Content Marketing: Page 186

  • How to Make Your eCommerce Site More Inviting

    What is the first thing that happens when you walk into a department store? You're greeted by friendly (sometimes overly friendly) salespeople who are happy to accommodate you. If this is carried out successfully it can make a huge difference in the customer's shopping experience. And as we know,...

    By • Dec. 17, 2014

  • Forget Facebook and Learn How to Win Back Your Audience

    Every day a new story hits my inbox discussing Facebook, its changes, its current state, and ultimately, the prospects of its demise. The one fact that most people are not writing about is that Facebook is just a tool. The service was not supposed to be the Holy Grail; just one of many tools used...

    By • Dec. 16, 2014

  • 4 Content Marketing Trends to Follow in 2015

    When you're looking at the factors that'll be the most influential in determining search engine rankings, it's essential to remember that long-form, high-quality content with plenty of social media actions is going to be one of the biggest deciders. Something else that's worth bearing in mind is ...

    By • Dec. 16, 2014

  • Top 4 Examples of Vine Brand Storytelling to Date

    The launch of the web version of Twitter's Vine has seen to some truly creative marketing this year- challenging brands to find more innovative ways of capturing their audiences attention in a very fragmented media landscape. According toFastCompany, "a branded Vine is four times more likely to b...

    By • Dec. 16, 2014

  • How to Develop a Strong Content Marketing Strategy for a Successful Blog

    A blogger's success is measured by the goals he has achieved through blogging. For each entrepreneur, the purpose of their blogging efforts is different. Some focus on increasing email subscribers, driving traffic to their product pages, generating potential clients, or growing exposure to their ...

    By • Dec. 16, 2014

  • How to Use Your Image Portfolio to Go Viral on Social

    Social sharing must be built into every aspect of what we do today. Make it easier for others to interact with you on your site and in your social networking accounts. Above all, ensure it is obvious how they can share what you do. Creating a portfolio of compelling images to use multiplies your ...

    By • Dec. 16, 2014

  • 7 Ideas for Getting Your Content in the Holiday Spirit

    There's no denying it anymore, the holidays are here. You're starting to deck the halls, we're putting up the Christmas lights, and you're starting to prepare your Christmas schedule. There's so much to think about over the holidays, we know that all too well! As the Christmas spirit takes over, ...

    By • Dec. 16, 2014

  • 6 Ways to Build Consumer Trust: An Open Letter to Managers

    Dear Managers:You hold a lot of power. Use it wisely, or risk losing it altogether.In an episode of everyone's favorite guilty pleasure, "Game of Thrones," dynamic Cersei Lannister issues a strong rebuttal to Littlefinger's assertion that knowledge is power. Armed with men at her command who coul...

    By • Dec. 15, 2014

  • How to Build a Successful Internet Marketing Strategy

    Internet marketing isn't a game where success can be guaranteed right out of the gate. However, I do believe in two key aspects of Internet marketing and success.First, I believe that:1. You can optimize your campaigns for success by using the right principlesEven though industries vary and tacti...

    By • Dec. 15, 2014

  • Is the Banner Ad the Bane of Human Existence?

    Two things I've read recently brought this question to mind. Last week I came across (and posted via Twitter, LinkedIn and G+) a quote that claimed you are more likely to survive a plane crash than you are to click on a banner ad.Seems plausible given that in recent memory, I've clicked on exactl...

    By • Dec. 15, 2014

  • 3 Key Components to Building Social Media Campaigns That Drive Results

    As another year closes in our digital marketing world, it's time to look towards the future. Whether your year was overflowing with social media success or smattered with missteps, 2015 feels like a fresh start for everyone.Even though social media is no longer the infant it once was, it's still ...

    By • Dec. 15, 2014

  • 5 Guest Posting Tactics That Increased My Website's Target Keyword Rankings By 100%

    There has been much speculation recently over the use of guest publications to boost link profile and also increase rankings within the SERPs. Many people think that Google will start to target guest posts and penalize websites, I don't think this is true at all! Let's face it, guest posting is o...

    By • Dec. 15, 2014

  • Drip Marketing: What It Is and Why You Need to Start Using It

    Email marketing is hands-down one of the best methods that you can use when communicating with your existing or prospect clients. That's a fact.Unfortunately, with so much spam and unsolicited emails being sent nowadays, the recipients have become wary with the emails that they're receiving.In fa...

    By • Dec. 15, 2014

  • 5 Holiday Marketing Campaigns That Get It Right

    'Tis the season to be jolly... and to be inundated by a barrage of holiday-themed marketing. While some of what we see is cringe-worthy at best, there's something to be said for a well-thought-out, well-executed holiday campaign.But as a marketer, how do you move away from "cringe-worthy" and int...

    By • Dec. 15, 2014

  • Instagram Now Has More Active Users Than Twitter

    Earlier this week it was announced that Instagram now has more active users than Twitter, with 300 million compared to 271 million. This now means Instagram, both in a personal and business sense, must be taken even more seriously within the social media space. We assume that the two big social n...

    By • Dec. 15, 2014

  • What Makes a Good Website?

    It annoys me every time I'm out somewhere and use my iPhone to check a website for some information I urgently need and the page comes up small and illegible on the screen. That just won't do in the mobile era we live in today. Companies need to set up their websites so they work properly on mobi...

    By • Dec. 15, 2014

  • How to Reduce Your Social Media Referral Traffic Bounce Rate

    Bounce rate refers to the number of times someone lands on your page, and then leaves it without checking another page on your site. It's not the same as time on site: A user can theoretically spend time reading your article and then just click off the external link and bounce without browsing yo...

    By • Dec. 14, 2014

  • 2 Strategies to Get Big Facebook Fan Pages to Drive Traffic for You

    As marketers, it's often our job to generate as much traffic as possible to our websites so that it can generate more interest and more sales. And with billions of users worldwide, no marketable social media platform is better for driving traffic than Facebook.So, it stands to reason that the bes...

    By • Dec. 14, 2014

  • Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

    It's easy to get the connection between content marketing and business-to-business brands.B2B purchases are typically complex, so education is required to ensure prospects understand the benefits of the purchase. Blog posts, ebooks and webinars are tools well suited to moving a business customer ...

    By • Dec. 13, 2014

  • How to Get Traction for Your Startup Business

    Most business owners (who aren't in stealth mode) want to get the word out about their new ventures in order to help build credibility, and trust. Those are critical barriers to overcome when you are a new start-up without a track record. I am no different. The past few months have been busy on t...

    By • Dec. 13, 2014

  • The Content Marketing Plan That Quadruples Your Leads

    There's no denying the content marketing plan that quadruples leads is rare. Why? It's an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don't have a content marketing plan. And most companies don't succeed with content marketing. You can connect the d...

    By • Dec. 13, 2014

  • Should Your Social Media Campaign Be Focused on Local or International Markets?

    Should businesses concentrate their social-media efforts on a local audience, or branch out with a global campaign? The short answer is, it depends. Across the Internet-connected world, as it is in America, social media offers businesses a platform to have an intimate, two-way discussion with the...

    By • Dec. 12, 2014

  • 8 Creative Hacks for Engaging Headlines

    It's been a long time since only a handful of media conglomerates ruled the news world. It's been a century since boys stood on news corners and hawked the morning paper to passersby. It's been ages since the only book an average family owned was a Bible.We don't get information from one source a...

    By • Dec. 12, 2014

  • Email Marketing Basics to Jumpstart Your Campaigns

    Despite the large number of tools in marketers' arsenals, email is still a valuable component in an inbound strategy. However, this channel isn't the same as when it first gained popularity. You need to be aware with the latest developments in email marketing to ensure your messages stay effectiv...

    By • Dec. 12, 2014

  • What's the Magic Behind the Social Success of Disney?

    Whether it's movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different. To connect with audiences around the world, Disney manages over 1,000 social media accounts. How do they do it? A whole lot of work...

    By • Dec. 12, 2014