Content Marketing: Page 157

  • 4 Digital Channels That Generate the Most Revenue

    E-commerce and the online digital world are forever evolving. After years of transition from the emphasis of offline to online slowly convincing the non-believers, e-commerce businesses and their low cost business plans have been proven to be a winning formula for many start-ups. Below we analyse the four most profitable digital channels that have the highest return on investment (ROI) compared to other forms of digital marketing communications.

    By • May 31, 2015

  • 3 Targeted Tools for ROI Driven Social Media Marketing

    Over 72% of all online adults are now on social media. In response, marketers across the board are upping their efforts and resources towards social media marketing both in B2B and B2C scenarios. Since users turn to social media to connect with, congratulate and criticize brands they use, we'll examine some awesome tools which bring in accountability and measurement to social media marketing.

    By • May 30, 2015

  • The Shake-Up Spotlight on: Lauren Harper of Oracle

    Lauren Harper started her career as a Community Manager for a business community site, then moved over to Eloqua to manage their social communities. She is now the head of social strategy for the Oracle Marketing Cloud. We're excited to hear her speak in Atlanta next week! Lauren agreed to answer a few questions to tide us over until then.

    By • May 30, 2015

  • How to Write Copy that Converts: The Customer Comfort Zone

    Barry Feldman offers a range of excellent tips on writing copy that connects with audiences and, ultimately, converts.

    By • May 30, 2015

  • FIFA, NIKE, Adidas, Budweiser, VISA, Coca-Cola: Real-Time Global Crisis Comms in Action

    Unless you've been holed up somehwere without an internet connection, you probably heard of the FIFA corruption scandal this week, which has seen several of it's top-ranking officials in custody and/or facing extradition on charges of corruption, bribery and various other offences. But how has it affected associated brand sentiment online?

    By • May 30, 2015
  • SMT Expert

    Stop Wasting Your Time Listening to the Content Marketing Echo-Chamber

    Many marketers get all caught up in the group-think that sits on every other marketing blog. In some ways it's like a nauseating sickness that's begging to be cured. When content marketers just echo the same group-think stories and buzz words on their blogs, best case, it shows a lack of critical thinking and creativity to come up with original ideas. It's time to break out of the content marketing echo-chamber and start creating original content.

    By • May 30, 2015

  • Clinton, Cruz Lead Engagement on Social Media

    Hillary has more reach with both the media and the people, and she's more likely to be associated with the words "everyday" and "American."

    By • May 29, 2015

  • Mapping Your Brand's Online Community

    What does your brand's community look like? Where are they? What are they talking about?

    By • May 29, 2015

  • Email Campaign Snakes and Ladders [INFOGRAPHIC]

    What happens when you hit send?

    By • May 29, 2015

  • Cate Blanchett and Michael Fassbender Won Social Cannes [INFOGRAPHIC]

    We know who all the award winners from the 2015 Cannes Film Festival were, but who were the social media winners, those who generated the most social buzz? This infographic outlines who dominates the online discussion.

    By • May 29, 2015

  • 12 Awesome Content Marketing Ideas That Aren't Blog Posts

    Quiz, comic strip, or case study? Here's twelve content marketing ideas to try when a simple blog post won't cut it.

    By • May 28, 2015

  • Why Influencers Are The New Celebrities

    Brands and agencies are taking advantage of scaling word-of-mouth referrals with thought leaders who thrive on social media. By focusing on specific platforms with influencers who speak to a particular audience and demographic, brands can better target and provide relevant and valuable info and content to fans and customers.

    By • May 28, 2015

  • 7 SEO Mistakes We're All Making

    Search Engine Optimization (SEO): the process of getting traffic to your website through "free," "organic," "editorial," or "natural" results on search engines. The term "SEO" gets thrown around a lot in this digital age. It's seen as a short-term solution to bolster page hits and up website traffic. It seems to me, though, that what SEO really requires is a long-range perspective - one where what we're doing now benefits us in the future.

    By • May 26, 2015

  • 6 Steps to Writing Product Descriptions That Sell

    Getting users to your product pages is always the prime focus, but keeping them on the page is just as important. This post will educate you on how to write engaging product descriptions that sell.

    By • May 25, 2015

  • 20 Ways to Effectively Market Your Small Business

    Marketing a small business can sometimes seem like a foreign language to small business owners, especially since a lot of small businesses are startups and have never been tasked with spreading the word about their company. Here, you'll learn the top 20 ways to effectively market your small business online.

    By • May 23, 2015

  • How Entertainment Companies Can Use Social Media Video to Attract Audiences

    As video grows in importance across social media platforms, there's great opportunity for entertainment brands to attract new audiences by offering snippets of shows or movies about to hit the screen. But rather than trying to second guess who might engage with the promotional video, why not target those who you know already have an affinity for the subject?

    By • May 23, 2015

  • Vine Genius Zach King: How Brands Should Be Addictively Entertaining on Vine to Reach a Young Audience

    Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the "Vine Magician," King has made an art form out of the six-second digital video, doing what he calls "digital slight of hand.'

    By • May 22, 2015

  • Is Twitter Making a Comeback? Some New Treats for Marketers

    For anyone who pays attention to the stock market (which I don't) or the news (which I do), it's clear that Twitter hasn't been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter's much younger cousin Instagram even surpassed its monthly active user count when it hit 300 million monthly active users back in January.

    By • May 22, 2015

  • Why No One is Reading Your Content

    Two quarters down. Completed: 24 blog posts, 6 email newsletters, 4 checklists, 3 drip email campaigns, 2 eBooks, 1 webinar. Victory is yours. Except no one is reading your content.

    By • May 22, 2015

  • Punch Up Your Headlines

    Disappointing headlines aren't good for anyone's business, particularly people who blog, write, and rely on social media to market their expertise

    By • May 22, 2015

  • 4 Social Marketing Lessons From the Bachelor Franchise

    The 11th season of ABC's The Bachelorette premiered this week to the kind of social media fanfare normally reserved for a royal birth or a political scandal. It got me thinking: how did The Bachelor do it? How did they manage to build and captivate a rabid social community? And what can social marketers learn from it?

    By • May 22, 2015

  • Marketing Automation Is Essential to Feeling in Control [VIDEO]

    Do you feel like business keeps getting more and more complicated and you can't keep up? There is a solution: marketing automation. Even choosing what kind of automation to use is a challenge, but once you understand what is possible, you can prioritize what to implement.

    By • May 21, 2015

  • #RedNoseDay, Kim Kardashian, and the Value of Guerrilla Marketing

    Kim Kardashian broke the Internet once. Ask her to participate in your charity, and she might break that, too.

    By • May 21, 2015

  • 8 Experts Share Their Favorite Strategies for Facebook Ads

    What do a few respected experts have to say about paid social media strategy? Here's some tips.

    By • May 21, 2015

  • Bad Blood: Great Marketing or Great Flop?

    It seems as though the one and only clear message here is: do not get on the bad side of Taylor Swift unless you want to be the focus of one of her songs.

    By • May 21, 2015