Content Marketing: Page 156

  • How to Inspire Readers to Share Your Stuff

    You value social shares, right? Regardless of other factors, getting more followers has a positive effect and inspiring them to share your content is one of the big reasons to get involved in social media. Social shares are a form of word of mouth marketing, a most valuable commodity at the ultimate price point: free. Here's some notes on how to inspire and compel social sharing of your content.

    By • June 6, 2015

  • How to Find Fresh Angles For Your Content Marketing Strategy

    Maintaining a constant flow of content ideas is a challenge for even the best marketers. At times the ideas flow, at others, they come to a standstill - it's important to utilize your more creative times and list all your ideas as they come to you. Here are some tips on ways to come up with a regular flow of content brilliance.

    By • June 6, 2015

  • Customer Service on Social Media: Going Above Response Management [SPONSORED]

    It can be tough to respond to customer complaints. That's as true for the 16-year-old movie theater employee who has to explain that the popcorn machine is broken (I've been there) as it is for the social media manager who's fielding reports from customers thousands of miles away. In the moment you receive a complaint, the first instinct is to just get the issue resolved quickly. But keep in mind that you can do more than just response management. Take the opportunity to do response marketing, too.

    By • June 5, 2015

  • How the Emotional Power of Color Can Tap into Your Audiences' Brains

    Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our evolutionary line for while. The evidence? Looking at colors lights up specific parts of our brains, and also the brains of monkeys.

    By • June 5, 2015

  • Stop Listening to Bullsh*t About Content

    PR and content marketing are NOT the same thing, for one.

    By • June 5, 2015

  • Mobile Video Ads Are Taking Off! ....Or Are They?

    If mobile video is the new black when it comes to advertising, then according to this eMarketer study, the future is blacker than ever. More people than ever are watching video on their phones or mobile devices: in 2015, adults in the US will spend an average of 39 minutes per day watching video on their phones and tablets, which is more than half the average amount of time spent per day on digital content. But while the numbers are slightly staggering, a lack of coherence is keeping advertisers from charging full force ahead and catching up with desktop video ad spend.

    By • June 5, 2015

  • 4 Ideas to Help Simplify Your Next Promotion

    Promotions are one of the most successful forms of online engagement, but there's an art to creating a promotion that will resonate with your followers and generate maximum response. Here are four tips to help simplify your next promotional campaign.

    By • June 5, 2015

  • YouTube Users Name Top Five Ads of the Decade

    Time may have declared YouTube's everyday user the "Person of the Year" in 2006, but advertising and marketing's adoption of the channel has proven just as powerful. Last year, almost half of the top 10 most-watched videos on YouTube were ads. Market permeation is clear: it's rare that an agency won't leak their Super Bowl video on YouTube days before, becoming a YouTube star is a common millennial aspiration, and video content is the new black when it comes to marketing of all stripes. So to celebrate YouTube's ten-year anniversary, in partnership with the Webby awards, they asked users to vote for the best ads of the decade. The top five results are a tour through some of the most inventive ads in recent memory and each has a marketing lesson in it.

    By • June 4, 2015

  • Is the Social Media Bubble Going to Pop?

    Is there potential for social media to start dying off and becoming less popular? Certainly. But it won't be every network and it won't be without the death of social media.

    By • June 4, 2015

  • Study: Men and Women Use Hashtags Differently

    Men are more likely to use "traditional" tags, while women are more likely to use "expressive" tags.

    By • June 4, 2015

  • Should I Outsource SEO to an Agency?

    It's far better to invest the resources up front to hire the right person or agency rather than end up throwing more time and money away on half-baked SEO "tricks" that fail to translate into actionable leads and sales.

    By • June 4, 2015
  • SMT Expert

    Why Your Kid's Lemonade Stand Should Use Social Marketing

    Lemonade stands tend to be flash-in-the-pan events. But they can also teach kids valuable lessons about business and marketing - and as such, incorporating lessons about social media marketing should also be on the agenda.

    By • June 4, 2015

  • 7 Essential Instagram Marketing Tools for Small Budgets

    Undoubtedly, one of the biggest players in the social media space, marked by its widespread appeal and influence, is Instagram. With the focus solely on images, Instagram is one of the ultimate platforms for visual marketing. With more than 300 million monthly active users and 30 billion photos shared through the app, there is a huge potential for brands with a smart Instagram strategy.

    By • June 4, 2015

  • Focus on Fathers: What Do Mobile Marketers Need to Know About Dads? [INFOGRAPHIC]

    IAB's Millennial Media took a look at comScore data and put together this infographic. 45% of those millennial dads and 37% of all make mobile purchases, with a larger amount of money: over half of mobile dads have an income of over $75,000, about a third higher than the average mobile income. Dads are 2x more likely to spend upwards of $500 on a mobile purchase, and millennial dads are 3x as likely.

    By • June 3, 2015

  • Are You Ready for Instagram's Open Advertising? 3 Cool Visual Strategies for Brands

    Instagram is opening to all advertisers this year. Do you know how to use the app to make great-looking ads?

    By • June 3, 2015

  • How to Create the Perfect Email Marketing Template

    For anyone who thought that email marketing was on its way out, you're sorely mistaken. This post will educate you on how to create the perfect email marketing template and put engaging content in front of your audience.

    By • June 3, 2015

  • Direct Response: Social Media Advertising's ROI Engine

    The effectiveness of direct response advertising depends on persuasive copy and attractive imagery.

    By • June 3, 2015

  • 5 Ways to Turbo Charge Your Online Product Launch

    If you're planning to launch a new product or service online, you need to make sure you stand out from the crowd - here are some proven techniques to start you thinking about how to turbo charge your product launch online.

    By • June 3, 2015

  • FIFA Scandal: Blatter's Resignation & Social Reaction Across the Globe [Infographic]

    The FIFA scandal has been a reputation crisis unprecedented in its scale and global reach - this infographic looks at the global fallout for sponsors.

    By • June 3, 2015

  • Crisis Management: Look for Early Warning Signs

    Media intelligence metrics can help us measure our performance, but they can also prevent crises.

    By • June 2, 2015

  • 5 Reasons To Consider Mobile Live Streaming Apps In Your Social Media Strategy

    How to use live streaming apps like Periscope and Meerkat to develop your brand's personality.

    By • June 2, 2015

  • Amazon Stream a.k.a. Amazon Pinterest

    Amazon Stream is the "everything" store's foray into gallery-based visual marketing a la Pinterest. The emphasis is on the visual, but the actual specs of the service are somewhat different from those of its forebears.

    By • June 1, 2015

  • The SEO "Food" Pyramid [Infographic]

    An diet high in architecture and low on link-building is the key to SEO health.

    By • June 1, 2015

  • Targeted Traffic: Can These Emerging Sources Bring Wealth?

    Does having massive amounts of traffic make a business successful? No. Not if that traffic doesn't convert.

    By • June 1, 2015

  • 4 Digital Channels That Generate the Most Revenue

    E-commerce and the online digital world are forever evolving. After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low cost business plans have been proven to be a winning formula for many start-ups. Below we analyse the four most profitable digital channels that have the highest return on investment (ROI) compared to other forms of digital marketing communications.

    By • May 31, 2015