Content Marketing: Page 171

  • 3 Ways to Drive eCommerce Sales with Tumblr

    Tumblr has an active demographic that trends young and creative. There's gold in those hills, and too many businesses look past it. That's good news for you though. The fewer marketers there are on Tumblr, the easier it is for your content to stand out from the crowd.

    By • March 20, 2015

  • Food for Thought on Perceived Value of Your Products or Services

    In business schools and marketing seminars, offering discounts is almost universally given as a way to jumpstart sales and create customer interest. Things sometimes work that way, but we also have to be aware that asking people to give less for what we do or provide can also take away some of its perceived value in their minds. Do that too often, and you might not ever get it back

    By • March 20, 2015

  • Don't Be Creepy! Beware of Over-Personalization

    Companies need to beware of the dark side of content personalization. While personalizing content is good because it provides each customer with individualized treatment, there is a fine line between individualized treatment and creepiness.

    By • March 20, 2015

  • 5 Ways to Find Your Following With LinkedIn's New Audience Expansion Targeting

    If you're a B2B marketer, chances are that the things that cause you to grow a few extra gray hairs in your day to day are different than your B2C counterparts. Not only are the products more complicated to explain, but decisions often involve more than one person, making targeting and overall strategy tricky. So how can a business focused brand beat the odds and find the right audience? One-word: LinkedIn.

    By • March 20, 2015

  • 8 Winning Habits of Social Media's Top Brands

    It's no accident that Coca Cola, McDonalds, and Red Bull have invested heavily in their Facebook pages. Currently, the Coke page has over 94 million fans; McDonalds has over 57 million; and Red Bull tallies over 46 million fans. A look at their pages shows constant updates, interesting content, and a variety of CTAs.

    By • March 19, 2015

  • A Lesson in Ego Surfing: How Your Personal Brand Is Valued by Google

    Wil told me about how he periodically does an "ego surf" to check up on his own personal e-brand - he Googles himself to learn just how deeply his thought leadership has traveled into the interwebs. It turns out that there's another Wil Reynolds out there who happens to be a model (how's that for one's ego?).

    By • March 19, 2015

  • What Is a Digital Strategy?

    The ultimate goal of any effective digital strategy is high levels of engagement from your online community. High engagement means you're meeting the business goals you set out to achieve at strategy development stage. As marketers, it's important that we measure everything. Quantifying the value of social media for your business just takes a little time investment to learn how to suitably leverage the tools at your disposal.

    By • March 19, 2015

  • How to Build a First-Rate Team of Data-Driven Marketers

    Even though big data comes with its challenges, it isn't going anywhere. If we've collectively managed to create 90% of the world's data in the last 2 years alone, who knows what the next 2 years will look like? By building a data-driven marketing team now, you'll be well prepared for whatever the future can bring.

    By • March 19, 2015

  • 3 Tips for Finding the Best Time to Post on Facebook

    You've probably heard a ton of conflicting advice about the best time to post on Facebook. Here are 3 simple tips for finding the best times for YOUR fans and YOUR business.

    By • March 18, 2015

  • 3 Reasons to Require Verified Opt-In for Your Email Newsletter

    A verified opt-in is when you require people to click on a link in an email to confirm that they want to join your email list. Here's how it works: A website visitor enters their name and email into a form on your website. Once they submit the form, they automatically receive an email containing a link that they have to click on to activate their subscription.

    By • March 18, 2015

  • Top 5 Sports Sponsorships of 2014-15

    Sporting events create an enormous opportunity to reach consumers, but with limited sponsorship and marketing opportunities available, marketers are competing just as hard as the athletes, vying to win placement at these events. In order to win sponsorship roles, marketers are being challenged to become even more creative with their sponsorship campaigns.

    By • March 18, 2015

  • What the Changing Landscape in PR Means for Your Career

    The world of public relations has evolved substantially in recent years and logic dictates that this trend will only continue. Affected by such mediums as global communications, a shrinking marketplace, wider demographics and the proclivity to develop niche sectors, the approaches taken in regards to this malleable field likewise need to change.

    By • March 18, 2015

  • The Content Paradigm Shift

    Content curation tools are great. No, really, they are, except all they do is pull the content in and that really is just half the battle. The content game played by every brand, everywhere, in some way, shape or form, is finding that content, every day, manually interpreting it and then tailoring it to their audience and then pushing it out. Every day.

    By • March 18, 2015

  • Should Travel Brands DO or BE Social?

    I know, the title of this post is not original. In fact, I thought we had laid that debate to rest a while back, in 2010 or 2011, perhaps. But here we are in 2015, and I find it fascinating to see how many brands still don't "get it" when it comes to social media.

    By • March 18, 2015

  • How Effective Is Your Email Marketing?

    Email is still one of marketing's greatest tactics, but how effective is your email marketing? It's cost effective (but not free), it's easy to plan and execute in advance and very few people don't access their email every single day, which means that in theory, the audience is engaged with the medium. So why do so many efforts fall flat?

    By • March 18, 2015

  • 5 Rules to Create an Awesome EBook to Market Your Business

    Writing an eBook to help with marketing your business is a tried and true tactic that a lot of businesses, both online and offline, have adopted. The rationale behind it is that an eBook offers something to the customer in exchange for something else, usually an email address and permission to be added to a mailing list. Lead generation through this way allows for follow-ups through email and is a great way to get people talking or simply interested in your product or service.

    By • March 17, 2015

  • How to Inspire Great Media Instead of Good Media from Blogger Partnerships

    We all know by now that partnering with bloggers is a necessary component to outreach marketing.

    By • March 17, 2015

  • Why Making Digital the DNA of Marketing Will Change Your Company

    Marketers must learn baseline digital skills to generate more revenue and positive career paths. To stay relevant and be media savvy in this day and age, marketers need to make digital skills part of their DNA.

    By • March 17, 2015

  • 71 Digital Marketing Resources on Growth, Retention, Optimization and Analytics

    Here's the ultimate list of useful and inspiring digital marketing resources on optimization, growth, analytics, retention, SEO and online advertising.

    By • March 17, 2015

  • Anything Boys Can Rank, Girls Can Rank Better: Why Women Should Consider a Career in SEO or SEM

    Our society has unfortunately not yet fully embraced the fact that men and women can be equally talented when it comes to technical careers. SEO (search engine optimization) and SEM (search engine marketing, a.k.a. pay-per-click advertising on search engines) are certainly no exception. In fact, it seems as if these are some of the more intensely male-dominated sectors of the digital marketing industry to work in.

    By • March 16, 2015

  • The Psychology of Online Persuasion

    Nathalie Nahai postulates that there are three fundamental rules to understanding the secret to online success, and that every business - from the smallest mom and pop shop in the tiniest town, to the biggest fish in the vast Fortune 500 sea - could employ these secret rules to make their venture an absolute success.

    By • March 16, 2015

  • 10 Steps to Create Intelligent Content This Year

    You can look up all the different writing tips and tricks, but there might be one thing you're missing out on - writing intelligent content. I am going to take a look at just what intelligent content is, why you need it, and also focus on some great steps to help you achieve the best content this year.

    By • March 16, 2015

  • The Power of Audio Storytelling

    Robert McKee is a teacher of Story and author of the classic book "Story: Style, Structure, Substance and the Principles of Screenwriting." In this interview, he talks about the power of storytelling and what goes into creating a great, compelling story.

    By • March 16, 2015

  • Maximizing the Effectiveness of Content Personalization

    In today's world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI) surveyed businesses about the state of their content marketing strategies and found nearly two-thirds reported their organizations had no documented strategy. This statistic is surprising because given the recent rise of inbound marketing, business that have no solidified content marketing strategy are missing out on one of the best ways to attract, intrigue, and convert customers.

    By • March 16, 2015

  • Keep Socializing, Just Stop Wasting Time and Money Doing It

    On social media, time is money. So, how can we get more followers, more shares, and more likes faster for less money? With a killer strategy. Here's a few ways you can get more bang for your buck with your social media marketing campaigns.

    By • March 16, 2015