Content Marketing: Page 185

  • Everyone's Thrilled About Content Marketing ... and Failing Miserably [INFOGRAPHIC]

    "Content Is King," is the phrase we've heard everywhere for the last five to seven years. (Though the dictum is 18 years old, first coined by Bill Gates back in 1996.)But if content is king, why is content marketing not working for so many businesses? Wouldn't the methodical, practiced disseminat...

    By • Dec. 20, 2014

  • Which Comes First, The Audience Or The Product?

    Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a "how-to-think" post, and he proposes a different approach to the subject. 5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers reverses the traditional tim...

    By • Dec. 20, 2014

  • The Lost Opportunity of Sony Pictures' Self-Inflicted Reputation Wound

    Whether you are a casual news observer or a rabid consumer, you've heard some degree of buzz about Sony Pictures Entertainment's heavily promoted new film, "The Interview," which depicts a satirical attempt to assassinate the huggable North Korean dictator, King Jong Un. And following a cyber at...

    By • Dec. 20, 2014

  • SMT Shorts: Amber Armstrong on Influencers and Employee Advocacy

    Welcome to our latest edition of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Amber Armstrong, Program Director of Social Business Market Making and evangelism at IBM, discussed how to work with influencers and how to build...

    By • Dec. 19, 2014

  • Travel Advertising Trends for 2015 [INFOGRAPHIC]

    In many ways, 2015 should be the year when video marketing makes giant strides in the travel and hospitality vertical. We can also expect social and mobile to become more mainstream, in particular within the realm of local search, thus getting the industry closer to that ever elusive so-lo-mo rea...

    By • Dec. 19, 2014

  • Top 7 SEO and Content Predictions for 2015

    In just two weeks we'll be into 2015 (scary, I know!) - so with that in mind, today seemed like the perfect time to start looking ahead to 2015 to see what the next 12 months might hold for the digital industry.Seeing as how I work mainly in SEO and Content, I thought I'd throw my two cents in an...

    By • Dec. 19, 2014

  • Are You Leveraging Trends Organically?

    Time Magazine recently published an article about Pantone unveiling its new Color of the Year for 2015. Author Tynan Sinks claims boredom over the manufactured trend, arguing that anything truly trendy, happens organically:People see something, respond to it, and incorporate it into their own liv...

    By • Dec. 19, 2014

  • The End of the Beginning: Season 1 of "Serial" Is Officially Over

    The first season of the true crime podcast "Serial" has officially come to an end. This investigative journalism podcast quickly became a cultural phenomenon making everyone ask, "Have you listened to 'Serial'?" Since October, listeners waited patiently each Thursday to download the latest episod...

    By • Dec. 19, 2014

  • 5 More Marketing Trends for Your 2015 B2B Marketing Plan

    If you read my last post, which spurred this follow-up post, then you know that you have nine business days to get your B2B marketing plan done for 2015. Get on it, slow guy. Like now.While the discussion of the five content marketing trends that should fuel your B2B marketing plan was an active ...

    By • Dec. 19, 2014

  • Marketing a Mystery: Why Nokia's Social Strategy Didn't Work

    Nokia recently tried their hand at a social media teaser campaign for a new product they were about to launch. Attempting to emulate giants like Apple and Google didn't seem to go all that well for the Finnish company, though.Nokia Was Up to SomethingThe former handset manufacturer - Nokia recent...

    By • Dec. 19, 2014

  • Lessons from Fashion: Omnichannel Shapes Cultural Brands

    L2 Think Tank has just released its "Fashion 2014" report, and for the very first time in three years, Burberry has lost its #1 position. Gucci and Coach have just become the digital elites according to this report. Among other insights is the domination of Kering Group on LVMH.Facebook strategy ...

    By • Dec. 19, 2014

  • Planning Your 2015 Marketing Budget

    Let's be smart marketers. Smart marketers evaluate what works and where others are seeing success, so we did some digging to review 2014 and what's coming up in 2015. Here's what we found:Putting dollars behind digital content and distribution is becoming increasingly important as a more technolo...

    By • Dec. 19, 2014

  • What's Next for Social Marketing in 2015?

    As we enter 2015, it's a good time to take stock of how far social marketing has come, and where it might be headed.The lion's share of social marketing attention this year has centered around organic reach, specifically the steps Facebook has taken to decrease it for marketing messages. Twitter...

    By • Dec. 19, 2014

  • 6 Pragmatic Content Marketing Predictions for 2015

    The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015.It's hard to believe CMI has been publishing predictions on "content marketing" for sev...

    By • Dec. 18, 2014

  • Native Ad Spending to Soar in 2015

    There are many different types of native ads, and two of the most common ones are search advertising as well as content marketing, the latter being particularly useful for businesses who are trying to increase their brand awareness, to diversify their target market as well as to boost their reven...

    By • Dec. 18, 2014

  • Social Ad Spending to Double in Next 5 Years [INFOGRAPHIC]

    Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from Invesp. Ad revenues are expected to go from $5.1 billion (last year) to $15 billion in 2018, a 194% increase.And the mobile sector is expected to see even more growth,...

    By • Dec. 18, 2014

  • How Smiling Can Increase Your Facebook Reach

    I always wonder. Should I entice our audience with a thought-provoking question? Or cut to the chase with a bold statement, ending with an exclamation mark?When in doubt, I look at the data. So I took a look at 3000 Facebook posts published within the past few weeks. This is what I found:We shout...

    By • Dec. 18, 2014

  • Wrapping Up 2014 in Social Media

    2014 was yet another year of growth and innovation in social media. These 5 major trends are predicted to stick around in 2015.1. Businesses going social.Social media is becoming increasingly important for businesses, so don't expect it to go away anytime soon. Throughout 2014, we have seen a gro...

    By • Dec. 18, 2014

  • Getting Past Social Media Basics and Tapping into the Power of the Latest Social Media Platforms

    Facebook. Twitter. Instagram. Pinterest. LinkedIn. They may be the most well known social media platforms, but right behind them is an entire cadre of social media platforms. While you may not be familiar with some of the newest social media channels, they offer tremendous potential.ElloEllo is o...

    By • Dec. 18, 2014

  • eCommerce Trends and Predictions for 2015

    2014 is all but over, so marketers are now turning their attentions to 2015. What challenges does the New Year hold and how will your business face them? Here we look at four trends that we think will continue to be big news in the coming year.ShowroomingShowrooming continues to increase in impor...

    By • Dec. 18, 2014

  • How eCommerce Brands Recreate the Offline Christmas Experience Online

    Christmas time is by far the biggest sales period of the year. When it comes to online shopping, marketers need to look for ways to keep their customers engaged. Compared to "offline shopping", there are no inviting, creative window displays or in-store experiences to attract potential buyers. So...

    By • Dec. 17, 2014

  • Your 2015 Content Marketing Strategy: 6 Magic Questions

    Yes, it's true that we only have two weeks and some change left in 2014, but - hey, where are you going? Come back - it'll be OK, I promise!Believe it or not, you still have time to put together a powerful content marketing strategy that will rock the house in 2015!Now, a lot of so-called gurus l...

    By • Dec. 17, 2014

  • Brandwatch Joins Forces with PeerIndex

    Today, Brandwatch, a leading social intelligence technology company, announced that it was acquiring PeerIndex, an influencer-mapping tech company.PeerIndex, based in London, owns the world's largest independent Twitter author database."Content without context only goes so far, and we're telling ...

    By • Dec. 17, 2014

  • 4 Social Media Lessons from Oreo's #DeckTheBalls

    Let's face it. With so much content being produced everyday, it's hard for any brand to stand out from all the noise on social media. Tack on the holiday season filled with promotions, gift ideas and deals galore and it's a tough feat to make any kind of splash right now. You have to work hard to...

    By • Dec. 17, 2014

  • 3 Ways Cause Marketing Can Help Your Brand

    'Tis the season for businesses to feast on holiday-fueled revenue, but are you getting the most out of the holidays with those sales strategies you've used year after year? If you're wondering what else you can do to boost sales for the last little bit of the year, consider "cause marketing."Caus...

    By • Dec. 17, 2014