Content Marketing: Page 225

  • How to Enhance Your Content Marketing for B2B

    It's the end of the week and I am looking at the marketing activities and content I published this week. As a freelance marketing consultant, my content subject matter and my audience changes, and therefore being able to maximize my content marketing in the B2B sector is a constant challenge.Cont...

    By • June 13, 2014

  • Beyond Engagement: Why Your Employees Are Already Taking Your Side

    It's official - there's good news for business leaders who believe that employee advocacy makes sense for their organizations:"One in five of your employees is already speaking out publicly on your behalf - you just didn't realize it."(Source: Weber Shandwick; Employees Rising: Seizing the Opport...

    By • June 13, 2014

  • 3 Easy Ways Startups Can Use Twitter to Perform Marketing Research

    Startups often lack the budget or funding to perform extensive marketing research. Their best option is to use cost-effective online tools to gain a better understanding of their markets. One such tool that's commonly used is Twitter.By leveraging Twitter, start-ups can monitor online conversatio...

    By • June 12, 2014

  • Recommended Tweeting Practices for Professionals

    Twitter is a great tool for keeping in touch with clients. Once you've got a solid following, you need to take care so they don't lose interest. There is plenty of advice out there about must-do's on Twitter, but don't burn yourself out trying to follow all of it. Basically, you need to be (1) co...

    By • June 12, 2014

  • The Impact of Timing on Facebook Post Engagement

    Ever wonder when is the best time to post on Facebook? Of course you do - you're a marketer. And as a marketer, you want to optimize everything. Well, we all know the short answer: the best time to post on Facebook is whenever your audience will see it. But with increasing competition for scroll...

    By • June 12, 2014

  • Tips to Boost Your Lead Generation [INFOGRAPHIC]

    Lead generation. An integral part of integrated digital marketing, generating quality leads is one of marketers' most important objectives. A successful lead generation strategy attracts the right consumers at the right time, keeping your sales funnel stockpiled with prospects who find value in your brand.Taken from our latest eBook,30 Tips and Tricks to Boost Your Lead Generation, the following infographic provides some valuable tips to kickstart your lead generation efforts.

    By • June 12, 2014

  • The Top 10 Quotes on the Future of Business

    Every now and then, I receive a nice surprise that gives me pause. Today is one such moment. I hope you don't mind, but I wanted to share it with you.The team over at Prezly put together a wonderful Slideshare that features some key quotes from my last three books Engage, The End of Business as U...

    By • June 12, 2014

  • Automating Content Curation: Just Because You Can, Doesn't Mean You Should

    Hootsuite recently introduced a feature that recommends content for you to publish based on topics you regularly post about.If you're not happy with the topics that are automatically generated based on your past social activity, you can manually adjust them.Further to recommending content, this f...

    By Matthew Peneycad • June 12, 2014

  • The Convergent Evolution of Social Networks

    LinkedIn has recently launched a redesign of their profile page to feature a wide image header set behind your picture and bio. It's only available for customers of LinkedIn's newest (and most affordable) premium membership - dubbed "Spotlight". For just $10/mo, you could get the new header today...

    By • June 12, 2014

  • Negative Social Media Marketing Feedback and How to Handle It

    According to eMarketer, of businesses in the United States with a minimum of 100 employees, 87 percent utilized social media marketing within the last year. While that is certainly a large number, clearly not all businesses are taking advantage of the benefits offered by social media marketing. M...

    By • June 12, 2014

  • Facebook Fraud: Click Farms and How to Avoid Them [INFOGRAPHIC]

    Companies are often drawn to advertising on Facebook to increase visibility of their brand. That visibility can reflect poorly on a company if it's tied to click farms that employ low-paid workers to "like" company pages. Through the following example, learn more about what click farms are, why t...

    By • June 12, 2014

  • Social Startups: iSnap Uses Selfies to Seamlessly Connect Offline, Online Moments

    Selfies don't discriminate. Celebrities, daredevils, breastfeeding moms, and even new fathers take them. Consider the selfies you've seen lately. What made you do a double take? For me, dramatic stories and remarkable backgrounds caught my attention.So how can we use this trend to our marketing ...

    By • June 12, 2014

  • Financial Advisors, No One Cares About Your Personal Life

    Do not post about of your personal life or non-finance related information. No more pictures of your food and lose the photos of your travels, please. That's what a recent study by Finect, a compliance-friendly network, determined what investors want from their financial advisors on social media....

    By • June 11, 2014

  • Are You Ready to Play the Social Media Compliance Game?

    In 2008, Brian Solis and Jesse Thomas galvanized the spectrum of engagement opportunities on the social web with their Conversation Prism.Back then, most of us were focused on how social media could be used for marketing and PR. Today, social media gets used for sales, HR, R&D, procurement, c...

    By • June 11, 2014

  • 3 Tips from the New Music Seminar: How B2B Marketers and the Music Industry Are in Tune

    The quintessential "What B2B can learn from B2C" blog post never gets old. Consumer focused brands can and do teach us a great deal about how to improve our engagements. But B2C, namely entertainment, also is looking to its B2B counterparts for more data-driven insight marketing.The New Music Sem...

    By • June 11, 2014

  • President Barack Obama on Tumblr

    It's almost hard to believe that a statement like this is true: President Barack Obama is on Tumblr.This past Tuesday, Obama appeared on the microblogging social network known as Tumblr in order to answer questions regarding student loans. He covered a number of topics on the matter, ranging from...

    By • June 11, 2014

  • 5 Ways Universities Can Use a Social Media Dashboard

    While schools need to walk a fairly tight line when it comes to involving children, particularly minors, in their social media strategy, they definitely shouldn't shy away from implementing it to its full effect. Social media has proven itself to be a top notch marketing and recruitment tool for ...

    By • June 11, 2014

  • Digital Rebranding: Logistical and Human Factors

    We embarked on a rebranding journey in the winter of 2013, and it is now (finally!) drawing to a close. I've shared some of the lessons learned from the journey, as well as recommendations from our work with clients, in two previous posts:Creating a Brand Identity in the Digital Era: 13 Key Facto...

    By • June 11, 2014

  • How to Maximize Your Exposure on Pinterest with Board Variations

    Pinterest has proven to be one of the most effective social media sites for driving traffic to your site. To be successful on the network and to attract the largest amount of traffic possible, you must create a large number of boards with a lot of pins. You want to turn your Pinterest board into ...

    By • June 10, 2014

  • How to Make Yourself Irresistible to Your Target Audience [VIDEO]

    Many people think that in order to land their dream job, attract the ideal client or secure that great promotion, it just takes hard work, dedication and expertise. In part, that's true.But unless you work in a vacuum, you need to relate to other people, too. The critical influencers, decision-ma...

    By • June 10, 2014

  • 7 Social Media Tricks You Haven't Heard Before

    As social media community manager, I use various social media channels on a daily basis.Over the years, I've built up a wealth of little tricks that can be used by any business owner.These social media tricks are not complicated and can help you enhance your business's social media presence, impr...

    By • June 10, 2014

  • Why the Focus on Human Relationships in Social Media?

    With the increased integration of social media into our daily lives, there's also been an underlying push to create more human relationships with your brand. Pure Matter President Bryan Kramer summed this up at an event earlier in the year, when he presented a speech based around what he called '...

    By • June 10, 2014

  • Wikipedia: Leading Comm Firms Partner to Ensure Content Quality

    It's no secret that marketers have been using Wikipedia as a PR and link building tool virtually since it's inception. While some savvy and well-meaning publicists and SEOs actively add value to the Wikipedia community on behalf of their clients, the content hub is far too often abused by blatant...

    By • June 10, 2014

  • How to Sell on Social Media

    The subject of how to successfully sell on social media is a topic which my social media engagement and blog marketing clients are keen to find out about.Effective social media engagement isn't about rocking up on Twitter and Facebook and shouting at an invisible audience. Neither is it about spa...

    By • June 10, 2014

  • 4 DIY Tools for Creating Online Marketing Videos

    Anyone who's been in business for any amount of time knows this indisputable truth: We want to do business with people we Know, Like and Trust.And aside from a face-to-face, in-person encounter, the fastest way to create that type of engagement and experience with your clients and customers is th...

    By • June 10, 2014