Content Marketing: Page 237

  • Social Media Marketing Resources to Optimize Your Search Ranking

    Image credit: lwgsocialmediamarketing.com Social media marketing involves a constellation of different digital marketing and search engine optimization approaches that are sometimes complex. Manual management of your marketing mix for SEO can be difficult, challenging, painstaking and sometimes i...

    By • May 12, 2014

  • SEO for Google Plus: How to Optimize Your G+ Profile

    If you want to explore the full potential of some of the most influential social media platforms, you cannot afford to ignore G+ (Google Plus), with its ever-growing popularity or its plentitude of amazing marketing opportunities. Facebook and Twitter may be trending these days, but keep in mind ...

    By • May 12, 2014

  • How to Make Your LinkedIn Invites Irresistible

    One of the biggest mistakes I still see people making on LinkedIn is not taking the time to send a personalized invitation. Just trying to bang through the generic "I'd like to add you to my professional network" LinkedIn invites is not only ineffective, but it can also lead to you getting flagge...

    By • May 12, 2014

  • SMTPowerTalk: Which Social Media Network Gives You the Best Bang for Your Buck?

    Really, answering the question of which social media network is best to market in is like asking, "How strong is the strongest chain?" or "How long is a piece of string?" the answer is always going to be subjective and highly contextualized.Yet, the evidence is gathering that not all social media...

    By • May 12, 2014

  • Does User Generated Content Help Sales?

    Fan generated content - flashy, fun, certainly a great way to get attention. We know that it's got a direct SEO benefit, and is a cost-effective way to build your brand, but we're still left with the million dollar question - what is the impact of user generated content on sales?Before we get to...

    By • May 12, 2014

  • 4 Ways to Overcome Blog Blues

    From personal experience in professional blogging, I'm not allowed to know the feeling of blog blues. However, I am quite familiar with the fallout of letting a blog go to waste.It's an exciting time when a business jumpstarts content marketing. Marketers start investing actual time and research ...

    By • May 12, 2014

  • How Social Media Can Help with Your B2B Marketing

    By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B.This is unsurprising, but not because social media is not suited to B2B marketin...

    By • May 12, 2014

  • What's All The Hype About Google's New +Post Ads?

    Image credit: Google+ BrandsThe sky is the limit when it comes to analyzing all the new tools and channels that are launched on the market on a regular basis to make things a whole lot easier for today's marketers. Google+ has recently given us a new reason to get excited. Earlier this month, Goo...

    By • May 11, 2014

  • 6 Ways PR & Social Can Boost Your SEO

    In 2011, Forbes came out with an article titled, "PR is Dead." If you actually read the content within the piece, it talks about the future being bright for PR from a digital marketing perspective. When it comes to search engine optimization, implementing a PR strategy is crucial nowadays with G...

    By • May 11, 2014

  • 5 Ways to Use Instagram For Your Business

    You may think it's a great idea for your business to jump on the Instagram bandwagon but aren't really sure what to be taking pictures of or what to be sharing? It's really dependent on what type of company and/or industry you're in. For some people it's easy to know what to post. If you're an ev...

    By • May 11, 2014

  • Social Media Best Practices in Travel: Pinterest

    This is the first in a series of "Social Media Best Practices in Travel" posts to be published on this blog. Today, we focus on Pinterest!Pinterest is still considered one of the newcomers in the social media ecosystem, with less than four years under the belt. In 2014, it nevertheless continues ...

    By • May 11, 2014

  • #BringBackOurGirls Has Changed the Way Mainstream Media Works

    Monday evening, I was running on a trail when I got a call. Panting, I answered the phone. Jonathan, a Fox News producer needed me to comment on a story that was trending on Twitter. Boko Haram had kidnapped closed to 300 15-18 year old Nigerian Schoolgirls. Over 1 million re-tweets of the hashta...

    By • May 11, 2014

  • Survival of the Fittest: Your Organic Reach on Facebook in the Pay-to-Play World

    If you've spent any time marketing to your followers on Facebook, you have probably noticed that your organic reach has drastically, murderously decreased in the last year. Many businesses are frustrated with their lack of organic reach on Facebook to their followers. After all, the followers are...

    By • May 10, 2014

  • Social Media and Its Influence on the Legal Realm

    There are certain ethical boundaries that define the law industry, and some people may argue social media hasn't exactly made ethical dilemmas easy to solve. Keep reading to learn about how social media has impacted legal proceedings, and what that means for legal experts or even members of a ju...

    By • May 10, 2014

  • Are Selfies the End of Civilization?

    I'm a self-admitted old codger. I grew up before the internet existed. I can remember life before answering machines, and before today's ubiquitous smart phones. Talking about the new phenomenon of selfies, it's pretty easy to grouse that selfies represent the shallowest, most narcissistic tenden...

    By • May 10, 2014

  • How LinkedIn Embraces the Future of Social in Content Marketing

    LinkedIn celebrates its eleventh birthday today, but this has been a year full of firsts for the professional network. In addition to opening its publishing platform to its members, LinkedIn purchased mobile news platform Pulse in April of last year. These moves signal a focus on content distribu...

    By • May 10, 2014

  • 10 Real World Examples for How to Successfully Post Social Media Content

    With all the social media advice out there, sometimes you have to wonder if any of it actually works. Below I will provide you with 10 rules for posting social media content, but more importantly, I will provide examples of how these rules have been successfully implemented. These aren't rules wi...

    By • May 10, 2014

  • 7 Rules of Content Marketing Design That Convert Customers [SLIDESHARE]

    Poor design can kill your content marketing. Let's say that your content is great, and you're also being effective at promoting it. What else could you do to get more and better leads? You've got to optimize your design.It doesn't matter how good your content is - if you don't address design and ...

    By • May 9, 2014

  • Double Your Website Traffic by Blogging

    One huge question: Why should I start a blog? There are so many reasons to start a blog that it's hard to know where to begin.I can't cover all of the reasons in one article so I'm starting with one really important one: Blogging will dramatically increase your website traffic. Not only this, but...

    By • May 9, 2014

  • The Fall of Google+: The Need for Thoughtful User Adoption Centered Strategy

    Recently Google announced the resignation of Vic Gundotra a chief executive and visionary of the Google+ platform. Publications like Techcrunch already have detailed what this could mean for the future plans for the entire platform. At the very best Google+ is destined as a stand-alone platform. ...

    By • May 9, 2014

  • 4 Facebook Marketing Skills Every Business Should Master

    Navigating the Facebook waters can be a challenge. Especially when you're just getting started. If you read blogs about Facebook marketing, you'll find a wide array of advice. It's difficult to know whose advice to follow & which advice to ignore.In this post, I explain 4 crucial Facebook mar...

    By • May 9, 2014

  • 3 Low-Tech Ways to Optimize Content Marketing

    Forget the numbers, research, case studies, reports, and other info: Content marketing is simple.It boils down to engaging followers with fresh, inspiring content that you create and share. But before sharing these 3 low-tech methods for content marketing success, let's look at a few easy-to-trac...

    By • May 9, 2014

  • The Scientific Guide to Pinterest Marketing: How to Create Popular Images for More Pins and Better Conversion [INFOGRAPHICS]

    What should I be doing with Pinterest?We hear this question a lot on the Buffer blog. We've been fortunate to find some neat ways to improve social media marketing on Facebook, Twitter, LinkedIn, and more, but Pinterest? It's kind of uncharted territory for a lot of us.(Just so you know, Buffer ...

    By • May 9, 2014

  • Ninja-Style Facebook Management: Get More Done in Less Time [INFOGRAPHIC]

    Ninjas are enviable for many reasons: their speed, resourcefulness and effortless multi-tasking abilities. For these reasons, ninjas and top-notch Facebook admins have a lot in common.Ever wonder what makes a person an ultra effective and efficient Facebook admin? Four words: timesaving tricks and tools. In this infographic from Socially Stacked you learn some of the tricks and tools that work best for Facebook presence which includes 66,300 fans. Check it out below!

    By • May 9, 2014

  • 5 Ways to Make Your Guest Blogging Social-Friendly

    To say that there are benefits to be had with guest blogging would be an understatement. Not only will you be able to reach a wider audience with your well-written material but guest blogging is one of the best ways to expand your digital portfolio, if you have the desire to do so. Whether you ar...

    By • May 9, 2014