Content Marketing: Page 234

  • Forget the Filter: How to Captivate and Grow Your Instagram Audience

    Between all the infographics, shared photos, videos, and snapchat selfies...it's safe to say our digital world thrives on consuming visual content.With visual becoming a proven tool for audience engagment, it's important for brands to utilize the the trend to it's full potential.This is especiall...

    By • May 15, 2014

  • No-Bulls*@t Advice for Choosing a Logo You'll Love

    Why is logo design so important? Because it might become the single most recognizable part of your company. Case in point? The "Golden Arches."If all goes well, your logo will become the single most recognizable part of your company.Take two of the world's top brands for example... would you eve...

    By • May 15, 2014

  • Don't Get Muted by Twitter's New Function

    Twitter started rolling out its much anticipated 'mute' function today. It will be available to all users within the next few weeks. Is this going to spell disaster for brands on the network? Only the ones publishing bad content.What does it do?By clicking on the 'more' option of any tweet or on ...

    By • May 15, 2014

  • Facebook Planning to Open Sales Office in China Where It Remains Blocked

    The next billion users on Facebook will come from emerging markets and from markets where it still remains banned. China, which is home to the world's largest number of web users is one such country where the world's most popular social network remains banned.During Facebook's 2012 initial public...

    By • May 15, 2014

  • Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom

    Oreo, you sweet, delicious, daring little cookie. You bravely tested creative waters in social media - turning a Super Bowl blackout into a brilliant, viral social media win, getting crazy with hashtags like #DunkSwag, #OreoSnackHacks and #OreoFortunes and your ingenious use of video to show how ...

    By • May 14, 2014

  • The Making of an Eight-Figure Grossing Content Promotion Campaign

    Teradata, a company named for the volumes of customer data its software analyzes, was recently recognized for running the most successful tech marketing campaign in Indiana. CMO Lisa Arthur was awarded TechPoint's 2013 Mira Award for Tech Sales and Marketing for executing a content marketing cam...

    By • May 14, 2014

  • The Worst Mistakes for Businesses

    Aside from criminal activity, the worst mistake a company can make is assuming it can handle content marketing. What's so hard about it, anyway? A few Facebook posts, a Twitter account, a blog - what can go wrong?As it turns out, a lot can go wrong when it comes to internal, untrained, and misdir...

    By • May 14, 2014

  • 4 Ways to Repurpose Your Evergreen Content

    If you can repackage old content, you can take reach of a new audience. Posting an article on your company's blog doesn't have to be a one-time deal. There are ways to continue to profit from your previously published work. By repackaging content, you reuse the same articles and blog posts again ...

    By • May 14, 2014

  • Is Marketing Promotion, Product or Purpose?

    I am a marketing geek. (And a coffee and beer geek.) That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from h...

    By • May 14, 2014

  • The Modern Marketer: Generalist, Specialist or Enigma?

    It's not easy to explain exactly what social media analysts, content marketers, blog writers, SEO experts, and other job titles can do for businesses. The industry is evolving, that's for sure, though where we (the modern marketers) stand is still up for grabs.We're used to building up products, ...

    By • May 14, 2014

  • 9 of the Best Ways to Engage Customers on Social Media

    So you're a small business just getting started out on social media. You have high hopes for bringing in customers through your web presence, only you're finding it difficult to attract lots of followers. It's a problem lots of businesses face when venturing onto social networks, but it's not imp...

    By • May 13, 2014

  • 10 Social Media Trends for Summer 2014

    1. VineVine has slowly but surely crept its way into the social media world. When Instagram introduced video, it looked like Vine wasn't going to last very long. Instead, the wittiness of the 6-second videos brought users back to the app again and again. Brands such as Dunkin Donuts caught on an...

    By • May 13, 2014

  • How to Increase Millennials' Brand Loyalty

    The defining feature of the millennial generation is technology. No one is surprised by this anymore, as we see the evidence ranging from the increase of deaths from drivers texting at the wheel to Pew's research that shows that most millennials respond that technology is the most unique thing ab...

    By • May 13, 2014

  • Is Your Content Marketing More Like Star Wars or Star Trek? [INFOGRAPHIC]

    "May the force be with you" or "live long and prosper": there are many similarities between Star Wars and Star Trek. But it's the differences that makes being a fan of either series fun. But have you ever thought about combining these two storytelling arcs with content marketing? The geeky folks ...

    By • May 13, 2014

  • 6 Ways to Measure the Digital Maturity of Your Marketing

    Organisations that use digital marketing techniques in a sophisticated way outperform their competitors in every industry - but how do you evaluate your digital maturity? A mature digital marketing strategy is about more than introducing a few hot applications - it means using technology to facil...

    By • May 13, 2014

  • Nurturing Social Media Advocacy from the Inside Out

    Nurturing and growing advocacy for your organization can be of paramount importance for its continued growth and success.On social media, advocates can greatly enrich the experience of your community, contribute to the promotion and dissemination of your content, alleviate demands on your custome...

    By Matthew Peneycad • May 13, 2014

  • #Socialnomics 2014: Current State of Social Media [VIDEO]

    You may remember Erik Qualman's very popular video The Social Media Revolution, that was originally published in 2009 in conjunction with his #1 best selling book (and one of my personal favorite social media books) Socialnomics. His original video from 2009 brought us some eye-opening statistics...

    By • May 13, 2014

  • Social Listening: What Was Trending on Mother's Day?

    On Mother's Day, brand culture is on full display in social media. Here are a few of the brand personalities I discovered through their social engagement.The favorite Mother's Day commercial in social media conversations was the NBA's "MVP" commercial, which turned NBA star Kevin Durant's MVP acc...

    By • May 13, 2014

  • Rising CPC and Clickfarms: The End Is Not Near, It's Here [INFOGRAPHICS]

    I've been using Facebook ads for quite some time now. I've used them to generate engagement on posts, to generate more likes for pages, to get people to visit websites, to get people to sign up for a newsletter, to get people to make a deal with the devil - you know, the usual.With the recent bus...

    By • May 13, 2014

  • Social Media Marketing Resources to Optimize Your Search Ranking

    Image credit: lwgsocialmediamarketing.com Social media marketing involves a constellation of different digital marketing and search engine optimization approaches that are sometimes complex. Manual management of your marketing mix for SEO can be difficult, challenging, painstaking and sometimes i...

    By • May 12, 2014

  • SEO for Google Plus: How to Optimize Your G+ Profile

    If you want to explore the full potential of some of the most influential social media platforms, you cannot afford to ignore G+ (Google Plus), with its ever-growing popularity or its plentitude of amazing marketing opportunities. Facebook and Twitter may be trending these days, but keep in mind ...

    By • May 12, 2014

  • How to Make Your LinkedIn Invites Irresistible

    One of the biggest mistakes I still see people making on LinkedIn is not taking the time to send a personalized invitation. Just trying to bang through the generic "I'd like to add you to my professional network" LinkedIn invites is not only ineffective, but it can also lead to you getting flagge...

    By • May 12, 2014

  • SMTPowerTalk: Which Social Media Network Gives You the Best Bang for Your Buck?

    Really, answering the question of which social media network is best to market in is like asking, "How strong is the strongest chain?" or "How long is a piece of string?" the answer is always going to be subjective and highly contextualized.Yet, the evidence is gathering that not all social media...

    By • May 12, 2014

  • Does User Generated Content Help Sales?

    Fan generated content - flashy, fun, certainly a great way to get attention. We know that it's got a direct SEO benefit, and is a cost-effective way to build your brand, but we're still left with the million dollar question - what is the impact of user generated content on sales?Before we get to...

    By • May 12, 2014

  • 4 Ways to Overcome Blog Blues

    From personal experience in professional blogging, I'm not allowed to know the feeling of blog blues. However, I am quite familiar with the fallout of letting a blog go to waste.It's an exciting time when a business jumpstarts content marketing. Marketers start investing actual time and research ...

    By • May 12, 2014