Content Marketing: Page 148

  • How Hillary and the Other Presidential Hopefuls Are Using Snapchat

    In the lead up so far to the 2016 election, social media is more influential than ever. In 2012, Mitt Romney barely had an Instagram, and it was only very recently that Obama joined Twitter.

    By • Aug. 12, 2015

  • Top 7 UX Trends Everyone Should Know in 2015

    When your customers experience your brand online, do they see you as efficient, helpful and smart? Or do they see you as cluttered, difficult to navigate and dated? These questions are quite simple, yet incredibly important as time spent online increases, so do the UX sophistication and expectation levels of your customers.

    By • Aug. 12, 2015

  • B2B Social Media Marketing On Instagram: How To Create A Community For Your Buyers

    With 300 million monthly active users and 70 million photos shared daily, Instagram is one of the best places to demonstrate your company's personality. It's a place where you can nurture storytelling, create compelling visuals and hone your branding, all at the same time.

    By • Aug. 12, 2015

  • How to Make Long Tail Search Marketing Work for You

    Twenty-three years ago, Google changed the way we use the Internet and made it easier for all of us to find the crazy things we're constantly searching for (dog psychologist - seriously). One of the major things Google - and its peers - did was shine a light on the importance of long-tail searches when it comes to finding relevant results. Think of it as the difference between searching for "ice cream shops in St. Louis" and searching for "artisanal ice cream shops selling Jasmine green tea gelato in St. Louis, Missouri."

    By • Aug. 12, 2015

  • Top Facts Brands Need to Know Before They Advertise on Pinterest

    Pinterest introduced promoted pins in 2013, an option for brands who want to put their products front and center in their customers' feeds. Because Pinterest is such an intimate community, though, brands need to be wary of overdoing their advertising -- or, rather, knowing the best way to advertise within this specific community.

    By • Aug. 11, 2015

  • How to Turn a Facebook Group into Fan Central

    In the first article in my series on building raving fans, I wrote about the difference between influencers and advocates. I looked at the basics of Facebook groups and gave you a set of questions to consider before putting an advocate group together. In this post, I'll show you how one of my author clients developed an active Facebook group and now uses it as a base camp for advance reader reviews and social media amplifiers.

    By • Aug. 11, 2015

  • 8 Proven Ways to Help Your Email Subscription List Thrive

    Is your email subscription list in decline? Are you worried about the dwindling effectiveness of your email marketing campaigns? It's time to act!

    By • Aug. 11, 2015

  • Ad-Blocking Software -The Next Major Challenge Digital Marketers Need to be Aware of

    A new report by PageFair and Adobe has found that the use of ad blocking software will cost publishers a massive $22 billion in 2015, and that its use has grown by 41% in the last 12 months alone. That's a major concern for digital marketing, and something all social media and online advertisers need to be aware of.

    By • Aug. 10, 2015

  • 6 New Facebook Features Marketers Need to Know

    Want your followers to see your posts first? Facebook can make that possible now. Want to send money via Facebook free of charge? Also doable. Want to put a Facebook Beacon in your shop so people using their mobile phones nearby can receive messages from you? Facebook will send one to you for free.

    By • Aug. 10, 2015

  • The Most Effective Hyperlocal Marketing Strategy

    There very likely is a place locally where daily engagement occurs and where social relationship tools could make a very big impact on their ability to more deeply engage and provide discovery tools for local businesses - the hyperlocal digital publisher. These sites have a loyal and demographically desirable reader base for local businesses. They also have great local authority with search engines.

    By • Aug. 9, 2015

  • The Importance of Mobile Marketing in 2015 [Infographic]

    For years we've been told that mobile is the next big thing, but how does mobile really stack up to desktop here in 2015? Check out this infographic that details mobile usage statistics for 2015.

    By • Aug. 9, 2015

  • 7 Ways To Generate A Buzz Online

    You are a small business owner who is holding a grand opening in a few weeks. You want to get a buzz about the grand opening online and locally. Do you know how you can create a buzz online about your event? Do you know how to get people talking about the event so on the day of the event, they march into the door?

    By • Aug. 9, 2015

  • 3 PPC Mistakes You're Probably Making

    Paid search, also known as PPC, is an important tool for your digital marketing strategy, but the problem is that if you're not working with an agency or expert, you're probably making a few mistakes that are seriously impacting your campaign performance, and ultimately, your bottom line. Use this post as a guide to making smarter decisions in your Google AdWords campaigns.

    By • Aug. 8, 2015

  • What Can President Obama Teach You About Making Great Facebook Videos?

    A friend recently shared a video on Facebook from the Facebook page "NowThis" about President Obama's plan to help make college education more accessible to prisoners. What struck me even more than the political message was how the video had been perfectly crafted for Facebook.

    By • Aug. 8, 2015

  • The Beginner's Guide to Understanding AdWords PPC

    If you've never utilized paid search as part of your marketing strategy, check out this guide on Google AdWords and how to use PPC for your business.

    By • Aug. 8, 2015

  • 3 SEO Mistakes Killing Results in 2015

    Social is based on serendipity, while Search is based on intent. That means while people find things in social media through recommendations and referrals (that they weren't necessarily looking for), people use search engines to find something specific (which usually results in better sales).

    By • Aug. 7, 2015

  • Marketing Automation for Small Business: 3 Challenges and How to Fix Them

    Marketing automation tools are now being designed with small business's in mind. Local businesses can target the right person, at the right time, and in the right format - all based on their customer visit frequency. Here's why local businesses should be investing in marketing automation.

    By • Aug. 7, 2015

  • An Introduction to Retargeting: What Is It and How Does It Work?

    Retargeting. You've might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work? When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. A general rule of thumb is that only about 2% of users convert on the first visit to a new website

    By • Aug. 7, 2015

  • How To Publish More Consistent Content To Grow A Successful Blog

    While creating and publishing consistent content may seem a bit tough at first, it'll really help you build reader loyalty and grow your audience - and that will ultimately increase your traffic, social media shares, and search engine rankings. So, how can you actually create more consistent content?

    By • Aug. 7, 2015
  • SMT Expert

    Top 10 Qualities of Great Marketing Managers

    If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in accounting, but very rare are marketing managers who possess an actual degree in marketing. And that's ok! Because I believe that if people have these 10 traits, they will be just as good (and usually better) than someone that spent four years or more studying what I have been focused on learning for the past 16.

    By • Aug. 6, 2015

  • How Emotion Influences Buying Behavior [Infographic]

    When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people's rational side.

    By • Aug. 6, 2015

  • What Preseason Football Can Teach Your Business

    NFL teams have to cut down their rosters from 90 to 53 by September 5th. Marketing is the same way. We must also must trim the fat and find the best talent amongst our media buys and campaigns to better get towards the final numbers that work for us.

    By • Aug. 6, 2015

  • 4 Reasons Why You Should Have An SEO-Friendly Website

    Being SEO friendly is crucial towards success in the online world. If you are a web administrator, it is a must for you to create a SEO friendly website. Here are 4 reasons why you should do so:

    By • Aug. 6, 2015

  • Secrets to a Killer Viral Video [INFOGRAPHIC]

    What makes a video go viral? On the one hand, it's good planning: putting the video in places where it will be seen. On the other, it's great content - and with that, maybe a little luck. We know, generally, that puppies and kittens are highly shareable when it comes to video, but a cute moment is not the only thing you need to increase views.

    By • Aug. 6, 2015

  • 5 Reasons Why Your Business Still Needs Facebook

    ​From hugely successful Snapchat to the global Google+ and beyond, there is an ever-expanding pool of social media platforms in which brands can dip their marketing toes, making the ultimate choice of where to invest that much harder. With this vast selection, it is easy to see how some of the original cast members are getting lost in the noise. Facebook is one of them, kicking off nearly 12 years ago. But despite its senior bus pass, Facebook is still a more than viable option for businesses to reach audiences and generate a strong, social online presence.

    By • Aug. 6, 2015