Content Marketing: Page 236

  • What Constitutes Good Content on Social Media?

    Have you noticed a decline in the reach of your business' Facebook posts in the last six months or so? If you haven't, you aren't paying enough attention. From October 2013 to February 2014, the organic reach of over 100 brand pages analyzed by Social@Olgivy dropped from 49% to 6%. Ouch. For bigg...

    By • May 9, 2014

  • Why You May Want to Pay for Facebook

    In Jeff Bullas' highly popular LinkedIn article "Why You Should Forget Facebook," he asked: "Are you chasing likes for your brand page? Paying for fans?" He then noted, "Maybe it's time to stop."I agree with Jeff when it comes to buying likes. After all, many businesses purchased likes in their e...

    By • May 9, 2014

  • LinkedIn Promiscuity: Should You Be Selective in Whom You Accept Connections Requests From?

    In short, not really.While there are a number of elements of LinkedIn that resemble other networks, successful usage of their platform is much different than the others and you most likely will not be posting anything sensitive in nature. You won't be posting pictures of your summer vacation or w...

    By • May 9, 2014

  • Now May Not Be the Time for a Message from Your Sponsor

    For individuals that are fortunate (and patient) enough to build up a social media following, it can be tempting to accept sponsored messages that bring in some quick cash. But is trading off a piece of your audience's attention really a good idea?For one, I am not so sure it ever is.My regular r...

    By • May 9, 2014

  • Earn the Ultimate Like: Instantly Boost Trust in Your Business Using Social Media

    In business, earning the trust of your audience requires the same sort of everlasting dedication that is required to earn trust in your personal life.It can involve years of making good on your promises and avoiding deceit at all costs. It's hard work that is made harder by how fragile it can be....

    By Matthew Peneycad • May 8, 2014

  • What Amazon Cart Really Means for Twitter

    You may have recently seen the news that Amazon has extended its shopping cart to Twitter.After a one-time setup, you will be able to add things to your Amazon shopping cart by replying to any Tweet containing a link, and typing the hashtag #AmazonCart. The item in the link will then be added to...

    By • May 8, 2014

  • Google's New Promo Grid View: A Visual Opportunity

    Recently, Google enabled the grid view for my Promo tab, turning my inbox into an infinite-scrolling 'Ginterest' board. The new view occurred roughly ten months after Gmail launched the somewhat controversial tabs feature, which separates promotional emails into their own tab.From a UI/UX standpo...

    By • May 8, 2014

  • Using Digital Influence to Enhance the In-Store Experience

    We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1 trillion, and that this number is likely to reach 50% of in-store sales by the end of 2014?These are but two of a number of intriguing data...

    By • May 8, 2014

  • Can You Turn Negative Social Media Exposure into a Positive Experience?

    If you've ever had the unfortunate experience of watching your business flounder after a scathing review on Yelp or Facebook, you know how uncomfortable it can be. On one hand, a few bad experiences in the midst of otherwise good service can just be chalked up to circumstances out of your contro...

    By • May 8, 2014

  • 5 Types of Media Content For Your Blog

    What is Content Marketing? The truth is, the answer to this question is not as simple as you may think.Before looking at the entire phrase, it's important to re-define the term "content." Previously, "content," in the context of marketing, was generally something written - a blog post, white pape...

    By • May 8, 2014

  • 10 Pinterest Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

    Thus far I have posted infographics explaining the rules every business needs to know before posting on Facebook, Twitter, and Instagram; today I share my Pinterest infographic. The visual and "sharable" nature of Pinterest has led to it becoming one of the fastest-growing social media platforms ...

    By • May 8, 2014

  • Herding the Social Media Cats for Effective Crisis Management

    How many social media accounts are under your brand's umbrella? Can you identify them all? Do you have emergency access to all? In the event of a negative issue or crisis surfacing on social media, it is paramount to be able to have emergency access to every social media account that represents y...

    By • May 8, 2014

  • Why Contest Hashtags Can Get You in Legal Trouble

    Cole Haan just ducked a legal bullet from the Federal Trade Commission after the agency investigated the company's recent Pinterest contest. The FTC concluded that the contestant's pins were endorsements of the brands that did not contain legally required disclosures.Participants competed for a $...

    By • May 8, 2014

  • Social Startups: Kungphoo Is the Social Marketplace for Small Business

    Searching for a laptop online, John Russo thought if only he could speak with other people seeking the same thing. Surely someone already purchased what he was looking for, which would be a great advantage. Although he didn't know the exact specs, he knew his price range and what he needed the l...

    By • May 8, 2014

  • To Be Heard, Turn Down the Volume

    What is it about the Internet that has made everybody so sure of themselves?You'd think the level of disruption during the past 20 years would have had the opposite effect. Instead, the number of people stepping onto their virtual soapboxes and telling the rest of us what to do and think has expl...

    By • May 8, 2014

  • Everything Facebook Announced at F8

    At Facebook's F8 conference, there were a lot of announcements that you might want to know about. Mark Zuckerberg shared information about how Facebook are looking to build, grow and monetize through its many tools. Here is what Facebook had to announce that will help not only us as users, but de...

    By • May 8, 2014

  • How to Construct Engaging Tweets Your Followers Will Love

    It's a skill to be succinct and to the point in anything.Drawn out presentations bore the audience. Poorly organized resumes and cover letters give hiring managers a headache. Heck, even a lengthy blog post on sales-proliferating marketing tactics can be too long for some. Nevertheless, getting t...

    By • May 8, 2014

  • Google Finally Validates Why a Press Release Helps Your Online Exposure and Your Rankings

    The news really broke out just a few days ago with headlines like 'Google validates that PR is SEO in patent filing,' but what does this actually mean?An article over at Shiftcomm discusses the details of the patent, however in this article I will summarize what this means for those in the PR ind...

    By • May 7, 2014

  • Why You Can't Put Tools and Technology Before Humans in Social Business

    For technology and marketing evangelists it's easy to get caught up in the shiny objects. Many marketers and business leaders have shiny object syndrome in their DNA. Tools and technology come naturally for them. This is good when it comes to innovating and developing technology.Be careful of the...

    By • May 7, 2014

  • Your Last-Minute Guide to Mother's Day Marketing

    Slacking on your Mother's Day marketing strategy? Don't worry; here's a last-minute guide that'll make it easy for you to cash in on this profitable holiday!Mother's Day is right around the corner and you haven't even done any marketing for it yet.And just as you've procrastinated promoting your...

    By • May 7, 2014

  • Why Scaring Moms Is a Bad Marketing Tactic

    Marketers are finding new ways to know as much as they can about the recipients of the content they create. And as Internet users conduct more of their lives online, it's becoming easier for brands to engage with their communities on various channels. This increased interaction has led to some gr...

    By • May 7, 2014
  • SMT Expert

    Why You Need to Give Your Social Marketing a Good Spring Cleaning

    Social marketing is in a state of constant evolution. I've only been actively using social media to market for a little over four years, but I can't even begin to count how many times I've had to change how I approach social marketing because some part of an algorithm had morphed. When you spend ...

    By • May 7, 2014

  • It's All One Big Bucket: Paid, Earned and Owned Media

    This week, I moderated another great webinar as part of the Social Media Today Best Thinker webinar series, this time on the topic of It's All One Big Bucket: Paid, Earned and Owned. The webinar included the perfect mix of speakers on this topic: Adam Naide, the Social Media Leader for Cox Commun...

    By • May 7, 2014

  • Infusionsoft's #ICON14 Shows Why Passion for Small Business Fuels Marketing Automation Platform

    A few weeks ago Infusionsoft held their annual user conference, called ICON 14. Back in 2008 I had the pleasure of being one of the speakers at (I believe) the second user conference, which had a couple hundred folks in attendance. But this year, somewhere between 2,500-3,000 small business own...

    By • May 7, 2014

  • C'mon, People, Be Social: A Personal Twitter Experiment

    Like many, over the years I've fallen for the interconnectivity of Twitter. The glorious randomness of discovery possible through my feed; the ebb and flow of tweets from those I follow; the conversations and immediate feedback it can generate; the new people and things I find to engage with.Howe...

    By • May 7, 2014