Content Marketing: Page 149

  • 5 Reasons Why Your Business Still Needs Facebook

    ​From hugely successful Snapchat to the global Google+ and beyond, there is an ever-expanding pool of social media platforms in which brands can dip their marketing toes, making the ultimate choice of where to invest that much harder. With this vast selection, it is easy to see how some of the original cast members are getting lost in the noise. Facebook is one of them, kicking off nearly 12 years ago. But despite its senior bus pass, Facebook is still a more than viable option for businesses to reach audiences and generate a strong, social online presence.

    By • Aug. 6, 2015

  • Visual Storytelling May Capture Our Goldfish-Like Attention Spans [INFOGRAPHIC]

    According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to eight seconds in 2013--one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, goldfish-like attention span consumers now have. The key, according to their research, is with images and visual storytelling tactics.

    By • Aug. 5, 2015

  • 6 Tips For Holding A Successful Marketing Event

    You've set the date. You've booked the venue. Now all you need is to get people to show up. Anxious? Well don't be - here's a list of effective event marketing tips. You don't need a huge advertising budget or superstar endorsements to make it all come together. Use this list as your event marketing blueprint to kick start your event marketing campaign.

    By • Aug. 4, 2015

  • The Most Expensive Keywords on Google [Infographic]

    The cost-per-click - how much you would pay for a click if you were using AdWords to rank for a keyword - is a good indication of how difficult it would be to rank for that keyword organically. In theory then, this list of the 100 most expensive words will closely resemble the 100 most difficult words to rank for organically.

    By • Aug. 4, 2015

  • Transmedia Storytelling: From Ideation to Campaign, It Takes a Village [Infographic]

    Transmedia storytelling is a process that requires a team of people, specialized skillsets and a great communication plan. With the help of our rich media producer, I've created a fun infographic that shows how the SAS Best Practices team works together to tell our stories. It's our village.

    By • Aug. 3, 2015

  • How to Write Amazing, Clickable Headlines Using Data-Proven Techniques [INFOGRAPHIC]

    Your headline is the first-and possibly the only-chance you have to attract attention to the content you've written. That's the writing on the wall. And it turns out that some kinds of headlines attract attention better. How should you write your headlines? "Your title will directly impact your click-through rate," writes Jonathan Long for SEJ. "A horrible blog title will pull a low CTR, while a compelling title will pull a higher CTR. Makes sense, right?"

    By • Aug. 3, 2015

  • Why You Should Integrate Your Email Marketing With Your Social Media Marketing Now [INFOGRAPHIC]

    Email marketing is still considered more effective than social media marketing, since the latter can be chaotic and difficult to measure. Yet, a marketing strategy that's hip to the future needs to have both. Perhaps they shouldn't be considered as separate entities, but two strategies working in tandem to drive customers to your business.

    By • Aug. 3, 2015

  • On Writing: 5 Tips to Master the Art of Showing

    In my house, every surface owns a pile of books. Maybe two...maybe three...sometimes four or five or six different books (yes, I know I have a problem). What I've come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages. How does an author do that, create a world you can see in your head just by writing words on a page? Sometimes it's as simple as changing out "Margot felt scared" for the sentence "Margot's heart thudded against her ribs and she gasped for air." It's the difference between telling and showing, and it can take a long time for writers to master the art of the latter - whether we're writing fiction or copy for websites or social media posts. Writing is writing.

    By • Aug. 3, 2015

  • The Five Touch Rule For Engaging Customers

    When I was selling enterprise software to the Fortune 500, I used to follow the "five touch" rule. The idea was that when prospecting for new customers, I would reach out to a customer five times over a two-week period. If I had not heard back from that prospect after the five "touches," I would stop reaching out to them and try again in a few months.

    By • Aug. 2, 2015

  • Pinterest: How to Run an Effective Promoted Pins Campaign on a Budget

    If you're a digital marketer, you're probably already utilizing social media advertising to increase brand awareness and ROI. Facebook Ads and Twitter Cards are already a big part of your marketing mix, but there's still something missing, and it's Pinterest's Promoted Pins. Use this post as a guide to creating an effective Promoted Pins campaign on a budget.

    By • Aug. 2, 2015

  • A Content Marketing Metric Your CEO Will Love

    There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline.

    By • Aug. 1, 2015

  • 100 Ways Your Company Loses to Better Online Marketers

    Online marketing has become a wild animal. But you don't have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what's working for the leaders of the pack.

    By • July 31, 2015
  • SMT Expert

    SEO and Content Marketing Thought Leadership Is Diverging Again

    Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital marketing strategy and enterprise SEO departments were being built at companies around the world. While each had similar macro-goals, their tactical approach to digital marketing success was often much different and their KPIs reflected such. Fast forward to today - some would argue the two disciplines are damn-near homogenous. The tactics of yesterday just don't quite work to drive organic search traffic like they once did. For many, in its place arose data informed content or inbound marketing. Much of the forward-thinking thought leadership of the time predicted this change, too.

    By • July 31, 2015

  • Post Smart: When Not to Post on Social Media [INFOGRAPHICS]

    "It was the best of times, it was the worst of times: to tweet," writes Shea Bennett at Adweek. Coming up with little tweaks that improve the reach of you social media messages has become an obsession for social media marketers. How many posts on Facebook per day is optimal? What time should they go out? Should we post as much content on the weekends as during the week?

    By • July 30, 2015

  • Brand Journalism: Better Than the Real Deal?

    Brand journalism. Maybe you've heard the term and wonder what it means. Maybe you've also heard that it's really only meant for the big guys - companies like Nike or Coca-Cola - who can afford to set up true newsroom-style publishing environments in-house.

    By • July 30, 2015

  • Understanding Brand and Persona for Social Media

    It's been said that in order to reach customers, you can't stick with just one marketing outlet and expect them to find you. To succeed you have to strategize, see where they are, what they do, and nowadays, that means leveraging social media. Connecting brands with people can sometimes be a tricky business, though. Consumers see ads trying to catch their attention everywhere, and many brands fall unnoticed because their social interactions come off as just that: ads. To stand out, a brand has to connect, and the best way to achieve that is by building your brand persona.

    By • July 30, 2015

  • Education Is the New Advertising [INFOGRAPHIC]

    What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter? Most of them are seeking information. They want to learn what they can to make a smart decision. Should they buy your product or your competitor's? People are online to educate themselves.

    By • July 29, 2015

  • What's the Big Deal About Social Brand Advocates?

    If you've heard a lot of buzz about Social Brand Advocates lately, you maybe have wondered what is the big deal? It's pretty straightforward - having a quality advocate program can provide ROI almost beyond what other marketing methods can provide, especially from a social media perspective.

    By • July 29, 2015

  • How to Give Customers Control of Their Onsite Experience Across Digital Devices

    With all of the discussion of digital personalization, the internet still seems to be a bit impersonal. Companies looking to distinguish itself will create multiple opportunities to engage and communicate with its customers by offering an optimal customer experience on any digital device.

    By • July 29, 2015

  • Is Video the Future of Social Marketing? [INFOGRAPHIC]

    Videos are fun, of course, plus they share with customers the human side of brands. Through video we can hear the voices behind the brands speak, as well as witness the processes that go into the making of a product. But is anyone actually watching?

    By • July 29, 2015

  • 5 Reasons You Shouldn't Use SMS marketing

    Mobile marketing has given the business marketing world the shake-up it needed, with incredible response rates, low cost messages, simple SMS platforms and incredible success stories. SMS marketing really is paving the modern marketing way. However astonishingly, there still seems to be some stubborn heads who are yet to begin their mobile marketing adventures.

    By • July 29, 2015

  • The Top 11 Mistakes Your B2B Website Should Avoid

    55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. It's often the first stop potential buyers make when evaluating your firm. Attracting a potential new client is hard work no matter what, so the last thing you want is to have your website turn those prospects away.

    By • July 29, 2015

  • Social Media Apps the Most Commonly Checked "First App of the Day" - Report

    What's the first thing you do every morning when you wake up? For many of us, it's checking-in with our social media networks, as evidenced by new data from mobile ad platform Opera Mediaworks.

    By • July 29, 2015

  • 7 Tips For Gathering Content From Your Team

    Often, the hardest part of launching a new website or getting a marketing plan off the ground involves getting content from different members of the team or organization. Having multiple perspectives and ideas is helpful, but it can also turn something that should be simple into a herding exercise. But it doesn't have to be that way - here are seven tips you can use to get great content from your team in a timely manner:

    By • July 29, 2015

  • Breaking Down the Very Best Premium E-Commerce Platforms

    Running an e-commerce site is a decent way to earn extra income on top of your full-time job. However, this industry has experienced a resurgence in such a short time that it is fast becoming a good way to make a living. According to Column Five Media, e-commerce is growing four times faster than the rate of retail while the industry is experiencing a 51% growth in China.

    By • July 28, 2015