Content Marketing: Page 163

  • SMT Expert

    3 Ridiculously Powerful or New Facebook Post Publishing Features to Increase Fan Engagement Rates

    In a recent column, I shared 13 ways for marketers to beat the Facebook algorithm and as you may notice, most of those tactics were designed to help make your content catchier and more interesting - more engaging. Now, let's have a look at three specific, crazy-powerful Facebook publishing features you can use to drive those shares, comments and likes, engaging fans and showing Facebook just how relevant and awesome you are.

    By • April 16, 2015

  • Top 10 Marketing Conferences Every Social Media Marketer Should Attend

    What are the best social media and marketing conferences in 2015? We've put together the top conferences that the pros will be attending across the United States, Canada and Europe into one easy list.

    By • April 16, 2015

  • Digital and Social Marketers Must Learn to Lead and Say No!

    It is time digital marketers step up and lead. They must own their programs. They need to learn to say no to the wrong things so they can say yes to the right things! They need to develop a plan and obtain the resources needed to implement it.

    By • April 16, 2015

  • What Makes Your Blog Content Valuable to Your Readers?

    If you blog then just like all other bloggers you aspire for your content to be a hit with your audiences. The good thing is that it's not altogether impossible for that to happen. All you need to do is make sure that your readers find value in the content you post on your blog. There is no secret formula to this, no complicated mystical process. Everything boils down to that single important concept: value.

    By • April 16, 2015

  • 6 Types of Social Media Content Your Followers Want More Of

    Here's the bad news about social media marketing: it demands an endless stream of content, updates, and interaction from you (and we know how busy you already are, right?) Here's the good news: with the right framework, creating a healthy stream of social media content for your profiles will become much easier (and more effective to boot). Instead of taking a guess at what your fans and followers would be interested in seeing every time you send a tweet or post to Facebook, you can set up strategic categories from which to pull engaging content.

    By • April 15, 2015

  • Hillary Clinton 404 Error Page Brilliance: Great Content in Unexpected Places

    Love Hillary Clinton or not, the 404 error page on her website is brilliant for a few reasons. It shows that she has a sense of humor. It shows she has a good marketing team. And, everyone loves a good pun. Right? More importantly, it provides marketing inspiration and a few content marketing lessons.

    By • April 15, 2015

  • Exclusive Interview: Mark Schaefer on Breaking Through The Wall of Noise

    If you've ever read the bestselling book "The Tao of Twitter" by Mark Schaefer then you already know that he is an author, seasoned marketer and must-see international speaker. Schaefer stopped by to chat with social media expert Joel Comm about his new book titled "The Content Code - Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business."

    By • April 15, 2015

  • Small Business Owners: Ignore Social SEO at Your Own Risk

    If you own a small business, by now you understand the power of ranking in Google. You know that search engines can bring in traffic. You know that social media can help you connect with the people that matter most to your business. Combined, these channels open up a world of opportunity for business owners hoping to get real results through online marketing.

    By • April 15, 2015

  • 7 Tools: Find SEO Leads for Your Business

    Finding new sources of SEO leads has been an industry on to itself for a long time now. Quite a few people have white-labeled websites offering SEO services and the sole purpose of these websites is to gather leads that can then be resold to digital marketing agencies. Another chunk of the marketers sends out thousands of emails every day to small business owners soliciting SEO services. Even if a fraction of these recipients reply in the affirmative, it makes for a good number of leads that can be sold.

    By • April 15, 2015

  • How to Develop a Content Marketing Rhythm: A Guide for Creating Consistently Great Content

    While there's no debating that content marketing works, it only works if it's done right; and one of the keys to doing content marketing right is to do it consistently.

    By • April 15, 2015

  • 5 Ways to Integrate SMS Marketing with Social Media Campaigns

    ​SMS stands for short message service, and is one of the most effective marketing tools available to small business owners and marketers. Essentially, the practice of texting your consumers or having consumer text you. If you're not already using SMS marketing­­ in conjunction with your social media marketing campaign, you may be missing out on valuable promotion and outreach opportunities.

    By • April 15, 2015

  • Case Study: How to Relaunch a Brand Using Only Social Media

    The biggest obstacle to success, assuming you have a relevant strategy and a true understanding of your audience, may be an unwillingness to commit to - and go "all in" on - a platform. This, as we've shown, can be mitigated by leveraging social media for one of its other key benefits: the ability to test a proposition with far less commitment of one's financial resources (and prestige) when compared to traditional mass media.

    By • April 15, 2015

  • SMTPowerTalk 3: SEO Is a Journey, Not a Destination

    For the third #SMTPowerTalk we held this year, we invited SEO industry pioneer and arguably one of the first men to use the words SEO to describe what it is that he did, Bruce Clay, of Bruce Clay Inc, to talk about his journey and SEO in particular.

    By • April 15, 2015

  • Relationships, the Perfect PR Storm and a Lesson from Tommy Boy

    I'm slowly coming to the conclusion that media relations just might be a dying practice. Yes, technology, digital media and consumer information gathering habits have changed every aspect of media and marketing. But at its core, media relations has always been about relationships, and it would appear the perfect storm of the modern media environment and culture of today's Millennial is going to change the face of PR even further.

    By • April 14, 2015

  • Technology Is Short, But Story Is Long

    That's why today's major technology and social media enterprises - Apple and Amazon and Facebook and Google - are in the throes of a hiring frenzy. Not just for developers and coders, but for art directors and writers and strategists and storytellers.

    By • April 14, 2015

  • 3 Practical Steps to Save Your B2B Lead Generation Strategy

    Even if your lead generation plans haven't rolled out quite how you expected them too, don't be disheartened B2B marketer. There's plenty of time for you to pull back those results. By following these 3 steps to recovery you should be well on your way to lead generation success this year.

    By • April 14, 2015

  • Why You Have Every Right to Feel Frustrated by SEO

    I heard it again last week, "I"m so frustrated by SEO!" The comment came from a small business owner who was articulating his frustration while trying to understand SEO. I heard words like "mystery," "black magic" and "black box." Yet, SEO is not a mystery. It's certainly not black magic. But there is some truth to the suggestion that it might be a black box. I'll explain why.

    By • April 14, 2015

  • Why Long-Tail Keywords?

    Since many big box retailers have already optimized for short-tail (less specific) keywords, your best bet for increasing your SEO ranking is to use long-tail keywords to minimize competition. The longer and more specific your keywords are, the easier it is to rank on them. Keywords that are more specific are usually referred to as long-tail.

    By • April 14, 2015

  • Threat & Opportunity: Meerkat and Periscope for B2B

    Meerkat and Periscope are two brand new mobile apps that allow anyone to publish a feed to a live stream of their device's camera. Meerkat saw the initial hype, with celebrity investors and a launch at the preeminent interactive and technology conference, SXSWi. Periscope launched later, but was acquired by Twitter back in January (but they just announced this in March). The initial advantage of first-to-market by Meerkat is essentially nullified by the Periscope acquisition; from a media perspective, a Twitter acquisition is big news, and from a technology perspective, the acquisition by a social network means much tighter integration with the network itself, bigger investment in innovation, etc.

    By • April 13, 2015

  • How B2B Lead Nurturing is Being Disrupted

    The odds are that your organization is spending fist-fulls of dollars on inbound marketing and generating qualified leads, many of which do not close that quarter, or the next. That's because qualified doesn't necessarily mean "ready to buy today"!

    By • April 13, 2015

  • 7 Ways to Write Awe-Inspiring Copy for Yawn-Inspiring Niches

    Let's face it: not all brands that we hear about are as hip, recognizable, popular and well-established as Old Spice, Coca Cola or Red Bull. As a content creator, you may have to craft killer copy with real substance for plumbing companies, accounting firms and businesses selling construction supplies. In all honesty, such players operating in yawn-inspiring niches are far from glamorous, so how could you use your mind and your pen to make these industries shine on their own?

    By • April 13, 2015

  • The Biggest Marketing Mistake You Can Make

    I admit I searched this title online to see what would come up, and didn't find anyone who agreed with me on the first page. Does that mean my idea of the biggest marketing mistake is wrong? Not necessarily. Many of the 'biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised.

    By • April 12, 2015

  • How to Get Started with Instagram Marketing

    It enables businesses to improve engagement and increase sales by showcasing their products in creative ways and implementing interactive hashtag campaigns. With more than 300 million active users, it is now the most popular photo-sharing social media platform, surpassing Pinterest by more than 250 million. If you haven't tried Instagram marketing yet, it's time to get started.

    By • April 12, 2015

  • Is The Name of Your Business Costing You A Fortune?

    New client relationships usually start off all rosy and pink-cheeked, like a new bride walking down the isle, full of joy and excitement about what lies ahead once she slips that ring on her finger. Then, like a couple married in Vegas by an Elvis wanna-be, sometimes the ink isn't even dry on the certificate before those emotions turn into something darker.

    By • April 12, 2015

  • The State of Search Marketing in 2015 [INFOGRAPHIC]

    Did you know that over 90 percent of online experiences start with a search engine? Well, it's true and any marketer wanting to increase traffic from search engines should take note. But how exactly can you achieve search success and should SEO or PPC take precedence?

    By • April 11, 2015