Content Marketing: Page 233

  • GIF-ing Up Your Marketing Emails

    Graphics Interchange Format, or GIF, is a file type that displays as a series of images linked together to create a short animation. The popularity of Buzzfeed, Tumblr, Imgur and Vine show that these fast moving snippets are fun, viral, and extremely attention-grabbing. And most interestingly of ...

    By • May 22, 2014

  • How to Create a Purple Cow Social Media Marketing Strategy

    Unless you zig when others zag, you run the risk of being ordinary (a brown or black cow), and in the social media world, the most dangerous thing you can be is ordinary.If you are reading this, it is likely that you are no stranger to the social media numbers: Facebook organic reach is shrinking...

    By • May 22, 2014

  • How to Choose Keywords That Serve User Intent

    This article details processes to help improve the pairing of keywords to your content by uncovering the intent behind a search. What is the intent? To be educated, to find a price, to compare brands, to compare products and/or services and so on.This should be your #1 priority. Makes sense, give...

    By • May 21, 2014

  • 5 Hard Questions Content Marketers Must Answer

    Between social media, blogging, building websites, and customer outreach, managing content marketing campaigns is far from easy. Even when it becomes routine and results are steady, there are always ways to do better, do more, and make the invested time and money even more worthwhile.To help, I a...

    By • May 21, 2014

  • How I Generated a Year's Worth of Leads for My Sales Team with One Event

    Marketing is going through some pretty rapid changes over the last few years. I'm not just talking about the rise and power of inbound strategies. Sales and marketing have become components that work closer together than ever before. Communication between the two branches is crucial and strategie...

    By • May 21, 2014

  • Know Your Audience: How to Use Social Media Demographics to Market Efficiently

    How to Use Social Media Demographics to Market EfficientlyIn today's marketing universe, "Social Media" is a catchall phrase; it encompasses any number of websites, themes, and strategies. And with the urgency and fast-paced attitude that new media lends itself to, it's easy to slip into a minds...

    By • May 21, 2014

  • Mastering Twitter Marketing to Boost Business Profits

    Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses attempting to leverage the incredible marketing potential offered by Twitter often make critical mista...

    By • May 21, 2014

  • What Staged Viral Videos Can Teach You About Marketing

    Like 16 million other viewers, I found this video of the "worst twerk fail ever" hilarious and extremely entertaining, so of course I clicked the share button. What I didn't realize, however, was that the video was faked - or staged, rather, by Jimmy Kimmel. Chances are you remember this video, b...

    By • May 21, 2014

  • Risk vs. Reward with Cisco CMO, @BlairChristie [VIDEO]

    In this first of two episodes of Substance, President Bryan Kramer speaks with Blair Christie, Chief Marketing Officer of Cisco. Blair discusses in this 20-minute interview how important role models were growing up that made her the leader and marketer she is today. She also reveals her secrets ...

    By • May 21, 2014

  • Scott Monty Is Leaving Ford: Is It a Trend?

    While I was not stunned to learn that Scott Monty is leaving Ford, I was more taken aback by Shel Israel's view, which he's been talking about on Facebook, that Monty's departure is part of a larger trend, a trend of social media innovators and rock stars leaving large companies. I caught up with...

    By • May 21, 2014

  • McDonald's Suffers Social Media Mockery

    The social media crowd can be a tough crowd, as McDonald's is painfully learning. McDonald's just introduced a new mascot for their Happy Meal, aptly named Happy. Here's what McDonalds says about their new mascot, Happy...OAK BROOK, Ill. (May 19, 2014) - McDonald's USA is offering guests new rea...

    By • May 21, 2014

  • We're All Dorks - That's No Reason to Avoid Social Engagement

    We're all awkward dorks. The Internet didn't create us. The Internet didn't create mean people either. Or people who troll comment boards. These people are everywhere, and they've been among us since the origination of time. There was That Caveman who stuck his finger in your mammoth rib and said...

    By • May 21, 2014

  • Social Listening: Jill Abramson and the "Bossy" Thing

    Working women have always questioned the veracity of meritocracy. Ostensibly, a given? Alas, not yet, not even in the 21st century. The obtuse firing last week by Arthur Sulzberger, Jr. of New York Times Executive Editor Jill Abramson-the first woman to lead the Times in its 162-year history-who...

    By • May 21, 2014

  • Social Network Marketing Examined [VIDEO]

    As part of the #SMTPowerTalk series of monthly HOAs I host for Social Media Today, our fifth featured Laurent Francois, one of the founders of Re Up Agency, and Sergey Andrianov, founder of Smart Solutions Inc., both veteran marketers in the social media scene.Hot on the heels of "Google+ is Dead...

    By • May 21, 2014

  • Three Key Elements in Building Your Brand Through Social Media

    I have a confession to make - I don't know anything about cars. I mean, I know the basics - I can change a tyre, change the oil (probably) - but if my car breaks down and I lift the hood, I may as well be looking at a DNA chain under a microscope, I've got no idea. For me, getting the right mecha...

    By • May 21, 2014

  • 72 Hours in the Life of Content on Twitter and Other Social Media

    An analysis of my article on Social Media TodayI was recently delighted when Social Media Today accepted an article I wrote about a Twitter experiment on engagement - it's on SMT here.As we all know, distribution is a key aspect of having content read, or at least mentioned in some way, to help i...

    By • May 21, 2014

  • Are Mobile Phones the New BFF? [INFOGRAPHIC]

    Is the mobile phone my new BFF?The mobile phone has changed the way we work, live and play. It goes everywhere we go and leaving home without it can be a disaster. In fact, 66% of people in the UK suffer from nomophobia, which is a fear of being without a mobile phone. (SecurEnvoy)The mobile phon...

    By • May 20, 2014

  • Is Like-Gating Your Facebook Campaigns Still a Best Practice?

    Like-gating your campaigns - contests, newsletter sign-ups, etc. - can be helpful if you want to drive new Page Likes, but it's not necessarily the best way to go. So before you lock your campaigns behind a Like-gate, here are a couple of things to consider.The first issue is that users may decid...

    By • May 20, 2014

  • Tips for Developing a Solid Blogger Outreach Strategy [INFOGRAPHIC]

    Did you know that 8 in 10 internet users trust information and advice they get from bloggers, and that 6 in 10 have made a purchase based on a blogger's recommendation? What if I told you that 63 percent of consumers are more likely to be influenced toward purchase by a blog than a magazine? Nich...

    By • May 20, 2014

  • Research Innovation Passport: Three Simple Ways Social Intelligence Can Transform Market Research Teams Into Innovation Centers

    The rapid growth of social media data is bringing great opportunities - and challenges - to the enterprise organization. The immediacy of social data is allowing companies to access data in minutes -not weeks - enabling faster business decisions. While some market researchers find themselves unco...

    By • May 20, 2014

  • The Perfect Tweet [INFOGRAPHIC]

    Tweets including photos have up to 35 per cent more retweets, according to new research by Twitter into effective tweets across verified accounts.However, this is in stark contrast to what B2B brands are actually sharing. B2B Marketing's recently published Social Media Benchmarking Report reveale...

    By • May 20, 2014

  • Time to Stop the Hashtag Madness

    People, we're in the middle of a hashtag epidemic and we have to put a stop to it. The use of hashtags has gone way beyond any reasonable scale, and what was once a handy tool is in danger of being horribly diluted. In this post, I'll look at the history of the hashtag, the issues the humble hash...

    By • May 20, 2014

  • Being Pretty Isn't Enough for Social Media Marketing

    I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you're never the lone beauty in the hotel lounge. Online, you're surrounded by equal or greater b...

    By • May 20, 2014

  • How to Spot Good Social Media Marketing Research

    I have a Google Alert set up under the title, "social media study" and it's always amazing what shows up on that alert. Everybody has a social media study these days. But some of it is not as reliable as you might think. All social media marketing research is not created equal.Marketers who make ...

    By • May 20, 2014
  • SMT Expert

    The Weirdest Intro to AdWords Ever

    As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our organic rankings.Yet when it comes to paid search, there's not nearly as much research, despite the fact th...

    By • May 20, 2014