Content Marketing: Page 234

  • Social Signals Are Not an SEO Ranking Factor

    Straight to the point - spoiler alert - social media signals (likes, shares, +1s) - are not direct SEO ranking signals.Have you read otherwise? Yeah - me too. Almost daily I find new blog articles extolling the importance of Social Media as an SEO ranking factor.There's definitely confusion surro...

    By • May 20, 2014
  • SMT Expert

    Social Media ROI: 7 Things Successful Clients Do Differently

    Over the past few months, we've had some client turnover due to a real or perceived lack of Return on Investment (ROI) from social media. For many businesses, ROI continues to be the "white whale" of social media and the failure to achieve it can be frustrating; kind of like attending several net...

    By • May 20, 2014

  • Social Media to Site Traffic: 5 Tips from the Experts

    Social media is a popular way to engage with customers and drive web page traffic, but these information outlets are busy at best and completely overwhelming at worst. You need to target your information to the right audience, link smartly, and get your audience engaged to convert your social fol...

    By • May 20, 2014

  • Mobile Friendly: How to Manage Social Media from Your Cell Phone

    Time-it flies, it's ticking, it's money, it's on our side. Whatever you determine, you can't argue: time is valuable. It becomes even more valuable when talking about social media. As fast-paced as we tend to be, social media can move even faster. Being able to manage on-the-go will take your soc...

    By • May 19, 2014

  • Once Upon a Time in Content Marketing Land [INFOGRAPHIC]

    Want to know what content marketing is and how it can help expand your brand two-fold? Take a look at this adventure-packed infographic called "Once upon a time in content marketing land" from the Syndacast team, which summarizes the whole content marketing world in a visually appealing manner.

    By • May 19, 2014

  • 7 Reasons to Love - and Embrace - SlideShare

    According to this infographic, SlideShare is the "quiet giant of content marketing." I consider our SlideShare presence a vital part of the Denovati Digital Network. We've had a Silver Pro account ($19/month) for years, and it's definitely been a worthwhile investment.Here are some of the reasons...

    By • May 19, 2014

  • Ad Realities: Outbound vs. Inbound Marketing

    The global community perceives the term "outbound marketing", also known as "interruptive marketing", as the direct interaction with potential customers without their initial interest in a product or service. This includes TV ads, direct mass e-mailing, cold calls and other conventional strategie...

    By • May 19, 2014

  • Listen Up! 8 Benefits of Social Listening

    At one point or another, many of us B2B marketers are guilty of writing content without first listening to our audience. At a time where social media networks are one of the first destinations that buyers visit when considering a product, this is a major oversight on our part. Rather than going t...

    By • May 19, 2014

  • 10 Necessary Skills for Today's Modern Marketers

    The world has changed so much. 50-60 years ago, the "complete marketer" could just walk into his or her newspaper and print store, finish editing yesterday's draft of today's newsletter or news piece, publish and print, circulate, and that was almost their entire circle for marketing. Today, 201...

    By • May 19, 2014

  • Algorithms and the Growth of 'Sensorship'

    Here is a quick thought. As I have previously said, I think we are moving from the age of the printing press into the age of the algorithm. Printing led to the growth of censorship whereas algorithms are going to lead to the growth of sensorship.I was prompted to write this today because of the...

    By • May 19, 2014

  • 9 Fresh and Effective Ideas for Your Social Media and Content Marketing Campaigns

    Audiences are just drowning in horrible content, even after Google and its Hummingbird changes. Worse yet, people (and companies) are still using methods that are dated and maybe at most one or two ways to market their content. Let's think about this for a minute. Brands today have more options f...

    By • May 19, 2014

  • How to Get Bloggers to Answer your Email Every Time

    I typically don't answer 98% of the cold emails I receive. I might have made up that statistic but there's no denying the fact that I hit delete, spam or simply choose to ignore the vast majority of emails that I receive. Why is that?Could it be because:I think I'm too important to read your mail...

    By • May 18, 2014

  • Two Ways to Market to Facebook Fans Who Like Your Email Marketing

    Marketing on Facebook is a bit of a touchy subject. Overt advertisements, calls-to-action, and sales page links generally don't perform so well (and don't make your page very inviting). Marketers are well aware that Facebook should be a place to provide value and content that draws fans back agai...

    By • May 18, 2014

  • The Content Marketing Conundrum [INFOGRAPHIC]

    Marketers are spending more on content marketing than ever before, but without a clear strategy how can you calculate return-on-investment?While 88 percent of marketers in the UK are now implementing elements of content marketing, only 42 percent actually have a documented content strategy. When ...

    By • May 18, 2014

  • 4 Traits of the Modern Social Communicator

    Very rarely do we like being told what to do, especially when it comes to doing our job. But most of us do appreciate sound advice. In fact, we prefer that useful information is shared with us.With this in mind, the thoughts below are offered to those who are in a period of early discovery or are...

    By • May 17, 2014

  • Does Content Equal Revenue?

    Image: TaxCredits.netDid you know that 70% of technology buyers start their buying process prior to ever speaking with a sales person? This concept would have been unheard of previously, but with the advent of modern content marketing, it is now very much a reality.Content marketing, for our comp...

    By • May 17, 2014

  • Inbound Marketing, Now With Added PR

    Want to reach your target audience without spending the big bucks required for advertising? Then you need to combine your content marketing and PR for big returns.Advertisers have it easy. They're able to target their specific audience with ease whether that's what they earn, their age - even wha...

    By • May 17, 2014

  • How to Promote Your Blog Content to Get 1,000 Social Media Shares [INFOGRAPHIC]

    Do you want to promote your blog post to more readers? Are you wondering how to get your blog content shared all over the social media? Creating quality content is important but it's more important to make sure your content gets seen. The folks at Canva and RazorSocial have created an infographic...

    By • May 17, 2014

  • 5 Types of Social Media Complainers and How to Deal With Them

    Social media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. Best selling author Erik Qualman reported in his video #Socialnomics 2014, that 93% of shoppers' buying decisions are influenced by social media an...

    By • May 17, 2014

  • How to Fail Better on Social Media

    Unfortunately, not all social media programs are created equal. I would love to promise that one client's social media program will garner the same success for another. No, not happening. Never happened, actually. But, what I can guarantee is that we will learn from our experiences, even in the f...

    By • May 17, 2014
  • SMT Expert

    5 Ways Strong Social Strategies Can Help Food Trucks Succeed

    It's the small business that Intuit says will be a $2.7 billion national industry by 2017, and every day you can find a new one rolling into the neighborhood - the food truck.Food trucks are hardly a novel start-up concept at this point though. About 3,915 rolling restaurants are currently in bus...

    By • May 16, 2014

  • How Do We Measure the Value of Content? A Look at Coca-Cola

    How do we measure the value of content? Given the amount of money many brands are currently sinking into content, this would seem to be a pretty important question to answer - especially since the conventional ways for measuring the value of content are not really designed to work in this new wo...

    By • May 16, 2014

  • 5 Tips to Boost Your Facebook Ads Conversions

    The organic reach of all Facebook pages has dramatically decreased causing uproar across industries since the king of the social networks is pushing all businesses to advertise on the platform in order to be seen.Despite the outcry by many, this is a good thing for marketers since it will force t...

    By • May 16, 2014

  • Do You Know What Impact Social Media Is Having on Your Customers?

    There's a tremendous amount of hyperbole surrounding the impact social media is having on purchase decisions.The latest research from Keller Fay indicates that 88% of word-of-mouth happens offline, versus just 2% in social media, further trailing instant messaging/text (4%) and email (3%).Speakin...

    By • May 16, 2014

  • The Ideal Length of Everything Online, Backed by Research

    Every so often when I'm tweeting or emailing, I'll think: Should I really be writing so much?I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in ...

    By • May 16, 2014