Content Marketing: Page 171

  • Top 5 Sports Sponsorships of 2014-15

    Sporting events create an enormous opportunity to reach consumers, but with limited sponsorship and marketing opportunities available, marketers are competing just as hard as the athletes, vying to win placement at these events. In order to win sponsorship roles, marketers are being challenged to become even more creative with their sponsorship campaigns.

    By • March 18, 2015

  • What the Changing Landscape in PR Means for Your Career

    The world of public relations has evolved substantially in recent years and logic dictates that this trend will only continue. Affected by such mediums as global communications, a shrinking marketplace, wider demographics and the proclivity to develop niche sectors, the approaches taken in regards to this malleable field likewise need to change.

    By • March 18, 2015

  • The Content Paradigm Shift

    Content curation tools are great. No, really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day.

    By • March 18, 2015

  • Should Travel Brands DO or BE Social?

    I know, the title of this post is not original. In fact, I thought we had laid that debate to rest a while back, in 2010 or 2011, perhaps. But here we are in 2015, and I find it fascinating to see how many brands still don't "get it" when it comes to social media.

    By • March 18, 2015

  • How Effective Is Your Email Marketing?

    Email is still one of marketing's greatest tactics, but how effective is your email marketing? It's cost effective (but not free), it's easy to plan and execute in advance and very few people don't access their email every single day, which means that in theory, the audience is engaged with the medium. So why do so many efforts fall flat?

    By • March 18, 2015

  • 5 Rules to Create an Awesome EBook to Market Your Business

    Writing an eBook to help with marketing your business is a tried and true tactic that a lot of businesses, both online and offline, have adopted. The rationale behind it is that an eBook offers something to the customer in exchange for something else, usually an email address and permission to be added to a mailing list. Lead generation through this way allows for follow-ups through email and is a great way to get people talking or simply interested in your product or service.

    By • March 17, 2015

  • How to Inspire Great Media Instead of Good Media from Blogger Partnerships

    We all know by now that partnering with bloggers is a necessary component to outreach marketing.

    By • March 17, 2015

  • Why Making Digital the DNA of Marketing Will Change Your Company

    Marketers must learn baseline digital skills to generate more revenue and positive career paths. To stay relevant and be media savvy in this day and age, marketers need to make digital skills part of their DNA.

    By • March 17, 2015

  • 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

    Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising.

    By • March 17, 2015

  • Anything Boys Can Rank, Girls Can Rank Better: Why Women Should Consider a Career in SEO or SEM

    Our society has unfortunately not yet fully embraced the fact that men and women can be equally talented when it comes to technical careers. SEO (search engine optimization) and SEM (search engine marketing, a.k.a. pay-per-click advertising on search engines) are certainly no exception. In fact, it seems as if these are some of the more intensely male-dominated sectors of the digital marketing industry to work in.

    By • March 16, 2015

  • The Psychology of Online Persuasion

    Nathalie Nahai postulates that there are three fundamental rules to understanding the secret to online success, and that every business - from the smallest mom and pop shop in the tiniest town, to the biggest fish in the vast Fortune 500 sea - could employ these secret rules to make their venture an absolute success.

    By • March 16, 2015

  • 10 Steps to Create Intelligent Content This Year

    You can look up all the different writing tips and tricks, but there might be one thing you're missing out on - writing intelligent content. I am going to take a look at just what intelligent content is, why you need it, and also focus on some great steps to help you achieve the best content this year.

    By • March 16, 2015

  • The Power of Audio Storytelling

    Robert McKee is a teacher of Story and author of the classic book "Story: Style, Structure, Substance and the Principles of Screenwriting." In this interview, he talks about the power of storytelling and what goes into creating a great, compelling story.

    By • March 16, 2015

  • Maximizing the Effectiveness of Content Personalization

    In today's world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy. This statistic is surprising because given the recent rise of inbound marketing, business that have no solidified content marketing strategy are missing out on one of the best ways to attract, intrigue, and convert customers.

    By • March 16, 2015

  • Keep Socializing, Just Stop Wasting Time and Money Doing It

    On social media, time is money. So, how can we get more followers, more shares, and more likes faster for less money? With a killer strategy. Here's a few ways you can get more bang for your buck with your social media marketing campaigns.

    By • March 16, 2015

  • Evergreen Content, Timely Distribution: Harnessing the Power of Social Media Trends

    Content marketing is one of the most successful marketing techniques used by businesses today. The key goal of content marketing is creating content that is valuable, relevant, and consistent. Content marketers' main aim is to attract a targeted audience composed of those who can influence customer action.

    By • March 16, 2015

  • 5 Do's and Dont's for Effective Prospecting

    Don't email contact@ or info@ looking to have a personal conversation. There are plenty of tools to get the actual email address of people so you can address them directly. Anything else makes you seem lazy and impersonal. I also love when people add the postscript "Are you not the right person? Please forward this to the person who is." Could you be any more lazy? Do I get a cut of your commission? Come on.

    By • March 16, 2015

  • It Is Time for a New Take on the Social Command Center

    Marketing executives are excited by the idea of the social command center as a way to organize many social streams into a single view. They envision a room full of interactive, responsive TV screens that show real-time activity across social networks, enabling instantaneous response and engagement with customers.

    By • March 15, 2015

  • Is Your Contact Page A Dead End?

    When someone decides to contact a company, they generally will figure that the contact page will be their best bet. Unfortunately, some contact pages are not so great at actually letting the user contact a real person in the company. Bizjournals just took a look at the contact challenge in Brandon Bruce's post on 6 must-have elements for your website contact page.

    By • March 15, 2015

  • Top 5 Nonprofit Email Newsletter Mistakes

    According to the Nonprofit Communications Trends Report for 2015, nonprofit marketers spend a great deal of time publishing email newsletters. After all, it's one of the most effective ways to stay in touch with supporters.

    By • March 14, 2015

  • 4 Examples of Effective Content Personalization

    Each of these companies has taken into account the types of information or data that their target customers would likely want to find and provided it to them. Amazon provides recommended products, Netflix provides recommended movies, Facebook provides relevant news, and Mapmyrun provides relevant data about your fitness progress.

    By • March 14, 2015

  • The Internet's Evolution to Authenticity: SEO vs Content Marketing

    The word on the "industry" street is that authentic people, and authentic writing, have finally come into vogue. According to Ad Age Magazine, companies (and recruiters alike) have learned from their past experiences in digital marketing and are quickly realizing that the long-lasting Google-lov...

    By • March 13, 2015

  • Creative Integrity

    Far too often when presenting creative concepts and programs to brand and marketing professionals, it becomes increasingly difficult to maintain the creative integrity of the program. Here are a few tips to help that process.

    By • March 13, 2015

  • Customer Experience Is Your Brand: Adobe Summit Inspirations, Day 1

    How do you differentiate? How do you stand above the crowd? How do you embrace real change? How and when do you disrupt the current status quo? This week I am at the Adobe Digital Marketing Summit in Salt Lake City, Utah. I was invited as an Adobe Insider to get a behind the scenes look at how Adobe is driving innovation and empowering their clients and community to change the world with amazing digital experiences.

    By • March 12, 2015

  • 6 Facebook Graph Search Tricks No One Talks About [Tutorial]

    Facebook graph search isn't just one of the most under-leveraged tools on Facebook, but also in the entire social media world as a whole. When used right, it can give you unparalleled insight into your audience as well as your competitors' audiences...if you ask the right questions.

    By • March 12, 2015