Content Marketing: Page 243

  • Influencer Outreach: The Trigger for Social Media ROI

    Influencer outreach has become the post-modern, social media version of celebrity endorsement. It can create social chatter and with the right targeting it can be the trigger for sustained ROI. With Facebook becoming very much a 'paid' platform, making it very difficult for page managers on tight...

    By • April 18, 2014

  • Multi-Screen Engagement: Marketing Across Devices

    This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Multi-Screen Engagement: Marketing Across Devices, sponsored by Act-On. The webinar included a great mix of speakers on this topic. Linda West, the Manager of Demand Genera...

    By • April 18, 2014

  • 6 Steps to Successful Facebook Ads

    Facebook ads can be a very powerful advertising method for businesses. Where else do you have access to one sixth of the world's population, and have the ability to precisely target who, out of those people, you would like to advertise to? The answer is nowhere. So then why isn't everyone convert...

    By • April 18, 2014

  • Letting the Domino's Fall Where They May

    I'm a sucker for heartfelt marketing. I'm also a self-proclaimed pizza connoisseur. If it has eight slices, color me interested. That's why I was so smitten with Domino's latest marketing campaign. If you haven't seen the spot yet, check it out below. "We know that not everything is gonna work," ...

    By • April 17, 2014

  • State of WOMM: Word of Mouth Trumps Traditional Marketing [SLIDESHARE]

    State of Word of Mouth Marketing Survey In the first of its kind survey sponsored by the American Marketing Association (AMA) and the Word of Mouth Marketing Association (WOMMA), 64% of brand marketers say word of mouth marketing is "more effective than traditional marketing."The survey was condu...

    By • April 17, 2014

  • Writing for the Online Reader

    It's never easy for businesses to write content, as in blogs, social media posts, and other publications pushed into online assets. Before diving into writing for the online reader, let's take a look at how it's different than market-heavy print:Print copy is usually more dense and promotional.It...

    By • April 17, 2014

  • Angry Online Commenters: Feeling Disinhibited?

    Back in October 2013, Popular Science made the decision to do away with comments on their website. The editors had repeatedly made the argument that allowing online comments on their articles "undermines the integrity of science" and creates an environment of "aggression and mockery." The article...

    By • April 17, 2014

  • 3 Simple Ways to Increase Your Email Open Rates in Under an Hour

    Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP).You have a strong brand, killer offers, brilliant creative, and a stunning responsive website.And your emai...

    By • April 17, 2014

  • In a Content Rut? Try These 9 Content Strategies to Get Unstuck

    Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let's talk about how to get you on the road to success!Here are a few ways to stop stagnating and come up wi...

    By • April 17, 2014

  • A Copywriter's Toolbox: Essential Books, Websites and Programs

    Every craftsman or craftswoman has a toolbox - a collection of items essential to getting the job done right. As a copywriter, I'm no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word p...

    By • April 17, 2014

  • The Ultimate Guide to Write a Gripping Blog Post

    The real worry for you as a bloggers is what you must write about. You should never write for or about yourself; write for your clients or customers. Ask yourself, what problems are your customers facing? What queries have they been making in the past 7 days? If clients ask questions which you wo...

    By • April 17, 2014

  • Creating Authentic Growth (for Your Startup)

    Here the key takeaways from Sean Ellis' wonderful keynote Stacking the Odds for Authentic Growth at the Startup Marketing Conference.On March 27th, at the #StartupMarketingConf, Sean Ellis, Founder and CEO of Qualaroo and GrowthHackers.com (in a 2010 blog post, he coined the term #GrowthHacker), ...

    By • April 17, 2014

  • How to Use Hashtags to Increase Your Social Media Presence

    Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.The use of a Hashtag in a strategic way can be effective when crea...

    By • April 17, 2014

  • Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?

    Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world's most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.Organic reach is dead on ...

    By • April 17, 2014

  • Beauty Brands and Social Media

    The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted.For an industry that has been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.A rec...

    By • April 17, 2014

  • Breathing Life Into Email Campaigns

    According to the Google search, "email dead", email has been dying since 2010. But the reality is, email is not dead and there are multiple stats to prove it:• 91% of all US consumers still use email daily. (McKinsey)• Emails prompt purchases at a rate of at least 3x of social media. (McKinsey)• ...

    By • April 16, 2014

  • Getting Real About 'Fauxthenticity'

    Many brands want their gold star simply for showing up in the social environment. They believe that they're somehow ahead of the shift by virtue of just being there. Their arrival is often reluctant, reactive and triggered by fear, through a competitor's presence or a panicked "why aren't we doin...

    By • April 16, 2014

  • 3 Talking Points for Facebook's E-Money Endeavor

    Like most people, I like making purchases over the Internet. More specifically, I am partial to PayPal as my means of distributing money because I always found it to be reliable. Yes, it may have its problems - especially during those particular transactions gone wrong - but it remains the most n...

    By • April 16, 2014

  • The New Backstage Pass Takes Center Stage: Performing Arts Is Now Tweet or Perish

    All live performances begin in inky darkness before the curtain rises. But the real birth of an arts performance begins backstage and in rehearsals and class.My wife, Nanelle, was a professional ballerina for most of her life. I spent countless hours backstage at her ballet performances living th...

    By • April 16, 2014

  • Differences in Using Social Media Around the Globe

    How do social media styles differ by culture/nation? This is part II of a blog series in which JC Giraldo and I try to provide answers to this question by surveying our world-wide networks.Note: We make no claim that the results of our informal survey are statistically relevant but they represent...

    By • April 16, 2014

  • 7 Ways Businesses Should Use Blogs

    Almost every serious business (with a website) has a blog. But why? In this post, I'll explore 7 of the primary reasons companies host, write, and maintain blogs. Most of these businesses blog out of instinct, though recognizing the potential is the first step to making a blog worthwhile.1. A Pro...

    By • April 16, 2014
  • SMT Expert

    Overcoming the 7 Greatest Content Marketing Challenges of 2014

    Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers reall...

    By • April 15, 2014

  • Emerging Applications of Social Data for Business

    Businesses are always looking for the next creative method to reach more customers. Finding ways to engage with and interest new consumers is how a business is able to grow and thrive. One tool being used increasingly in recent years is social media. While many people may use sites like Facebook,...

    By • April 15, 2014

  • Paying for Facebook

    If you want to reach your Facebook fans, you're going to have to spend money. Many businesses are prepared to spend money to build their fan base, yet balk at the idea of paying to get their posts into the newsfeed of their fans.But, if you're not prepared to spend money to show up in the news fe...

    By • April 15, 2014

  • 5 Ways to Take Advantage of Twitter's New Layout

    Twitter is rolling out its new layout and it's giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.But despite programs...

    By • April 15, 2014