Content Marketing: Page 172

  • 20+ Ways to Repurpose Content

    I covered content operations through the lens of the "4Ps of Content Marketing", a framework I had created. I received a lot of questions in response to my comment about taking a piece of content and extending the life and reach of that idea. Due to the interest in this topic (and the audio challenges on my end at the end of our session), I started a list using long-form content, such as a white paper or brochure, as the inspiration. Of course, your options will vary depending on your budget, time and resources.

    By • March 12, 2015

  • Who's Referral Is It Anyway? The Importance of Measuring Content Marketing ROI

    2015 is already turning out to be another exciting, if not challenging year for marketers. Two major consumer trends around mobile devices and social engagement are turning the traditional marketing funnel upside down.

    By • March 12, 2015

  • 5 Ways to Unite Sales and Marketing for Increased Revenues

    Do you need to increase revenues? Companies with strong alignment between marketing and sales achieve 20% revenue growth. Here's how to do it.

    By • March 12, 2015

  • 3 Ways to Maximize Your Marketing Resources

    From two person teams to marketers with $10 million budgets, everyone feels as if they need more resources, but maybe we should focus more energy on figuring out what we can do to make the most of the resources we have. In order to optimize your resources, everyone should complete these 3 steps first: Write down your strategy, define your target personas, and create a promotion strategy.

    By • March 12, 2015

  • Tackling Content Marketing on a Budget

    By • March 12, 2015

  • Focus On Your Customers First, On Your Business Second

    When launching a new small business or working hard to grow an existing one, we can get so caught up in looking for ways to promote our business and bring in revenue, that we can forget one of the most important factors in our short and long-term success: what it means to deliver great customer service.

    By • March 11, 2015

  • 17 Sites to Submit Your Products to for Traffic and Sales

    Finding distribution channels for your products can be tough, especially if you are a new company with a product that no one has ever heard of. In the startup world, there are websites and newsletters like Product Hunt and Betalist that aggregate cool new apps and software on a daily basis and bring in a game-changing amount of new users and customers for those who get listed. It's harder to find anything like this for the e-commerce world, so we set out to compile a list.

    By • March 11, 2015

  • Content Kung-Fu

    If you're not yet familiar with the terms, please step into my Online Marketing Dojo, Grasshopper, and allow me to enlighten you. The terms "To Fu", "Mo Fu" and "Bo Fu" are nothing more than acronyms corresponding to the three main parts of your business funnel: the top, middle and bottom.

    By • March 11, 2015

  • Your Advertising Agency: Soul Mate or Dead Weight?

    It goes without saying that every relationship takes two parties to come together and it's based on both parties' willingness to make it work. The basis of this article however, is about the degree of difficulty to making the relationship work. Here are a few indicators to determine if the branding and advertising agency you have on board really is your business soul mate.

    By • March 11, 2015

  • Loyal Fans, Timely Events and Powerful Positivity: How February's Top Brands Created Social Love

    Do you know if your brand is loved on social? True brand health is based on more than success in one social metric or sheer popularity-there is a big difference between Like and love. To find which brands seeing "love" on social, we went beyond fans and followers to focus on several different social metrics that showcase the reaction to brands across the social web.

    By • March 11, 2015

  • Your Marketing Content Lifecycle: How Well Do You Know It?

    A successful marketing content lifecycle is all about nurturing. Not just with your leads, but your content too. Unfortunately many companies approach their content marketing with a "one and done" approach. This is not how successful marketers garner engagement. It's imperative to understand whe...

    By • March 11, 2015

  • SMT Power Talk: Social Media Reach, Engagement and the Franchise Question

    When it comes to using Hangouts On Air (HOA) to reach a wider audience, Social Media Today has pioneered techniques with our #SMTPowerTalk series. Our Engagement Broadcasting has established a reach basis that even manages to blow the Walking Dead HOA out of the water!

    By • March 11, 2015

  • 50 Shades of Content

    Taking some inspiration from the famous book title that has now premiered in worldwide theaters, I'm taking an original, descriptive look at 50 Shades of Content. Do you actually know just how many shades content has? From bold to macabre to natural, there are so many shades out there among the millions of web pages that exist.

    By • March 11, 2015

  • Personalization: Creepy vs. Brilliant

    The idea of improving engagement with prospects by personalizing their experience has been at the forefront of the marketing landscape for the last few years.

    By • March 10, 2015

  • Taylor Swift Is a Master Marketer and You Can Be, Too

    That's what brands need to take to heart. Loyalty isn't about the immediate fix, or points, or discounts. It's about people. The people who take the time to shop your brand and interact on social - even if they've got a complaint. Focus on the people, get the help of a solid consumer management platform to help you manage the details, and you too can be the next Taylor Swift. Which in this case is a very good thing.

    By • March 10, 2015

  • Content Syndication: 3 Critical Steps for B2B Marketers

    To deliver real engagement, leads and ROI results, syndication can offer a fast-track route to getting your content in front of the right people, if done well.

    By • March 10, 2015

  • Quality Lead Generation is Part of the Personalized Content Journeys

    Identifying your targets and shaping their experiences is not a simple task, but it has a direct correlation with the success of your marketing strategy and your ability to generate qualified leads for your company.

    By • March 10, 2015

  • Why Bother With a Small Business Blog?

    Why it is so important to have a business blog and not just a social media presence? Creating a blog will give you access to a cohort of people online.

    By • March 10, 2015

  • What Are Negative Keywords for PPC Campaigns?

    If your PPC manager isn't incorporating negative keywords into your campaign, however, it won't matter how many hours they spent crafting your shiny new PPC campaign. They risk wasting hundreds (perhaps thousands, depending on your budget) each month on unqualified leads - all from not adding negative keywords to their campaign.

    By • March 10, 2015

  • E-Commerce SEO Tips for 2015

    SEO for e-commerce can always be daunting. There are so many confusing terms and strategies. Long-tail. Short-tail. Panda. Hummingbird. Oftentimes, your e-commerce platform has a lot to do with your SEO performance. Other times, your marketing strategy is the thing that makes the difference. Let's look at a couple of things to consider when looking to improve your e-commerce SEO.

    By • March 10, 2015

  • Why B2B Sales Take So Long

    B2B sales, simply put, take longer. The sales cycle is longer and the decision making process is more drawn-out. But lots of B2B companies and B2B sales people are still struggling to overcome their sense of impatience - and are inadvertently driving customers away as a result.

    By • March 10, 2015

  • Use Images Effectively in Social Media

    Some things bear repeating, and this is one of them. I'm sure you've been told before how important images are to success in social media. If you haven't, you should question your choice of friends and/or business associates. My two cents.

    By • March 10, 2015

  • The Marketer's Marketing Campaign: Perrier

    Every once in a while, a content marketing campaign arrives like art and catches me off guard. Sometimes those campaigns throw me into a jealous fit of rage. That's what happened when I came across this campaign from Perrier - a drink I know well because my husband enjoys it, much to my dismay.

    By • March 10, 2015

  • How the Yankees Are Killin' It With Brand Awareness

    Everywhere I go people are wearing New York Yankees' apparel. People who probably don't even know who Derek Jeter is are sporting "Evil Empire" gear from Brooklyn to Berlin. As a die-hard Baltimore Orioles fan, it is painful to see so much international support. Ok, I'm a hater. The point here is that the Yankees don't need to do much blogging to sell their brand.

    By • March 10, 2015

  • 9 of the Best Free Social Media Analytics Tools

    Want to know what's working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you're already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

    By • March 10, 2015