Content Marketing: Page 225

  • Social Media Best Practices in Travel: Google+

    This is the fifth in a series of "Social Media Best Practices in Travel" posts to be published on this blog. Today, we focus on Google+ !Ever since Google introduced its "social network", Google+, back in June 2011, many keep seeing it as a tough nut to crack or perhaps don't know what to make of...

    By • June 8, 2014

  • Breaking The Rules

    In the Harvard Business Review article, "The Case for Corporate Disobedience," Thomas Wedell-Wedellsborg states:Simply put, sometimes the right thing to do is to stop asking for permission and start bending or even breaking select internal rules, working quietly to help the company succeed in spi...

    By • June 7, 2014

  • Gagein: Have You Tried It Yet?

    Selling is more than just a numbers game; closing more deals is about finding the right prospect at the right time with the knowledge to engage in an informative discussion, and the social context within which to build a relationship. What if you had a tool that could find opportunities deliver t...

    By • June 7, 2014

  • Thought Leadership Requires A Little Thought

    Buckle up-I'm on a bit of a rant here, in three parts.First, thought leadership. That thing you're calling "thought leadership" shows very little thought or leadership. Sticking a camera in the face of your expert so he or she (the "hes" far outnumber the "shes," but that's a rant for another day...

    By • June 7, 2014

  • Developing Your Business Content Strategy: Where Do You Start?

    We've all heard the phrase, "Content is king." Digital marketers like to use it ad nauseum to emphasize the importance of developing your business content strategy. We all know that content is important, and most of us understand why. But if you're a business owner that's just begun exploring con...

    By • June 7, 2014

  • Five Creative and Marketing Books that Stand the Test of Time

    I recently emptied out my Mullen office as my slow exit from the agency is near the end. After transporting the few belongings I still had there to my BU office, where I've spent most of my time for the last two years, I posted a photo on Facebook. AdWeek's Dave Griner noticed the picture and wa...

    By • June 7, 2014

  • How to Succeed With Content Curation

    Content marketing is the Holy Grail for B2B marketers these days. No longer do marketers write purely promotional material and blast it out across every channel, they now take the time to research and craft quality and valuable content for their target market to consume. The goal of today's conte...

    By • June 7, 2014

  • Schools and Social Media

    Social Media is no longer a buzzword, a "new fad", or the next wave of...well, anything. It's a well-solidified and very mainstream part of our everyday lives, both personal and business. What used to be the domain of teens and geeks is now home to grandma, cousin Eddie, your pharmacy and favorit...

    By • June 7, 2014

  • Can You Really Rise Up By Sinking Down to 2nd-Tier Content?

    One of the most interesting and rewarding things about online marketing is that you can never really be sure about the kind of feedback you're going to generate from a given piece of content. I'd been reminded of that twice recently, and it has led me to an epiphany.In the first case, a pleasant ...

    By • June 7, 2014

  • Social Capital: The Secret Behind Airbnb and Uber

    When I was thirty and single and living in New York City, I had a dream: to return one day with my husband and push our baby in a stroller through Central Park. A few weeks ago, albeit more than a decade later, my dream came true. But we didn't stay in a hotel and travel by yellow cab; instead we...

    By • June 7, 2014
  • SMT Expert

    4 Creative Ways Your Business Can Use Instagram

    When Instagram first broke onto the scene in 2010, it was viewed as an app with a whole lot of buzz, but no workable business model. Companies shied away from the new social sharing service, unsure on how to approach and market on a mobile-only, lightweight, photo-sharing app. Four years later an...

    By • June 6, 2014

  • Build Your Future-Proof Mobile Strategy: Wiring and Finishing

    You've laid the foun­da­tion of a solid mobile strat­egy, align­ing deep cus­tomer insights with pow­er­ful and prac­ti­cal tech­nolo­gies. Now you're ready to out­fit your struc­ture with a rel­e­vant and engag­ing mobile con­tent strat­egy tar­geted to your cus­tomers' unique motivations.Your f...

    By • June 6, 2014

  • The Twitter Strategy Guide: 14 Twitter Tips to Take Your Tweeting to the Next Level

    The line between a beginner Twitter user and a seasoned pro is a fine one indeed.The distinction changes daily---sometimes hourly---for me. One minute I feel like I've got this Twitter thing figured out and the next I find myself overwhelmed by how little I really know.When I dove headfirst (or f...

    By • June 6, 2014

  • Integrated Digital Marketing Chronicles: Define and Establish Your Brand [VIDEO]

    Like everyone else who is ever-present on the Internet, brands are too.But rather than just creating a presence, brands must be a presence. By implementing an Integrated Digital Marketing strategy, your brand can establish a seamless online presence that efficiently conveys and promotes your mess...

    By • June 6, 2014

  • Why Twitter's #AmazonCart Could Be a Content Marketing Win

    Twitter's latest quest to conjure revenue from its platform involves ecommerce giant Amazon, and #AmazonCart has the potential to change the relationship between social media and ecommerce. But while Twitter could gather a few coins from each sale of books or boots or baby clothes, the real win w...

    By • June 6, 2014

  • Value-Based Marketing: Sources of Content Inspiration

    Inspiration is hard to fake. The same goes with quality. But what's a business owner or a content marketer to do if they're supposed to come up with great content, and they don't know where to start?Everyone knows that content is the key to turning a lead into a buyer. Each lead reads through you...

    By • June 6, 2014

  • 10 Masterful Methods of Storytelling

    "No, no! The adventures first, explanations take such a dreadful time." -Lewis CarrollOne of the benefits of being a professional copywriter is that I spend my day telling stories. Some stories capture attention in the first sentence: "It started with a sock monkey and half a rotisserie chicken."...

    By • June 6, 2014

  • How Social Media Can Drive Ecommerce Traffic [INFOGRAPHIC]

    Can social media really drive decent traffic to ecommerce sites? And if so, how much can it help with sales? Check out this infographic below to find out! It's packed full of stats about Facebook, Twitter, Google searches, how design can have an affect, conversion rates, Pinterest and more! The ecommerce market is HUGE and this data driven infographic is the proof of that.Do you work in the ecommerce market? Are you trying to create a buzz on social media for your online store? Let me know in the comments below!

    By • June 6, 2014

  • Ecommerce Website Comparison: Custom Vs. Package

    When it comes to eCommerce websites, there are generally two main options for business owners to consider. You can choose to go for a bespoke solution, which provides you with a website that is custom coded to your exact requirements.Alternatively, you can choose an 'off the shelf' package that p...

    By • June 6, 2014

  • Pinterest: The Sales Conversion Powerhouse

    Who would have thought that this image-based social media platform would be the powerhouse businesses needed to boost their sales? Pinterest has garnered a huge following since its inception in 2010, and it's continuously getting more and more users. The beauty of Pinterest is that it's so simple...

    By • June 5, 2014

  • United Breaks Another Guitar and the Social Media Hype Cycle Comes Full Circle

    It was one of the first stories any of us heard about the power of social media and how it was changing brands. In Spring 2008, Dave Carroll got off his United Airlines flight and found his Taylor guitar damaged. He spent nine months trying to get the airline to make it right, and in frustration ...

    By • June 5, 2014

  • How to Kick Start Your Conversion Rate Optimization Campaign

    What is Conversion Rate Optimization?In the most technical terms, conversion rate is the percentage of website visitors who perform a desired action during their visit. Conversion rate is typically related to the number of sales per user visits, but, in recent years, it has grown to include othe...

    By • June 5, 2014

  • The Accidental Narcissist and the Future of Customer Engagement

    Have you ever noticed that your Facebook News Feed is the digital equivalent to "It's a Wonderful Life?" Perhaps you've liked your Instagram stream to that of "Lifestyles of the Digital Rich and Internet Famous."In each network, and across multiple social streams, you're fed a visual buffet of tr...

    By • June 5, 2014

  • Are Your KPIs Leading You to a Disaster?

    A few years ago, when I would mention "customer experience" to business people, I often received the same response. Smiling, nodding, then changing the subject or brushing me off completely. It just wasn't important enough to them at the time.Back when the economy was booming, sales were undoubte...

    By • June 5, 2014

  • 5 Advanced Landing Page Techniques That Make Great Pages Even Better

    In my last post, I walked you through seven basic guidelines that every landing page should follow. And while those were all great starting points, the problem is that they're exactly just that: starting points. Once you've created a standard, functioning landing page for the first time, there ar...

    By • June 5, 2014