Content Marketing: Page 235

  • How to Market a Business on Facebook [INFOGRAPHIC]

    Facebook launched back in 2004 and it become the most successful social networking site to date! Over the years many things have been introduced to enhance the Facebook experience and they must be doing something right because today it has approx. 1.8 billion users! But how easy is it for a business to tap into Facebook? It would be foolish not to which is why we've put together 7 tips using facts and statistics to help you promote your business on Facebook. Check it out below and let us know what you think!

    By • May 16, 2014

  • 5 Reasons Your Landing Page Is Not Converting Leads

    Landing pages are a key aspect to any inbound marketing strategy. If you have landing pages on your site, but aren't seeing any leads or conversions, you are doing something wrong. Top 5 Reasons You Are Not Generating Leads From Your Landing Pages:People don't know about it. When designing a la...

    By • May 16, 2014

  • The Fallacy of the Influencer

    In the pursuit to create viral content, marketers have embraced the idea that using influencers to endorse a brand's message will foster consumer engagement. As the tactic trends among the marketing community, brands are spending millions of dollars to hire influencers to serve as brand ambassado...

    By • May 16, 2014

  • Three Things to Know About the Chinese Social Web

    The Chinese social web is a bit of a mystery. On the one hand, we can't stop hearing about how big and popular it is. On the other hand, separated by language and rather intimidating looking interfaces, we know so little about this alternate universe. But with an Internet population of 618M and ...

    By Dana Chen • May 16, 2014

  • The State Of Small Business Content Marketing in 2014 [INFOGRAPHIC]

    BoostSuite, a data-drive marketing tool for small businesses) asked 16000+ small business owners and marketers about their content marketing strategies. They found that most have been doing basic content marketing, but overall the process is still disjointed and ineffective. SMBs are blogging usi...

    By • May 16, 2014

  • LinkedIn: May the Force (of Networking) Be With You [INFOGRAPHIC]

    As Linkedin grows, you really can't keep waiting to become active on Linkedin. Whether you start using their newly released publishing platform, or work networking into your daily routine, it's time to focus on growing our linkedin influence!With this guide, you'll learn the "mind tricks" that w...

    By • May 16, 2014

  • Upgrade Your Social Mobile Marketing with Snapchat

    To advance your social mobile marketing, add Snapchat-the wildly popular photo-messaging app-to your marketing arsenal. With Snapchat, you can reach your prospects with time-sensitive offers on the go. Mobile marketing has become highly influential, and its influence is primed to keep on rising....

    By • May 16, 2014

  • Beyond Engagement: Authenticity and How to Recognize It

    What makes people want to advocate for their employers? And why should anyone listen? After all, these are employees we're talking about - it's their job to promote their companies, right?Wrong ... at least, not as most people understand "promotion."Two words is all it takes to answer both questi...

    By • May 16, 2014

  • How to Manage Your Social Media in 34 Minutes (or Less) a Day

    Is it really possible to establish and maintain a social media presence in the same amount of time it takes to mow the lawn or catch up on an episode of Modern Family or New Girl? Why, yes. Yes it is.Facebook, Twitter and LinkedIn are the trifecta of social media - at least for small businesses a...

    By • May 15, 2014

  • Content Marketing During the Content Marketing Boom [SLIDESHARE]

    For the past several years, brands have been told they should act like publishers -and, indeed, the tools are all there to do so. The problem is that too many brands have embraced the tools without doing the hard work of thinking through where they really fit into the media landscape. When a bra...

    By • May 15, 2014

  • How to Fuel Sales with Social Content [INFOGRAPHIC]

    Nearly a billion photos and tweets stream through the social sphere every day on Facebook, Twitter and Instagram alone. For years brands have been capturing valuable exposure in this sea of social content, but never quite nailed down that elusive direct connection to sales.Offerpop, the digital m...

    By • May 15, 2014

  • Yahoo's Acquisition of Blink Is More About Talent Than Entering the Self-Destructing Messaging Space

    Yahoo's Marissa Mayer seems in no mood to put a full stop on her acquiring list. In a recent development reported by TC, Blink, a mobile messaging application that lets users share self-destructing messages, has been acquired by Yahoo. The deal term hasn't been disclosed.With this development, al...

    By • May 15, 2014

  • Three Social Media Rules Your Business Needs to Break

    If you stay up to date on social media trends and advice, you have likely heard that you need to post a lot of content, get as many fans/followers as you can, and post when most of your fans are online. Rules are meant to be broken, and I'll explain why it is necessary to break each of these rule...

    By • May 15, 2014

  • Brand Showcase: Target's Copywriting Is on Target

    Target. That wonderful, mystical land where one can buy shoes, clothes, novelty tees, movies, Legos, and food when they were simply going in to buy a crafty little graduation card. Target is a place that sucks you in, makes you spend every penny to your name, and you never feel like you wasted a ...

    By • May 15, 2014

  • Practical SEO Guide: Good Business Is the Foundation of Good SEO

    What is Search Engine Optimization (SEO)?Search engine optimization (SEO) is a host of techniques, approaches and strategies to prepare your website to be found by major search engines. It is often compared to alchemy. Everyone knows what SEO experts do, but very few know how they do it. In fact,...

    By • May 15, 2014

  • 7 Ways You Can Improve Your Twitter Engagement

    Do you actually engage on Twitter?Even though Social Media Examiner's 2013 Social Media Marketing Industry Report states that 88% of marketers want to find out how to best engage with their audience on social media, are they?Marketers say that one of their top goals for using Twitter is to improv...

    By • May 15, 2014

  • Forget the Filter: How to Captivate and Grow Your Instagram Audience

    Between all the infographics, shared photos, videos, and snapchat selfies...it's safe to say our digital world thrives on consuming visual content.With visual becoming a proven tool for audience engagment, it's important for brands to utilize the the trend to it's full potential.This is especiall...

    By • May 15, 2014

  • No-Bulls*@t Advice for Choosing a Logo You'll Love

    Why is logo design so important? Because it might become the single most recognizable part of your company. Case in point? The "Golden Arches."If all goes well, your logo will become the single most recognizable part of your company.Take two of the world's top brands for example... would you eve...

    By • May 15, 2014

  • Don't Get Muted by Twitter's New Function

    Twitter started rolling out its much anticipated 'mute' function today. It will be available to all users within the next few weeks. Is this going to spell disaster for brands on the network? Only the ones publishing bad content.What does it do?By clicking on the 'more' option of any tweet or on ...

    By • May 15, 2014

  • Facebook Planning to Open Sales Office in China Where It Remains Blocked

    The next billion users on Facebook will come from emerging markets and from markets where it still remains banned. China, which is home to the world's largest number of web users is one such country where the world's most popular social network remains banned.During Facebook's 2012 initial public...

    By • May 15, 2014

  • Oreo 101: 4 Cookie-Cutter Strategies to Social Media Stardom

    Oreo, you sweet, delicious, daring little cookie. You bravely tested creative waters in social media - turning a Super Bowl blackout into a brilliant, viral social media win, getting crazy with hashtags like #DunkSwag, #OreoSnackHacks and #OreoFortunes and your ingenious use of video to show how ...

    By • May 14, 2014

  • The Making of an Eight-Figure Grossing Content Promotion Campaign

    Teradata, a company named for the volumes of customer data its software analyzes, was recently recognized for running the most successful tech marketing campaign in Indiana. CMO Lisa Arthur was awarded TechPoint's 2013 Mira Award for Tech Sales and Marketing for executing a content marketing cam...

    By • May 14, 2014

  • The Worst Mistakes for Businesses

    Aside from criminal activity, the worst mistake a company can make is assuming it can handle content marketing. What's so hard about it, anyway? A few Facebook posts, a Twitter account, a blog - what can go wrong?As it turns out, a lot can go wrong when it comes to internal, untrained, and misdir...

    By • May 14, 2014

  • 4 Ways to Repurpose Your Evergreen Content

    If you can repackage old content, you can take reach of a new audience. Posting an article on your company's blog doesn't have to be a one-time deal. There are ways to continue to profit from your previously published work. By repackaging content, you reuse the same articles and blog posts again ...

    By • May 14, 2014

  • Is Marketing Promotion, Product or Purpose?

    I am a marketing geek. (And a coffee and beer geek.) That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from h...

    By • May 14, 2014