Content Marketing: Page 243

  • Google+ Features to Improve Marketing

    Google+ is commonly misconstrued as having been created to compete with Facebook. But there is a lot more to Google+ than meets the eye. In fact, Google+ has a whole set of functions and benefits that Facebook can barely keep up with. The tools that Google+ offers are extremely useful for markete...

    By • April 25, 2014

  • 8 Reasons That Content Is the Most Crucial Element of SEO Today

    If you are in the SEO business or in case you are thinking about it, there is one major rule you will have to keep in mind: the search engines don't care about companies; they only rank content. It doesn't matter how great your company is if you can't offer the readers high quality content.The ma...

    By • April 25, 2014

  • Is Hybrid Content Marketing the Latest Trend?

    In the past few years, content marketing has become the hottest form of marketing out there. But make no mistake: Content marketing is not hot because it's trendy, it's hot because it works.For the last year or so, my company, ShortStack, has relied solely on content marketing. My decision to shi...

    By • April 24, 2014

  • 5 Twitter Hacks to Grow an Influential Network

    With 560 million active users and 5,700 tweets sent every second, Twitter is a powerful network. Initially, Twitter's core service was a feed of short bursts of text. Since 2006, the social network has transformed into a media-rich, real-time stream of information and entertainment that includes ...

    By • April 24, 2014

  • Why Facebook Is Not Part of My Social Media Strategy

    When it comes to social media, if a business is using it, you can bet that the first social network they levitate towards is Facebook. Whilst Facebook is still the largest social network in the world, active users here in the UK have been in decline for more than a year now. Ask any 20 year old w...

    By • April 24, 2014

  • How Semantic Search Drives Marketing [SLIDESHARE]

    The idea that a digital service (search) could change the way we behave as people would normally be ludicrous to consider. Before semantic search came along Google (and every other search engine) was busy indexing websites and struggling to sort through relevant information so that they could sur...

    By • April 24, 2014
  • SMT Expert

    How to Create a Winner Description for Your AdWords Text Ads

    Take a look at your text ads and tell me if they are designed to sell. Do you have a well-written ad description, a strong offer and a compelling call to action? Many PPC managers create their text ads to match the title with the query and bring people to the right landing page. And that's a grea...

    By • April 24, 2014

  • How Social Media is Transforming Health Care

    Social media has quickly become one of the dominant forms of communication today. It seems like everybody is using Facebook, Twitter, Instagram, or some other platform to connect with friends and family. People use social media for all sorts of reasons, but they're also increasingly using it to g...

    By • April 24, 2014

  • Fiction Makes You a Better Storyteller and Content Producer

    You know I'm a big fan of reading fiction to help your storytelling and content development.(If you're new here, welcome...and I believe reading fiction makes you a better storyteller!)Now there is a new study that proves my fandom more than just a passing idea.A study by a pair of social psycho...

    By • April 24, 2014

  • 3 Inbound Marketing Ideas for Financial Services Professionals

    Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack....

    By • April 24, 2014

  • Playing with Peoples Emotions: A Social Marketers Guide to Understanding Human Psychology

    This is a post that I've wanted to write for a long time now, but have been hesitant mostly due to the depth of the subject matter. Human psychology, no matter how you look at it, is a complicated mass of hard to understand layers with ten million dollar words written by one PhD or another.That's...

    By • April 24, 2014

  • 5 Simple Ways to Spring Clean and Declutter Your LinkedIn Profile

    Now that the Spring flow­ers are bloom­ing and weather is warm­ing up it's only fit­ting that you extend your cleanup efforts into the social sphere. Time to stop neglect­ing your LinkedIn pro­file, think strate­gi­cally and opti­mize your pro­fes­sional iden­tity on the "World's Largest Pro­fes­...

    By • April 24, 2014

  • Facebook's New Advertising Opportunities

    Advertising on Facebook isn't a new concept. A lot of businesses, both big and small, invest in Facebook advertising to get more likes and more traffic for their business. You've probably noticed them at the left side of your newsfeed, or integrated into your newsfeed. Facebook advertisements are...

    By • April 24, 2014

  • 10 Pieces of Advice for Bloggers Starting Out in 2014

    A few years ago I met one of the most well-known travel bloggers in the world. When I asked him what made him stand out, he told me, "Nothing, I was just the first to do it." In analysing the growth patterns of sites like Mashable, Problogger, and KISSmetrics, I noticed the same recurring theme...

    By • April 24, 2014

  • Social Media for Content Marketers: Reach vs. Depth

    So you think you have created first rate content. It's fresh, useful and well written. Now you want people to see it. So you do all the right things. You post on Facebook and Twitter; you add posts on Google+, LinkedIn and maybe a few other social networks. Then you sit back and wait for people t...

    By • April 24, 2014

  • Top 5 Tips to Create an Effective Social Media Marketing Strategy

    Creating a social media marketing strategy is a must in order to have an effective social media campaign. Social media marketing should be merged with your traditional marketing efforts, however, a separate marketing plan should be in place to document content strategies and guidelines, short-te...

    By • April 23, 2014

  • Want Social Business Buy-in? Do More Than Move Their Cheese

    Are you a marketing and business leader struggling with getting support for your efforts to move the needle on social business?Does this sound familiar?When you talk about social business people look at you like you are crazy.People tell you that they don't need social business, that Facebook is...

    By • April 23, 2014

  • What Facebook's Great Unbundling Means for Mobile Content Promotion

    Facebook hasn't been making many friends among brands lately. The social network's latest move to reduce the organic reach of its Pages means that even large companies have watched their traffic slow to a crawl. Facebook is still a great place for brands-that is, if they're willing to pay for con...

    By • April 23, 2014

  • Is Organic Search Losing to Social Media Referrals?

    At this point, Google probably isn't freaking out, but they are paying close attention to some recent research by Shareaholic. Search's heyday is over; it's a mature channel.Social Media has barely outgrown diapers; things are just getting started. As a social media specialist, this kind of in...

    By • April 23, 2014

  • Social Media ROI: What You Should Be Doing and Why

    Social media is not solely about making a direct conversion, but it does play a key role in the sales funnel. As such, it should be properly tracked to ensure that conversions are occurring as a result of social efforts. Social media is all about building relationships, developing bonds, and infl...

    By • April 23, 2014

  • Rethinking User Experience in Fashion and Beauty eCommerce

    In a recent study led by Dove, 82% of women believe social media is influencing how we define beauty today. This perception is now 4 times bigger than the same study revealed 10 years ago.The sociological shift has a tremendous impact on the business side of beauty and fashion; according to PM Di...

    By • April 23, 2014

  • How to Get Your Brand on the Social Shopping Bandwagon

    Social shopping is nothing new, but the concept is continuously becoming bigger and better and making its way to the forefront of digital and e-commerce. As the use of mobile and tablets has grown rapidly, so has the phenomena of social shopping.A study conducted by Gartner found that a huge 74% ...

    By • April 23, 2014

  • Too Much Content: Could It Happen?

    Short answer: yes. Too much content can actually scare potential clients and readers away. If they have to wade through a pool of different content to get to the meat of your website, they will run away very fast. "When is content considered too much?" you ask.Let's discuss this and how to avoid ...

    By • April 23, 2014

  • 10 Facebook Rules Every Business Needs to Know Before Posting [INFOGRAPHIC]

    On Facebook there isn't one "perfect post" or ideal time of day to post. Instead, you can develop a strategy that gets different types of content to different types of people, at different times. The key factor to remember when creating Facebook content is that you need to be vigilant-constantly ...

    By • April 23, 2014

  • Google+ Is Closer to a Gold Mine Than a Ghost Town

    Everyone has a strong opinion about Google+. Start a conversation about it and you'll rarely hear middle ground. People either think it's a social media gold mine or a ghost town that's overhyped and full of accounts people don't use. So which is it? This post explores the history of the toddler ...

    By • April 23, 2014