Content Marketing: Page 171

  • Why B2B Sales Take So Long

    B2B sales, simply put, take longer. The sales cycle is longer and the decision making process is more drawn-out. But lots of B2B companies and B2B sales people are still struggling to overcome their sense of impatience - and are inadvertently driving customers away as a result.

    By • March 10, 2015

  • Use Images Effectively in Social Media

    Some things bear repeating, and this is one of them. I'm sure you've been told before how important images are to success in social media. If you haven't, you should question your choice of friends and/or business associates. My two cents.

    By • March 10, 2015

  • The Marketer's Marketing Campaign: Perrier

    Every once in a while, a content marketing campaign arrives like art and catches me off guard. Sometimes those campaigns throw me into a jealous fit of rage. That's what happened when I came across this campaign from Perrier - a drink I know well because my husband enjoys it, much to my dismay.

    By • March 10, 2015

  • How the Yankees Are Killin' It With Brand Awareness

    Everywhere I go people are wearing New York Yankees' apparel. People who probably don't even know who Derek Jeter is are sporting "Evil Empire" gear from Brooklyn to Berlin. As a die-hard Baltimore Orioles fan, it is painful to see so much international support. Ok, I'm a hater. The point here is that the Yankees don't need to do much blogging to sell their brand.

    By • March 10, 2015

  • 9 of the Best Free Social Media Analytics Tools

    Want to know what's working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you're already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

    By • March 10, 2015

  • Present Any Idea Like a TED Talk

    Ted talks convey maximum information and inspire people to act. What makes their content, ideas, speeches, and delivery, so compelling and revered? We reveal six steps that we've found that the best TED talks all share.

    By • March 9, 2015

  • Social's Significance in Marketing's Big Data Lifecycle Gives a New Twist to TMI

    If social media isn't an essential part of your conversations or integrated into your dashboards, here are 5 great reasons why you should consider integrating social data into your big data strategy.

    By • March 9, 2015

  • How to Create Perfect Headlines for Social Media Posts

    Your headline is the first - and maybe last - impression you make on your audience.

    By • March 9, 2015

  • Your Best Marketing Tool Is Your Authentic Voice

    A small business depends heavily on return customers and word of mouth. I meet dozens of small business owners that go to networking events and work very hard to be a part of the community. It's wonderful to see them so involved and active.

    By • March 9, 2015

  • 4 Ways to Improve the Online Purchasing Path for Your Customers

    In this article you will learn how to use online tracking data optimize the customer experience, and how to integrate offline channels - such as the phone - into an omnichannel strategy.

    By • March 9, 2015

  • Why You Have a Lazy Website, and What to Do About It

    Do you have a website? Do you think it "works"? And what does "work" look like for your business? Enquiries, sales, awareness? Whatever your objective, your website is the 24 hour shop front for your business. And the beauty of that is; it's always open.

    By • March 9, 2015

  • Why I Don't Believe in Content Marketing

    Content Marketing. No matter how hard marketers try to get away from buzzwords, there seems to be no way to avoid discussing a "content-driven strategy" at every. Single. Meeting. It's gotten to the point where you can't pitch any campaign ideas without including "content marketing" somewhere in your presentation, lest you be deemed a digital luddite who thinks Google Adwords and a Yellow Pages is all the digital marketing you need.

    By • March 9, 2015

  • 10 Ways to Create Beautiful Content: Storytelling, Visuals and More

    Why is it so important to work hard to exceed our own content creation efforts on a daily basis? How do we make our writing stand out from the crowd? And most importantly, what are the secret tricks and tips that we could apply to craft eye-catchy, memorable content with a real substance? Let's find out.

    By • March 9, 2015

  • B2B Marketing: Six Need-to-Know Nuggets

    Rather than my usual practice of writing some in-depth content about a specific subject area, I thought I would share some quick thoughts on some important subjects related to B2B marketing and sales. Sometimes there's just too much going on for a single-topic post!

    By • March 9, 2015

  • Social Media's Influence on C2C and the Opportunities for Brands

    B2B and B2C verticals have always stolen the limelight and other industry verticals such as B2E and C2C have never received much attention from the industry experts. Nevertheless, the unprecedented rise of social media has changed this lopsided setting.

    By • March 9, 2015

  • Content Personalization: What it is and Why it Matters

    Content means a lot of different things, but at its core, it is information. But what is content personalization and why does it matter?

    By • March 9, 2015

  • 10 Social Media Tools to Increase Your Business

    Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, and make it more effective, you'll need resources that work well with your business.

    By • March 9, 2015

  • What Difference Can Marketing Automation Make?

    Oh, the glamor of being a passionate, busy executive managing a professional services firm. Between running your business, satisfying the demands of clients, managing and recruiting staff and prospecting for new revenue, the list of "to dos" never gets shorter. For those pursuing this endeavor, the one dimension of your business that's easiest to avoid and frequently ignored is marketing. Especially online marketing.

    By • March 8, 2015

  • Do You Suffer From a Vendor Mindset?

    It is a burgeoning reality that businesses need to work faster, better and with greater agility. Big businesses are, for the most part, undergoing a necessary transformation. As part of the "agile" spirit, big companies are needing not only to work in a more entrepreneurial fashion; more often than not, they must work with smaller companies and/or younger entrepreneurs in order to inject the new ideas and talent into their own eco-system.

    By • March 8, 2015

  • Google to Businesses: You Have Until April 21st to Get Mobile Friendly

    On April 21st, Google will officially update its search algorithm to consider mobile-friendliness as a ranking factor in Google search results.

    By • March 8, 2015

  • Is Conversion Rate Optimization a Dead End?

    April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I've invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a dead end?

    By • March 7, 2015

  • Digital Marketing Fundamental Strategies: Social Media is Key

    While content is King, it has to be joined with other strategies to form an entire advertising package. By examining the visitors who didn't convert, an organization can retarget specific traffic and promote the brand to all those individuals.

    By • March 7, 2015

  • 6 Facebook Video Falsehoods and Corresponding Best Practices

    Who wouldn't want to make another attempt to woo users that engaged with their brand, but didn't quite convert in the way they wanted them to? While retargeting isn't new, many marketers don't realize that this is available for video ads. If you are creating a series, retarget users who watched previous videos. Alternatively for single video campaigns, try retargeting users that only watched part of the video to entice them to complete the view

    By • March 6, 2015

  • How to Perform the Ultimate SEO Audit

    The first step in any SEO assignment is performing an audit of the client's website to identify the problem areas, areas of opportunity and a general sense of where you are and where you need to go. In other words, an SEO audit helps you chart the road map for the work ahead.

    By • March 6, 2015

  • A Reliable Professional Services Marketing Automation Strategy

    Many professional services firms are great at what they do, but struggle to produce enough leads to grow their business. What would you say if I told you that there's a way to generate new opportunities for your firm without cold-calling or mass email blasts? The answer is marketing automation.

    By • March 6, 2015