Content Marketing: Page 236

  • The Modern Marketer: Generalist, Specialist or Enigma?

    It's not easy to explain exactly what social media analysts, content marketers, blog writers, SEO experts, and other job titles can do for businesses. The industry is evolving, that's for sure, though where we (the modern marketers) stand is still up for grabs.We're used to building up products, ...

    By • May 14, 2014

  • 9 of the Best Ways to Engage Customers on Social Media

    So you're a small business just getting started out on social media. You have high hopes for bringing in customers through your web presence, only you're finding it difficult to attract lots of followers. It's a problem lots of businesses face when venturing onto social networks, but it's not imp...

    By • May 13, 2014

  • 10 Social Media Trends for Summer 2014

    1. VineVine has slowly but surely crept its way into the social media world. When Instagram introduced video, it looked like Vine wasn't going to last very long. Instead, the wittiness of the 6-second videos brought users back to the app again and again. Brands such as Dunkin Donuts caught on an...

    By • May 13, 2014

  • How to Increase Millennials' Brand Loyalty

    The defining feature of the millennial generation is technology. No one is surprised by this anymore, as we see the evidence ranging from the increase of deaths from drivers texting at the wheel to Pew's research that shows that most millennials respond that technology is the most unique thing ab...

    By • May 13, 2014

  • Is Your Content Marketing More Like Star Wars or Star Trek? [INFOGRAPHIC]

    "May the force be with you" or "live long and prosper": there are many similarities between Star Wars and Star Trek. But it's the differences that makes being a fan of either series fun. But have you ever thought about combining these two storytelling arcs with content marketing? The geeky folks ...

    By • May 13, 2014

  • 6 Ways to Measure the Digital Maturity of Your Marketing

    Organisations that use digital marketing techniques in a sophisticated way outperform their competitors in every industry - but how do you evaluate your digital maturity? A mature digital marketing strategy is about more than introducing a few hot applications - it means using technology to facil...

    By • May 13, 2014

  • Nurturing Social Media Advocacy from the Inside Out

    Nurturing and growing advocacy for your organization can be of paramount importance for its continued growth and success.On social media, advocates can greatly enrich the experience of your community, contribute to the promotion and dissemination of your content, alleviate demands on your custome...

    By Matthew Peneycad • May 13, 2014

  • #Socialnomics 2014: Current State of Social Media [VIDEO]

    You may remember Erik Qualman's very popular video The Social Media Revolution, that was originally published in 2009 in conjunction with his #1 best selling book (and one of my personal favorite social media books) Socialnomics. His original video from 2009 brought us some eye-opening statistics...

    By • May 13, 2014

  • Social Listening: What Was Trending on Mother's Day?

    On Mother's Day, brand culture is on full display in social media. Here are a few of the brand personalities I discovered through their social engagement.The favorite Mother's Day commercial in social media conversations was the NBA's "MVP" commercial, which turned NBA star Kevin Durant's MVP acc...

    By • May 13, 2014

  • Rising CPC and Clickfarms: The End Is Not Near, It's Here [INFOGRAPHICS]

    I've been using Facebook ads for quite some time now. I've used them to generate engagement on posts, to generate more likes for pages, to get people to visit websites, to get people to sign up for a newsletter, to get people to make a deal with the devil - you know, the usual.With the recent bus...

    By • May 13, 2014

  • Social Media Marketing Resources to Optimize Your Search Ranking

    Image credit: lwgsocialmediamarketing.com Social media marketing involves a constellation of different digital marketing and search engine optimization approaches that are sometimes complex. Manual management of your marketing mix for SEO can be difficult, challenging, painstaking and sometimes i...

    By • May 12, 2014

  • SEO for Google Plus: How to Optimize Your G+ Profile

    If you want to explore the full potential of some of the most influential social media platforms, you cannot afford to ignore G+ (Google Plus), with its ever-growing popularity or its plentitude of amazing marketing opportunities. Facebook and Twitter may be trending these days, but keep in mind ...

    By • May 12, 2014

  • How to Make Your LinkedIn Invites Irresistible

    One of the biggest mistakes I still see people making on LinkedIn is not taking the time to send a personalized invitation. Just trying to bang through the generic "I'd like to add you to my professional network" LinkedIn invites is not only ineffective, but it can also lead to you getting flagge...

    By • May 12, 2014

  • SMTPowerTalk: Which Social Media Network Gives You the Best Bang for Your Buck?

    Really, answering the question of which social media network is best to market in is like asking, "How strong is the strongest chain?" or "How long is a piece of string?" the answer is always going to be subjective and highly contextualized.Yet, the evidence is gathering that not all social media...

    By • May 12, 2014

  • Does User Generated Content Help Sales?

    Fan generated content - flashy, fun, certainly a great way to get attention. We know that it's got a direct SEO benefit, and is a cost-effective way to build your brand, but we're still left with the million dollar question - what is the impact of user generated content on sales?Before we get to...

    By • May 12, 2014

  • 4 Ways to Overcome Blog Blues

    From personal experience in professional blogging, I'm not allowed to know the feeling of blog blues. However, I am quite familiar with the fallout of letting a blog go to waste.It's an exciting time when a business jumpstarts content marketing. Marketers start investing actual time and research ...

    By • May 12, 2014

  • How Social Media Can Help with Your B2B Marketing

    By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B.This is unsurprising, but not because social media is not suited to B2B marketin...

    By • May 12, 2014

  • What's All The Hype About Google's New +Post Ads?

    Image credit: Google+ BrandsThe sky is the limit when it comes to analyzing all the new tools and channels that are launched on the market on a regular basis to make things a whole lot easier for today's marketers. Google+ has recently given us a new reason to get excited. Earlier this month, Goo...

    By • May 11, 2014

  • 6 Ways PR & Social Can Boost Your SEO

    In 2011, Forbes came out with an article titled, "PR is Dead." If you actually read the content within the piece, it talks about the future being bright for PR from a digital marketing perspective. When it comes to search engine optimization, implementing a PR strategy is crucial nowadays with G...

    By • May 11, 2014

  • 5 Ways to Use Instagram For Your Business

    You may think it's a great idea for your business to jump on the Instagram bandwagon but aren't really sure what to be taking pictures of or what to be sharing? It's really dependent on what type of company and/or industry you're in. For some people it's easy to know what to post. If you're an ev...

    By • May 11, 2014

  • Social Media Best Practices in Travel: Pinterest

    This is the first in a series of "Social Media Best Practices in Travel" posts to be published on this blog. Today, we focus on Pinterest!Pinterest is still considered one of the newcomers in the social media ecosystem, with less than four years under the belt. In 2014, it nevertheless continues ...

    By • May 11, 2014

  • #BringBackOurGirls Has Changed the Way Mainstream Media Works

    Monday evening, I was running on a trail when I got a call. Panting, I answered the phone. Jonathan, a Fox News producer needed me to comment on a story that was trending on Twitter. Boko Haram had kidnapped closed to 300 15-18 year old Nigerian Schoolgirls. Over 1 million re-tweets of the hashta...

    By • May 11, 2014

  • Survival of the Fittest: Your Organic Reach on Facebook in the Pay-to-Play World

    If you've spent any time marketing to your followers on Facebook, you have probably noticed that your organic reach has drastically, murderously decreased in the last year. Many businesses are frustrated with their lack of organic reach on Facebook to their followers. After all, the followers are...

    By • May 10, 2014

  • Social Media and Its Influence on the Legal Realm

    There are certain ethical boundaries that define the law industry, and some people may argue social media hasn't exactly made ethical dilemmas easy to solve. Keep reading to learn about how social media has impacted legal proceedings, and what that means for legal experts or even members of a ju...

    By • May 10, 2014

  • Are Selfies the End of Civilization?

    I'm a self-admitted old codger. I grew up before the internet existed. I can remember life before answering machines, and before today's ubiquitous smart phones. Talking about the new phenomenon of selfies, it's pretty easy to grouse that selfies represent the shallowest, most narcissistic tenden...

    By • May 10, 2014