Content Marketing: Page 149

  • 3 SEO Mistakes Killing Results in 2015

    Social is based on serendipity, while Search is based on intent. That means while people find things in social media through recommendations and referrals (that they weren't necessarily looking for), people use search engines to find something specific (which usually results in better sales).

    By • Aug. 7, 2015

  • Marketing Automation for Small Business: 3 Challenges and How to Fix Them

    Marketing automation tools are now being designed with small business's in mind. Local businesses can target the right person, at the right time, and in the right format - all based on their customer visit frequency. Here's why local businesses should be investing in marketing automation.

    By • Aug. 7, 2015

  • An Introduction to Retargeting: What Is It and How Does It Work?

    Retargeting. You've might have seen this term a lot lately in the online paid advertising world. But what is it? And how does it work? When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. A general rule of thumb is that only about 2% of users convert on the first visit to a new website

    By • Aug. 7, 2015

  • How To Publish More Consistent Content To Grow A Successful Blog

    While creating and publishing consistent content may seem a bit tough at first, it'll really help you build reader loyalty and grow your audience - and that will ultimately increase your traffic, social media shares, and search engine rankings. So, how can you actually create more consistent content?

    By • Aug. 7, 2015
  • SMT Expert

    Top 10 Qualities of Great Marketing Managers

    If you were looking for an accountant, you would know to look for someone with accounting skills and who went to school specifically aiming to work in accounting, but very rare are marketing managers who possess an actual degree in marketing. And that's ok! Because I believe that if people have these 10 traits, they will be just as good (and usually better) than someone that spent four years or more studying what I have been focused on learning for the past 16.

    By • Aug. 6, 2015

  • How Emotion Influences Buying Behavior [Infographic]

    When it comes to making decisions about what to buy, people go with their hearts more often then their heads. 31% of advertisers report gains from emotional campaigns, while only 16% report gains from campaigns that appeal to people's rational side.

    By • Aug. 6, 2015

  • What Preseason Football Can Teach Your Business

    NFL teams have to cut down their rosters from 90 to 53 by September 5th. Marketing is the same way. We must also must trim the fat and find the best talent amongst our media buys and campaigns to better get towards the final numbers that work for us.

    By • Aug. 6, 2015

  • 4 Reasons Why You Should Have An SEO-Friendly Website

    Being SEO friendly is crucial towards success in the online world. If you are a web administrator, it is a must for you to create a SEO friendly website. Here are 4 reasons why you should do so:

    By • Aug. 6, 2015

  • Secrets to a Killer Viral Video [INFOGRAPHIC]

    What makes a video go viral? On the one hand, it's good planning: putting the video in places where it will be seen. On the other, it's great content - and with that, maybe a little luck. We know, generally, that puppies and kittens are highly shareable when it comes to video, but a cute moment is not the only thing you need to increase views.

    By • Aug. 6, 2015

  • 5 Reasons Why Your Business Still Needs Facebook

    ​From hugely successful Snapchat to the global Google+ and beyond, there is an ever-expanding pool of social media platforms in which brands can dip their marketing toes, making the ultimate choice of where to invest that much harder. With this vast selection, it is easy to see how some of the original cast members are getting lost in the noise. Facebook is one of them, kicking off nearly 12 years ago. But despite its senior bus pass, Facebook is still a more than viable option for businesses to reach audiences and generate a strong, social online presence.

    By • Aug. 6, 2015

  • Visual Storytelling May Capture Our Goldfish-Like Attention Spans [INFOGRAPHIC]

    According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to eight seconds in 2013--one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, goldfish-like attention span consumers now have. The key, according to their research, is with images and visual storytelling tactics.

    By • Aug. 5, 2015

  • 6 Tips For Holding A Successful Marketing Event

    You've set the date. You've booked the venue. Now all you need is to get people to show up. Anxious? Well don't be - here's a list of effective event marketing tips. You don't need a huge advertising budget or superstar endorsements to make it all come together. Use this list as your event marketing blueprint to kick start your event marketing campaign.

    By • Aug. 4, 2015

  • The Most Expensive Keywords on Google [Infographic]

    The cost-per-click - how much you would pay for a click if you were using AdWords to rank for a keyword - is a good indication of how difficult it would be to rank for that keyword organically. In theory then, this list of the 100 most expensive words will closely resemble the 100 most difficult words to rank for organically.

    By • Aug. 4, 2015

  • Transmedia Storytelling: From Ideation to Campaign, It Takes a Village [Infographic]

    Transmedia storytelling is a process that requires a team of people, specialized skillsets and a great communication plan. With the help of our rich media producer, I've created a fun infographic that shows how the SAS Best Practices team works together to tell our stories. It's our village.

    By • Aug. 3, 2015

  • How to Write Amazing, Clickable Headlines Using Data-Proven Techniques [INFOGRAPHIC]

    Your headline is the first-and possibly the only-chance you have to attract attention to the content you've written. That's the writing on the wall. And it turns out that some kinds of headlines attract attention better. How should you write your headlines? "Your title will directly impact your click-through rate," writes Jonathan Long for SEJ. "A horrible blog title will pull a low CTR, while a compelling title will pull a higher CTR. Makes sense, right?"

    By • Aug. 3, 2015

  • Why You Should Integrate Your Email Marketing With Your Social Media Marketing Now [INFOGRAPHIC]

    Email marketing is still considered more effective than social media marketing, since the latter can be chaotic and difficult to measure. Yet, a marketing strategy that's hip to the future needs to have both. Perhaps they shouldn't be considered as separate entities, but two strategies working in tandem to drive customers to your business.

    By • Aug. 3, 2015

  • On Writing: 5 Tips to Master the Art of Showing

    In my house, every surface owns a pile of books. Maybe two...maybe three...sometimes four or five or six different books (yes, I know I have a problem). What I've come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages. How does an author do that, create a world you can see in your head just by writing words on a page? Sometimes it's as simple as changing out "Margot felt scared" for the sentence "Margot's heart thudded against her ribs and she gasped for air." It's the difference between telling and showing, and it can take a long time for writers to master the art of the latter - whether we're writing fiction or copy for websites or social media posts. Writing is writing.

    By • Aug. 3, 2015

  • The Five Touch Rule For Engaging Customers

    When I was selling enterprise software to the Fortune 500, I used to follow the "five touch" rule. The idea was that when prospecting for new customers, I would reach out to a customer five times over a two-week period. If I had not heard back from that prospect after the five "touches," I would stop reaching out to them and try again in a few months.

    By • Aug. 2, 2015

  • Pinterest: How to Run an Effective Promoted Pins Campaign on a Budget

    If you're a digital marketer, you're probably already utilizing social media advertising to increase brand awareness and ROI. Facebook Ads and Twitter Cards are already a big part of your marketing mix, but there's still something missing, and it's Pinterest's Promoted Pins. Use this post as a guide to creating an effective Promoted Pins campaign on a budget.

    By • Aug. 2, 2015

  • A Content Marketing Metric Your CEO Will Love

    There's no question that in the world we live in today, content - quality content - has to be part of your digital marketing strategy. Brands are constantly competing for attention in a crowded marketplace. And, CEO's are constantly looking for the ROI in their marketing. When it comes to producing attention-grabbing content, a great place to start is with the headline.

    By • Aug. 1, 2015

  • 100 Ways Your Company Loses to Better Online Marketers

    Online marketing has become a wild animal. But you don't have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what's working for the leaders of the pack.

    By • July 31, 2015
  • SMT Expert

    SEO and Content Marketing Thought Leadership Is Diverging Again

    Last decade the disciplines of SEO and content marketing had very little in common and few would have said they did. Content marketing was just beginning to emerge as a viable organic digital marketing strategy and enterprise SEO departments were being built at companies around the world. While each had similar macro-goals, their tactical approach to digital marketing success was often much different and their KPIs reflected such. Fast forward to today - some would argue the two disciplines are damn-near homogenous. The tactics of yesterday just don't quite work to drive organic search traffic like they once did. For many, in its place arose data informed content or inbound marketing. Much of the forward-thinking thought leadership of the time predicted this change, too.

    By • July 31, 2015

  • Post Smart: When Not to Post on Social Media [INFOGRAPHICS]

    "It was the best of times, it was the worst of times: to tweet," writes Shea Bennett at Adweek. Coming up with little tweaks that improve the reach of you social media messages has become an obsession for social media marketers. How many posts on Facebook per day is optimal? What time should they go out? Should we post as much content on the weekends as during the week?

    By • July 30, 2015

  • Brand Journalism: Better Than the Real Deal?

    Brand journalism. Maybe you've heard the term and wonder what it means. Maybe you've also heard that it's really only meant for the big guys - companies like Nike or Coca-Cola - who can afford to set up true newsroom-style publishing environments in-house.

    By • July 30, 2015

  • Understanding Brand and Persona for Social Media

    It's been said that in order to reach customers, you can't stick with just one marketing outlet and expect them to find you. To succeed you have to strategize, see where they are, what they do, and nowadays, that means leveraging social media. Connecting brands with people can sometimes be a tricky business, though. Consumers see ads trying to catch their attention everywhere, and many brands fall unnoticed because their social interactions come off as just that: ads. To stand out, a brand has to connect, and the best way to achieve that is by building your brand persona.

    By • July 30, 2015