Content Marketing: Page 238

  • Why You Need an Editorial Meeting for Your Content

    So you've made a content marketing plan, recruited subject matter experts and internal writers, and managed to get buy-in from stakeholders. You've brainstormed lots of ideas for content, put it all in an editorial calendar that extends all the way through the end of the year, and now your conten...

    By • May 4, 2014

  • The Power of the Humble "Like" Button

    Do you remember the 1970's Life breakfast cereal TV commercial with cute little Mikey, and the catch phrase "He Likes it. Mikey likes it!" Well, not only is it great to be liked, but one of the most powerful features of social media is the "like" button, and what you can learn from it. Last week ...

    By • May 4, 2014

  • How Facebook's F8 2014 Announcements Affect Businesses, Developers, and Facebook Users

    At Facebook's F8 event last week - the first time they've held the event since 2011 - the focus was on developers. At F8, which will now be an annual event, Mark Zuckerberg and a few other team members spoke about their commitment to making the mobile experience better and allowing developers to ...

    By • May 4, 2014

  • Promote Events Using Social Media Marketing

    Social media events serve as great tools for connecting with consumers and boosting sales. In this article, we provide you an insight on how social media events can influence the choices of consumers and help you in building brands.Create Google+ Hangouts for your Target ConsumersGoogle+ hangouts...

    By • May 3, 2014

  • The Best in Facebook Marketing: Studio Award Winners

    The Facebook Studio Award winners were announced this week, which means I got to sit around and relive some of our favorite Facebook campaigns of the year. These awards are given to brands and their agencies for work that proved to not only drive engagement, but also build word of mouth and brand...

    By • May 3, 2014

  • How Hits Turn Into Dollars

    The irony about viral content is that everyone wants a hand in creating it. From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. The reality is that it isn't that simple to accomplish. While some web users...

    By • May 3, 2014

  • How to Master Effective B2B Content

    Think of your business' marketing strategy as a megaphone instead of thinking of it as a funnel. With the megaphone, you have the mouthpiece where all the information is. As the sound travels outward, you're reaching out to more people while disseminating simpler, and more relatable concepts. You...

    By • May 3, 2014

  • Socially Stephanie: How to Make Content "Go Viral"

    Dear Socially Stephanie, I create really good content. But it's not getting the views or shares that I'd hoped for. How can I make my content go viral? At a Standstill in SonomaDear Standstill, I like what I'm hearing. Content is the future. Strike that: content is the past, present and the futur...

    By • May 3, 2014

  • Collaborative Economy Adoption Is Going to Double

    Respondents in the largest study in the new peer-to-peer economy reported that they plan to double usage in next 12 months. Brands must develop a strategy in this new market and avoid being bypassed from peer-to-peer economic models.Above Graphic: Dark colored bars indicate adoption in last 12 mo...

    By • May 3, 2014

  • 6 Reasons I Do Not Want You to Use Social Media to Share This Link

    Social media links are good. They lead us to long format content that has been curated from the web, or that you have spent your time and effort to write yourself. This is because oftentimes there is more to a story than what can be communicated in brief social media update. Links serve as a mean...

    By • May 3, 2014

  • SEO vs PPC: Which One Takes the Gold?

    For all companies, institutions, and individuals who use the internet, the underlying goal is to generate views to drive business. Getting the most webpage "hits" is what allows a company to grow, attract visitors and members, and allows individuals to get noticed. Most people who use the interne...

    By • May 2, 2014

  • How to Sell and Market Your Business on Instagram

    Instagram is an excellent medium for sharing your company's information with the web. Its combination of aesthetics and social networking allows photos and ads to be shared across multiple platforms. Posts can be synchronized among networks such as Twitter, Facebook and the blogging platform Tum...

    By • May 2, 2014

  • 5 Easy Editing Tips to Pump up Your Website's SEO Power!

    So, you've got a great-looking website with a content management system (CMS) that lets you add new pages and put them online in the blank of an eye. Publishing new content should be as simple as adding some text and making sure everything looks the way it should, right?While you certainly can ad...

    By • May 2, 2014

  • Obtain Sales Online Through Clever SEO Marketing

    Have you ever thought about how Google categorizes each of the 643,011,029-webpage results in .40 seconds? Did you know that there is an exact algorithm that Google, Bing, and Yahoo use? Were you also aware that YouTube is the world's second largest search engine? There is also an answer to the ...

    By • May 2, 2014

  • Yelp and the Rise of Consumer Reviews

    You're new in town, or you've traveled to a new destination and you want to know what restaurants the locals like or where you can find the best shopping. So you reach for your smartphone and consult a trusted advisor. By making a phone call? No, by checking out Yelp. Now more than ever, we're us...

    By • May 2, 2014

  • 13 Odd Lessons from Digital Marketing

    As a personal and professional blogger, social media advocate, and interested party in the evolution of content marketing, I thought I'd share a few paradoxical lessons I've learned throughout the past few years.1. The Quality vs. Quantity ConundrumTwo factors determine the duration of time it ta...

    By • May 2, 2014
  • SMT Expert

    What This Content Marketer Does Is By Far The Most Insane Thing I've Seen In My Life

    There he goes again, creating all that helpful and compelling content and publishing it on his company's rarely visited blog. It's not that the content is bad or that he's not publishing enough of it - his employer has 10 other writers just like him. The problem is that there are over 1,000 other...

    By • May 2, 2014

  • Welcome to the Social Marketing Party

    Being a successful social marketer is like constantly hosting a party - inviting people, giving them a reason to stay, and providing entertainment so good that they'll tell all their friends about it afterwards. For any good host, one of the most important things about a party is making sure tha...

    By • May 2, 2014

  • Beyond Engagement: Why People Follow the Leader

    Dear Business Leader:Your contribution to the success of employee advocacy in your organization is simple:You have to believe in everything your program encompasses; and you must leave your people in no doubt that you believe.That's all. Sounds easy? If you say so...Believing may be the easy part...

    By • May 2, 2014

  • Let's Make Brands More Social

    Starting (or Spurring) Your SocialIf you already have a powerful brand, a social presence, and a lot of great content, it's a much easier job than if you're starting out on social for the first time, no one in your community or marketplace has ever heard of you, and you don't have the time or res...

    By • May 2, 2014

  • Why Invisible Activities Matter in Social Media

    Only 7% of word-of-mouth happens online. This is a key figure in understanding that leaving a digital footprint is part of a sophisticated process; diverse drivers explain why an idea goes online. For instance, when citizens want an idea to go public when it comes to a cause. Or when content beco...

    By • May 2, 2014

  • The Social Media Pocket Guide: Six Ways Marketers Should Use Social

    The following is an excerpt from "The Social Media Pocket Guide: Six Ways Marketers Should Use Social," an exclusive guide from Spredfast. The Social Media Pocket Guide reveals how marketers at big brands like AARP, AT&T, Discover, and Nokia have leveraged social to reach their campaign goals...

    By • May 1, 2014

  • Using Social Media and SEO in 2014

    When it comes to growing your company, there is no better way to do it than to promote your goods or services on the world-wide-web. We all know that search engines are responsible for a majority of the market share but over the last few years, social media has made its way to the top of the lead...

    By • May 1, 2014

  • 4 Reasons You Should be Using Twitter for Your Business

    Twitter has exploded in popularity for both business and personal uses. What makes it unique from Facebook or LinkedIn is the fact that, just as you can with those other social media websites, post status updates immediately for all of your followers to see. The difference is that only 140 charac...

    By • May 1, 2014

  • Reincarnation of a Salesman

    With the advent of content marketing, many a thought leader has predicted the demise of the traditional salesman. Life has yet to imitate art, and as of now, we're not close to nearing Death of a Salesman. If anything, salesmen are much closer to being reincarnated - in the form of a half markete...

    By • May 1, 2014