Content Marketing: Page 149

  • Blending Real Life Thrills with Social Media Relationships

    Mitchell Roberts sat in his grandfather's fishing boat on a lake in East Texas talking about the state of the exhibition industry with his mentor and granddad Cinemark founder and chairman Lee Roy Mitchell. It was then that the Texas State University freshman had an idea: "What if we created a "one-stop" entertainment destination for people?" His grandfather and father, David Roberts, owner of the 40-screen Texas Cinema Corporation, agreed that the concept was compelling.

    By • July 23, 2015

  • An Emoji Movie? The Rise of Emoji Use, and How Brands Can Capitalize on This Growing Trend

    Emoji have seen a huge rise in popularity in recent times, particularly amongst younger user groups. But how can marketers capitalize on this trend? What are the issues you need to look out for when using emoji?

    By • July 23, 2015

  • The Science of Going Viral

    Content marketers are obsessed with creating the next viral hit - but do these sensations happen by chance, or is it something that can be carefully engineered? The answer may surprise you.

    By • July 23, 2015

  • Sysomos Acquires Expion to Create Major Analytics + Publishing Platform

    The social analytics platform, Sysomos, announced today it has acquired Expion, a platform for managing social enterprises through content marketing and publishing. With this acquisition, Sysomos says it aims to provide a "complete solution for creating your earned, shared, owned and paid media lifecycle and understanding how it drives your marketing success."

    By • July 22, 2015

  • 22 Millennial Marketing Tips from a 22-Year-Old

    Every company cares about one thing: getting more leads. They come up with solution after solution to generate leads and increase revenue. But there's one highly influential market where companies seem to miss the mark: millennials.

    By • July 22, 2015

  • How Brands Are Making Use of YouTube's Impressive Growth

    Google has just published new figures that illustrate the platform's substantial year-on-year growth. The time spent viewing YouTube videos has increased by 60% year-on-year (Q2 2015 compared to Q2 2014). This growth can be explained mainly by the use of mobile platforms, where users spend an average of 40 minutes per session, a 50% increase compared to the previous year.

    By • July 22, 2015

  • Growth Hacking a B2D Start Up From Early Adopters to Early Majority

    Leveraging brand recognition and brand affection into a marketing effort which can inform, educate and convince the rest of the market is key. Expanding B2B efforts targeting decision makers (CMO, CIO, CTO, Service Delivery Manager, Head of News and product owners) with use cases that appeal to larger companies will yield more dependable revenues, but the hardest is maintaining company culture and sentiment while learning that servicing businesses and satisfying B2B customers has to take precedence.

    By • July 22, 2015

  • Why Your Content Marketing Program Needs a Mantra

    In his most famous TEDx speech, "The Art of Innovation," former Apple chief evangelist Guy Kawasaki outlined why businesses should ditch wordy, meaningless mission statements and define themselves with a two- or three-word corporate "mantra" explaining their unique contribution to the world.

    By • July 21, 2015

  • 5 Top Influencer Marketing Tools

    In the crowded world of social media, a few people have a lot more influence than the rest. These "influencers" are the stars of the social media world with vast followings and loyal bands of engaged fans. For marketers in all industries, being mentioned by an influencer can be the difference between your product or service falling flat or hitting the big time.

    By • July 21, 2015

  • Why Pinterest May Be The Most Important Social Network For Brands For The 2015 Holiday Season

    The curated, browsable allure of Pinterest makes it a pivotal player in online retail shopping. It makes comparison shopping between brands far more accessible. Which means as we approach the 2015 holiday season it'll be even more important for brands to build an attractive, differentiated, active presence on Pinterest.

    By • July 21, 2015

  • Do You Need Technical Skills to Succeed in Marketing at a Tech Company?

    The contrast of coding and marketing strategy may seem like different worlds, but an effective business strategy seamlessly plays to both strengths. What is it like to work in marketing at a tech company? Does such a marketer need technical skills like coding to be effective at their role? Marketing executives working in technology offer their experienced insights.

    By • July 21, 2015

  • How Much Should You Be Paying Writers for Content? [INFOGRAPHIC]

    Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if your company employs them, do you treat them as well as other companies? Or maybe better?

    By • July 20, 2015

  • 5 Features (and Tricks) on Any Mobile Marketer's Wish List

    Mobile apps matter, even when they aren't a company's major channel to their users. Mobile apps' functionality is increasing. They are taking on a greater importance in the connection between many businesses and their target audiences. To maximize the investment in mobile apps, app marketers need to proactively implement marketing-related features that can impact their app's performance.

    By • July 20, 2015

  • 5 Tips for More Efficient & Effective Content Curation

    Content curation is the icing on the cake of your content strategy. It can help fill out and bind together your content mix, while increasing your brand's visibility. Similarly, when you curate from credible sources, it increases your brand's credibility and gives you a strong voice in industry conversations.

    By • July 20, 2015

  • Why Editorial Calendar is Essential to Your Social Media Success (and How to Create One)

    Do you ever hit a writer's block? Do you ever log in to Facebook or Twitter and just look at a blank message composing box and then log out without publishing anything? Well, here is the solution to the problem: create a social media content calendar. Personally, I create it for a month in advance, but you can plan out as little as a week in advance or as much as three months in advance - whatever works for you.

    By • July 20, 2015

  • 8 Social Media Tricks to Make People Crave Your Products

    Are you wondering how to make a real impact on social media? Social media is a great way of selling your products or services, especially if you know how to get people engaged and excited. It takes a lot of hard work, but the results are spectacular if you go about it the right way.

    By • July 19, 2015

  • What Social Marketers Can Learn from This Direct Marketing Masterpiece

    Graubünden Tourism put a video poster at Zürich's main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. What happened next will amaze you - it almost brought tears to my eyes. And we as social marketers can learn a lot from it.

    By Mike Poynton • July 17, 2015

  • Transparency Tips in the Age of Authenticity

    According to a Nielson study, 84% of consumers trust recommendations about products and services from people they know. Why do consumers find these word of mouth connections so trustworthy? Because they expect friends and family members to be transparent in their recommendation, having nothing invested in the outcome aside from love of the product or service.

    By • July 17, 2015

  • How to Write Great Copy for Every Social Network [INFOGRAPHIC]

    Social networks differ in terms of their offerings and services, but they all have one thing in common: words. The right caption or call-to-action is more than just the icing on the cake, it's the moment of connection between user to user. That's why it's crucial to know how to write well for each of the mediums.

    By • July 16, 2015

  • #PrimeDayFail: Amazon's Attempt at Another Black Friday Didn't Go as Planned

    While Amazon's Prime Day wasn't a bust financially, it certainly was a failure in the popular imagination. The company's made-up holiday was designed to boost sales during a typically flagging time of year and try to get people signed up for Amazon Prime accounts. It seems to have been a success in a business sense, with merchants reporting a boost in sales (the company isn't releasing exact numbers), but it received a pretty harsh drubbing on social media, as the complaints and issues around the event coalesced around the hashtag #PrimeDayFail.

    By • July 16, 2015

  • 15 Essential Resources for Social Media Marketer Success

    Social Media Marketing is a contemporary field and it is necessary for any kind of business. New social media websites and tools appear on a regular basis. In these conditions, efficient agents have to always stay online and create campaigns for target audiences. Luckily for them, digital marketing benefits from valuable resources are meant to ease the process. Here, we have presented 15 extremely useful online resources for helping marketers keep up-to-date with the recent trends and tendencies in the media marketing world.

    By • July 16, 2015

  • Millennial Marketers Weigh In On Their Industry

    A survey by Adobe reveals how Millennial marketers view their industry and the impact of social on their work.

    By • July 16, 2015

  • 6 Month Check-Up: The State of Video Marketing in 2015 [INFOGRAPHIC]

    We're halfway through 2015, and now is as good a time as any to take a look at the state of video marketing. Many have predicted 2015 to be its year, but has it lived up to the hype? Here we examine some of the highlights in video marketing over the past six months.

    By • July 15, 2015

  • 8 Social Media Mistakes to Avoid [INFOGRAPHIC]

    Social media marketing is constantly evolving. The strategies that worked six months ago may not work as well because the social platforms have changes, your audience has shifted, and Google has changed some of the rules of the game. Here's what not to do.

    By • July 15, 2015

  • The Time-Saving Marketing Tools Your Business Needs [SPONS.]

    As a business owner, entrepreneur, or busy professional, the feeling that there's never enough hours in the day is probably a familiar one. I often find myself wondering how I can even further maximize every minute of every hour of every day, but ultimately end up responding to emails at midnight! So to help you out, here are our favorite time-saving marketing tools.

    By • July 14, 2015