Content Marketing: Page 157

  • A View From the Top: Is Your Marketing Dashboard Really Optimized for ROI? [INFOGRAPHIC]

    Most marketers are challenged with optimizing multiple brands, initiatives and ad campaigns, and this is especially true for senior executives and CMOs. To achieve optimal results, companies must go beyond basic reporting practices to implement fully versatile and customizable insights. Oh yeah, and ideally without a lot of extra time and effort. Not only this, as the social media landscape changes (which it will), brands should update and optimize their approach over time.

    By • May 15, 2015

  • Facebook Uses Mobile Video to Take Over the World

    Ever one to seek out brevity, I think I've finally come up with a pithy way to sum up the last few years of digital marketing in a single sentence. Here goes. The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. Ok, maybe taking over the entire world is a bit much, but with each passing day it's becoming harder to argue with the notion that Facebook is on a clear path to dominate the digital marketing world.

    By • May 15, 2015

  • Life Events Are the New Black for Advertising

    When Facebook rolled out its new advertising targeting options a little over a year ago, it generated some significant buzz, but did it really help advertisers better target buyers who were in the market for their products? Or was it just an extension of the same old demographic strategy?

    By • May 15, 2015

  • The Brand Bible: A Marketer's Guide to Effective Branding

    The world's most affordable and desirable product would flop if it were associated with a weak or dislikable brand. So, what is it that makes an effective brand? Here are a few things to keep in mind when branding your company.

    By • May 15, 2015

  • 3 Ways Social Can Turbocharge Your Content

    Social is both a content channel and a resource. Here are three great ways that social can give back, turbocharging your content marketing to boost performance and quality.

    By • May 15, 2015

  • Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC]

    Digital marketing is in no way limited to social media, websites, and email. Today, we'll focus on just one of the lesser-used digital strategies: the new golden child of content marketing, influencer marketing, which Forbes contributor Kyle Wong defines as, "a form of marketing that identifies and targets individuals with influence over potential buyers."

    By • May 14, 2015

  • Is User-Generated Content a Shot at Fame, Fortune, and Marketing Glory?

    While user-generated content submissions are often portrayed as a shot at fame, fortune, and glory, the reality is they are largely a waste of time for participants and organizers alike, with barely some form of short-term awareness generation for the brand while exploiting the participants.

    By • May 14, 2015

  • Create Killer Content That Won't Kill Your Budget

    Find your footage. Once you have an approved concept, track down in-the-can footage. There's plenty of video out there available from stock houses. In our case - with the Cracker Jack'D "Fuel Stories" video series - we contacted Travis Pastrana's Nitro Circus and purchased extreme sports clips from their arena events at a fraction of the cost of shooting it ourselves.

    By • May 14, 2015

  • How to Fix a High Bounce Rate

    Let's go over the 9 main reasons for high bounce rates and, more importantly, what you can do to make people keep scrolling downward and clicking through more pages.

    By • May 14, 2015

  • Jaw-dropping Digital Marketing Stats and What They Mean for You

    Recently I set out to collect compelling, action-able, and downright jaw-dropping stats about digital marketing. But instead of just dumping them all onto the screen and letting you sort through them like some disorganized yard sale, I tried to corral these facts. I connected them to big-picture takeaways that will hopefully reassure your digital marketing strategy, or provide a persuasive argument for changing course to achieve better results.

    By • May 13, 2015

  • 7 Ways to Create a Personality for Your Corporate Blog

    This first impression is made up of a fairly complex set of factors - many of which are subtle and hard to measure. Things such as writing style, blog layout, architecture of your site, choice of imagery etc. Even if you were to ask your readers what it is they are looking for, you may get a blank stare or vague response. What they feel and inevitably how they perceive your brand is predominantly subconscious. But all of these factors in some way add up to a visitors perception of your brand and their likelihood to return to your site.

    By • May 13, 2015

  • Ideas for Generating the Best Content Marketing Posts

    As great as any content marketing project can be for your website, you need to be certain that you are only working with the right type of content when you are trying to market yourself in some manner. The ideas that you can use when generating your content marketing posts can help you to create data that may be attractive and enticing to any reader. Here are a few of the best options for you to try and use when creating the best possible content for use.

    By • May 13, 2015

  • SEO Copywriting Best Practices and Michael Phelps

    Google doesn't disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason and others, SEO copywriting best practices can't and don't guarantee a top ranking in Google's search results. Nor can they promise a high conversion or click-thru rate.

    By • May 13, 2015

  • Buying Fewer Online Ads? Focus on Your Content

    Immunize your content from sick-of-ads sentiment by making it even better. Update your blogs with new information. Make sure your content is still relevant, interesting, and give your customers and site visitors something useful to take away.

    By • May 13, 2015

  • Stuck in a Marketing Rut? 3 Ways to Engage with Bloggers

    Marketers are always on the lookout for new tools and strategies to improve their campaigns, especially when it comes to the ever changeable world of social media. Many are attending Social Shake Up 15 (9-10 June in Atlanta, Georgia) to find inspiration in the variety of workshops and lectures on social media presented by some of the most accomplished experts in the industry.

    By • May 12, 2015

  • Remarkable and Refreshing Content Design from Media and Brands

    Simple, open stories with a clear hierarchy that is easy to follow. That's all I want. Great content and content design drive repeat usage and greater engagement. It's not rocket science, although it should be data-driven.

    By • May 12, 2015

  • Setting Up Content for Success

    The work is over. The moment has arrived. As the agency and brand managers sit eagerly watching the media managers, social specialists, ad traffickers, et al. hit 'publish' on their latest creative campaign, the excitement peaks and congratulations are had. And then...nothing. It's always a slow start, they say, give it time.

    By • May 12, 2015

  • How Consumers Are Responding to Data-Advertising [INFOGRAPHIC]

    How do you sell an intangible product out of a storefront that no customer can step into? Aha. That's one of the biggest fundamental questions behind digital marketing. Connecting the eyeballs (and then the dollars) with your brand has gotten both easier and more difficult as our digital world becomes increasingly layered and fractured.

    By • May 12, 2015

  • Simple Ways to Power an "Opt-in" Influencer Network

    Opt-in friendly: One of the most overlooked but most engaging aspect of building an ambassador network is having a strategy in place that allows fans to "opt-in" to your influencer network. In the form of a blogger network and other social presences, brands all over are seeing huge success by implementing programs where influencers apply to be part of it.

    By • May 12, 2015

  • Does Your Website Explain Itself?

    If your business website could talk, what would it say to your visitors? But wait, your website does talk! And what it tells your prospects may make or break your online marketing efforts. Does it communicate what you intend and does it do so effectively? If not, what can you do to correct this? We've established time and again that content is the most important component of your online marketing strategy.

    By • May 12, 2015

  • The Types of Data Brands are Collecting with Social Media Contests

    ​Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting? And what does the data they're collecting say about the marketing industry now? To answer these questions, we analyzed a database of nearly 1 million promotion forms used by brands around the world.

    By • May 12, 2015

  • SMTPowerTalk 4: "Keeping It Real" in a Social Media Marketing World

    Can marketing be truly authentic? Is there a difference in approach when one focuses on sales? Can social analytics show us how to fake online behavior? These are just some of the questions we tackled at the #SMTPowerTalk this month.

    By • May 12, 2015

  • SEO: How to Avoid All the BS

    I'm NOT calling SEO BS. I'm not saying you don't need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. I'm not saying you shouldn't do SEO. If you're doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you're sabotaging your success.

    By • May 11, 2015

  • The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]

    As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content.

    By • May 11, 2015

  • Why Brands Need to Shut Up and Listen on Social Media

    If I could pinpoint the most important thing we millennials want out of life, I'd bet on the significance of the opportunity for our voices to be heard. Most brands are too busy tooting their own horns on social media to take a step back and put their digital ears to the ground in order to really use social listening tactics to find and connect with millennials.

    By • May 11, 2015