Content Marketing: Page 233

  • Inbound Marketing, Now With Added PR

    Want to reach your target audience without spending the big bucks required for advertising? Then you need to combine your content marketing and PR for big returns.Advertisers have it easy. They're able to target their specific audience with ease whether that's what they earn, their age - even wha...

    By • May 17, 2014

  • How to Promote Your Blog Content to Get 1,000 Social Media Shares [INFOGRAPHIC]

    Do you want to promote your blog post to more readers? Are you wondering how to get your blog content shared all over the social media? Creating quality content is important but it's more important to make sure your content gets seen. The folks at Canva and RazorSocial have created an infographic...

    By • May 17, 2014

  • 5 Types of Social Media Complainers and How to Deal With Them

    Social media continues to play an even larger role in not only gaining customers, but in retaining and building relationships with current customers. Best selling author Erik Qualman reported in his video #Socialnomics 2014, that 93% of shoppers' buying decisions are influenced by social media an...

    By • May 17, 2014

  • How to Fail Better on Social Media

    Unfortunately, not all social media programs are created equal. I would love to promise that one client's social media program will garner the same success for another. No, not happening. Never happened, actually. But, what I can guarantee is that we will learn from our experiences, even in the f...

    By • May 17, 2014
  • SMT Expert

    5 Ways Strong Social Strategies Can Help Food Trucks Succeed

    It's the small business that Intuit says will be a $2.7 billion national industry by 2017, and every day you can find a new one rolling into the neighborhood - the food truck.Food trucks are hardly a novel start-up concept at this point though. About 3,915 rolling restaurants are currently in bus...

    By • May 16, 2014

  • How Do We Measure the Value of Content? A Look at Coca-Cola

    How do we measure the value of content? Given the amount of money many brands are currently sinking into content, this would seem to be a pretty important question to answer - especially since the conventional ways for measuring the value of content are not really designed to work in this new wo...

    By • May 16, 2014

  • 5 Tips to Boost Your Facebook Ads Conversions

    The organic reach of all Facebook pages has dramatically decreased causing uproar across industries since the king of the social networks is pushing all businesses to advertise on the platform in order to be seen.Despite the outcry by many, this is a good thing for marketers since it will force t...

    By • May 16, 2014

  • Do You Know What Impact Social Media Is Having on Your Customers?

    There's a tremendous amount of hyperbole surrounding the impact social media is having on purchase decisions.The latest research from Keller Fay indicates that 88% of word-of-mouth happens offline, versus just 2% in social media, further trailing instant messaging/text (4%) and email (3%).Speakin...

    By • May 16, 2014

  • The Ideal Length of Everything Online, Backed by Research

    Every so often when I'm tweeting or emailing, I'll think: Should I really be writing so much?I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in ...

    By • May 16, 2014

  • How to Market a Business on Facebook [INFOGRAPHIC]

    Facebook launched back in 2004 and it become the most successful social networking site to date! Over the years many things have been introduced to enhance the Facebook experience and they must be doing something right because today it has approx. 1.8 billion users! But how easy is it for a business to tap into Facebook? It would be foolish not to which is why we've put together 7 tips using facts and statistics to help you promote your business on Facebook. Check it out below and let us know what you think!

    By • May 16, 2014

  • 5 Reasons Your Landing Page Is Not Converting Leads

    Landing pages are a key aspect to any inbound marketing strategy. If you have landing pages on your site, but aren't seeing any leads or conversions, you are doing something wrong. Top 5 Reasons You Are Not Generating Leads From Your Landing Pages:People don't know about it. When designing a la...

    By • May 16, 2014

  • The Fallacy of the Influencer

    In the pursuit to create viral content, marketers have embraced the idea that using influencers to endorse a brand's message will foster consumer engagement. As the tactic trends among the marketing community, brands are spending millions of dollars to hire influencers to serve as brand ambassado...

    By • May 16, 2014

  • Three Things to Know About the Chinese Social Web

    The Chinese social web is a bit of a mystery. On the one hand, we can't stop hearing about how big and popular it is. On the other hand, separated by language and rather intimidating looking interfaces, we know so little about this alternate universe. But with an Internet population of 618M and ...

    By Dana Chen • May 16, 2014

  • The State Of Small Business Content Marketing in 2014 [INFOGRAPHIC]

    BoostSuite, a data-drive marketing tool for small businesses) asked 16000+ small business owners and marketers about their content marketing strategies. They found that most have been doing basic content marketing, but overall the process is still disjointed and ineffective. SMBs are blogging usi...

    By • May 16, 2014

  • LinkedIn: May the Force (of Networking) Be With You [INFOGRAPHIC]

    As Linkedin grows, you really can't keep waiting to become active on Linkedin. Whether you start using their newly released publishing platform, or work networking into your daily routine, it's time to focus on growing our linkedin influence!With this guide, you'll learn the "mind tricks" that w...

    By • May 16, 2014

  • Upgrade Your Social Mobile Marketing with Snapchat

    To advance your social mobile marketing, add Snapchat-the wildly popular photo-messaging app-to your marketing arsenal. With Snapchat, you can reach your prospects with time-sensitive offers on the go. Mobile marketing has become highly influential, and its influence is primed to keep on rising....

    By • May 16, 2014

  • Beyond Engagement: Authenticity and How to Recognize It

    What makes people want to advocate for their employers? And why should anyone listen? After all, these are employees we're talking about - it's their job to promote their companies, right?Wrong ... at least, not as most people understand "promotion."Two words is all it takes to answer both questi...

    By • May 16, 2014

  • How to Manage Your Social Media in 34 Minutes (or Less) a Day

    Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Modern Family or New Girl? Why, yes. Yes it is.Facebook, Twitter and LinkedIn are the trifecta of social media - at least for small businesses a...

    By • May 15, 2014

  • Content Marketing During the Content Marketing Boom [SLIDESHARE]

    For the past several years, brands have been told they should act like publishers -and, indeed, the tools are all there to do so. The problem is that too many brands have embraced the tools without doing the hard work of thinking through where they really fit into the media landscape. When a bra...

    By • May 15, 2014

  • How to Fuel Sales with Social Content [INFOGRAPHIC]

    Nearly a billion photos and tweets stream through the social sphere every day on Facebook, Twitter and Instagram alone. For years brands have been capturing valuable exposure in this sea of social content, but never quite nailed down that elusive direct connection to sales.Offerpop, the digital m...

    By • May 15, 2014

  • Yahoo's Acquisition of Blink Is More About Talent Than Entering the Self-Destructing Messaging Space

    Yahoo's Marissa Mayer seems in no mood to put a full stop on her acquiring list. In a recent development reported by TC, Blink, a mobile messaging application that lets users share self-destructing messages, has been acquired by Yahoo. The deal term hasn't been disclosed.With this development, al...

    By • May 15, 2014

  • Three Social Media Rules Your Business Needs to Break

    If you stay up to date on social media trends and advice, you have likely heard that you need to post a lot of content, get as many fans/followers as you can, and post when most of your fans are online. Rules are meant to be broken, and I'll explain why it is necessary to break each of these rule...

    By • May 15, 2014

  • Brand Showcase: Target's Copywriting Is on Target

    Target. That wonderful, mystical land where one can buy shoes, clothes, novelty tees, movies, Legos, and food when they were simply going in to buy a crafty little graduation card. Target is a place that sucks you in, makes you spend every penny to your name, and you never feel like you wasted a ...

    By • May 15, 2014

  • Practical SEO Guide: Good Business Is the Foundation of Good SEO

    What is Search Engine Optimization (SEO)?Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact,...

    By • May 15, 2014

  • 7 Ways You Can Improve Your Twitter Engagement

    Do you actually engage on Twitter?Even though Social Media Examiner's 2013 Social Media Marketing Industry Report states that 88% of marketers want to find out how to best engage with their audience on social media, are they?Marketers say that one of their top goals for using Twitter is to improv...

    By • May 15, 2014