Content Marketing: Page 224

  • Digital Rebranding: Logistical and Human Factors

    We embarked on a rebranding journey in the winter of 2013, and it is now (finally!) drawing to a close. I've shared some of the lessons learned from the journey, as well as recommendations from our work with clients, in two previous posts:Creating a Brand Identity in the Digital Era: 13 Key Facto...

    By • June 11, 2014

  • How to Maximize Your Exposure on Pinterest with Board Variations

    Pinterest has proven to be one of the most effective social media sites for driving traffic to your site. To be successful on the network and to attract the largest amount of traffic possible, you must create a large number of boards with a lot of pins. You want to turn your Pinterest board into ...

    By • June 10, 2014

  • How to Make Yourself Irresistible to Your Target Audience [VIDEO]

    Many people think that in order to land their dream job, attract the ideal client or secure that great promotion, it just takes hard work, dedication and expertise. In part, that's true.But unless you work in a vacuum, you need to relate to other people, too. The critical influencers, decision-ma...

    By • June 10, 2014

  • 7 Social Media Tricks You Haven't Heard Before

    As social media community manager, I use various social media channels on a daily basis.Over the years, I've built up a wealth of little tricks that can be used by any business owner.These social media tricks are not complicated and can help you enhance your business's social media presence, impr...

    By • June 10, 2014

  • Why the Focus on Human Relationships in Social Media?

    With the increased integration of social media into our daily lives, there's also been an underlying push to create more human relationships with your brand. Pure Matter President Bryan Kramer summed this up at an event earlier in the year, when he presented a speech based around what he called '...

    By • June 10, 2014

  • Wikipedia: Leading Comm Firms Partner to Ensure Content Quality

    It's no secret that marketers have been using Wikipedia as a PR and link building tool virtually since it's inception. While some savvy and well-meaning publicists and SEOs actively add value to the Wikipedia community on behalf of their clients, the content hub is far too often abused by blatant...

    By • June 10, 2014

  • How to Sell on Social Media

    The subject of how to successfully sell on social media is a topic which my social media engagement and blog marketing clients are keen to find out about.Effective social media engagement isn't about rocking up on Twitter and Facebook and shouting at an invisible audience. Neither is it about spa...

    By • June 10, 2014

  • 4 DIY Tools for Creating Online Marketing Videos

    Anyone who's been in business for any amount of time knows this indisputable truth: We want to do business with people we Know, Like and Trust.And aside from a face-to-face, in-person encounter, the fastest way to create that type of engagement and experience with your clients and customers is th...

    By • June 10, 2014

  • Facebook B2B Marketing

    In early 2014, Facebook announced plans to focus on B2B marketing and perhaps challenge LinkedIn's domination. LinkedIn is today's Yellow Pages. It's where a lot of business introductions are made, potential deals discovered and new employees or employment opportunities uncovered. It's a more ser...

    By • June 10, 2014

  • Why Facebook Marketing Isn't Worthwhile Anymore

    Facebook started making inroads into the business realm just a few years after it was launched to the public as a platform for people to interact socially and rekindle the old connections.In a short span of time, Facebook marketing became THE buzzword and we, as consumers, found ourselves caught ...

    By • June 10, 2014

  • Finding Suitable Keywords

    If you were running a site that deals with shirts, what keywords would you use? Would you choose "shirts," "printed shirts," "cheap shirts" and everything else that has the word shirts in it? At a glance, you may be correct, but if you want to make it to the very top of search engines, there's mo...

    By • June 9, 2014

  • Influencer Marketing Tools: How Do You Influence an Influencer?

    Influencer marketing is extremely difficult to get right. The very nature of influencers means they have some form of influence with your brand's target customers. It also means they are hard to reach and even harder to influence. Reaching effective influencers is a tough battle even for brands w...

    By • June 9, 2014

  • How to Use User Generated Content

    Struggling with fan engagement? Can't come up with enough content for your social marketing campaign? Don't worry, you're in good company. These are two of the largest challenges in the social commerce world. There are many things that you can do to try to solve these problems - for one thing, yo...

    By • June 9, 2014

  • Positioning Yourself as an Expert in Digital Marketing

    The digital world today is so advanced and lucrative that digital marketers often find themselves in a very competitive marketing environment. If you want to expand your business in this kind of environment, becoming an expert seems to be the best thing that you can do in order to attain a compet...

    By • June 9, 2014

  • How to Improve Your Engagement on Google Plus [INFOGRAPHIC]

    The most shared post in my SMToolbox column this year was the interview with Martin Shervington on Google Plus. Martin has now produced a really useful overview of how to improve your engagement on Google Plus.Some of the key lessons set out by Martin in the infographic below include:build a circ...

    By • June 9, 2014

  • Social Media Marketing Leads to Bargains for Users

    Social media channels continue to evolve, in terms of how they are used and who is getting on board the social networking bandwagon. For users, the outlets furnish a variety of distractions, from pure entertainment to work-related functions, like scheduling and sharing information.The social med...

    By • June 9, 2014

  • 6 Tips For Running a Twitter Contest

    You want to run a wicked contest that will drive engagement and attention to your Twitter page, but you're unsure where to even begin. Here are my 6 tips to help you run a successful Twitter contest. 1. Layout your goalsJust like any successful campaign, it is important to lay out your goals of a...

    By • June 9, 2014

  • 6 Small Company Blog Page Fixes with Big Impact

    With all of the advice out there for how to write the perfect blog post, many of us have forgotten that the main company blog page and each inside page need optimization too! There are several quick fixes, including adding call-to-action buttons, making it easy to share content, and keeping the h...

    By • June 9, 2014

  • How Inbound Marketing Mixes With Content Strategy

    You're probably thinking your content strategy is pretty awesome, and by now you published some incredible content. Let's question that with: just how many people are actually stopping by? Lots of people should, right? Yes, especially if you're publishing great content, but the reality is many pe...

    By • June 9, 2014

  • Rethinking How We Judge the Top Social Brands

    There are probably only two areas outside science where communities of knowledge function really well. One is open source software, which is extraordinary at creating new projects and forging new techniques that have overhauled the software infrastructure of society at large and many large compan...

    By • June 9, 2014

  • Content Marketing: 45% of the Time, It Works Every Time

    94% of marketers in small businesses and organizations use content marketing. That's an impressive number. But there is another number that is at least as impressive, if a bit more depressing and scary: 55%. 55% is the number of content marketers that believe their efforts are, at best, having ze...

    By • June 9, 2014

  • Pinterest: Is This the Right Tool For Your Business?

    Whether you are an early adopter or a skeptic when it comes to new marketing channels, social media's ability to help companies reach a broader audience and to do it at a relatively low cost has put it at the center of today's marketing discussions.While LinkedIn is still a premier social network...

    By • June 9, 2014

  • 5 Brands Using Action-Gating Effectively In Their Marketing

    On February 4th, 2014, Facebook turned TEN years old! The social network has changed a lot since 2004. And if you're a Facebook marketer, your tactics and best practices for using the platform have (or should have) changed a lot, too.Like-gating is a practice that has been around since the dawn o...

    By • June 8, 2014

  • The Snapchat Honeymoon for Brands Is Over

    Snapchat blew onto the stage as the newest hot spot for brands to reach the 16-24 age group in October 2013 with the introduction of their Stories feature. Designed to woo brands to the popular picture messaging platform, Stories allowed users to string together a series of ten-second (max) snaps...

    By • June 8, 2014

  • What Social Media Teaches Us About Gamification

    We all want to belong. It's a fact of life. It's also a huge driver of how we interact online through social media. The Internet isn't just an almost unfathomable resource of information and innovation, it's also the greatest connector in the history of humanity. While that may sound dramatic, it...

    By • June 8, 2014