Content Marketing: Page 164

  • Creative Marketing: How Do You Fly? You Just Do!

    I've been thinking a lot about creativity recently, not in a 21st Century kind of skills way, but in an inbound marketing content way.

    By • April 11, 2015

  • What It Means to Be "Eligible to Rank on Google"

    Everybody wants their website to rank #1 on Google. Who can blame them? Google commands 65-85% of the search market, depending on who you ask and what they measure. The top 10 "eligible to rank on Google" pages earn 92 percent of the traffic for a given search term. The top 3 earn 62 percent.

    By • April 11, 2015

  • 5 Tips for Marketing Leaders to Bridge Organizational Silos

    Marketing used to be easier, didn't it? You'd have one team doing broadcast and print, and another in the back room doing direct mail. That was about it. The "barriers" between disciplines could be breached with a few steps down the corridor. No more. Esoteric functions like Conversion Rate Optimisation and Behavioural Analytics are specialized skill sets, often not even located in the same country, let alone the same office. Yet they can all add value to each other - if they're truly (to paraphrase David Ogilvy) one department indivisible.

    By • April 11, 2015

  • The Biggest Inbound Marketing Mistake Business Owners Make

    Inbound marketing works when you create compelling content that addresses the questions, needs and pain points of your potential buyers. By promoting good content, you develop an audience that includes a good percentage of your target buyers. These potential buyers find you through social media and through search engine queries. Easy peasy, right? What many of the people selling services don't mention to you is that it takes time for inbound marketing to work.

    By • April 10, 2015

  • On Finding the Right Candidate for Your Customer Case Study

    Here's an experiment: Ask someone to describe his or her perfect date. Then take a quick side-glance at who they're actually with. Fingers crossed you'll find a few overlaps, but chances are good you'll see some discrepancies. When planning a customer case study, you might find yourself wondering how to snag the perfect candidate. Imagining this ideal customer is not difficult: large company, well-known brand, long track record of using your products. It's the one everyone wants to be, or beat. But face it, your dream customer may not exist. Or you just might not be able to get a blue chip client to agree to a customer interview.

    By • April 10, 2015

  • How to Build Your Personal Brand from Scratch with Neil Patel [PODCAST]

    With no resources, experience, nor connections, Neil Patel started his entrepreneurship career at the age of 15, while he was still in high school. While his first venture (a replica of the Monster job board website) failed, Neil kept going and built more businesses. Since then, he has created multiple multi-million dollar businesses, and is known to be one of the most influential marketers in the world.

    By • April 10, 2015

  • The Magical Power of 73%

    If you subscribe to a less-linear, more imperfect notion of the buyer's journey, then it seems a stretch to assign a percentage to how much can be complete before engaging with sales. Or the reciprocal, how much of the sales process is complete before engaging with a buyer. Complete and engaging are themselves imprecise terms, subject to rancorous debate in Philosophy 101. I won't even go there. So when I read precise-sounding predictions like 73%, I start to wonder. Not 72%? Not 74? A rounder, friendlier number, perhaps? Whoa, buddy! Time out! I'm more comfortable with honest vagueness like pretty much all, or darn near every bit.

    By • April 10, 2015
  • SMT Expert

    Hone Your Influencing Skills: 29 Ways to Get What You Want From Others

    As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you a favor or agree with your opinion? Influencer marketing can be powerful - and there are many subtle tactics you can use to sway non-believers to your point of view.

    By • April 10, 2015

  • What's the Real Difference Between Marketing and Branding Content?

    What is the difference between marketing and branding, and how are they related?

    By • April 10, 2015

  • Developing Differentiators: How Research Can Help You Pass the Test

    A differentiator, often times dubbed a "competitive advantage," separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. Why use a cookie cutter when there's hand made pastries available to you? Communicating your competitive advantage in your marketing copy and messaging can be difficult, but can be effective in attracting and closing new business when implemented effectively.

    By • April 9, 2015

  • Twitter Chat Is Like Hosting a Party to Grow Your Business

    If Twitter is one of your preferred social networks, and one where you reach a lot of followers, prospects and clients, consider participating in a #TwitterChat or hosting one of your own. Run properly, a Twitter Chat can help to build your Followers, reach out to prospects and referral sources, and help to grow your business. Come up with a great topic, do some planning and give it a try.

    By • April 9, 2015

  • The Power of Storytelling in Social Media Marketing

    Howard Gossage, a famous copywriter from the 1960s said people don't read advertising, they read what they like. This thought applies more so now in our digital world. In social media give your audience what they like. People like stories. Are you leveraging all five acts of storytelling in your social media content?

    By • April 8, 2015

  • 9 Ways to Spring Clean Your Content, Starting Now

    The birds are singing, the grass is getting greener, and all that snow is finally melting; that must mean spring is finally here! One of the things I love about spring is getting the chance to take stock of the things I have around my home and do some deep spring cleaning to clean out all the...

    By • April 8, 2015

  • Linkedin for B2B Lead Generation: Growth Hack or Core Practice?

    My advice to people beginning on the same journey? By all means, start on LinkedIn and do it well. It's a wonderful growth hack. But when you need to generate leads on a larger scale, add more channels into the mix, since it won't hold its own. And never abandon it - you will always find thought leaders and partners you want to engage with on Linkedin. Last, but not least, don't stop working other channels too, be it media, non-LinkedIn social distribution, PPC, SEO and especially email where call to actions can and do work wonders. Bottom line, don't put all your MQL eggs in one basket, but LinkedIn is your yummy icing on the cake.

    By • April 8, 2015

  • The On Demand Consumer

    People, just like you and me, have now become the major information source when it comes to marketing, advertising, recommendations and ultimately, the decision to purchase. The omnipresence of social media, means that EVERYONE, is now potentially your advertiser, because EVERYONE, now has a voice. In essence, what was once siloed as offline word of mouth has now become potentially viral, word of mouse.

    By • April 8, 2015

  • Customer Experience Is Everything

    In many ways, social media is just another channel. Most of the marketing techniques they teach in business school are just as applicable to social media as they are to direct mail. And if you've worked in or managed a call center, translating those skills to social is relatively straightforward. But here's the big difference: Whereas traditional marketing and call centers have focused on 1-to-1 experiences and, in the case of mass marketing, 1-to-many, social media introduces the phenomenon of many-to-many experiences.

    By • April 8, 2015

  • 5 Content Marketing Lessons Learned From #TheDress

    As you probably remember February 26th 2015 will live in infamy, the dress caused one of the biggest online wars in the history of the Internet, and all started with a simple question, "What color is this dress?" Within 24 hours, the Tumblr post and picture had 30 million page views.

    By • April 8, 2015

  • SEO Lead Generation: A Growing List of New Strategies and Tips

    ​It doesn't matter if you are just starting out as an SEO consultant or if you are already an established agency looking to grow - leads are the holy grail for the growth of any business. There are dozens of strategies, tricks and tools that can help you identify new leads for your SEO consulting business. The objective of this article is to comprehensively cover all the strategies and tools to find new SEO leads. But in case it doesn't cover a trick or strategy you personally use, feel free to comment or message me and I shall add your trick or tool to the list.

    By • April 7, 2015

  • Avoid Losing Followers on Social Media [INFOGRAPHIC]

    Wondering why you're losing followers on Facebook, Twitter, Pinterest, Google+ and other social media sites? Then wonder no more! Here's a graphic from Sumall team delineating 12 useful tips to help you be less of a loser when it comes to retaining your social community and keeping them happy.

    By • April 7, 2015

  • Our Top 10 Strategies to Becoming an Expert Blogger

    The power of blogging has had a significant impact on thousands of businesses because it is an effective way to connect with customers or followers. How are expert industry bloggers able to accomplish this? It is all about the content. Powerful content creates followers, which in turn helps increase your SERP position.

    By • April 7, 2015

  • Are You Using Big Data and Analytics to Speak to an Audience of One?

    Are you speaking to an audience of one? Or are you creating blanket, overwhelming, confusing and "throw everything including the kitchen sink" customer experiences? Are you using your integrated online digital platform to truly connect with the human beings within your audience and online communities? Or are you getting so lost in the data, shiny objects, tools and gadgets that you are losing sight of why you are doing what you do in the first place?

    By • April 7, 2015

  • Everything You Need to Know About Visual Content Marketing

    Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has become increasingly important to incorporate visual content marketing into your campaigns.

    By • April 7, 2015

  • Content with Relevant Images Gets 94% More Views [INFOGRAPHIC]

    Visual storytelling is incredibly powerful. The good folks a Quicksprout recently published an infographic outlining a few stats suggesting just how important "the visual" is on social media.

    By • April 6, 2015

  • Disney's One-to-One Content Points to the Future of Content Marketing

    Very soon I will board a plane bound for Orlando with my family - yes, we're headed to Disney World. On the surface there's nothing remarkable about this trip or my planning process: it's a family trip, I made the reservation online, received an email confirmation and now we wait for our departure date. Then, out of the blue, things got exciting. So exciting, in fact, that my experience brought about a glimpse of the future of one-to-one content marketing, and it was beautiful.

    By • April 6, 2015

  • How Websites Drive New Business for Management Consulting Firms

    For management consulting firms, finding new sources of business is an increasingly urgent challenge. But today's leading firms are rising to the occasion by making transformative use of their websites. When we surveyed over 500 professional services firms to ask about their biggest marketing priorities and business challenges in 2015, over 72% of firms identified "attracting and developing new business" as their top challenge for the coming year. But it's an even higher priority for management consulting firms, cited by 81% of respondents in the industry.

    By • April 6, 2015