Content Marketing: Page 172

  • 6 Facebook Video Falsehoods and Corresponding Best Practices

    Who wouldn't want to make another attempt to woo users that engaged with their brand, but didn't quite convert in the way they wanted them to? While retargeting isn't new, many marketers don't realize that this is available for video ads. If you are creating a series, retarget users who watched previous videos. Alternatively for single video campaigns, try retargeting users that only watched part of the video to entice them to complete the view

    By • March 6, 2015

  • How to Perform the Ultimate SEO Audit

    The first step in any SEO assignment is performing an audit of the client's website to identify the problem areas, areas of opportunity and a general sense of where you are and where you need to go. In other words, an SEO audit helps you chart the road map for the work ahead.

    By • March 6, 2015

  • A Reliable Professional Services Marketing Automation Strategy

    Many professional services firms are great at what they do, but struggle to produce enough leads to grow their business. What would you say if I told you that there's a way to generate new opportunities for your firm without cold-calling or mass email blasts? The answer is marketing automation.

    By • March 6, 2015

  • An Explanation of Channel-Based Content Personalization

    Based off collected data, personalized content adapts in real time to serve each user's unique needs. Personalized content is context sensitive and instantaneous. A great example of content personalization is Amazon. Based on your preferences and behavior patterns, Amazon displays relevant product, which encourages you to buy and allows you to have a more personal web experience.

    By • March 6, 2015

  • Are Your Copywriters Good Story Tellers?

    One of the most famous copywriters in the history of advertising, was quoted as saying: "What really decides consumers to buy or not to buy is the content of your advertising, not its form."

    By • March 6, 2015

  • Crossing the Direct Mail Channel: An Interview with Patty Brehm

    Often eclipsed in discussions and the press, direct mail is still an essential pillar of marketing. And it isn't going away; in fact direct mail spending is holding steady - at a projected $44.5 billion in the U.S. for 2014. Today, we interview Patty Brehm, the CEO of Didit DM, Didit's new direct mail division. Our discussion topics are the challenges and changes taking places in this vital marketing channel.

    By • March 6, 2015

  • The Mid Week Marketing Mix: Live Google+ Hangout on March 11

    The Mid Week Marketing Mix - bringing you the latest social and digital marketing news by the most influential and/or opinionated guests This week we are joined by Ronnie Bincer (The King of Hangouts, Ana Hoffman (The Queen of Content) and special guest and author, Tom Abbott, talking abou...

    By • March 5, 2015

  • Setting Up a Drip Marketing Campaign for B2B Social Media

    One way to get better at social media marketing is to deploy the learnings from email marketing to this medium. The most popular email marketing strategy is what is called the drip campaign. In a drip marketing campaign, businesses send a set of marketing messages at a pre-determined frequency to prospects.

    By • March 5, 2015

  • 6 Measurement Tips from the Content Marketing Experts

    You've spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It's going to cause a social media storm. You're sure of it...at least...you think it will. Then 'that' question pops up: 'How is it performing?'

    By • March 5, 2015

  • Why Blogging Earns Traffic and Links

    When your content contains the words people are searching for, you are eligible to rank. When it is helpful and memorable, people will bookmark, link to and share your content, earning your additional exposure and repeat visits. Links and repeat visits signal popularity and authority to search engines. The more popular and authoritative your content is perceived to be, the higher it ranks.

    By • March 5, 2015

  • 4 Common Website Copy Mistakes and How to Avoid Them

    Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you're about to design a new website or think your current content needs refreshing, stop. Think. And think again.

    By • March 5, 2015

  • Budget Per Post: An Antiquated Model

    ​It's no secret that the social advertising landscape has changed significantly over the past year. Big players Facebook, Twitter, and Pinterest have been rolling out new products at record pacing. These include new ways to target audiences (on or off platform), creative updates for driving specific advertising objectives, or enhancements to ad distribution and delivery.

    By • March 5, 2015

  • Retail Reality Check [INFOGRAPHIC]

    With so much information at their fingertips, you'd think shoppers would know exactly what they wanted before stepping foot in a store. But when TimeTrade surveyed 1,000 consumers, at least half of them go shopping before they've made up their minds. And that detail was only the tip of the iceberg when it comes to consumer behavior and preferences. It turns out that consumers had a lot to say about their retail experiences and here's what they revealed - the good, the bad and the ugly - and what it means for retailers today.

    By • March 5, 2015

  • J.C. Penney Blame Game

    Blaming everybody else is great, till there's no one left but you! No, it's not a new promotion, but it is the latest excuse for J.C. Penney's holiday losses. OK, sure, the market hasn't been at its best, but shares of J.C Penney tumbled last week after the ever-struggling, emotional engagement-deficient retailer posted a loss for the holiday quarter, despite improving category sales trends.

    By • March 5, 2015

  • Are You Creating, Curating or Regurgitating Content? [PODCAST]

    The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics.

    By • March 5, 2015

  • Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?

    The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.

    By • March 5, 2015

  • Does Social Media Really Influence Consumer Behavior? [INFOGRAPHIC]

    Social can grab your customer's attention, convince them of a "need," but not so great at delivering the conversion. The utility of social media is at it's greatest during the pre-sales and initial-sales phase. The influence of social media sharply declines the closer the customer is to making the purchase.

    By • March 4, 2015

  • Powerful Content Marketing Isn't All About Your Product

    Let's face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, "Real content marketing isn't repurposed advertising, it is making something worth talking about."

    By • March 4, 2015

  • How Your AEC Firm Can Go from the Shortlist to Winning New Business

    What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn't easy, so how do the top AEC firms make it happen?

    By • March 4, 2015

  • Do Your Social Media Homework: 3 Ways Clients Can Get Involved

    Sometimes when I manage a company's social media accounts, my client will ask for homework. "What can I do to contribute to my social media presence?" They want to get involved beyond the tasks I include in their contracts: sending me anecdotes, info, and photos related to their business. Here are three "extra credit" assignments for clients who want to supplement the work of a social media manager without getting in the way.

    By • March 4, 2015

  • Snapchat Metrics for Marketers

    Then Snapchat added features that are now revolutionizing the way content is being produced, sourced, published, and received. Between My Story, Geofilters, Our Story (see gif below), and Discover, Snapchat is now a tool all marketers should take seriously.

    By • March 4, 2015

  • 12 Ways to Ensure Your Email Marketing Packs a Serious Punch

    Is your email marketing not getting the results you want? Follow this 12-point checklist to make sure your email marketing packs a wallop.

    By • March 4, 2015

  • The iPhone: Greatest Content Generation Machine Ever

    72% of Americans are walking around with high definition cameras and high-speed internet connections in their pockets. Is your brand photo ready? Is your brand even photo friendly? Do you still try to communicate with your audience with words? Do you think of visuals as just decoration for your copy?

    By • March 4, 2015

  • How Social Listening Is the New (and Improved) Focus Group

    Using DataRank analytics, a billion-dollar brand analyzed conversation to find out what people were specifically calling out as safety issues. Instead they found that much of the negative sentiment was directed at other consumers, condemning their lack of safety precautions in using the product and wrongfully blaming the brand.

    By • March 4, 2015

  • Insider Tips for Multi-Channel Marketing

    Multi-channel marketing (sometimes called cross-channel or omni-channel marketing) is an exhausting concept that entails extensive planning and analyzing. It takes a full creative marketing team to implement a multi-channel marketing initiative, making it critical for everyone to be in agreement about your audience, messaging, branding and overall goals.

    By • March 4, 2015