Content Marketing: Page 238

  • Herding the Social Media Cats for Effective Crisis Management

    How many social media accounts are under your brand's umbrella? Can you identify them all? Do you have emergency access to all? In the event of a negative issue or crisis surfacing on social media, it is paramount to be able to have emergency access to every social media account that represents y...

    By • May 8, 2014

  • Why Contest Hashtags Can Get You in Legal Trouble

    Cole Haan just ducked a legal bullet from the Federal Trade Commission after the agency investigated the company's recent Pinterest contest. The FTC concluded that the contestant's pins were endorsements of the brands that did not contain legally required disclosures.Participants competed for a $...

    By • May 8, 2014

  • Social Startups: Kungphoo Is the Social Marketplace for Small Business

    Searching for a laptop online, John Russo thought if only he could speak with other people seeking the same thing. Surely someone already purchased what he was looking for, which would be a great advantage. Although he didn't know the exact specs, he knew his price range and what he needed the l...

    By • May 8, 2014

  • To Be Heard, Turn Down the Volume

    What is it about the Internet that has made everybody so sure of themselves?You'd think the level of disruption during the past 20 years would have had the opposite effect. Instead, the number of people stepping onto their virtual soapboxes and telling the rest of us what to do and think has expl...

    By • May 8, 2014

  • Everything Facebook Announced at F8

    At Facebook's F8 conference, there were a lot of announcements that you might want to know about. Mark Zuckerberg shared information about how Facebook are looking to build, grow and monetize through its many tools. Here is what Facebook had to announce that will help not only us as users, but de...

    By • May 8, 2014

  • How to Construct Engaging Tweets Your Followers Will Love

    It's a skill to be succinct and to the point in anything.Drawn out presentations bore the audience. Poorly organized resumes and cover letters give hiring managers a headache. Heck, even a lengthy blog post on sales-proliferating marketing tactics can be too long for some. Nevertheless, getting t...

    By • May 8, 2014

  • Google Finally Validates Why a Press Release Helps Your Online Exposure and Your Rankings

    The news really broke out just a few days ago with headlines like 'Google validates that PR is SEO in patent filing,' but what does this actually mean?An article over at Shiftcomm discusses the details of the patent, however in this article I will summarize what this means for those in the PR ind...

    By • May 7, 2014

  • Why You Can't Put Tools and Technology Before Humans in Social Business

    For technology and marketing evangelists it's easy to get caught up in the shiny objects. Many marketers and business leaders have shiny object syndrome in their DNA. Tools and technology come naturally for them. This is good when it comes to innovating and developing technology.Be careful of the...

    By • May 7, 2014

  • Your Last-Minute Guide to Mother's Day Marketing

    Slacking on your Mother's Day marketing strategy? Don't worry; here's a last-minute guide that'll make it easy for you to cash in on this profitable holiday!Mother's Day is right around the corner and you haven't even done any marketing for it yet.And just as you've procrastinated promoting your...

    By • May 7, 2014

  • Why Scaring Moms Is a Bad Marketing Tactic

    Marketers are finding new ways to know as much as they can about the recipients of the content they create. And as Internet users conduct more of their lives online, it's becoming easier for brands to engage with their communities on various channels. This increased interaction has led to some gr...

    By • May 7, 2014
  • SMT Expert

    Why You Need to Give Your Social Marketing a Good Spring Cleaning

    Social marketing is in a state of constant evolution. I've only been actively using social media to market for a little over four years, but I can't even begin to count how many times I've had to change how I approach social marketing because some part of an algorithm had morphed. When you spend ...

    By • May 7, 2014

  • It's All One Big Bucket: Paid, Earned and Owned Media

    This week, I moderated another great webinar as part of the Social Media Today Best Thinker webinar series, this time on the topic of It's All One Big Bucket: Paid, Earned and Owned. The webinar included the perfect mix of speakers on this topic: Adam Naide, the Social Media Leader for Cox Commun...

    By • May 7, 2014

  • Infusionsoft's #ICON14 Shows Why Passion for Small Business Fuels Marketing Automation Platform

    A few weeks ago Infusionsoft held their annual user conference, called ICON 14. Back in 2008 I had the pleasure of being one of the speakers at (I believe) the second user conference, which had a couple hundred folks in attendance. But this year, somewhere between 2,500-3,000 small business own...

    By • May 7, 2014

  • C'mon, People, Be Social: A Personal Twitter Experiment

    Like many, over the years I've fallen for the interconnectivity of Twitter. The glorious randomness of discovery possible through my feed; the ebb and flow of tweets from those I follow; the conversations and immediate feedback it can generate; the new people and things I find to engage with.Howe...

    By • May 7, 2014

  • How to Grow Your Twitter Following Organically

    So you're company, brand, or even yourself has joined Twitter, but it's frustrating because all you want is hundreds of followers and you've noticed that you've only gained a few in the last month. What do you do? How can you get your number of followers to grow without paying for sponsored posts...

    By • May 6, 2014

  • Why Location-Based Social Data is the New Currency

    With the majority of mobile consumers using their devices to broadcast their location by checking in on Foursquare, posting a photo on Facebook from dinner with friends or getting directions, location-based social data has become the new currency to engage and build stronger relationships with co...

    By • May 6, 2014

  • 15 Instagram Tips That Will Catapult Your Business to Success

    Instagram provides you with a wealth of opportunities to send out a message to your audience. As lots of people are on Instagram and many people connect their Instagram accounts to various other social media platforms, you can successfully spread your brand name across Instagram with ease. Howeve...

    By • May 6, 2014

  • How to Approach Your Potential Customers

    Social media is a great marketing tool. It's cost-effective. It's fast. It's unwrapped. It's a fantastic channel to connect and interact with your target group and showcase your services and products in front of the entire digital spectrum. But many businesses do it wrong when they only focus on ...

    By • May 6, 2014

  • Spin vs. Positioning: How to Choose One Over the Other

    Spin Sucks gives public relations professionals the tools they need to evolve their careers while changing the perception people have about the entire industry.Spin Sucks promises rainbows and unicorns if you read daily and a pot of gold if you share it with your colleagues.There is a difference ...

    By • May 6, 2014

  • How Inbound Marketing Can Drive Up Sell and Cross Sell Opportunities

    Don't ignore your existing client base on the hunt for new leads - or you could risk losing out on genuine business opportunities for growth.A marketer's focus is inherently on creating new leads and customers - but your biggest mistake could be forgetting about the customers you already have.Thi...

    By • May 6, 2014

  • Research Reveals 4 Types of Academic Social Media Users

    I've written a few times over the years about the role social media can play in the life of the average academic. Whether that's the dissemination of findings via social media, or the utilization of open innovation for academic research. Alas, despite the numerous apparent advantages, research ...

    By • May 6, 2014

  • The SEC Opens the Door for Companies to Use Social Media

    The Securities and Exchange Commission (SEC) says it's okay for companies to use social media, such as Facebook and Twitter, to announce important information and still comply with the Regulation Fair Disclosure. A recent ruling confirms that Regulation Fair Disclosure applies to social media use...

    By • May 6, 2014

  • Who Is the Modern Customer and How Do They Want You to Talk to Them?

    Last week, I moderated another great webinar from the Social Media Today Best Thinker webinar series, this time on the topic of Who is the Modern Customer and How Do They Want You to Talk to Them?, sponsored by Act-On. The webinar included a fabulous mix of speakers on this topic: Paige Musto, th...

    By • May 6, 2014

  • 15 Ways to Win Fans and Influence Followers

    "How to Win Friends and Influence People" is one of the most popular self-improvement books ever written; in response, I present to you 15 ways to Win Fans and Influence Followers. Through the teachings of Dale Carnegie, I will explain how businesses can harness the power of social media to impro...

    By • May 6, 2014

  • 6 Ways to Make Your Brand Ready to Meet the World

    If you look at the market trends of today it is easy to see what is getting popular and what is gaining traction in our culture. As new companies are created, founders think of names to capture what they do and how they integrate into what everyone sees in the marketplace. Here is a list of some ...

    By • May 6, 2014