Content Marketing: Page 237

  • How to Grow Your Twitter Following Organically

    So you're company, brand, or even yourself has joined Twitter, but it's frustrating because all you want is hundreds of followers and you've noticed that you've only gained a few in the last month. What do you do? How can you get your number of followers to grow without paying for sponsored posts...

    By • May 6, 2014

  • Why Location-Based Social Data is the New Currency

    With the majority of mobile consumers using their devices to broadcast their location by checking in on Foursquare, posting a photo on Facebook from dinner with friends or getting directions, location-based social data has become the new currency to engage and build stronger relationships with co...

    By • May 6, 2014

  • 15 Instagram Tips That Will Catapult Your Business to Success

    Instagram provides you with a wealth of opportunities to send out a message to your audience. As lots of people are on Instagram and many people connect their Instagram accounts to various other social media platforms, you can successfully spread your brand name across Instagram with ease. Howeve...

    By • May 6, 2014

  • How to Approach Your Potential Customers

    Social media is a great marketing tool. It's cost-effective. It's fast. It's unwrapped. It's a fantastic channel to connect and interact with your target group and showcase your services and products in front of the entire digital spectrum. But many businesses do it wrong when they only focus on ...

    By • May 6, 2014

  • Spin vs. Positioning: How to Choose One Over the Other

    Spin Sucks gives public relations professionals the tools they need to evolve their careers while changing the perception people have about the entire industry.Spin Sucks promises rainbows and unicorns if you read daily and a pot of gold if you share it with your colleagues.There is a difference ...

    By • May 6, 2014

  • How Inbound Marketing Can Drive Up Sell and Cross Sell Opportunities

    Don't ignore your existing client base on the hunt for new leads - or you could risk losing out on genuine business opportunities for growth.A marketer's focus is inherently on creating new leads and customers - but your biggest mistake could be forgetting about the customers you already have.Thi...

    By • May 6, 2014

  • Research Reveals 4 Types of Academic Social Media Users

    I've written a few times over the years about the role social media can play in the life of the average academic. Whether that's the dissemination of findings via social media, or the utilization of open innovation for academic research. Alas, despite the numerous apparent advantages, research ...

    By • May 6, 2014

  • The SEC Opens the Door for Companies to Use Social Media

    The Securities and Exchange Commission (SEC) says it's okay for companies to use social media, such as Facebook and Twitter, to announce important information and still comply with the Regulation Fair Disclosure. A recent ruling confirms that Regulation Fair Disclosure applies to social media use...

    By • May 6, 2014

  • Who Is the Modern Customer and How Do They Want You to Talk to Them?

    Last week, I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of Who is the Modern Customer and How Do They Want You to Talk to Them?, sponsored by Act-On. The webinar included a fabulous mix of speakers on this topic: Paige Musto, th...

    By • May 6, 2014

  • 15 Ways to Win Fans and Influence Followers

    "How to Win Friends and Influence People" is one of the most popular self-improvement books ever written; in response, I present to you 15 ways to Win Fans and Influence Followers. Through the teachings of Dale Carnegie, I will explain how businesses can harness the power of social media to impro...

    By • May 6, 2014

  • 6 Ways to Make Your Brand Ready to Meet the World

    If you look at the market trends of today it is easy to see what is getting popular and what is gaining traction in our culture. As new companies are created, founders think of names to capture what they do and how they integrate into what everyone sees in the marketplace. Here is a list of some ...

    By • May 6, 2014

  • 5 Rap Lyrics that Double as Marketing Lessons (for Real)

    Anybody who has ever seen 8 Mile or Hustle & Flow knows how hard it is for young aspiring musicians to market themselves. Still, while we are not directly involved in the rap game here at Element Three (though Zach Labrecque and I occasionally rap about our dirty dishes in the sink), as I was...

    By • May 6, 2014

  • The Dreaded Passive Voice: Why Shame Should Be Felt When Passive Bombs Are Dropped

    The dreaded passive voice. It sucks the life out of your writing. If you want to understand why the passive voice is so horrible listen to a defendant in a murder case explain what happened: "There was a struggle. A shot was fired and she got hurt." What he meant to say was: "I was beating her up...

    By • May 5, 2014

  • What the New Facebook Audience Network May Mean for Paid Marketing

    Facebook made headlines recently with its announcement of the Audience Network ad platform. This ad platform will act as a third party advertising platform for mobile phones and tablets, similar to Google's AdMob and Apple's iAds platform. The main differentiator with the Audience Network is its ...

    By • May 5, 2014

  • Social Media Dimensions Blueprint

    Social media dimensions are constantly changing. With every tweak or page layout change for Facebook, Twitter, Linkedin, Google+, YouTube, etc., social media marketers must stay up-to-date to get the most out of their social profiles. When creating images for social media, making sure you know th...

    By • May 5, 2014

  • Content Marketing ROI for Dummies [INFOGRAPHIC]

    It's imperative that brands determine steps to track the Return on Investment for their content marketing efforts. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, content hubs, and other channels. However, only less...

    By • May 5, 2014

  • Content Writing For Social Media: What You Need To Know

    Content writing seems to be the in thing these days, and when building relationships with your fan base on social media, quality content is no exception.Now, if you're going to go through all that trouble of writing that killer article, you may as well be doing everything you can to ensure it goe...

    By • May 5, 2014

  • Stop Talking About Technology and Start Designing Experiences

    As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That's right. You're no longer in the product business. Products are a by-product of experiences you set ou...

    By • May 5, 2014

  • How to Take Advantage of the New Twitter Profile

    It's all about the images on the micro-blogging social media platform that is Twitter! Already in motion to become more image based, Twitter rolled out fresh and interesting profile improvements last week. The long overdue revamp is a natural progression, seeing as the emerging social media net...

    By • May 5, 2014

  • Search Yourself: A Valuable Task in Personal Branding

    Personal branding is all the rage.I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn.Next, ...

    By • May 5, 2014

  • Facebook's Anonymous Login: A Trust-Building Endeavor

    When it comes to the many reasons why someone may not care for Facebook, one of the most common is the idea of shared data. After all, no one wants to give out information to a company that they don't know and even fewer want said information used in a way that they can hamper their online experi...

    By • May 5, 2014

  • 5 Tips for Finding Great Ideas for Your Social Media Business

    Businesses have long recognized the power that comes from social media. Millions of people all over the world are using social networks like Facebook and Twitter to connect with others, and businesses are taking advantage of these platforms to reach them. But it's not enough to simply be on socia...

    By • May 5, 2014

  • You Must Live Tweet Live Events

    I can't believe you're still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you! I am not saying you shouldn't hire a professional team for posterity, the Annual Reports, and your organization's ...

    By • May 5, 2014

  • Facebook's Organic Reach Decline: How to Respond

    What can you do about plummeting Facebook post reach?Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: "We expect organic distri...

    By • May 4, 2014

  • Don't Growth Hack Me, Bro!

    Growth hacking is awesome. Long live growth hacking.But don't growth hack me man! And don't scrape, mine or harvest me either. I admire so many of the great people who practice the tenets of growth hacking. People like those on Growthhackers.com and Growthhacker.tv do it well and do it right. But...

    By • May 4, 2014