Content Marketing: Page 147

  • How to Take Advantage of the Web's Two Most Important Words

    Two words: how to. Simple. Effective. Foolproof. Timeless. "How to" are the two most important words on the web. Experienced writers know it. Now you do too.

    By • Aug. 28, 2015

  • Which Platforms Deserve Your Advertising on Social Media? [INFOGRAPHIC]

    So they say: no two social networks are alike. And if you've got a tight budget, or not much time, you might be wondering where to focus your social media advertising efforts. Facebook, the titan, has the most users, but what's the value in that if the market you'd actually be better at penetrating is Pinterest?

    By • Aug. 28, 2015

  • Are Instant Messaging Apps the Future of the (Mobile) Internet?

    With millions of users in play and billions of dollars at stake, there seems to be a bit of a space race shaping up among many of the world's leading tech companies to see who can create the dominant all-in-one IM app. Some IM evangelists have gone as far as saying instant messaging platforms represent the future of a mobile-dominant Internet.

    By • Aug. 28, 2015

  • The 3 Stages of the B2B Digital Marketer [Infographic]

    B2B marketing has come a long way. In recent years, we've seen evidence that the B2B marketer has made progress in digital marketing, especially in the area of content marketing. The team at Find and Convert have observed three phases of the digital marketing journey, outlined here in a new infographic.

    By • Aug. 28, 2015

  • 5 Shortcuts to Becoming an Online Influencer

    Unlike what most people would have you think, becoming an influencer online doesn't have to be rocket science, nor should you have to wait for years to become one. And the good news is, you don't have to spend hundreds of thousands of dollars either. With the right marketing strategies, persistence, and a little bit of luck, you''ll be on your way to being an influencer in your own industry.

    By • Aug. 28, 2015

  • How to Be Witty Online: 5 Tips

    Wit is a gift, true, but you don't need to be Rob Delaney in order to be funny online. In fact, when we're talking about being funny online, maybe what we're really talking about is being creative online. The definition of wit, after all, is "keenly apt expression that awakens amusement." Therefore, you need not make sidesplitting jokes in order to have success in this category on social. Getting your audience to smile at your cleverness might be enough. And if the end result is no more boring content, you might consider that a win.

    By • Aug. 27, 2015

  • HourlyNerd: How 6 Harvard Grads Became the Uber for MBA Talent + 5 Lessons for Startups

    Be your own customer. Martha Stewart and Tim Ferris-two wildly successful entrepreneurs-follow this strategy. They won't invest in a product or service they wouldn't want themselves.

    By • Aug. 27, 2015

  • 19 Ways to Build Your Website, Online Store and Mobile App [Infographic]

    WebsiteToolTester.com, which provides a service that helps people understand and evaluate the available options for website creation, has put together an infographic which provides a nice visual summary of the various tools and platforms that can be used to build websites, online stores, and even mobile apps.

    By • Aug. 27, 2015

  • 7 Reasons Why Social Media Artists are Disrupting the Advertising Industry

    Social media artists, are young creative people who have managed to get big number of followers, solely using a social media network.Their savviness of how the social networks' algorithm works and ability to develop great social stories are the main reason for their success. Putting these skills to create posts for brands or small businesses has so far shown great results.

    By • Aug. 27, 2015

  • The Biggest Mistake Brands Make When Trying to Tell Stories

    As brand storytellers we're trying to engage consumers and convince them to buy our products. Yes, that's the bottom line goal. The challenge (and most often, failure) of brand storytelling is that we rely on flash, but not on resonance.

    By • Aug. 27, 2015

  • How To Make Your Video Go Viral (The Scientific Way)

    The goal of marketing is to build mental availability by cutting through and reaching brains, not shifting opinions. The advent of social media hasn't changed that.

    By • Aug. 26, 2015

  • 5 Simple SEO Tips to Boost Your Blog Post Rankings

    Your business blog can be one of the most powerful online marketing tools. Regular, interesting and well-optimized content can offer your business a better way to build your brand, position yourself as an industry expert, provide an opportunity to speak to your audience and a great way to generate new leads. From an SEO (Search Engine Optimisation) perspective, your blog can entice regular site crawling from major search engines like Google, boost social media signals and generate high quality links to your content.

    By • Aug. 25, 2015
  • SMT Expert

    LinkedIn Ads Rolls Out New Campaign Management Tool (And I Love It)

    Larry Kim took LinkedIn's new ads campaign management tool for a test drive this summer and found that 'overall, the new campaign management tool is much cleaner and more user-friendly'. Read Larry's full review here.

    By • Aug. 25, 2015

  • The Power of Instagram for B2B Marketers

    Explore Instagram's usefulness to B2B marketers as part of their engagement process. So you're in the cloud. Your marketing is automated, your campaigns coordinated, your customer information connected. You feel your metrics are meaningful and the insights they deliver are solid. So what happens when you throw Instagram into the mix?

    By • Aug. 25, 2015

  • Four Ways You Haven't Considered Working with Influencers - But Should

    Everyday we see more and more content around Influencer Marketing. How to find top social influencers, how to connect with them, case studies on brands who rock Influencer Marketing. This tells us that Influencer Marketing is no longer a trend on the horizon, it's a reality. What's exciting for us as Digital Marketers is learning about the added benefits influencers can have on overall campaigns.

    By • Aug. 25, 2015

  • Is Social Media Marketing Worth It for Small Businesses?

    A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to Michael Fertik at Forbes. Another 55% of businesses surveyed are actively using social media marketing for lead generation and customer engagement. Yet, 60% of small businesses reported no return on investment for their social media marketing.

    By • Aug. 24, 2015

  • 5 Ways to Recycle Your Content and Reach More People

    You're losing out. And I bet you know it. During the time it takes to read this article for instance, your competitors will probably publish new blog posts, presentations, announce a webinar and who knows what else. Damn. What do they have that you don't? It's not necessarily a bigger team or even a bigger budget. They're just better at recycling the content that they already have. In this post I'll show you can catch your competitors by doing the same.

    By • Aug. 24, 2015

  • Creating Social Media Content that Calls for Interaction

    The difference between social media content that succeeds and social media content that simply exists is interactivity. You don't need to be blatant in your call to response, but to be clever about calling for interaction requires forethought.

    By • Aug. 21, 2015

  • Top Five Facebook Marketing Tips When You Have a $0 Budget

    Facebook can give you the tools you need to become successful nearly overnight. However, it can be tough to make full use of Facebook (or to even know where to start) when you don't have much of a budget for advertising. Here are five things you can do to get the word out about your business, even if your advertising budget is zero.

    By • Aug. 20, 2015

  • How to Effectively Use Visual Storytelling in 2015 [INFOGRAPHIC]

    The human attention span is supposedly getting shorter. Shorter, even, than that of a goldfish. Marketers are looking for ways to capture their audience's attention as quickly as eight seconds (a goldfish can concentrate for nine seconds). The answer to this dilemma might be visual storytelling.

    By • Aug. 20, 2015

  • How to Balance Website User Experience and SEO

    You've probably heard it time and time again: don't build your website for search engines. Instead, we're told to build websites with the user experience in mind. But what's really the difference between the two? Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? The answer is most certainly yes-with some balance. Your website should be easy for users to navigate and visitors should be able to quickly find what they're looking for. And, perhaps most importantly, you want them to keep coming back for more.

    By • Aug. 19, 2015

  • Get More Traffic to Your Blog with this One Simple (But Powerful) Strategy

    The real power of the web for businesses lies in its social nature. The web is built for sharing, collaborating, including. So when starting - or growing - a blog is on your to-do list, social strategies are your best best. Things like SEO, bold headlines, and good visual appeal are great, too. But the biggest boosts in blog traffic and engagement I've ever had didn't come from independent things like keywords. They came from including others in my work.

    By • Aug. 19, 2015

  • The 5 W's of Snapchat: A Marketer's Guide

    Snapchat may be a newer social network, but it definitely should not be overlooked. Whether you're confused about the benefits of Snapchat for marketing, or an avid user, this guide is designed as an easy reference tool to help you maximize the opportunities for your brand.

    By • Aug. 19, 2015

  • Using Content Marketing to Build a Brand with Purpose

    Nearly all content marketing advice is broken out into one of two trains of thought - the tactical advice and the strategic. Both of these are important and rely on each other, but there is a missing third category that is rarely considered when talking about content marketing success.

    By • Aug. 19, 2015

  • 5 Brands Who Rock Influencer Marketing [INFOGRAPHIC]

    We advocate for the network approach to influencer marketing and encourage the nurturing of marketing relationships. Check out these "spark notes" case studies on brands who are rocking this strategy.

    By • Aug. 18, 2015