Content Marketing: Page 243

  • What Facebook's Great Unbundling Means for Mobile Content Promotion

    Facebook hasn't been making many friends among brands lately. The social network's latest move to reduce the organic reach of its Pages means that even large companies have watched their traffic slow to a crawl. Facebook is still a great place for brands-that is, if they're willing to pay for con...

    By • April 23, 2014

  • Is Organic Search Losing to Social Media Referrals?

    At this point, Google probably isn't freaking out, but they are paying close attention to some recent research by Shareaholic. Search's heyday is over; it's a mature channel.Social Media has barely outgrown diapers; things are just getting started. As a social media specialist, this kind of in...

    By • April 23, 2014

  • Social Media ROI: What You Should Be Doing and Why

    Social media is not solely about making a direct conversion, but it does play a key role in the sales funnel. As such, it should be properly tracked to ensure that conversions are occurring as a result of social efforts. Social media is all about building relationships, developing bonds, and infl...

    By • April 23, 2014

  • Rethinking User Experience in Fashion and Beauty eCommerce

    In a recent study led by Dove, 82% of women believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago.The sociological shift has a tremendous impact on the business side of beauty and fashion; according to PM Di...

    By • April 23, 2014

  • How to Get Your Brand on the Social Shopping Bandwagon

    Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping.A study conducted by Gartner found that a huge 74% ...

    By • April 23, 2014

  • Too Much Content: Could It Happen?

    Short answer: yes. Too much content can actually scare potential clients and readers away. If they have to wade through a pool of different content to get to the meat of your website, they will run away very fast. "When is content considered too much?" you ask.Let's discuss this and how to avoid ...

    By • April 23, 2014

  • 10 Facebook Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

    On Facebook there isn't one "perfect post" or ideal time of day to post. Instead, you can develop a strategy that gets different types of content to different types of people, at different times. The key factor to remember when creating Facebook content is that you need to be vigilant-constantly ...

    By • April 23, 2014

  • Google+ Is Closer to a Gold Mine Than a Ghost Town

    Everyone has a strong opinion about Google+. Start a conversation about it and you'll rarely hear middle ground. People either think it's a social media gold mine or a ghost town that's overhyped and full of accounts people don't use. So which is it? This post explores the history of the toddler ...

    By • April 23, 2014

  • How to Conduct a Website Content Audit in 3 Easy Steps

    If you're looking to undergo a full website redesign, or if you're simply trying to update your brand messaging, it's essential to perform a content audit. Analyzing your current content strategy is an easy way to give your website a facelift and it provides the ideal opportunity to assess the to...

    By • April 23, 2014

  • The New Marketing Paradigm: Coherent Customer Satisfaction

    Everyone reading this is familiar with consumer oriented marketing. The digital divide, the convergence of technology with methods, and other trends empower and challenge us all. We're all here on the net, after all. What many social and marketing professionals fail to acknowledge is the reality ...

    By • April 23, 2014

  • 7 Ways to Use Social Media to Boost Your Small Business

    It's no longer possible to completely ignore the effect social media is having on the business world. Social media has become an important part of any business's marketing strategy, especially for small businesses. A study from LinkedIn shows that 81% of North American of small businesses use soc...

    By • April 22, 2014

  • What to Do When Your Social Media Manager Quits

    You've got Twitter, Facebook, and Pinterest campaigns planned through year's end, everything is humming along smoothly, and your analytics look great. Suddenly your social media manager announces she's taking a job overseas. Don't panic! Here's an easy five-point plan to save your sanity and keep...

    By • April 22, 2014

  • Why Social Proof Matters for Content Marketers

    If you write a blog post and no one shares it, does it really exist?We live in an information age where ideas act as currency. As writers, we seek validation of our ideas and today the validation data is right in front of us. We can see in a matter of hours how many page views and call-to-action ...

    By • April 22, 2014

  • Marketing Eggcellence: The Top Branded Easter Campaigns

    Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. With the 2014 total holiday spend just under $16 billion, marketers are continuously expanding efforts to tap into the spring celebrations....

    By • April 21, 2014

  • 3 Ways to Make Sure People Read Your Blogs

    It's not what you say that's most important, it's how you say it.Last night, my sister was explaining this "great idea" she had for my birthday party to her boyfriend. After about a minute, he cut her off and said, "If it takes you this long to explain it, it's probably not that great." She got m...

    By • April 21, 2014

  • 5 Undeniable Benefits of Social Media That Businesses Are Not Maximizing

    Clearly social media is important. But unless you know why social media is important, then you will fail to maximize its potential as an effective sales tool. 1. It properly reflects your business/brandYour company's social media is a reflection of the company itself. Thus, you want to make certa...

    By • April 21, 2014

  • Monitoring Social Media to Prevent a Crisis

    Last week I started a series on how to include social media in your crisis communications plans. Part one of the series outlines the five necessary elements every crisis communications plan should include. This week we'll tackle the first of those five elements: monitoring social media to prevent...

    By • April 21, 2014

  • Will There Be "Content Shock" in Travel?

    Everyday that goes by, I read yet another article or blog post about new milestones reached by this or that social media. And if you pay close attention, many of them involve the travel and hospitality vertical. For example:Facebook now has close to one billion active users on mobile, which repre...

    By • April 21, 2014

  • Alleviating Senior Isolation Through Social Media

    Loneliness and isolation can be as big of a health concern for senior citizens as heart disease, arthritis, or osteoporosis. Seniors are more susceptible to isolation because as they grow older their social network shrinks: spouses pass away, friends get sick, or people move away.Social isolatio...

    By • April 21, 2014

  • Four Indispensable Tools for Tweaking Your Blog, Web Application, or Social Media Approach

    You're competing against hundreds or thousands of competitors. They're armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Knowing more about what your users need and how they interact with your products a...

    By • April 21, 2014

  • Press Releases: 5 Best Ways to Optimize for Google and SEO

    Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It's no secret that search engines work around the clock to ensure a flawless web experience for all categories of web users. This means that Google is...

    By • April 21, 2014

  • 44% of Twitter Accounts Have Never Sent a Tweet

    Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Looks like all this isn't enough, since a new research pr...

    By • April 21, 2014

  • Pinterest: The Gentler, Kinder Side of Consumer-Generated Endorsements

    When it comes to understanding the general sentiment of consumers, almost every industry has come to rely on a combination of surveys, social media, consumer reviews, and academic research on purchasing behavior. As new platforms of engagement become available, it is both smart and important to t...

    By • April 20, 2014

  • How to Handle Negative Google Reviews

    Call it human nature, or call it what you will, but we've been critiquing one another since the dawn of time. Harried housewives hurry their husbands out of the home. Girls at high school dances eye one another - and then, as they are socially obligated to, claim that another's dress is stunning....

    By • April 20, 2014

  • 7 Essential Ways to Market Your Content

    Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own. You can stil...

    By • April 20, 2014