Content Marketing: Page 237

  • How LinkedIn Embraces the Future of Social in Content Marketing

    LinkedIn celebrates its eleventh birthday today, but this has been a year full of firsts for the professional network. In addition to opening its publishing platform to its members, LinkedIn purchased mobile news platform Pulse in April of last year. These moves signal a focus on content distribu...

    By • May 10, 2014

  • 10 Real World Examples for How to Successfully Post Social Media Content

    With all the social media advice out there, sometimes you have to wonder if any of it actually works. Below I will provide you with 10 rules for posting social media content, but more importantly, I will provide examples of how these rules have been successfully implemented. These aren't rules wi...

    By • May 10, 2014

  • 7 Rules of Content Marketing Design That Convert Customers [SLIDESHARE]

    Poor design can kill your content marketing. Let's say that your content is great, and you're also being effective at promoting it. What else could you do to get more and better leads? You've got to optimize your design.It doesn't matter how good your content is - if you don't address design and ...

    By • May 9, 2014

  • Double Your Website Traffic by Blogging

    One huge question: Why should I start a blog? There are so many reasons to start a blog that it's hard to know where to begin.I can't cover all of the reasons in one article so I'm starting with one really important one: Blogging will dramatically increase your website traffic. Not only this, but...

    By • May 9, 2014

  • The Fall of Google+: The Need for Thoughtful User Adoption Centered Strategy

    Recently Google announced the resignation of Vic Gundotra a chief executive and visionary of the Google+ platform. Publications like Techcrunch already have detailed what this could mean for the future plans for the entire platform. At the very best Google+ is destined as a stand-alone platform. ...

    By • May 9, 2014

  • 4 Facebook Marketing Skills Every Business Should Master

    Navigating the Facebook waters can be a challenge. Especially when you're just getting started. If you read blogs about Facebook marketing, you'll find a wide array of advice. It's difficult to know whose advice to follow & which advice to ignore.In this post, I explain 4 crucial Facebook mar...

    By • May 9, 2014

  • 3 Low-Tech Ways to Optimize Content Marketing

    Forget the numbers, research, case studies, reports, and other info: Content marketing is simple.It boils down to engaging followers with fresh, inspiring content that you create and share. But before sharing these 3 low-tech methods for content marketing success, let's look at a few easy-to-trac...

    By • May 9, 2014

  • The Scientific Guide to Pinterest Marketing: How to Create Popular Images for More Pins and Better Conversion [INFOGRAPHICS]

    What should I be doing with Pinterest?We hear this question a lot on the Buffer blog. We've been fortunate to find some neat ways to improve social media marketing on Facebook, Twitter, LinkedIn, and more, but Pinterest? It's kind of uncharted territory for a lot of us.(Just so you know, Buffer ...

    By • May 9, 2014

  • Ninja-Style Facebook Management: Get More Done in Less Time [INFOGRAPHIC]

    Ninjas are enviable for many reasons: their speed, resourcefulness and effortless multi-tasking abilities. For these reasons, ninjas and top-notch Facebook admins have a lot in common.Ever wonder what makes a person an ultra effective and efficient Facebook admin? Four words: timesaving tricks and tools. In this infographic from Socially Stacked you learn some of the tricks and tools that work best for Facebook presence which includes 66,300 fans. Check it out below!

    By • May 9, 2014

  • 5 Ways to Make Your Guest Blogging Social-Friendly

    To say that there are benefits to be had with guest blogging would be an understatement. Not only will you be able to reach a wider audience with your well-written material but guest blogging is one of the best ways to expand your digital portfolio, if you have the desire to do so. Whether you ar...

    By • May 9, 2014

  • 4 Social Media Trends Already Shaping 2014 [INFOGRAPHIC]

    As companies discover there's more to social media marketing than merely maintaining a presence on Facebook and Twitter, it's often a little daunting to think about how to expand efforts to take advantage of all the opportunities that a multi-spoked social strategy can offer.A new infographic cau...

    By • May 9, 2014

  • Launching a New Feature? Here's Your Marketing Checklist

    You just got word from the development team about the launch of a brand new feature, and you have at least two weeks (hopefully) to prepare everything you need to spread the word. Before you start writing the press release, take a few minutes to brainstorm about the different outlets you can leve...

    By • May 9, 2014

  • The Guide to Kickstarter and Crowdfunding [INFOGRAPHIC]

    Have you ever had a dream you've always wanted to work on but couldn't ever dedicate enough time to do it? Kickstarter is a crowdunding site that can help turn your favorite hobby into a profession. As impressive as Kickstarter success stories are, though, not every project is guaranteed to work ...

    By • May 9, 2014

  • The Secret to Going Viral: My Wedding Proposal Edition

    For those of you who know me, you know the story behind my social media agency, Boogie-it started in my dorm room in college and eventually, I moved into an office space and hired a team and now here we are... But, one thing you might not know is that I had some help; her name is Dahcia (our VP ...

    By • May 9, 2014

  • What Constitutes Good Content on Social Media?

    Have you noticed a decline in the reach of your business' Facebook posts in the last six months or so? If you haven't, you aren't paying enough attention. From October 2013 to February 2014, the organic reach of over 100 brand pages analyzed by Social@Olgivy dropped from 49% to 6%. Ouch. For bigg...

    By • May 9, 2014

  • Why You May Want to Pay for Facebook

    In Jeff Bullas' highly popular LinkedIn article "Why You Should Forget Facebook," he asked: "Are you chasing likes for your brand page? Paying for fans?" He then noted, "Maybe it's time to stop."I agree with Jeff when it comes to buying likes. After all, many businesses purchased likes in their e...

    By • May 9, 2014

  • LinkedIn Promiscuity: Should You Be Selective in Whom You Accept Connections Requests From?

    In short, not really.While there are a number of elements of LinkedIn that resemble other networks, successful usage of their platform is much different than the others and you most likely will not be posting anything sensitive in nature. You won't be posting pictures of your summer vacation or w...

    By • May 9, 2014

  • Now May Not Be the Time for a Message from Your Sponsor

    For individuals that are fortunate (and patient) enough to build up a social media following, it can be tempting to accept sponsored messages that bring in some quick cash. But is trading off a piece of your audience's attention really a good idea?For one, I am not so sure it ever is.My regular r...

    By • May 9, 2014

  • Earn the Ultimate Like: Instantly Boost Trust in Your Business Using Social Media

    In business, earning the trust of your audience requires the same sort of everlasting dedication that is required to earn trust in your personal life.It can involve years of making good on your promises and avoiding deceit at all costs. It's hard work that is made harder by how fragile it can be....

    By Matthew Peneycad • May 8, 2014

  • What Amazon Cart Really Means for Twitter

    You may have recently seen the news that Amazon has extended its shopping cart to Twitter.After a one-time setup, you will be able to add things to your Amazon shopping cart by replying to any Tweet containing a link, and typing the hashtag #AmazonCart. The item in the link will then be added to...

    By • May 8, 2014

  • Google's New Promo Grid View: A Visual Opportunity

    Recently, Google enabled the grid view for my Promo tab, turning my inbox into an infinite-scrolling 'Ginterest' board. The new view occurred roughly ten months after Gmail launched the somewhat controversial tabs feature, which separates promotional emails into their own tab.From a UI/UX standpo...

    By • May 8, 2014

  • Using Digital Influence to Enhance the In-Store Experience

    We all know the world is going digital. However, did you know that digital technologies currently influence 36% of in-store retail sales, to the tune of $1.1 trillion, and that this number is likely to reach 50% of in-store sales by the end of 2014?These are but two of a number of intriguing data...

    By • May 8, 2014

  • Can You Turn Negative Social Media Exposure into a Positive Experience?

    If you've ever had the unfortunate experience of watching your business flounder after a scathing review on Yelp or Facebook, you know how uncomfortable it can be. On one hand, a few bad experiences in the midst of otherwise good service can just be chalked up to circumstances out of your contro...

    By • May 8, 2014

  • 5 Types of Media Content For Your Blog

    What is Content Marketing? The truth is, the answer to this question is not as simple as you may think.Before looking at the entire phrase, it's important to re-define the term "content." Previously, "content," in the context of marketing, was generally something written - a blog post, white pape...

    By • May 8, 2014

  • 10 Pinterest Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

    Thus far I have posted infographics explaining the rules every business needs to know before posting on Facebook, Twitter, and Instagram; today I share my Pinterest infographic. The visual and "sharable" nature of Pinterest has led to it becoming one of the fastest-growing social media platforms ...

    By • May 8, 2014