general for that matter, what they want to see in their bounce rates and time on site and you'll most likely be told: high time on site, low bounce rates. Makes sense, right? If people stay on your website for a long time they must like it. If they don't bounce right away on any subsequent page view they must like it. Therefore, search engines should be much more likely to reward those attributes in their results pages, right? That's what conventional wisdom tells us, but I have to question this common way of thinking because not all content is consumed with the same intent.

    By • Aug. 30, 2015

  • How to Use Periscope to Drive Business for Your Brand

    Video is only getting bigger in terms of digital marketing, and if you're looking to drive engagement and brand awareness through live-streaming video, then Periscope is your answer. Follow these tips to get the most out of Periscope for your brand.

    By • Aug. 30, 2015

  • Five Mistakes to Avoid When Doing Mobile SEO [Infographic]

    Because the use of cell phones has skyrocketed and continues to outpace other technology, you have to ensure your search engine optimization techniques account for smart phone usage. In other words, if you're not mobile-friendly, you are missing a large part of the population that could be using your services or buying your products. If you're new to mobile SEO, you will want to avoid these mistakes.

    By • Aug. 29, 2015

  • 7 Easy Ways to Avoid Email Spam Filters

    One of the most powerful tools for building and sustaining customer relationships is email marketing. It's cheap, easy to use, and is able to reach large groups of people in no time at all. But while it is a relatively straight-forward process, it's still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list.

    By • Aug. 28, 2015

  • Your Future Customers Are Mobile

    Trends in both technology and customer behavior mean that your customers will be buying your products via mobile phones in ever increasing numbers. Smartphone ownership is on the rise and people are moving away from shopping at brink-and-mortar stores.

    By • Aug. 28, 2015