Content Marketing: Page 148

  • Brand Journalism: Better Than the Real Deal?

    Brand journalism. Maybe you've heard the term and wonder what it means. Maybe you've also heard that it's really only meant for the big guys - companies like Nike or Coca-Cola - who can afford to set up true newsroom-style publishing environments in-house.

    By • July 30, 2015

  • Understanding Brand and Persona for Social Media

    It's been said that in order to reach customers, you can't stick with just one marketing outlet and expect them to find you. To succeed you have to strategize, see where they are, what they do, and nowadays, that means leveraging social media. Connecting brands with people can sometimes be a tricky business, though. Consumers see ads trying to catch their attention everywhere, and many brands fall unnoticed because their social interactions come off as just that: ads. To stand out, a brand has to connect, and the best way to achieve that is by building your brand persona.

    By • July 30, 2015

  • Education Is the New Advertising [INFOGRAPHIC]

    What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter? Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor's? People are online to educate themselves.

    By • July 29, 2015

  • What's the Big Deal About Social Brand Advocates?

    If you've heard a lot of buzz about Social Brand Advocates lately, you maybe have wondered what is the big deal? It's pretty straightforward - having a quality advocate program can provide ROI almost beyond what other marketing methods can provide, especially from a social media perspective.

    By • July 29, 2015

  • How to Give Customers Control of Their Onsite Experience Across Digital Devices

    With all of the discussion of digital personalization, the internet still seems to be a bit impersonal. Companies looking to distinguish itself will create multiple opportunities to engage and communicate with its customers by offering an optimal customer experience on any digital device.

    By • July 29, 2015

  • Is Video the Future of Social Marketing? [INFOGRAPHIC]

    Videos are fun, of course, plus they share with customers the human side of brands. Through video we can hear the voices behind the brands speak, as well as witness the processes that go into the making of a product. But is anyone actually watching?

    By • July 29, 2015

  • 5 Reasons You Shouldn't Use SMS marketing

    Mobile marketing has given the business marketing world the shake-up it needed, with incredible response rates, low cost messages, simple SMS platforms and incredible success stories. SMS marketing really is paving the modern marketing way. However astonishingly, there still seems to be some stubborn heads who are yet to begin their mobile marketing adventures.

    By • July 29, 2015

  • The Top 11 Mistakes Your B2B Website Should Avoid

    55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away.

    By • July 29, 2015

  • Social Media Apps the Most Commonly Checked "First App of the Day" - Report

    What's the first thing you do every morning when you wake up? For many of us, it's checking-in with our social media networks, as evidenced by new data from mobile ad platform Opera Mediaworks.

    By • July 29, 2015

  • 7 Tips For Gathering Content From Your Team

    Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that should be simple into a herding exercise. But it doesn't have to be that way - here are seven tips you can use to get great content from your team in a timely manner:

    By • July 29, 2015

  • Breaking Down the Very Best Premium E-Commerce Platforms

    Running an e-commerce site is a decent way to earn extra income on top of your full-time job. However, this industry has experienced a resurgence in such a short time that it is fast becoming a good way to make a living. According to Column Five Media, e-commerce is growing four times faster than the rate of retail while the industry is experiencing a 51% growth in China.

    By • July 28, 2015

  • Activism or Slacktivism: Can Social Media Cause Social Change?

    What are the masses accomplishing, if anything, by using social media for political and social change?

    By • July 27, 2015

  • 9 Laws of Social Media Marketing

    Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense? Susan Gunelius has applied the idea to social media marketing. She's asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?

    By • July 27, 2015

  • Five Local SEO Mistakes and How to Avoid Them

    We are now seeing dozens of businesses sign up on Bizyhood each day to "claim" their business listing on our site. We are thrilled to see that number growing, but this has also alerted us to many local SEO mistakes that people make. These misconceptions make efforts to improve Local SEO more difficult! We'll clear a few up for you.

    By • July 27, 2015

  • What 500 Million Shutterstock Downloads Tell Us About Design And Emotion [Infographic]

    Marketers and advertisers know the way to engage a customer is by tugging on their heart strings. Through its regular data-driven infographic series, Shutterstock examined which primary emotions were most popular and trending with creative professionals.

    By • July 26, 2015

  • Creating a Winning Social Media Marketing Strategy [Infographic]

    Using social media to promote your business can be one of the lowest cost channels in your marketing toolbox. But realizing business benefit demands that you have a plan - here are the key steps to take in devising an impactful social media strategy:

    By • July 25, 2015

  • PR: How Ashley Madison Can Earn Trust Back

    Each organization should have some type of crisis management plan. Ashley Madison, a site catered to people in committed relationships wishing to have an affair, has been hacked. Although it's hard not to say, "What goes around comes around," when thinking of all those people who were unfaithful or at least contemplating being unfaithful to their partners, it is still a public relations crisis situation. So, what should Ashley Madison do?

    By • July 24, 2015

  • Meet ISIS-chan, the Mascot Anime Nerds Are Using To Fight Terrorism

    One of the weird off-shoots of our interconnected digital age is that anybody can pick a fight with anybody. And this is true not just for celebrities sniping each other over awards snubs, but for groups as disparate as anime nerds and the terrorist group ISIS. No, seriously, anime nerds are going after the terrorist group ISIS, and they're using a super-kawaii mascot named ISIS-chan to do it.

    By • July 24, 2015

  • Customizing Your Content To Appeal To All Generations

    How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?

    By • July 24, 2015

  • The Battle Against Short-Termism in Social Media Marketing

    Measuring what matters doesn't mean measuring the data that's harder to find, it means measuring what you actually want to achieve, not what you think will affect it. So, while social metrics may be important KPIs, they should never form part of what you're looking to achieve. Defining a clear business objective and figuring out how you will measure it plays an integral role in any strategy. And understanding the effectiveness of any channel in the long-term will ultimately lead to more long-term thinking and stronger business results further down the line.

    By • July 24, 2015

  • Why Upworthy Just Ditched Aggregated Content: The Necessity of Original Content

    Once a king of viral content, Upworthy rose to fame by unearthing uplifting videos from the dredges of the web, pairing them with attention-grabbing and highly shareable headlines and sending them out into the world of Facebook, where they garnered tens of thousands of shares. But after being hit by Facebook's algorithm changes, the site has now shifted to original content.

    By • July 24, 2015

  • 4 Types Of Facebook Custom Audiences To Instantly Boost Your Social ROI

    We've all heard the saying "the devil is in the details." Social media campaigns are no exception. While campaigns have quite a few components, targeting is arguably one of the most important aspects of marketing strategy.

    By • July 23, 2015

  • 3 Steps for Successful Paid Content

    Be succinct. This is especially important for people who are seeing your content as part of a brand awareness initiative. Keep in mind the length of time required to fully grasp what you are sharing - especially if it requires an immediate action. Use the available data to optimize the length based on previous results that are as audience-specific as possible.

    By • July 23, 2015

  • ECommerce Trends and Statistics [Infographic]

    Ecommerce business owners often get short on gravity regarding the formidable power and ROI of social media marketing. Is Facebook really responsible for the boost in sales your business has achieved? Is Twitter actually the driving force behind the increased traffic? Or should Pinterest and even Instagram be added into the equation? A survey was conducted to track more than half a million online orders made through ecommerce stores and several social media platforms appeared on the charts. Find out the results here.

    By • July 23, 2015

  • The Savvy Marketer's Guide to Catering Content for Any Distribution Channel

    One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is going to affect your customer's experience across multiple channels. Here are some techniques to help you maximize your success in cross-channel distribution.

    By • July 23, 2015