Content Marketing: Page 182

  • Unilever Partners With SheKnows Influencers to Target Child Hunger in U.S.

    "I never go to bed hungry," remarked Henry, a young "Hatchling," in a new Hatch Hunger Project video produced by SheKnows Media, in partnership with Unilever's Project Sunlight. In its first joint campaign with BlogHer since acquiring the platform, SheKnows is leveraging the property's impressiv...

    By • Dec. 28, 2014

  • 10 Experts Predict Digital Marketing Trends for 2015

    Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die?I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn't brief any of them on what the other ...

    By • Dec. 28, 2014

  • 9 Impressive Social Advertising Campaigns from 2014

    Social media provides marketers with a wealth of powerful tools. Being global, it has the potential to connect your brand to the whole world, and it's free.Businesses often have entire teams dedicated to social media marketing, and use multiple platforms and techniques to reach their target audie...

    By • Dec. 27, 2014

  • When Is a Follower Not a Follower? When It's a Bot

    Have you ever opened a gift that really wasn't all that great? It was a filler - something that made your pile of presents look bigger than it actually was. This time of year is legendary for gifts being returned because it happens to all of us. The pressure to give what looks like a lot of gifts...

    By • Dec. 26, 2014

  • Pricing Strategy: How to Raise Prices Without Losing Customers

    Pricing, and specifically the issue of raising prices, is a very complicated part of eCommerce. One which merchants often think about with dread. There are times though when it becomes necessary to raise prices in order to keep up with rising costs of supplies, to increase profit margins, or for ...

    By • Dec. 26, 2014

  • Social Business in a Mobile World

    You're not imagining it, mobile devices really are everywhere. Statistics show that 90 percent of American adults own a cell phone and 58 percent of them are smartphones. When people aren't texting or checking email, they're surfing the internet or checking their social networks. Sometimes even w...

    By • Dec. 25, 2014

  • A Recap of Social Media Happenings for 2014

    Another year quickly has gone by in the world of social media marketing. A lot of different things happened during the entire year and social media became increasingly popular specially in the mobile space. A new infographic published Dec. 20, 2014 on Visual.ly highlights the prevalent trends and...

    By • Dec. 25, 2014

  • Why Your Content Marketing Strategy Is Failing

    For years, marketers have been told that content is king. As search engines, particularly Google, have made repeated tweaks to their algorithms, the emphasis on quality content has increased. As a result, the onus has been placed on brands to step up their game in terms of content marketing. From...

    By • Dec. 23, 2014
  • SMT Expert

    The Top 10 AdWords Features of 2014

    What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to!Google is constantly running tests and releasing new ...

    By • Dec. 23, 2014

  • A Year of Valuable Social Media Insights for Marketers

    Social media's disruptive influence is felt everywhere. It continues to challenge legacy companies, wrongfoot celebrities and trip-up politicians. In the topsy-turvy world of today suggests that the perceived 'problem' is frequently the solution. It is with this in mind that Social Media Today l...

    By • Dec. 23, 2014

  • Social Media Influences on Fashion

    Social media has become a part of our globally connected world in multiple ways, and most recently the fashion industry is seeing a major shift in its inspiration for designs and trends, all thanks to social media and blogging sites like Facebook, Twitter, Instagram and Tumblr.In the fashion indu...

    By • Dec. 23, 2014

  • Email Marketing: The Pros and Cons

    Properly marketing a brand or business today is not only limited to traditional print advertisements and online ads. Instead, there are plenty of mediums to choose from varying from email marketing to social media. Understanding the pros and cons of using email marketing and how to do so effectiv...

    By • Dec. 23, 2014

  • How to Stay in Good B2B Marketing Shape Over the Holidays

    With less than a week till Christmas the holiday season in general, you may have already mentally checked out for the year. However, you may also be wrapping the last of your marketing campaigns for 2014 and carefully analyzing your 2015 plan to know where to start when you come back in January.W...

    By • Dec. 23, 2014

  • 5 Retailers Who Nailed It This Holiday Season

    Here's a look at five holiday campaigns that topped the "nice" list for us this year due to their creativity, as well as their imaginative integration of digital and social.

    By • Dec. 22, 2014

  • Creating Buyer Personas: Where to Start?

    Before you can really start to build out your content and sales strategies, you'll need to take a step back and define all of the potential people that will come through your online door. In the form of buyer personas, you can really get to know each customer that comes to you in more depth than...

    By • Dec. 22, 2014

  • 8 Reasons Your Local Business Needs Yelp

    Yelp, the company that relies on crowdsourcing for reviews and user recommendations, is most closely associated with diners and local eateries. It might surprise you, though, to find out that Yelp's biggest category isn't restaurants, it's shopping. In fact, with over 20 categories of businesses ...

    By • Dec. 22, 2014

  • Mobiles Will Combine New Human Interface Advances

    The introduction of progressive smartphone designs have truly been a game changer in consumer electronics -- essentially re-imagining the user interface (UI) on a hand-held device. Meanwhile, user expectations have been elevated, as these devices are applied in a broader range of use-cases.The re...

    By • Dec. 22, 2014

  • What If You Shared Your Deal Strategy With Your Customer?

    I had a fascinating conversation with Gerald Vanderpuye today. He shared what many of us would think as the Nightmare To End All Nightmares.He was working a huge deal, it was important to the company's ability to make their numbers for the quarter. Deals like that get a lot of visibility all th...

    By • Dec. 21, 2014

  • LinkedIn Will Be a Powerhouse in 2015

    When you think of social networks, Facebook or Twitter is probably the first thing that comes to mind -- but they're not the only game in town. There's another popular platform that's used by 332 million people worldwide and gains two new members every second. At least 40 percent of its users che...

    By • Dec. 21, 2014

  • Top 5 Social Media Tricks for 2015

    In any profession, the end of the year is a great time to reflect on all of your successful endeavors over the past 365-days. The same can be said for the constant changing landscape of social media marketing. Whether you have drastically increased your organic following on Twitter or launched yo...

    By • Dec. 21, 2014

  • Everyone's Thrilled About Content Marketing ... and Failing Miserably [INFOGRAPHIC]

    "Content Is King," is the phrase we've heard everywhere for the last five to seven years. (Though the dictum is 18 years old, first coined by Bill Gates back in 1996.)But if content is king, why is content marketing not working for so many businesses? Wouldn't the methodical, practiced disseminat...

    By • Dec. 20, 2014

  • Which Comes First, The Audience Or The Product?

    Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a "how-to-think" post, and he proposes a different approach to the subject. 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers reverses the traditional tim...

    By • Dec. 20, 2014

  • The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

    Whether you are a casual news observer or a rabid consumer, you've heard some degree of buzz about Sony Pictures Entertainment's heavily promoted new film, "The Interview," which depicts a satirical attempt to assassinate the huggable North Korean dictator, King Jong Un. And following a cyber at...

    By • Dec. 20, 2014

  • SMT Shorts: Amber Armstrong on Influencers and Employee Advocacy

    Welcome to our latest edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Amber Armstrong, Program Director of Social Business Market Making and evangelism at IBM, discussed how to work with influencers and how to build...

    By • Dec. 19, 2014

  • Travel Advertising Trends for 2015 [INFOGRAPHIC]

    In many ways, 2015 should be the year when video marketing makes giant strides in the travel and hospitality vertical. We can also expect social and mobile to become more mainstream, in particular within the realm of local search, thus getting the industry closer to that ever elusive so-lo-mo rea...

    By • Dec. 19, 2014