Content Marketing: Page 183

  • 10 Social Media Resolutions

    Like most people do this time of year, we have been taking a look at the events of the past year, and are planning for the year to come. As we make our own marketing resolutions for 2015, we thought our readers might also benefit from some suggestions.Below you'll find our Top 10 Social Media Res...

    By • Jan. 5, 2015

  • Beyond Content Shock: The Defining Trend of 2015 Is Content Ignition

    I'd like to share an email I recently received ...Dear Mark:I am the founder of a sporting goods company in the Pacific Northwest. We occupy (and dominate) a small but profitable extreme sport niche.We are certainly a conversational company with passionate fans and we have worked hard to engage a...

    By • Jan. 5, 2015
  • SMT Expert

    4 Ways to Ignite Content

    Some of you have heard of Mark Schaefer's Content Shock theory. Put simply, content marketing is such an effective marketing strategy that we've become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received fro...

    By • Jan. 5, 2015

  • 11 Tips to Stretch Your PPC Budget

    At least once in your professional life you tried using Google Adwords as part of your marketing activities. It might have gone well for a while, it might have failed right away. However, I'm quite sure you have this internal feeling you cannot ignore. Without noticing you became part of the Goog...

    By • Jan. 5, 2015

  • Content Marketing Lessons Learned From Our Best Performing Blog Posts

    A quick check of my Twitter feed told me it's that time of year: when bloggers write about their most popular posts from the last year.Everyone is doing it. Jay Baer, Copyblogger, Moz and HubSpot, to name a few.It's definitely a useful exercise to discover what's working (and what isn't).Hopefull...

    By • Jan. 5, 2015

  • 5 Digital Marketing Resolutions to Rock the Web in 2015

    If you want to rock the web you need a clearly defined strategy that integrates digital marketing, print marketing, and online and offline advertising.The success and future of your business relies on an effective marketing strategy.How to Rock Digital Marketing1. ContentAre you tired of hearing ...

    By • Jan. 5, 2015

  • 2015 Content Marketing Predictions [INFOGRAPHIC]

    Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of "predictions" columns and other content items coming out.Last month, the Content Marketing Institute was kind enough to include my thoughts in their annual predictions piece. Earlier this week, a nice infographi...

    By • Jan. 5, 2015

  • 4 Skills To Look For In Content Marketers In 2015

    Content marketing is evolving rapidly - here's what to look for when hiring the ones who run the show in 2015.Top content marketers aren't born - they're made. It takes a special mix of creativity, analytical skills and business acumen to successfully manage a content marketing strategy. Since c...

    By • Jan. 4, 2015

  • 2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

    For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently. Top brands that achieve great success use ...

    By • Jan. 4, 2015

  • Tips to Keep Your Blog Readers Coming Back

    There are all types of blogs whether it be a mommy blog, fitness blog, personal blog, or business' blog. For the sake of this article we will focus on the blog of a business or a blog that is used to generate a solid amount of income. Having a blog for your business website is imperative to being...

    By • Jan. 4, 2015

  • You Can't Buy Your Way Into the Cool Kids Club

    As consultants, it is our job to advise our clients about the best strategies and tactics to accomplish their business objectives.Sometimes this includes paid advertising.Google Adwords, Facebook Ads, and other paid online advertising are very effective ways to get in front of an audience. There...

    By • Jan. 3, 2015

  • The Most Effective Way To Focus Your Content

    There really isn't a way to separate content from optimizing your site for search. That's because content is what searchers are looking for - although when we are struggling to come up with keywords, coding, and other SEO stuff, it's easy to lose sight of the fact. We need to always keep the user...

    By • Jan. 3, 2015

  • Social CRM: The Marketing to Sales to Customer Service Cycle in 1 Click

    We all know that social media as a marketing and sales tool grew out of its infancy stage quite a bit ago. If you still need one final piece of proof that it has become a mainstream business channel (other than the fact that every major business uses it heavily, of course), consider that marketin...

    By • Jan. 3, 2015

  • 3 Keys to Thrive as Facebook Gets Less Promotional

    By now we are all aware Facebook's organic reach plummeted in 2014. An Ogilvy analysis found that organic posts' reach fell from 12% to 6% over the five-month period of October 2013 to February 2014. Unfortunately for brands, this number is about to take another dive... and not in a good directio...

    By • Jan. 3, 2015

  • 5 Things You Should be Posting on Twitter

    Unless you've been living under a rock for the past decade, you have probably heard of Twitter. It is become a powerful branding tool that has enabled businesses of all sizes to get the word out about their company. While many people prefer to post links or text in their tweets, it can be a littl...

    By • Jan. 2, 2015

  • 9 Expert Predictions for Social Media in 2015

    Social media has grown up in 2014, with the largest social networks reaching hundreds of millions of people daily. This makes for a very convenient, instantaneous way for advertisers to share content and marketing companies to get an idea of the kind of demographics that use their product.2015 lo...

    By • Jan. 2, 2015
  • SMT Expert

    People Expect 3 Things from Your Brand on Social Media

    Much like the lottery, you have to play to win with social media. Don't take my word for it, new studies have come out showing what people expect from brands on social media sites. Social marketers constantly find themselves having to defend social media and prove its value. Well, thanks to these...

    By • Jan. 2, 2015

  • Social Media 2015: 10 Perspectives

    Social media saw some big shifts in 2014, but what will 2015 bring? The only thing that is certain is that change will continue and at least one new network will come along and surprise everyone with how quickly it gets broadly adopted. In the meantime here are ... 10 Views of What 2015 Will Brin...

    By • Jan. 2, 2015

  • 15 Digital Marketing and Social Media Trends That Will Shape 2015

    It's that time of year again. The time where we reflect on the time gone by and look to the future on what we can do better.2014 was an amazing year for social media and small business. Many of the predictions I put out last year came true. We've seen a lot of great technology and strategies play...

    By • Jan. 1, 2015

  • Content Marketing Tips: Sage Advice from World Class Writers

    Question: What do you get when A-list bloggers like Pat Flynn and Neil Patel (and many other rockstar industry leaders) take the time to share their 1 best writing tip to improve your content marketing results?MASSIVE VALUE!That's what I'd like to share with you in this post. I've contacted a sel...

    By • Jan. 1, 2015

  • Driving Traffic With Content: 12 Content Marketing Leaders Reveal the Truth

    Content is king; just ask Google. That being said, the adage falls flat when your content hides behind a veil of secrecy the NSA would envy. The fact is, there is not only plenty of dubious content published online every day, there is a boatload of really fantastic stuff as well. Is your organiza...

    By • Dec. 31, 2014

  • 3 Digital Marketing Predictions for 2015

    Another year in the evolution of digital marketing has come and gone. Some former best practices fell by the wayside - some strategies considered essential only 12 months ago have died out, drifting off to the virtual graveyard in the cloud(s). The decline of organic reach on Facebook, the contin...

    By • Dec. 31, 2014

  • The 5 Best Ways to Grow Your Instagram Following

    Instagram recently hit 300 monthly active users - there is officially no more denying the power of the network. Despite this, many businesses are hesitant to invest time and money into building a following. In this article I will lay out the 5 best ways to grow your business' Instagram following.

    By • Dec. 31, 2014

  • Top 4 Digital Marketing Trends for 2015

    Digital marketing continues to be a top priority for both B2B and B2C companies as we get closer to the New Year. In fact, more than 50% of companies plan on increasing their digital marketing budgets by an average of 17% for 2015, according to Gartner.As 2014 comes to an end, let's take a look a...

    By • Dec. 31, 2014

  • 30+ Social Media Predictions for 2015

    The end of a year, and beginning of a new one, is always a fun-filled time for marketers. On one hand, there's a deep sense of reflection around the year that was - or wasn't - and a heightened sense of optimism filled with new objectives which lie in the year ahead.Going into 2014, there were ma...

    By • Dec. 31, 2014