Content Marketing: Page 182

  • 5 Ways to Know Which Social Media Platforms Your Brand Should Use

    There are more than 1.73 billion people across the world who use social media platforms to connect with others. For a business, this is huge; more people than ever before also use social media platforms to compare products, have discussions about brands, and seek business recommendations from fri...

    By • Jan. 8, 2015

  • 6 Trends That Might Impact Marketing to Moms in 2015

    It's time for marketers and brands to think about their game plan for the new year. However, this process is not only about new strategies and new budgets. Mom-focused marketers also need to stay on top of developing industry trends that will keep their brand relevant in a very crowded market.A n...

    By • Jan. 7, 2015

  • How Important Will Content Marketing Be in 2015?

    Now that we are in the start of a brand new year, you might be asking yourself what marketing tactics you will implement for your brand in 2015. You know about all of the Internet marketing techniques, from social media marketing to building links. However, content marketing has been buzzing as a...

    By • Jan. 7, 2015

  • Reputation Management: Prevention vs. Reaction

    One of the most important aspects of your business today is your reputation. Since the world is becoming so socially connected, word of mouth and consumer reviews can dictate whether a business is successful or not. Reputation management is more about prevention than it is about reacting to one o...

    By • Jan. 7, 2015

  • How Is an Email List Like the Golden Gate Bridge?

    Painting the Golden Gate Bridge is a never-ending task.We're all familiar with the anecdote. A team of painters works full time to preserve the structural integrity of the Bridge as it's perpetually besieged by salt-laden fog and time. A fresh coat of paint is not just for looks, it's an essentia...

    By • Jan. 7, 2015

  • 3 Things to Know Before Undergoing a Rebrand

    As the new year has quickly snuck up on us, the pursuit for inspired new beginnings has begun. Right and left, we see the gyms filling up with people desperately fighting to shed the results from holiday comfort food, cars on the highways earlier in the morning for an earlier arrival to work, and...

    By • Jan. 7, 2015

  • How to Break Your Traditional Social Marketing Habits

    Traditional social marketing is now a thing-a real term that people use to describe a marketing style that encompasses platforms like Facebook and Twitter, but also may or may not induce sound sleep.To some of you, this may come as a shock, or perhaps incite a little laughter. Facebook and Twitte...

    By • Jan. 7, 2015

  • 7 Ways Social Media Can Improve Your Online Reputation Management

    Since online reputation management is important in building your business, you should make every effort to maximize your name. To build a strong business portfolio you should consider getting into social media and reaping the benefits. Steering your business on the right course by using social me...

    By • Jan. 7, 2015

  • The 7 Ingredients for a Highly Successful Content Marketer

    What are the characteristics of a "get the job done" content marketer?A little research shows that businesses see the content marketer as little more than a slightly more organized blogger. There are literally millions of articles on how to do content marketing but the information cupboard on ho...

    By • Jan. 7, 2015

  • What Retailers Can Learn and Leverage from E-commerce

    Since the dawn of e-commerce, the death of retail has been forecasted frequently. While there is no doubt that changes have come to traditional retail, it is obviously still around. Even so, e-commerce has certainly made an impact, particularly in the apparel and electronics sectors. Venture Beat...

    By • Jan. 6, 2015
  • SMT Expert

    Pinterest Opens Promoted Pins to All US Marketers for 2015

    Social network Pinterest has given US advertisers a new advertising tool to kick off the New Year. As of January 1st, the Promoted Pins ads first launched in September 2013 and available only to select brand partners in 2014 has been open to all advertisers.Early Pinterest brand partners includin...

    By • Jan. 6, 2015

  • The Interview: Some Lessons for Healthcare PR

    It's that time of year where I should be writing about my highlights for healthcare in 2014, but I'm not going to, for two reasons. Firstly, it's already being done by many others who can write far more eloquently and with more authority on specific healthcare topics than I can, and secondly, bec...

    By • Jan. 6, 2015

  • 4 Best Practices to Connect Locally on Facebook and Twitter

    Social media, particularly Facebook and Twitter, is one of the best marketing tools a company can employ to connect locally with customers. But how do you get the most value out of these social media tools?How to Connect Locally on Facebook and TwitterIntroduce Yourself (Often)Think about your be...

    By • Jan. 6, 2015

  • The Pros and Cons of Social Media Press Releases

    If you're in charge of your company's public relations, one form of outreach that you may have questions about are social media press releases. A social media press release isn't all that different from a traditional online release, but there are some differences you should pay attention to. With...

    By • Jan. 6, 2015

  • 5 Social Selling Resolutions Worth Sticking to in 2015

    The ball has dropped. The confetti, fireworks, and 2015 party supplies have likely been put away or discarded. But what's not so quick to fade away is the hope and inspiration that fills the New Year.Whether you were shoulder-to-shoulder in a crowded New Year's party or gathered around the TV wit...

    By Koka Sexton • Jan. 5, 2015
  • SMT Expert

    7 Places to Learn to Code - for Free!

    Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding.Nowadays, you don't have to go back to college (and take on the huge loan or remortgage your house) to get up to speed.The ability to...

    By • Jan. 5, 2015

  • 10 Social Media Resolutions

    Like most people do this time of year, we have been taking a look at the events of the past year, and are planning for the year to come. As we make our own marketing resolutions for 2015, we thought our readers might also benefit from some suggestions.Below you'll find our Top 10 Social Media Res...

    By • Jan. 5, 2015

  • Beyond Content Shock: The Defining Trend of 2015 Is Content Ignition

    I'd like to share an email I recently received ...Dear Mark:I am the founder of a sporting goods company in the Pacific Northwest. We occupy (and dominate) a small but profitable extreme sport niche.We are certainly a conversational company with passionate fans and we have worked hard to engage a...

    By • Jan. 5, 2015
  • SMT Expert

    4 Ways to Ignite Content

    Some of you have heard of Mark Schaefer's Content Shock theory. Put simply, content marketing is such an effective marketing strategy that we've become oversaturated, making it increasingly difficult for businesses to break through the noise. Such was the case in a recent email Mark received fro...

    By • Jan. 5, 2015

  • 11 Tips to Stretch Your PPC Budget

    At least once in your professional life you tried using Google Adwords as part of your marketing activities. It might have gone well for a while, it might have failed right away. However, I'm quite sure you have this internal feeling you cannot ignore. Without noticing you became part of the Goog...

    By • Jan. 5, 2015

  • Content Marketing Lessons Learned From Our Best Performing Blog Posts

    A quick check of my Twitter feed told me it's that time of year: when bloggers write about their most popular posts from the last year.Everyone is doing it. Jay Baer, Copyblogger, Moz and HubSpot, to name a few.It's definitely a useful exercise to discover what's working (and what isn't).Hopefull...

    By • Jan. 5, 2015

  • 5 Digital Marketing Resolutions to Rock the Web in 2015

    If you want to rock the web you need a clearly defined strategy that integrates digital marketing, print marketing, and online and offline advertising.The success and future of your business relies on an effective marketing strategy.How to Rock Digital Marketing1. ContentAre you tired of hearing ...

    By • Jan. 5, 2015

  • 2015 Content Marketing Predictions [INFOGRAPHIC]

    Happy New Year! With 2015 having arrived, we should not be surprised to see a slew of "predictions" columns and other content items coming out.Last month, the Content Marketing Institute was kind enough to include my thoughts in their annual predictions piece. Earlier this week, a nice infographi...

    By • Jan. 5, 2015

  • 4 Skills To Look For In Content Marketers In 2015

    Content marketing is evolving rapidly - here's what to look for when hiring the ones who run the show in 2015.Top content marketers aren't born - they're made. It takes a special mix of creativity, analytical skills and business acumen to successfully manage a content marketing strategy. Since c...

    By • Jan. 4, 2015

  • 2015: Social Media Marketing Trends You Cannot Miss [INFOGRAPHIC]

    For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently. Top brands that achieve great success use ...

    By • Jan. 4, 2015